A deeper clean you can see and feel – even your white socks will thank youCINCINNATI--(BUSINESS WIRE)--The updated Swiffer PowerMop pads make floor cleaning easier by tackling the constant effort and lackluster results that mop and buckets often leave behind. With more scrubbing power and smart new features, the upgraded pads deliver a deeper, stronger clean you can see and feel, and it even passes the white sock test by showing how much dirt other methods miss. <a href="https://mms.businesswire.com/media/20260317362485/en/2749191/5/POWER_IMAGE_1.jpg"><img src="https://mms.businesswire.com/media/20260317362485/en/2749191/22/POWER_IMAGE_1.jpg" /></a> <a href="https://mms.businesswire.com/media/20260317362485/en/2749191/5/POWER_IMAGE_1.jpg"><img src="https://mms.businesswire.com/media/20260317362485/en/2749191/21/POWER_IMAGE_1.jpg" /></a> <a href="https://mms.businesswire.com/media/20260317362485/en/1061227/5/PGlogo.jpg"><img src="https://mms.businesswire.com/media/20260317362485/en/1061227/22/PGlogo.jpg" /></a> <a href="https://mms.businesswire.com/media/20260317362485/en/1061227/5/PGlogo.jpg"><img src="https://mms.businesswire.com/media/20260317362485/en/1061227/21/PGlogo.jpg" /></a>
“People are looking for a deeper clean they can see and feel, and that’s exactly what the upgraded Swiffer PowerMop brings home,” said Dave Landers, Vice President, North America Surface Care, Procter &amp; Gamble. “These upgraded pads are our most advanced, built to pull up dirt you didn’t even realize was there.”
First introduced in 2023 as the product to deliver a mop‑and‑bucket clean in half the time, the updated Swiffer PowerMop now cleans even better. Its upgraded pads deliver a deeper clean you can see and feel, with results your white socks will happily vouch for. As Swiffer’s most advanced floor‑cleaning tool yet, the improved Swiffer PowerMop pads tackle every day and stubborn messes faster than before.
How does the Swiffer PowerMop deliver a deeper clean now?<ul class="bwlistdisc">
<li>
Newly upgraded PowerMop pads which feature 10,000+ micro-scrubbing dots offering 5X deeper clean vs. the leading dollar channel spin mop, leaving floors virtually streak and residue free.</li>
<li>
Upgraded PowerMop pads are more absorbent than previous pads.</li>
<li>
30% larger 3D mop head compared to previous with a 360° swivel for easy maneuverability to ensure greater coverage and flexibility to clean tight spaces.</li>
<li>
The same all-in-one wet cleaning system Swiffer fans know and love, offering a mop and bucket clean in half the time.</li>
<li>
Refill solutions in a variety of scents including Lavender, Fresh, Unstopables, Gain and more that leave floors smelling fresh for hours after cleaning.</li>
</ul>
Offers Users a Clean They Can See
For more than 25 years, Swiffer scientists have continued to test and learn from real world cleaning pain points in search of breakthroughs to help consumers overcome their cleaning challenges. The new &amp; upgraded Swiffer PowerMop delivers on helping users get the clean they expect from Swiffer in fewer passes than before. The new Swiffer PowerMop pads offer a 5X Deeper Clean versus the leading dollar channel spin mop.
“At Swiffer, we design our innovations around the everyday messes people encounter and how they clean them,” said Arianna Castro, Swiffer scientist at Procter &amp; Gamble. “By studying how consumers clean and where the process can become difficult or time-consuming, we developed features like the 10,000+ micro-scrubbing dots, engineered to break apart tough messes so Swiffer PowerMop can deliver a superior deep clean while keeping cleaning simple and efficient.”
How did Swiffer upgrade the PowerMop?
The improved Swiffer PowerMop elevates everyday and deep cleaning by delivering a mop and bucket clean in half the time, now offering a 5X deeper clean1. Key features include:<ul class="bwlistdisc">
<li>
The PowerMop’s upgraded 3D mopping pads now include 10,000+ micro-scrubbing dots, delivering a 5X deeper clean1. These layers of micro-scrubbers help the PowerMop tackle tough, sticky messes that may have taken additional passes2 to clear.</li>
<li>
A 30% larger 3D mop head3 with a 360° swivel for easy maneuverability that ensures greater coverage and flexibility to clean tight spaces.</li>
<li>
The Swiffer PowerMop has been reinforced to make the device stronger to unlock more scrubbing power.</li>
</ul><table cellspacing="0" class="bwtablemarginb bwblockalignl">
<tr>
<td class="bwvertalignt bwpadl0" colspan="1" rowspan="1">
__________________________
1 Vs. the leading dollar channel spin mop</td></tr>
<tr>
<td class="bwpadl0" colspan="1" rowspan="1">2 Vs. Previous PowerMop pads</td>
</tr>
<tr>
<td class="bwvertalignt bwpadl0" colspan="1" rowspan="1">
3 Vs. Swiffer WetJet</td></tr>
</table>
How does the upgraded PowerMop improve scrubbing performance?
Swiffer continues to pave the way in the floor cleaning category with innovative solutions like the new PowerMop which tackles tough, sticky messes without compromising speed and efficiency. Key upgrades include:<ul class="bwlistdisc">
<li>
10,000+ scrubbing dots on every pad</li>
<li>
20% more scrubbing power compared to the previous PowerMop pads</li>
<li>
5X deeper clean vs. the leading dollar channel spin mop</li>
<li>
Upgraded PowerMop pads are more absorbent than previous pads.</li>
<li>
Cleans tough messes in fewer passes compared to the previous PowerMop pads</li>
</ul>
How is this mop pad different from the previous design?
