HEC (Hautes Études Commerciales), Paris, 1988
Date Joined P&G
September 1, 1988
Loïc Tassel leads P&G’s business across 57 countries in Europe, serving more than 850 million consumers. He is responsible for nearly a quarter of P&G’s sales and profit and one-third of its global workforce, operating across 33 manufacturing sites and four global research and development centers in the Europe region.
Since joining P&G France as an Assistant Brand Manager in 1988, Loïc has spent his career developing winning organizations, building global brands and growing businesses. Prior to his current role as President of P&G Europe, Loïc served as Vice President for P&G’s Shave Care division in Europe & India, Middle East and Africa, leading one of P&G’s biggest businesses worth more than $2.5 billion in revenue across 135 countries.
As President of P&G Europe Loïc centres his work on developing P&G’s Category Growth Business model to thrive in any context, enabling P&G’s markets & businesses to grow consistently yet sustainably. He balances the companies’ focus on established distribution channels while quickly embracing new channels and consumer trends – always with the objective to serve consumers better. Loïc leads through actively building P&G’s well-established retail-partnerships, accelerating P&G’s eCom activities, and developing important partnerships with Drugstores, Proximity-Stores and Pharmacies.
Loïc leverages his experience with consumers, customers, competitors and the dynamic retail environment to enable new models of responsible and sustainable consumption, evolving P&G’s operations, products and packaging. To do so, Loïc is very intentional about the creation and advancement of a leading-edge organization, where equal access and opportunities to learn, grow, succeed and thrive are available to everyone.
EducationHEC (Hautes Études Commerciales), Paris, 1988
Date Joined P&GSeptember 1, 1988
LinkedIn profileLoïc Tassel
|2019||President – Europe|
|2018||President, Europe Selling and Market Operations (SMO)|
|2014||Vice-President, P&G Shave Care (Gillette & Venus), Europe & India, Middle East and Africa|
|2013||Vice-President, France, Belgium & Netherlands SMO|
|2008||Vice-President, France SMO|
|2005||General Manager, North West Africa SMO|
|2000||Marketing Director, Home Care WE Regional Business Unit, Geneva|
|1998||Marketing Director, Fabric & Home Care and Beauty Care, Nordic SMO|
|1996||Marketing Manager, Fabric & Home Care, Nordic SMO|
|1994||Marketing Manager, Baby Care, France SMO|
|1993||Brand Manager, Baby Care, France SMO|
|1991||Brand Manager, Household Cleaners, France SMO|
|1988||Assistant Brand Manager, Laundry, France SMO|
Affiliations and Activities
- AIM – European Branded Goods Association, Board Member
- Swiss AmCham (American Chamber of Commerce), Board Director
- LEAD Europe, CEO Advisory Board, Member
- Saint Petersburg Graduate School of Management, Advisory Board Member