A STRONG AND
FOCUSED PORTFOLIO

Our strategy starts with a strong, focused portfolio positioned to win with consumers, made up of daily-use products where performance plays a significant role in brand choice.

Our portfolio has 10 categories: Fabric Care, Home Care, Baby Care, Feminine Care, Family Care, Hair Care, Skin & Personal Care, Oral Care, Personal Health Care, and Grooming. These are financially attractive categories that leverage P&G’s strengths and where we have leading or significant market positions, and we remain very confident in their growth and value creation potential.

In each of these 10 performance-driven categories, we continue to work to increase the superiority of our offerings.

P&G’s 10-Category Portfolio

HEALTH CARE

Personal health care products

Personal Health Care

Oral care products

Oral Care

FABRIC AND HOME CARE

Fabric care products

Fabric Care

Home care products

Home Care

BEAUTY

Skin and personal care products

Skin & Personal Care

Hair care products

Hair Care

GROOMING

Grooming products

Grooming

BABY, FEMININE AND FAMILY CARE

Baby care products

Baby Care

Feminine care products

Feminine Care

Family care products

Family Care