Through consumer research and testing, Swiffer found that users were yearning for even more scrubbing power in their PowerMop clean. The new and upgraded mop pads now include:<ul class="bwlistdisc">
<li>
10,000+ micro scrubbing dots to help tackle tough, sticky messes</li>
<li>
Offers a 5X deeper clean vs. the leading dollar channel spin mop</li>
<li>
Upgraded PowerMop pads are more absorbent than previous pads</li>
</ul>
Availability<ul class="bwlistdisc">
<li>
The upgraded Swiffer PowerMop and mop pads are available at major retailers nationwide in stores and online.</li>
<li>
The Swiffer PowerMop Starter Kit includes the PowerMop, one full-size bottle of cleaning solution and one pack of upgraded mop pads with 10,000+ micro scrubbing dots. The PowerMop mop pad is available in both multi-surface and wood varieties.</li>
</ul>
To learn more, please visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.swiffer.com%2Fen-us%2Fshop-products%2Fsweeping%2Fsweep-and-mop-deluxe&amp;esheet=54451719&amp;newsitemid=20260317362485&amp;lan=en-US&amp;anchor=Swiffer.com&amp;index=1&amp;md5=f276876010459400af834d71471ffbb6" rel="nofollow" shape="rect">Swiffer.com</a>. Follow @Swiffer on <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.tiktok.com%2F%40swiffer&amp;esheet=54451719&amp;newsitemid=20260317362485&amp;lan=en-US&amp;anchor=TikTok&amp;index=2&amp;md5=6af94c2a10a05d13f7dcecace5d41e34" rel="nofollow" shape="rect">TikTok</a> and <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.instagram.com%2Fswiffer%2F&amp;esheet=54451719&amp;newsitemid=20260317362485&amp;lan=en-US&amp;anchor=Instagram&amp;index=3&amp;md5=e1ad6670c96f2f2d45d073ff28aff970" rel="nofollow" shape="rect">Instagram</a> for tips and tricks on how to get the most out of your cleaning products, as well as updates on future innovations and offerings.
About Procter &amp; Gamble
P&amp;G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &amp; Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&amp;G community includes operations in approximately 70 countries worldwide. Please visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fus.pg.com%2F&amp;esheet=54451719&amp;newsitemid=20260317362485&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com&amp;index=4&amp;md5=369010c547540bacf6dc3eef1ee1232d" rel="nofollow" shape="rect">https://www.pg.com</a> for the latest news and information about P&amp;G and its brands. For other P&amp;G news, visit us at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.pg.com%2Fnews&amp;esheet=54451719&amp;newsitemid=20260317362485&amp;lan=en-US&amp;anchor=http%3A%2F%2Fwww.pg.com%2Fnews&amp;index=5&amp;md5=d64256cc5473ae99a41239122558b9a2" rel="nofollow" shape="rect">http://www.pg.com/news</a>. Contacts 
Maytal Levi
 P&amp;G Surface Care, Communications Leader
 <a target="_blank" href="mailto:Levi.m@pg.com" rel="nofollow" shape="rect">Levi.m@pg.com</a>
Alan Danzis
 MSL New York
 <a target="_blank" href="mailto:Alan.danzis@mslgroup.com" rel="nofollow" shape="rect">Alan.danzis@mslgroup.com</a>

With 10,000+ Micro-Scrubbing Dots, The New Swiffer PowerMop Delivers a Deeper, More Satisfying Clean

Pampers AMORE is Pampers’ First New Diaper Brand for Newborns and Toddlers Since 2018CINCINNATI--(BUSINESS WIRE)--Pampers, the brand Behind Every Baby™ known for its baby-first innovation and care, has introduced Pampers AMORE™ — its most premium and most absorbent1 diaper. Created for parents who want elevated comfort without compromise, Pampers AMORE is the brand’s first new diaper for newborns and toddlers since the launch of Pampers Pure® in 2018. <a href="https://mms.businesswire.com/media/20260313775047/en/2746755/5/AMORE_Pack_Shot_Tilted_%281%29.jpg"><img src="https://mms.businesswire.com/media/20260313775047/en/2746755/22/AMORE_Pack_Shot_Tilted_%281%29.jpg" /></a> <a href="https://mms.businesswire.com/media/20260313775047/en/2746755/5/AMORE_Pack_Shot_Tilted_%281%29.jpg"><img src="https://mms.businesswire.com/media/20260313775047/en/2746755/21/AMORE_Pack_Shot_Tilted_%281%29.jpg" /></a> <a href="https://mms.businesswire.com/media/20260313775047/en/2746641/5/Pampers_Heart_Logo.jpg"><img src="https://mms.businesswire.com/media/20260313775047/en/2746641/22/Pampers_Heart_Logo.jpg" /></a> <a href="https://mms.businesswire.com/media/20260313775047/en/2746641/5/Pampers_Heart_Logo.jpg"><img src="https://mms.businesswire.com/media/20260313775047/en/2746641/21/Pampers_Heart_Logo.jpg" /></a>
Reimagined for today, Pampers AMORE combines advanced leak protection and high absorbency with dermatologist-recognized skin credentials and transparent ingredient-related claims that demonstrate the brand’s <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pampers.com%2Fen-us%2Fabout-us%2Fquality-and-safety%2Farticle%2Four-safety-promise&amp;esheet=54448201&amp;newsitemid=20260313775047&amp;lan=en-US&amp;anchor=safety+promise&amp;index=1&amp;md5=036ce5d391350448ab8c26f5299ca5f1" rel="nofollow" shape="rect">safety promise</a>.
“At Pampers, everything we create begins with a commitment to babies’ comfort and parents’ trust,” said Adam Riegle, Vice President, Brand - North America Baby Care. “With Pampers AMORE, we designed a diaper that delivers protection without compromise, combining outstanding performance with thoughtfully selected ingredients so parents can feel confident they are giving their baby the very best."
Pampers, the #1 choice for hospitals2, nurses2, and NICU professionals2 and the #1 pediatrician-recommended brand3, has crafted Pampers AMORE as an evolution to the trusted foundation of Pampers Pure, which offers a more premium and sensitive diaper experience for babies with extra sensitive skin. Built with love in every detail, Pampers AMORE features:<ul class="bwlistdisc">
<li>
Pampers’ most absorbent diaper1</li>
<li>
A soft as cashmere feel, crafted with the finest materials</li>
<li>
Advanced protection, including all-around Blowout and Leak Protection, and five-layer protection:
<ul class="bwlistcircle">
<li>
The five‑layer protection system includes a KeepDry™ liner, acquisition layer, absorbent core layer, fluffy pulp fibers, and a water‑resistant backsheet. The system works to quickly capture and lock away wetness.</li>
</ul></li>
<li>
Clinically proven hypoallergenic</li>
<li>
Dermatologically tested and <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.skinhealthalliance.org%2Fpartners%2Fpampers-us&amp;esheet=54448201&amp;newsitemid=20260313775047&amp;lan=en-US&amp;anchor=accredited+by+the+Skin+Health+Alliance+%28SHA%29&amp;index=2&amp;md5=126cc28fdf831d8a11e2ed9b7fa62c3a" rel="nofollow" shape="rect">accredited by the Skin Health Alliance (SHA)</a></li>
<li>
Third -party lab tested for 1,000+ harmful chemicals4 and free of fragrance, parabens, elemental chlorine and latex5</li>
<li>
Delicate, elevated prints for a modern, premium look</li>
</ul>
“One of the biggest contributors to skin irritation is prolonged contact with moisture and waste,” said Dr. Christopher B. Peltier, MD FAAP on behalf of Pampers. “A diaper that pulls wetness away quickly and keeps it locked can help reduce that exposure. Pampers AMORE offers fast absorption and a design that is consistent with what parents should look for when choosing a diaper for their baby.”
