3/16/2024
See P&G’s Actions to Reduce, Reuse, Replace and Recycle at the Sink and in the Shower and Laundry Room
Product packaging delivers better experience for people with reduced environmental impact.
For Global Recycling Day, we’re reflecting on what we’ve accomplished and where we will continue to focus as we help create a circular future where materials are recycled and remade instead of becoming waste.
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Our teams who design our products and packaging have a clear path ahead, guided by our consumers’ needs and our Ambition 2030 goals. We are 79% of the way toward our goal of designing 100% of our consumer packaging to be reusable or recyclable, and our use of virgin petroleum resin has decreased by 8% since 2017, as we work towards our goal of a 50% reduction by 2030.
What drives our people every day on this journey? We believe we can unlock more worth from packaging materials long after their first use. We are focused on delivering impact at three levels:
- Reducing our own footprint
- Enabling people to reduce their footprint
- Helping industry reduce its footprint through solutions that are scalable and sustainable
In addition to designing the product packaging to be recyclable, here are examples of our “reduce, reuse, replace, recycle” strategy, shared through products you may have at home.
Reduce — In the Shower
Not only did we reformulate our Head and Shoulders shampoo to only include nine ingredients, we also reduced the bottle’s plastic by 45%. What’s more, people roll it up like a tube of toothpaste to get out all the product and create a more compact item in their recycling bin. Additionally, Herbal Essences has upgraded its lineup of shampoo and conditioner packaging to bottles with 25% less plastic than previous versions.
Reuse – In the Kitchen
Washing dishes is a chore that most people want done quickly and conveniently. The result lies in refillable packaging and a Dawn formulation designed to release suds without the need for water to activate them. Spray, Wipe, Rinse. Dawn Powerwash uses 25% post-consumer recycled plastic and allows people to refill and reuse the spray pump for future uses — all while delivering on a more effective clean without a sink full of water.
Replace — In the Bathroom and Laundry Room
We swapped out plastic for recyclable cardboard in our premium refillable Gillette and Venus packs.* The move reduces plastic waste while removing a key tension of the previous design — it was hard to open without scissors. Now, most of our razors are sold in this new package, held in with a strong and resilient pulp fiber tray that’s made with Forest Stewardship Council™ certified paper.
Our Ariel detergent pods now come in a cardboard box featuring an ergonomic opening for easy access as you start a load. The package eliminates plastic and is made from 95% post-consumer recycled material.
Recycle
Through all of this work, we continue to design packaging for recyclability and reuse, choosing materials that better enable our packaging to be captured at recycling facilities so they can be reprocessed and renewed.
Our engineers are inventing and licensing new recycling processes like VersoVita™ that improves the quality of recycled polypropylene content so more can be recycled. It’s all part of the journey to close the loop and bring high-quality materials back into our supply chain.
We know it will take more than our product and packaging changes to create a circular future. That’s why we’re working with global partners — Circulate Capital, Delterra, The Recycling Partnership and the Alliance to End Plastic Waste — who all support programs that increase the collection of materials, improve sorting at recycling facilities and enable innovation so less is wasted, more is recycled and more is reused.
We have a long way to go, but innovation, smart design and collaboration will keep us moving forward. To learn more visit PG.com.
*excludes Sensor Excel, Sensor 3, Mach3 Start and Fusion Sport refillables and GilletteLabs Heated Razor.