Designing Inclusive
and Accessible
Brands for All.
Our Actions
We work to make people’s everyday lives better by designing accessible products, packaging, and communications that make it easier and more convenient for everyone to use the products they love. We focus on accurately reflecting and representing all consumers in our advertising to authentically reach and resonate with the communities we serve.
Inspiring Accessible Innovation
The positive impact we’re making to support people with disabilities comes through in our branded products and packaging. We build many of the world’s most trusted and valued brands by understanding and designing for a wide range of consumers and their unique needs, which broadens our reach and helps drive growth.
Ariel Platinum Pods
Ariel SECURECLIC® box is the first Ariel laundry pack to be both certified child-safe and designed to be inclusive and intuitive to use for all adults, thanks to its ergonomic opening system. SECURECLIC® also features the NaviLens code, which can be scanned with a phone to locate the product on the shelf and learn more about it.
Creating Accessible Advertising
We’re ensuring that people with disabilities not only are accurately represented in our advertising, but also can access our ads, leveraging inclusive-by-design creatives, audio description, and captioning.
Audio Description
We’ve introduced audio description tracks across the majority of our ads in the U.S., UK, and Spain, enabling approximately 30 million blind or visually impaired consumers to understand the video content just by listening.