Pampers AMORE offers excellent dryness and absorption. Controlled laboratory tests showed that:<ul class="bwlistdisc">
<li>
Pampers AMORE helps keeps babies three times drier than Coterie®6</li>
<li>
Pampers AMORE absorbs moisture three times faster than Huggies Skin Essentials®7</li>
</ul>
Available in sizes newborn through 7, Pampers AMORE features a standard taped diaper design and is available nationwide at major retailers as of March 15.
For more information, visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pampers.com%2Fen-us%2Fproduct%2Famore&amp;esheet=54448201&amp;newsitemid=20260313775047&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pampers.com%2Fen-us%2Fproduct%2Famore&amp;index=3&amp;md5=1341b487eca847263565ab84e9438312" rel="nofollow" shape="rect">https://www.pampers.com/en-us/product/amore</a> to learn more.
What is Pampers AMORE?
Pampers AMORE is Pampers’ most premium and most absorbent diaper1, designed to deliver elevated comfort, protection, and performance. It features a soft as cashmere feel, a hypoallergenic and free of fragrance design, and a protection system to help keep babies dry and comfortable.
Is Pampers AMORE designed for my baby’s sensitive skin?
Yes. Pampers AMORE is clinically proven to be hypoallergenic and dermatologically tested. It is free from fragrances, parabens, elemental chlorine, and latex5, and is accredited by the Skin Health Alliance, meeting high standards for skin safety.
How do I know Pampers AMORE is safe?
Pampers AMORE diapers are rigorously evaluated and tested for over 1,000 harmful chemicals4. Pampers then validated performance with standardized lab methods and ongoing quality checks, including testing 1500+ diapers per day for key safety and performance attributes. These testing standards help ensure the diaper is gentle and reliable for everyday use on baby’s delicate skin.
How is Pampers AMORE different from Pampers Pure?
While both Pampers AMORE and Pampers Pure are designed for sensitive skin, Pampers AMORE offers a more advanced design with enhanced absorbency. Pampers AMORE is microbiome compatible with a soft as cashmere feel and has a five-layer protection including a KeepDry ™ liner to deliver superior comfort and leakage prevention.
How does Pampers AMORE compare to other premium diaper brands?
Pampers AMORE helps keep babies three times drier versus Coterie6 and absorbs three times faster versus Huggies Skin Essentials7. Pampers AMORE is also backed by more than 60 years of Pampers’ quality and expertise and is part of the #1 pediatrician recommended diaper brand3.
What sizes does Pampers AMORE come in?
Pampers AMORE is available in sizes newborn through size 7, offering a consistent fit as babies grow.
Where can I buy Pampers AMORE?
Pampers AMORE is available at major retailers nationwide, both in‑store and online, as of March 15.
About Pampers
For more than 60 years, parents have trusted Pampers to care for their babies. Every day, more than 25 million babies in 100 countries around the world wear Pampers. Pampers offers a full range of diapers, wipes and training pants designed to provide protection and comfort for every stage of a baby’s development. Visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.pampers.com&amp;esheet=54448201&amp;newsitemid=20260313775047&amp;lan=en-US&amp;anchor=www.pampers.com&amp;index=4&amp;md5=eb62bcf8015ac4bd5e1a3075a06508a7" rel="nofollow" shape="rect">www.pampers.com</a> to learn more about how Pampers is ‘behind every baby’ through its products, resources and rewards program.
About Procter &amp; Gamble
P&amp;G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &amp; Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&amp;G community includes operations in approximately 70 countries worldwide. Please visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fpg.com&amp;esheet=54448201&amp;newsitemid=20260313775047&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com&amp;index=5&amp;md5=0980cb01d631abf44952726f5a25c91a" rel="nofollow" shape="rect">https://www.pg.com</a> for the latest news and information about P&amp;G and its brands.
For other P&amp;G news, visit us at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fnews.pg.com%2F&amp;esheet=54448201&amp;newsitemid=20260313775047&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com%2Fnews&amp;index=6&amp;md5=2e747ee29a8236787eced6f7ba72611d" rel="nofollow" shape="rect">https://www.pg.com/news</a>.
1 Among U.S. non-overnight taped diapers; excluding Super Economy Pack
 2 Hospitals - Based on hospital sales data; Nurses - Based on a 2025 survey of U.S. Nurses; NICU Professionals - Based on a 2025 survey of U.S. NICU Professionals
 3 Based on a 2025 survey of U.S. and Canadian pediatricians
 4 See <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pampers.com%2Fen-us%2Fproduct%2Famore&amp;esheet=54448201&amp;newsitemid=20260313775047&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pampers.com%2Fen-us%2Fproduct%2Famore&amp;index=7&amp;md5=5db9c157cb1792c658b4af6acc9f61bd" rel="nofollow" shape="rect">https://www.pampers.com/en-us/product/amore</a> for more information
