World Water Day serves as a catalyst to help change the way people use and manage water. With water scarcity a growing global threat, the world must come together to accelerate change to solve the water and sanitation crisis.
“Water is an important and valued natural resource for everyone, and it’s important for making all and using most of P&G’s products,” said Shannon Quinn, global water stewardship leader, P&G. “We have a key role to play, which is why we’re working to build a water positive future.”
P&G’s comprehensive strategy includes reducing water in its operations, restoring water in 18 water-stressed areas around the world and responding to water challenges through innovation and partnerships. The company continues to work to use less water when making its products and to recycle more than 3 billion liters of water in its facilities every year. Working with on-the-ground partners who have a deep knowledge of local water challenges and solutions, P&G supports long-term projects that improve, manage or protect freshwater resources in areas where the company operates.
World Water Day is grounded in collaboration and unlocking new approaches to solve water challenges. Through longstanding partnerships, P&G brings its experience in innovation and consumer understanding to advance more sustainable everyday solutions.
Transforming Lives through the Power of Clean Water
More than 20 years ago, P&G’s Fabric Care scientists developed a powdered water purification technology that has the power of a water treatment plant in a small 4-gram packet. Using a packet, a cloth, spoon and a bucket, 10 liters of contaminated water turns into clean drinking water in 30 minutes.
Through its Children's Safe Drinking Water Program, P&G has collaborated with more than 150 global advocacy and implementing partners to distribute P&G’s Purifier of Water packets to people that lack access to safe drinking water in over 90 countries. The company has provided more than 20 billion liters of clean water to children and families since 2004 and continues toward its goal to deliver 25 billion liters by 2025.
P&G also partners with organizations who are committed to delivering sustainable solutions, including the Pamoja project and Waterboys, an initiative run by the Chris Long Foundation, that builds solar-powered, deep borehole wells in East Africa.
Making 50 Liters of Water Feel Like 500
P&G is using its water chemistry expertise and water-efficient products to make everyday living more sustainable as founding members of the 50 Liter Home Coalition, a global collaborative of public, private and non-governmental organization leaders whose goal is to reinvent the future of urban water use.
P&G and its brands are developing innovations that reduce, reuse or eliminate water to help create a resilient, low-carbon water future where 50 liters of daily water use per person feels like 500 — the average per capita daily household water use in some parts of the world.
Enabling People to Reduce their Water Footprint at Home
P&G continues to create products that deliver superior performance while also enabling its consumers to save water at home:
- Cascade Platinum: Cascade encourages people to skip pre-rinsing dishes and run the dishwasher. The dishwasher uses four gallons of water per cycle, while the sink can use that same amount in just two minutes. And with a formula containing enzymes that latch on to and break down food particles, Cascade Platinum delivers a superior clean without the pre-wash.1 By skipping the sink and choosing the dishwasher, households can save up to 100 gallons of water per week.2
- Dawn Powerwash Dish Spray: This product’s spray-activated suds eliminate the need for water when hand washing dishes until the final rinse — cutting the amount of water used compared to traditional dish soaps by up to 50%.3
- Pantene and Rejoice: These No Rinse Conditioners condition hair without water. People apply the light and fast-absorbing formula outside of the shower on damp or dry hair, leaving hair more manageable and softer to the touch so it can be dried and styled as usual.
P&G wants to help build a Water Positive Future that can sustain people and nature, now and for generations to come, while continuing to grow its understanding of the complex challenges facing the world’s water resources.
1 50% more cleaning ingredients vs. Cascade Complete ActionPacsTM
2 With Energy Star certified dishwasher vs. washing dishes at a running sink for 11 minutes per day
3 When used as instructed, compared to the water used when running the tap continually to hand wash dishes.
READ MORE STORIES ON OUR BLOG:
- The Power of Innovation and Partnerships: Transforming Lives through Clean Water.
- Children’s Safe Drinking Water: Dr. Phil Souter, Senior Director, Laundry Research and Development, receives an OBE for services to Medical Research.
- A Closer Look at P&G’s New Strategy to Help Address Global Water Crisis.