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2/27/2025

Clean Water, Transformed Lives: The P&G Children's Safe Drinking Water Program

 A small, young Indian girl in a blue shirt holding two cups. The cup in her left hand has dirty water and the cup in her right hand has clean water, with a blue text logo that says “P&G.”

Learn how P&G Children’s Safe Drinking Water Program has innovated and partnered to deliver life-changing clean water around the world.

We’re committed to making peoples’ lives better in small but meaningful ways, every day. Water is a simple necessity, yet a staggering 2 billion people worldwide lack access to clean drinking water, limiting the ability for families and communities to thrive. That's why, for over 20 years, we've been committed to providing clean water to children and families in need through the P&G Children's Safe Drinking Water (CSDW) Program.

The P&G CSDW Program has helped keep children and families healthy, enabled educational opportunities and helped communities grow around the world. Built on innovative science and strong partnerships, the program has already delivered over 23 billion liters of clean water to 100 countries.

Learn more about the program’s impact and how you can help us reach our goal of 25 billion liters in 2025.

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Providing Access: The Power of a Water Treatment Plant in a Packet

The heart of the CSDW Program is the P&G Purifier of Water packet, a remarkable innovation developed by P&G scientist Dr. Phil Souter. Following a trip to Southeast Asia, where he saw children without access to clean drinking water, Dr. Souter was inspired to apply P&G’s superior Fabric Care cleaning technology to help create a solution.

This simple, yet powerful, 4-gram packet transforms contaminated water into clean drinking water in just 30 minutes using only a bucket, a spoon and a cloth. Imagine the impact: the power of a water treatment plant, readily available in a packet small enough to fit in your hand. This innovation empowers families to live healthier lives by reducing incidences of waterborne illness.

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“Seeing the direct impact of clean water — children smiling as they return to school, mothers expressing relief over fewer hospital visits — reminds me why this work matters so deeply.”

— Mary Ndung’u, CEO of Bethel Network, a P&G CSDW Program partner in Kenya.

This innovation wouldn't reach those who need it most without the help of our partners. Keep reading for more stories about how the power of partnership enables the CSDW Program to make a lasting impact on communities around the world.

Educating the Next Generation of Water Champions

Access to clean water and education go hand in hand. When children have fewer incidences of waterborne illnesses or spend less time collecting water, they can attend school, learn and grow. The CSDW Program, in partnership with organizations like CARE and Save the Children, empowers children with knowledge about hygiene and water purification, creating a ripple effect of positive change within their communities.

Take Bonface, for example. Inspired by lessons from CARE Kenya while in primary school in Bondo, a rural region near Kenya’s Lake Victoria, this young Water Champion began educating his classmates at just 13 years old as elected chair of his school’s health club. Now 23 years old, Bonface continues to champion clean water in his community, demonstrating the lasting impact of education.

A young black man holds up two cups, one with dirty water and one with clean water in a P&G cup. He is standing outside.

Creating Positive Change for Women and Girls

Around the world, the responsibility for household water management disproportionately falls on women and girls, often preventing them from pursuing education and economic opportunities. The CSDW Program helps alleviate this burden, empowering women and girls to reach their full potential.

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Access to clean water creates more opportunities for women and girls to grow. This video shares the story of how the CSDW Program is helping women in a Honduran village free that time into their small business - which not only allows them to thrive, but their communities as well.

Making a Global Impact with Partners

This innovation wouldn't reach those who need it most without the help of our partners, like CARE, ChildFund International, Americares, Save the Children, and World Vision that work tirelessly to distribute these packets to communities in need around the world, ensuring access to clean water where it's needed most. Events like Global Citizen Festival help us raise awareness about the transformative power of clean water, driving support for the program all around the world.

As we celebrate 20 years of impact, we’re grateful for our partners — whose unwavering support fuels the CSDW Program’s mission and brings us closer to our 25-billion-liter goal.

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Together, we're on a mission to deliver 25 billion liters of clean water by 2025, and we need your help. Become a P&G Water Champion and join us in bringing the transformative power of clean water to even more children and families.

Hear more from our Water Champions and discover how you can get involved.

Together, we can create a better, healthier future for more children and families around the world.

TAKE THE QUIZ: How much do you know about water? Test your knowledge and earn 10 points towards exclusive rewards on your favorite P&G products!

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