 5 No natural rubber
 6 Based on Size 4 Pampers Amore vs Size 4 Coterie; 3 loads of typical wettings of 75ml under 0.3psi pressure.
 7 Based on Size 4 Pampers Amore vs Size 4 Huggies Skin Essentials, 3 loads of 75ml under 0.3psi pressure. Contacts 
Sarah Pryor
 MSL New York
 <a target="_blank" href="mailto:Sarah.Pryor@MSLGroup.com" rel="nofollow" shape="rect">Sarah.Pryor@MSLGroup.com</a>

Pampers Launches Pampers AMORE: The Brand’s Best Diaper Yet, Featuring a Soft as Cashmere Feel and Performance Without Compromise

Now available, the Target-exclusive shave collection brings beauty to the everyday.BOSTON--(BUSINESS WIRE)--This season, a new shave collection pairs Gillette Venus’s trusted product performance with Rifle Paper Co.’s signature hand-painted florals. Designed to bring beauty to the everyday, the limited-edition collaboration is available exclusively at Target. <a href="https://mms.businesswire.com/media/20260311828743/en/2743127/5/Venus_-_Rifle_Paper_Co_Full_Collection_RPC_Add.jpg"><img src="https://mms.businesswire.com/media/20260311828743/en/2743127/22/Venus_-_Rifle_Paper_Co_Full_Collection_RPC_Add.jpg" /></a> <a href="https://mms.businesswire.com/media/20260311828743/en/2743127/5/Venus_-_Rifle_Paper_Co_Full_Collection_RPC_Add.jpg"><img src="https://mms.businesswire.com/media/20260311828743/en/2743127/21/Venus_-_Rifle_Paper_Co_Full_Collection_RPC_Add.jpg" /></a> <a href="https://mms.businesswire.com/media/20260311828743/en/2743124/5/VenusRifleLogoGold.jpg"><img src="https://mms.businesswire.com/media/20260311828743/en/2743124/22/VenusRifleLogoGold.jpg" /></a> <a href="https://mms.businesswire.com/media/20260311828743/en/2743124/5/VenusRifleLogoGold.jpg"><img src="https://mms.businesswire.com/media/20260311828743/en/2743124/21/VenusRifleLogoGold.jpg" /></a>
The two brands’ fourth collaborative collection brings Rifle Paper Co. Co-Founder, CEO, and CCO Anna Bond’s hand-painted floral illustrations to life across four Venus razors and shave prep products. This year’s launch introduces the new Venus Pubic Hair &amp; Skin Razor and Soothing Shave Oil, alongside longtime favorite products like the Venus ComfortGlide White Tea Razor and Extra Smooth Sensitive Razor.
Appearing throughout the collection, Bond’s hand-illustrated Dahlia florals capture the fresh possibilities of spring. Originally inspired by a vintage wallpaper pattern, the elegant florals consist of intricate brush strokes and colorful blooms.
“We’re excited to be partnering with Gillette Venus again this spring. This fourth collaboration is centered on Dahlia, a hand-painted floral of ours that feels quintessentially spring,” said Anna Bond, Rifle Paper Co. Co-Founder, CEO &amp; Artist. “This collection is bright and fresh, and will hopefully add some color into your everyday routine as the warmer season begins.”
"This collection is all about the balance of beautiful design and functionality,” said Isabel Pimentel, Brand Vice President, Gillette Venus North America. "Common shaving concerns like redness, dryness and razor bumps are often the result of using products that aren’t designed for specific hair and needs. With this partnership, we’re bringing together trusted performance and thoughtful design, proving you don’t have to choose between results and self-expression."
The collection features a modular design which allows customers to mix and match products from the collaboration. Top products include:<ul class="bwlistdisc">
<li>
<a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.target.com%2Fp%2Fvenus-for-pubic-hair-38-skin-women-39-s-razor-with-2-refills%2F-%2FA-94874721&amp;esheet=54444019&amp;newsitemid=20260311828743&amp;lan=en-US&amp;anchor=Venus+%2B+Rifle+Paper+Co.+Pubic+Hair+%26amp%3B+Skin+Razor&amp;index=1&amp;md5=ec62b67e5540d41b649dd82ac628feda" rel="nofollow" shape="rect">Venus + Rifle Paper Co. Pubic Hair &amp; Skin Razor</a>: Designed specifically for pubic hair removal with an Anti-Irritation Barrier to help prevent ingrown hairs and bumps. Features an ergonomic handle that reaches any position and a back blade for precise shaping. Dermatologist and gynecologist tested.</li>
<li>
<a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.target.com%2Fp%2Fvenus-extra-smooth-sensitive-women-39-s-razor-with-2-refills-38-hook%2F-%2FA-94874734&amp;esheet=54444019&amp;newsitemid=20260311828743&amp;lan=en-US&amp;anchor=Venus+%2B+Rifle+Paper+Co.+Extra+Smooth+Sensitive+Razor&amp;index=2&amp;md5=fdb9a229e9e86b5e339bb88b8e585fe6" rel="nofollow" shape="rect">Venus + Rifle Paper Co. Extra Smooth Sensitive Razor</a>: Designed for sensitive, irritation-prone skin, this dermatologist tested razor features sharp, durable blades for a close shave with as low as 0% shave irritation. The cushioned blue strip acts like the skin's bodyguard.</li>
<li>
<a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.target.com%2Fp%2Fvenus-comfort-glide-white-tea-women-39-s-razor-with-2-refills-and-hook%2F-%2FA-94874720&amp;esheet=54444019&amp;newsitemid=20260311828743&amp;lan=en-US&amp;anchor=Venus+%2B+Rifle+Paper+Co.+ComfortGlide+White+Tea+Razor%3A&amp;index=3&amp;md5=906943e220e753e50d6161b212dd3aeb" rel="nofollow" shape="rect">Venus + Rifle Paper Co. ComfortGlide White Tea Razor:</a> Designed with a built-in lubrastrip and 2-in-1 shave gel bars, the razor lathers and shaves with every stroke, eliminating the need for separate shave cream. The 3-blade design allows the lubrastrip to glide over skin to help protect from shave irritation, with a durable, no-slip grip handle.</li>
<li>
<a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.target.com%2Fp%2Fvenus-women-39-s-shave-oil-7-7oz%2F-%2FA-94874726&amp;esheet=54444019&amp;newsitemid=20260311828743&amp;lan=en-US&amp;anchor=Venus+%2B+Rifle+Paper+Co.+Soothing+Shave+Oil%3A&amp;index=4&amp;md5=dde7e2c079432302655c91748e159384" rel="nofollow" shape="rect">Venus + Rifle Paper Co. Soothing Shave Oil:</a> Created with a refreshing aloe and green tea scent and enhanced with a touch of jojoba oil, this shave oil helps support a smooth, comfortable shave while helping the skin look and feel hydrated.</li>
</ul>
The Venus + Rifle Paper Co. Collection is available now, exclusively in stores at Target and Target.com.
