Global Recycling Day 2025: Celebrating Award-Winning Sustainable Packaging Innovations

On Global Recycling Day 2025, we celebrate our commitment to superior packaging solutions that prioritize sustainability and accessibility. Our dedicated teams of designers and material scientists are continually innovating to create packaging that not only protects our products but also enhances the user experience.

Highlighting Award-Winning Sustainable Packaging Designs

From detergent to skincare, our innovations are recognized for their sustainability and accessibility, earning recognition at the prestigious 2025 PAC Global Awards and WorldStar Global Packaging Awards.

Tide evo: Revolutionizing Laundry with Sustainable Packaging

In response to the demand for convenience and efficiency, Tide has introduced Tide evo, a groundbreaking laundry detergent in a tile form. This innovative design utilizes minuscule fibers to deliver superior cleaning power without excess liquid or fillers. Packaged in Forest Stewardship Council™ certified recyclable paper, Tide evo eliminates the need for traditional plastic bottles, earning the "Best in Show" award in the Sustainable Package Design category at the 2025 PAC Global Awards.

Air Capsule eCommerce Package: Leading the Way in Sustainable Shipping

As e-commerce continues to expand, the need for effective packaging solutions grows. The Air Capsule shipping package is designed for maximum efficiency, starting as a flat envelope that is 25% more transport-efficient than conventional packaging. Upon use, it transforms into a waterproof, rigid 3D structure that is 40% lighter than standard shipping cases and is easily recyclable after auto-deflation. This innovative package was recognized as a WorldStar Global Packaging 2025 Winner in the E-Commerce category.

Olay Indulgent Moisture: Enhancing Accessibility in Shower Products

Recognizing the challenges faced by individuals with visual impairments, Olay developed Indulgent Moisture, the first body wash featuring a tactile symbol for easy identification in the shower. This thoughtful design, complemented by clear and intuitive artwork, ensures accessibility and earned "Best in Class" in the Universal Design category at the 2025 PAC Global Awards.

Dawn Powerwash™ Dish Spray: Promoting Reusability and Recyclability

With a growing consumer focus on reducing waste, Dawn Powerwash™ Dish Spray offers a solution that combines convenience with sustainability. This spray-activated dish cleaner features a reusable spray trigger, which constitutes 65% of the packaging’s plastic content. Customers can purchase refills, minimizing waste while ensuring the trigger is now fully recyclable. Dawn Powerwash earned the "Award of Distinction" in the Sustainable Package Design category at the 2025 PAC Global Awards.

Head & Shoulders BARE: Reducing Plastic Footprint

Head & Shoulders has launched BARE, an anti-dandruff shampoo that meets the demand for minimalistic ingredients and a reduced plastic footprint. Its innovative "roll and squeeze" design allows consumers to extract every last drop, using 45% less plastic* than previous bottles. Crafted from a mono-material, BARE's packaging enhances recyclability, earning "Best in Class" at the 2025 PAC Global Awards and recognition as a WorldStar Global Packaging 2025 Winner in the Health and Personal Care category.

As we continue to innovate in sustainable packaging, we remain committed to enhancing lives through solutions that prioritize sustainability and accessibility.

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Our teams who design our products and packaging have a clear path ahead, guided by our consumers’ needs and our Ambition 2030 goals. We seek to design 100% of our consumer packaging to be recyclable or reusable, and reduce our use of virgin petroleum resin by 50%* per unit of production by 2030.

What drives our people every day on this journey? We believe we can unlock more worth from packaging materials long after their first use. We are focused on delivering impact at three levels:

• Reducing our own footprint
• Enabling people to reduce their footprint
• Helping industry reduce its footprint through solutions that are scalable and sustainable

In addition to designing the product packaging to be recyclable, here are examples of our “reduce, reuse, replace, recycle” strategy, shared through products you may have at home.

Reduce — In the Shower

Not only did we reformulate our Head and Shoulders shampoo to only include nine ingredients, we also reduced the bottle’s plastic by 45%. What’s more, people roll it up like a tube of toothpaste to get out all the product and create a more compact item in their recycling bin. Additionally, Herbal Essences has upgraded its lineup of shampoo and conditioner packaging to bottles with 25% less plastic than previous versions.

Reuse – In the Kitchen

Washing dishes is a chore that most people want done quickly and conveniently. The result lies in refillable packaging and a Dawn formulation designed to release suds without the need for water to activate them. Spray, Wipe, Rinse. Dawn Powerwash uses 25% post-consumer recycled plastic and allows people to refill and reuse the spray pump for future uses — all while delivering on a more effective clean without a sink full of water.

Replace — In the Bathroom and Laundry Room

We swapped out plastic for recyclable cardboard in our premium refillable Gillette and Venus packs.** The move reduces plastic waste while removing a key tension of the previous design — it was hard to open without scissors. Now, most of our razors are sold in this new package, held in with a strong and resilient pulp fiber tray that’s made with Forest Stewardship Council™ certified paper.

Our Ariel detergent pods now come in a cardboard box featuring an ergonomic opening for easy access as you start a load. The package eliminates plastic and is made from 95% post-consumer recycled material.

Recycle

Through all of this work, we continue to design packaging for recyclability and reuse, choosing materials that better enable our packaging to be captured at recycling facilities so they can be reprocessed and renewed.

Our engineers are inventing and licensing new recycling processes like VersoVita™ that improves the quality of recycled polypropylene content so more can be recycled. It’s all part of the journey to close the loop and bring high-quality materials back into our supply chain.

We know it will take more than our product and packaging changes to create a circular future. That’s why we’re working with global partners — Circulate Capital, Delterra, The Recycling Partnership and the Alliance to End Plastic Waste — who all support programs that increase the collection of materials, improve sorting at recycling facilities and enable innovation so less is wasted, more is recycled and more is reused.

We have a long way to go, but innovation, smart design and collaboration will keep us moving forward. To learn more visit PG.com.

On Global Recycling Day, P&G is progressing toward our commitments by reducing plastic waste, accelerating sustainable packaging, and partnering to improve recycling systems. We believe we can help unlock more worth from the materials we use every day, long after their first use. Instead of throwing away used plastic, we can design it to be used over and over again so that it doesn’t become waste — part of a circular economy. For a circular economy to work properly, it must be a collective effort. Our brands, suppliers and partners continue to collaborate on a range of sustainable solutions so that more plastic is collected, recycled and reused.

Our Progress

Our operations across the world send zero manufacturing waste to landfill.

That means, 100+ of our manufacturing sites across 35+ countries send zero-manufacturing waste to landfill.

Each year, we are using more recycled content in our packaging, and we’re designing more packaging to be recyclable or reusable. Our goal is to design all our consumer packaging to be recyclable or reusable by 2030. As we accelerate progress, we are actively inventing and scaling new recycling solutions, using alternative materials and partnering externally through waste management infrastructure to improve access to collection.

In 2023, P&G is on track and making progress toward our 2030 packaging goals. Visit our Investor Portal to learn more about our progress.

Recycling adds up

Recycling is a complex global challenge that requires a global effort. That’s why P&G is partnering with nonprofits, suppliers and material recovery facilities to also help create new recycling solutions so less plastic is wasted. These partnerships help enable innovation to sort and recycle more types of plastics into new uses and help improve access to plastic collection within communities — in turn, making it easier for more people to recycle at home.