Our strategy starts with a strong, focused portfolio positioned to win with consumers, made up of daily-use products where performance plays a significant role in brand choice.
Our portfolio has 10 categories: Fabric Care, Home Care, Baby Care, Feminine Care, Family Care, Hair Care, Skin & Personal Care, Oral Care, Personal Health Care, and Grooming. These are financially attractive categories that leverage P&G’s strengths and where we have leading or significant market positions, and we remain very confident in their growth and value creation potential.
In each of these 10 performance-driven categories, we continue to work to increase the superiority of our offerings.
P&G’s 10-Category Portfolio
BABY, FEMININE AND FAMILY CARE