About Gillette Venus:
For more than 120 years, Gillette has set the standard for precision and performance, enriching the lives of 800 million consumers worldwide. Pioneering innovations in shaving and skincare, Gillette continually exceeds expectations in personal grooming. Among its esteemed legacy, Gillette Venus shines as one of its most prominent brands, with over 20 years of expertise in women's shaving and grooming. Venus embodies innovation and empowerment, celebrating each woman's unique beauty. With a focus on quality and comfort, Venus elevates shaving, with precise trims and hydrating shave gels. Wherever you choose to shave, shape, trim or style, Venus products are designed with your body and its hair in mind. For the latest updates and information on Gillette Venus, please visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Furldefense.com%2Fv3%2F__http%3A%2Fgillettevenus.com__%3B%21%21NgSi4SaN6ydtRVQ-%21zEaN5sC0zKEHvoL4S44hppUK5UcB7aaQ5May806yEVvn5NVIlUwSOmkP2jzSud2V1TQ7J2xElEJp1AkYO659Xw%24&amp;esheet=54444019&amp;newsitemid=20260311828743&amp;lan=en-US&amp;anchor=gillettevenus.com&amp;index=5&amp;md5=2ec06cbf4807b29d22483d7c3b573bae" rel="nofollow" shape="rect">gillettevenus.com</a>.
About Rifle Paper Co.:
Rifle Paper Co. is a stationery, home, and gifts brand based in Winter Park, Florida. Launched in 2009 by husband-wife team Nathan and Anna Bond, Rifle Paper Co. has since grown into an industry-leading brand known for paper goods, accessories, home decor, and more. Its signature aesthetic is rooted in Anna Bond’s hand-painted illustrations, brought to life in quality products that bring beauty to the everyday. Visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Friflepaperco.com%2F&amp;esheet=54444019&amp;newsitemid=20260311828743&amp;lan=en-US&amp;anchor=riflepaperco.com&amp;index=6&amp;md5=6e2a2ff1bdd04b11dfe2831cf1e5eff6" rel="nofollow" shape="rect">riflepaperco.com</a> and @riflepaperco on Instagram for more information. Contacts 
Venus/P&amp;G Beauty Marta Lopez Silva
 Email: <a target="_blank" href="mailto:lopezsilva.m@pg.com" rel="nofollow" shape="rect">lopezsilva.m@pg.com</a>
Marina Maher Communications Shaun Agres
 Email: <a target="_blank" href="mailto:shaun.agres@omc.com" rel="nofollow" shape="rect">shaun.agres@omc.com</a>

Gillette Venus and Rifle Paper Co. Debut Fourth Design-Driven, Limited-Edition Shave Collection

CINCINNATI--(BUSINESS WIRE)--Old Spice, the iconic brand dedicated to the journey from boyhood to manhood, has launched its revitalized "Mom Song" campaign, '<a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fyoutu.be%2FtprmKtbmSoU&amp;esheet=54443026&amp;newsitemid=20260310541215&amp;lan=en-US&amp;anchor=The+End+of+Adolescents&amp;index=1&amp;md5=034379cd13a9039a7b4f7b33833615a8" rel="nofollow" shape="rect">The End of Adolescents</a>.’ Old Spice licensed the song ‘End of the Road’ by the legendary R&amp;B group, Boyz II Men. The campaign brings back the universally relatable experience of moms grappling with their sons' newfound manliness, a theme that was first introduced by Old Spice over a decade ago in the original, “<a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DUt44qwkD9-I%26list%3DRDUt44qwkD9-I%26start_radio%3D1&amp;esheet=54443026&amp;newsitemid=20260310541215&amp;lan=en-US&amp;anchor=Mom+Song&amp;index=2&amp;md5=76e3b2673b665ef021ee2845f983f588" rel="nofollow" shape="rect">Mom Song</a>.” <a href="https://mms.businesswire.com/media/20260310541215/en/2742597/5/MomSong_PRstill_01_1920x1080.jpg"><img src="https://mms.businesswire.com/media/20260310541215/en/2742597/22/MomSong_PRstill_01_1920x1080.jpg" /></a> <a href="https://mms.businesswire.com/media/20260310541215/en/2742597/5/MomSong_PRstill_01_1920x1080.jpg"><img src="https://mms.businesswire.com/media/20260310541215/en/2742597/21/MomSong_PRstill_01_1920x1080.jpg" /></a> <a href="https://mms.businesswire.com/media/20260310541215/en/2742594/5/Old_Spice_Logo_%285%29.jpg"><img src="https://mms.businesswire.com/media/20260310541215/en/2742594/22/Old_Spice_Logo_%285%29.jpg" /></a> <a href="https://mms.businesswire.com/media/20260310541215/en/2742594/5/Old_Spice_Logo_%285%29.jpg"><img src="https://mms.businesswire.com/media/20260310541215/en/2742594/21/Old_Spice_Logo_%285%29.jpg" /></a>
The new 60-second spot takes the playful antics of the original release and gives it a modern, aspirational twist. It's a nostalgic, musical journey that captures the hilarious and tender celebration of the unique bond between moms and their sons as the young men transition into adulthood, often signaled by their choice of scent. The campaign also marks the transition into manhood with a new standard in customizable scent intensity and pro-level moisture control.
Solving the Scent Paradox: Signature Scent Control
A key highlight of the campaign is the debut of the Swagger Signature Scent Control system. Addressing the needs of a new generation that demands both high-performance and personalized scent levels, Old Spice now features an innovative scent meter. This allows users to choose their level of fragrance—from subtle to bold—ensuring a skin-safe and tailored experience for every occasion. The lineup includes:<ul class="bwlistdisc">
<li>
Antiperspirant and Deodorant Sticks &amp; Sprays with New Signature Scent Control</li>
<li>
Body Wash with Lasting Signature Scent</li>
</ul>
Kate DiCarlo, Senior Communications Director for P&amp;G, commented on the campaign: “At Old Spice, we revel in the epic adventure from boyhood to manhood with a confident swagger. Our 2026 campaign, 'The End of Adolescents,' brings back the legendary vibe of the 'Mom Song' running for decades now, reimagined for today’s generation. This campaign is a hilarious celebration of the unique bond between moms and their sons. While the path to adulthood can be challenging, Old Spice ensures that the transition smells a whole lot better."
