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A STRONG AND
FOCUSED PORTFOLIO

A Focused Portfolio header

Our strategy starts with a strong, focused portfolio positioned to win with consumers, made up of daily-use products where performance plays a significant role in brand choice.

Our portfolio has 10 categories: Fabric Care, Home Care, Baby Care, Feminine Care, Family Care, Hair Care, Skin & Personal Care, Oral Care, Personal Health Care, and Grooming. These are financially attractive categories that leverage P&G’s strengths and where we have leading or significant market positions, and we remain very confident in their growth and value creation potential.

In each of these 10 performance-driven categories, we continue to work to increase the superiority of our offerings.

P&G’s 10-Category Portfolio

HEALTH CARE

Product lineup for P&G’s Personal Health Care category, part of the Health Care sector

Personal Health Care

Product lineup for P&G’s Oral Care category, part of the Health Care sector

Oral Care

FABRIC AND HOME CARE

Product lineup for P&G’s Fabric Care category, part of the Fabric and Home Care sector

Fabric Care

Product lineup for P&G’s Home Care category, part of the Fabric and Home Care sector

Home Care

BEAUTY

Product lineup for P&G’s Skin & Personal Care category, part of the Beauty sector

Skin & Personal Care

Product lineup for P&G’s Hair Care category, part of the Beauty sector

Hair Care

GROOMING

Product lineup for P&G’s Grooming category, forming the Grooming sector

Grooming

BABY, FEMININE AND FAMILY CARE

Product lineup for P&G’s Baby Care category, part of the Baby, Feminine and Family Care sector

Baby Care

Product lineup for P&G’s Feminine Care category, part of the Baby, Feminine and Family Care sector

Feminine Care

Product lineup for P&G’s Family Care category, part of the Baby, Feminine and Family Care sector

Family Care