The new spot is currently airing across major television networks and digital platforms. <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fyoutu.be%2FtprmKtbmSoU&amp;esheet=54443026&amp;newsitemid=20260310541215&amp;lan=en-US&amp;anchor=View+here+on+YouTube&amp;index=3&amp;md5=636c0aca25237890ff5e02f8433d8df8" rel="nofollow" shape="rect">View here on YouTube</a>. The full Old Spice Swagger lineup, including the new 24/7 Signature Scent Control, is available now nationwide starting at $7.99. Fans are invited to join the <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Foldspice.com%2FOSRewards%3Fsrsltid%3DAfmBOopGGpY0RRkDypplYSm82J9LPRcvMk0LZWzroJCgOwVCkDWRi1dW%26utm_source%3Dhttps%253A%252F%252Fwww.sfgate.com%252Fthings-to-do%252F%26utm_medium%3Dreferral&amp;esheet=54443026&amp;newsitemid=20260310541215&amp;lan=en-US&amp;anchor=Old+Spice+Clippership+Club&amp;index=4&amp;md5=cfc1fdd2fea195a4ed6d99711e25c620" rel="nofollow" shape="rect">Old Spice Clippership Club</a>, a reward program offering exclusive updates on high-performance grooming and "Scent-sational" rewards.
About Old Spice
Old Spice, an iconic grooming brand for more than 80 years, is the No. 1 selling antiperspirant and deodorant brand for men in the United States. As a category leader, Old Spice offers pro-level performance across a men’s grooming ecosystem including antiperspirants, deodorants, body washes, body sprays, shampoos, and hair stylers. Old Spice is the authority on the complete men’s grooming regimen. Follow Old Spice's social channels: <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.instagram.com%2Foldspice%2F%3Fhl%3Den&amp;esheet=54443026&amp;newsitemid=20260310541215&amp;lan=en-US&amp;anchor=Instagram&amp;index=5&amp;md5=22217091c457f1c060e6b02e4b155405" rel="nofollow" shape="rect">Instagram</a>, <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.tiktok.com%2F%40oldspice%3Flang%3Den&amp;esheet=54443026&amp;newsitemid=20260310541215&amp;lan=en-US&amp;anchor=TikTok&amp;index=6&amp;md5=d079e90469aaa4c73070860df857071c" rel="nofollow" shape="rect">TikTok</a>, <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.facebook.com%2FOldSpice%2F&amp;esheet=54443026&amp;newsitemid=20260310541215&amp;lan=en-US&amp;anchor=Facebook&amp;index=7&amp;md5=102f4ed7b7d2ea2df57b6edccaffb132" rel="nofollow" shape="rect">Facebook</a>, <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.youtube.com%2Foldspice&amp;esheet=54443026&amp;newsitemid=20260310541215&amp;lan=en-US&amp;anchor=YouTube&amp;index=8&amp;md5=a3a63e493400d3ffe68ebad0432ce215" rel="nofollow" shape="rect">YouTube</a>, and <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fx.com%2Foldspice&amp;esheet=54443026&amp;newsitemid=20260310541215&amp;lan=en-US&amp;anchor=X&amp;index=9&amp;md5=f7e937e49518984a21d6a42020487b36" rel="nofollow" shape="rect">X</a>. Contacts 
For media inquiries, please contact:
 
Meghann Craig, Citizen Relations
 <a target="_blank" href="mailto:meghann.craig@citizenrelations.com" rel="nofollow" shape="rect">meghann.craig@citizenrelations.com</a>
Nicole Bosley, Procter &amp; Gamble, Old Spice
 <a target="_blank" href="mailto:bosley.ne@pg.com" rel="nofollow" shape="rect">bosley.ne@pg.com</a>

Old Spice Teams Up With Iconic R&B Group to Ignite Beloved "Mom Song" in New Campaign: 'The End of Adolescents'

The biggest Magic Eraser upgrade in 20 years – plus the new Shower &amp; Tub Scrubber for America’s toughest cleanCINCINNATI--(BUSINESS WIRE)--Today, <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.instagram.com%2Freels%2FDVd8cE5ju44%2F&amp;esheet=54437839&amp;newsitemid=20260304047413&amp;lan=en-US&amp;anchor=Mr.+Clean+steps+out+of+retirement&amp;index=1&amp;md5=34f52fae955c486d68caae68db652994" rel="nofollow" shape="rect">Mr. Clean steps out of retirement</a> - newly inspired, freshly energized, and ready to reveal the biggest innovation of his legendary career. <a href="https://mms.businesswire.com/media/20260304047413/en/2737228/5/Mr_Clean_Magic_Eraser_Family_FINAL.jpg"><img src="https://mms.businesswire.com/media/20260304047413/en/2737228/22/Mr_Clean_Magic_Eraser_Family_FINAL.jpg" /></a> <a href="https://mms.businesswire.com/media/20260304047413/en/2737228/5/Mr_Clean_Magic_Eraser_Family_FINAL.jpg"><img src="https://mms.businesswire.com/media/20260304047413/en/2737228/21/Mr_Clean_Magic_Eraser_Family_FINAL.jpg" /></a> <a href="https://mms.businesswire.com/media/20260304047413/en/2736863/5/MrClean_US_Logo_Stacked_PMS.jpg"><img src="https://mms.businesswire.com/media/20260304047413/en/2736863/22/MrClean_US_Logo_Stacked_PMS.jpg" /></a> <a href="https://mms.businesswire.com/media/20260304047413/en/2736863/5/MrClean_US_Logo_Stacked_PMS.jpg"><img src="https://mms.businesswire.com/media/20260304047413/en/2736863/21/MrClean_US_Logo_Stacked_PMS.jpg" /></a>
“Legacies last forever, and Mr. Clean’s was nowhere near finished. We’re thrilled he’s back, because there’s a whole lot of magic in the new product lineup and there is no one we’d rather partner with than the legend himself," said Dave Landers, Vice President, North America Surface Care, Procter &amp; Gamble.
During his retirement, Mr. Clean did anything but take it easy, and he shared every moment of it on his social feeds. Mr. Clean competed in athletic events, pampered himself in the bathroom, and strolled beaches like a man on a mission. Every one of those hobbies sparked inspiration for something big: tougher Magic Erasers, a better way to clean showers and tubs, and a lineup of scents that smell like he bottled his beach vacations.
“Today, I’m proud to share that I’m back,” said Mr. Clean, the larger‑than‑life cleaning icon. “I tried to stay retired, but the ideas got too big. The magic of cleaning called me back.”
The Mr. Clean innovation includes: the biggest upgrade to Magic Eraser in 20 years, the new Shower &amp; Tub Scrubber, and new scents for the Multi-Purpose Cleaner line-up.
Mr. Clean Shower &amp; Tub Scrubber and Shower &amp; Tub Foaming Magic Eraser<ul class="bwlistdisc">
<li>
All in one shower &amp; tub cleaner with a built-in squeegee for a streak-free finish</li>
<li>
Sturdy grip handle for more scrubbing power with a 360-degree pivoting head for hard-to-reach places</li>
<li>
Cuts through 100% of soap scum and grime for a deep clean in half the time versus leading all-purpose bleach sprays</li>
<li>
The Mr. Clean Shower &amp; Tub Foaming Magic Erasers use the cleaning power of Dawn and last 5X longer when attached to the Shower &amp; Tub Scrubber (versus Mr. Clean Shower &amp; Tub Foaming Magic Eraser alone)</li>
<li>
Designed to clean tough bathroom messes on shower glass, bathtubs, tile, sinks and more</li>
</ul>
Mr. Clean Magic Eraser Whole Home Extra Durable and Extra Durable XL<ul class="bwlistdisc">
<li>
The upgraded Mr. Clean Magic Erasers are longer-lasting, while other erasers crumble</li>
<li>
Mr. Clean has 5X Cleaning performance versus leading all-purpose bleach sprays</li>
<li>
Designed to provide a sturdier and more comfortable grip for tougher scrubbing power</li>
<li>
Designed to effectively clean <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.mrclean.com%2Fen-us%2Fmesses&amp;esheet=54437839&amp;newsitemid=20260304047413&amp;lan=en-US&amp;anchor=100%2B+messes+throughout+the+home&amp;index=2&amp;md5=2936228527315442cc51d8329fc37f25" rel="nofollow" shape="rect">100+ messes throughout the home</a></li>
</ul>
Mr. Clean Kitchen Grease Foaming Magic Eraser<ul class="bwlistdisc">
<li>
A denser, longer-lasting cleaning tool engineered for everyday kitchen cleaning</li>
<li>
Has the cleaning power of Dawn to cut through tough burnt-on grease and other kitchen messes</li>
<li>
Effective performance across stovetops, microwaves, refrigerators, countertops, sinks, and more</li>
</ul>
Mr. Clean Multi-Purpose Cleaner<ul class="bwlistdisc">
<li>
Cuts through 100% of grease and grime to give a clean that lasts for hours</li>
<li>
The new scents are available in Ocean, Hawaii Aloha and Watermelon</li>
<li>
A 2X concentrated multi surface cleaner great for kitchens, bathrooms, floors and other tough messes</li>
</ul>
Built to Tackle Tough Bathroom Messes – From Every Angle
Over the years, Mr. Clean scientists have continuously refined Magic Erasers to align with real-world cleaning habits and help consumers overcome their toughest cleaning challenges. The new Shower &amp; Tub Scrubber represents the brand’s most advanced bathroom innovation to date.
Its 360-degree pivoting head allows users to effortlessly cut through soap scum and grime – even in hard-to-reach areas – leaving buildup with nowhere to hide.
“We conducted extensive focus groups and surveys to better understand how consumers clean,” said Morgan Eberhard, Mr. Clean Principal Scientist, Procter &amp; Gamble. “Even after production, we continue testing and refining to ensure our innovations truly meet consumers’ needs. This process draws on more than 20 years of consumer research, including insights gathered as recently as last year, which directly informed the final product improvements.”
What are the new Mr. Clean innovations and upgrades?
Mr. Clean is introducing its new Shower &amp; Tub Scrubber and upgraded Magic Erasers designed to make bathroom cleaning more effective and efficient. New and upgraded products include:<ul class="bwlistdisc">
<li>
Magic Eraser Shower &amp; Tub Scrubber</li>
<li>
Shower &amp; Tub Foaming Magic Eraser</li>
<li>
Magic Eraser Whole Home (available in Extra Durable and Extra Durable XL)</li>
<li>
Kitchen Grease Foaming Magic Eraser</li>
</ul>
Why is the new Shower &amp; Tub Scrubber more effective in removing soap scum and grime?
The new Mr. Clean Shower &amp; Tub Scrubber elevates everyday bathroom cleaning by delivering faster, more effective results with minimal scrubbing. Key features include:<ul class="bwlistdisc">
<li>
The new Mr. Clean Shower &amp; Tub Scrubber is the all-in-one shower and bathtub cleaner for a deep clean in half the time compared to leading all-purpose bleach spray</li>
<li>
The Mr. Clean Shower &amp; Tub Scrubber combines the cleaning power of the Shower &amp; Tub Foaming Magic Eraser with a sturdy ergonomic handle to boost scrubbing leverage and effectively cut through soap scum and grime</li>
<li>
The Mr. Clean Shower &amp; Tub Scrubber includes a built‑in squeegee that helps delivering a streak‑free finish</li>
<li>
The upgraded Shower &amp; Tub Foaming Magic Eraser delivers a longer‑lasting clean when used with the Shower &amp; Tub Scrubber</li>
</ul>
What makes the upgraded Magic Eraser more durable?
While we have always led the way in durability, our upgraded Magic Erasers with reinforced design last 2X longer without falling apart in the first few swipes.
Mr. Clean Magic Eraser Whole Home (available in Extra Durable and Extra Durable XL)<ul class="bwlistdisc">
<li>
The Magic Eraser Whole Home Extra Durable has 5X more cleaning power than the leading all-purpose bleach spray, allowing you to tackle everyday tough messes around your home including luggage, sports equipment, desks, grills, and even shoes with ease</li>
<li>
The new Magic Eraser Whole Home Extra Durable has a denser, longer lasting foam designed for everyday cleaning</li>
<li>
It effectively cuts through 100+ messes using just water—no other cleaning products needed</li>
<li>
Also available in Extra Durable XL the longest lasting eraser, designed to tackle even tougher messes around your home and beyond</li>
</ul>
Mr. Clean Kitchen Grease Foaming Magic Eraser<ul class="bwlistdisc">
<li>
The Mr. Clean Kitchen Grease Foaming Magic Eraser combines the cleaning power of Dawn and the scrubbing power of the Magic Eraser, helps cut through grease and grime on the first swipe</li>
<li>
Simply wet the Kitchen Grease Foaming Magic Eraser, squeeze to activate its foamy cleaning power, and easily take on tough messes around your home</li>
<li>
The upgraded Kitchen Grease Foaming Magic Eraser has a denser, longer lasting foam designed for everyday kitchen cleaning on the stovetop, microwave, refrigerator, countertop, sink and more</li>
</ul>
Performance was validated through testing across a wide range of surfaces and mess types, including but not limited to:<ul class="bwlistdisc">
<li>
Bathroom</li>
<li>
Shower glass, showerhead</li>
<li>
Bathtub, Bathtub drains</li>
<li>
Shower doors</li>
<li>
Tile grout</li>
<li>
Stovetops, oven interior, cabinet top</li>
<li>
Pots and pans</li>
<li>
Microwaves and kitchen sinks</li>
<li>
Fridge interiors</li>
<li>
Patio furniture</li>
<li>
Car interiors</li>
<li>
Marks and scuff around the house (i.e. walls, doors, baseboards, cabinets)</li>
<li>
Shoes</li>
<li>
Toys</li>
</ul>
Find out the types of messes Mr. Clean Magic Erasers can clean at: <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.mrclean.com%2Fen-us%2Fmesses&amp;esheet=54437839&amp;newsitemid=20260304047413&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.mrclean.com%2Fen-us%2Fmesses&amp;index=3&amp;md5=6c04cf3570be43869761ac7de7d782bc" rel="nofollow" shape="rect">https://www.mrclean.com/en-us/messes</a>
Availability
The new Mr. Clean Shower &amp; Tub Scrubber and upgraded Magic Erasers are currently available at major retailers nationwide in stores and online.
The Mr. Clean Shower &amp; Tub Scrubber Starter Kit includes the Shower &amp; Tub Scrubber and two Mr. Clean Shower &amp; Tub Foaming Magic Erasers. Pricing and promotion are at the discretion of the retailer.
To learn more, please visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.mrclean.com%2Fen-us&amp;esheet=54437839&amp;newsitemid=20260304047413&amp;lan=en-US&amp;anchor=MrClean.com&amp;index=4&amp;md5=484463a7764b44a0ad8831d04fcc0f94" rel="nofollow" shape="rect">MrClean.com</a>. Follow @MrClean on <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.tiktok.com%2F%40mrclean&amp;esheet=54437839&amp;newsitemid=20260304047413&amp;lan=en-US&amp;anchor=TikTok&amp;index=5&amp;md5=a8e1f8814a1448aee1af391f5780951f" rel="nofollow" shape="rect">TikTok</a> and <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.instagram.com%2Fmrclean%2F&amp;esheet=54437839&amp;newsitemid=20260304047413&amp;lan=en-US&amp;anchor=Instagram&amp;index=6&amp;md5=7662b728023b330107853345963b0f34" rel="nofollow" shape="rect">Instagram</a> for tips and tricks on how to get the most out of your cleaning products, as well as updates on future innovations and offerings.
About Procter &amp; Gamble
P&amp;G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &amp; Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&amp;G community includes operations in approximately 70 countries worldwide. Please visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fus.pg.com%2F&amp;esheet=54437839&amp;newsitemid=20260304047413&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com&amp;index=7&amp;md5=0b9fb37803590ae5f45585d37624dd89" rel="nofollow" shape="rect">https://www.pg.com</a> for the latest news and information about P&amp;G and its brands. For other P&amp;G news, visit us at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com%2Fnews&amp;esheet=54437839&amp;newsitemid=20260304047413&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com%2Fnews&amp;index=8&amp;md5=2aa6a98cf37da7d928791a25b9059f07" rel="nofollow" shape="rect">https://www.pg.com/news</a>. Contacts 
Maytal Levi
 P&amp;G Surface Care, Communications Leader
 <a target="_blank" href="mailto:levi.m@pg.com" rel="nofollow" shape="rect">levi.m@pg.com</a>
Alan Danzis
 MSL New York
 <a target="_blank" href="mailto:alan.danzis@mslgroup.com" rel="nofollow" shape="rect">alan.danzis@mslgroup.com</a>

Mr. Clean Unretires and Launches New Innovation to Tackle Messes

Through its new campaign, Gain introduces new Gain Plus collection alongside refreshed core offerings that feature the Brand’s most innovative formulas yet in scent delivery, odor-fighting and cleansing power.CINCINNATI--(BUSINESS WIRE)--Gain, the go-to detergent known for spreading joy through long-lasting, irresistible scents is turning up the fragrance, freshness, and cleansing power with the introduction of Gain Plus—so consumers can truly Sniff the Difference. This new collection features a packaging design refresh, and breakthrough formulas with advanced cleaning and scent performance – a scent difference you not only smell but also feel. But the innovation doesn’t stop there – Gain’s core detergent products are also getting an enhanced odor removal power upgrade in every scent – all without sacrificing the freshness fans crave. <a href="https://mms.businesswire.com/media/20260302209792/en/2735052/5/SI07_Gain_HDL_OG_Plus_Sniff_the_Difference_enUS_131840929_1.jpg"><img src="https://mms.businesswire.com/media/20260302209792/en/2735052/22/SI07_Gain_HDL_OG_Plus_Sniff_the_Difference_enUS_131840929_1.jpg" /></a> <a href="https://mms.businesswire.com/media/20260302209792/en/2735052/5/SI07_Gain_HDL_OG_Plus_Sniff_the_Difference_enUS_131840929_1.jpg"><img src="https://mms.businesswire.com/media/20260302209792/en/2735052/21/SI07_Gain_HDL_OG_Plus_Sniff_the_Difference_enUS_131840929_1.jpg" /></a> <a href="https://mms.businesswire.com/media/20260302209792/en/1061227/5/PGlogo.jpg"><img src="https://mms.businesswire.com/media/20260302209792/en/1061227/22/PGlogo.jpg" /></a> <a href="https://mms.businesswire.com/media/20260302209792/en/1061227/5/PGlogo.jpg"><img src="https://mms.businesswire.com/media/20260302209792/en/1061227/21/PGlogo.jpg" /></a>
“At Gain, we’re always looking for new ways to give our Gainiacs more of what they love most,” said Benjamin Sattler, Senior Brand Director of Gain. “After years of research, testing and listening to our scent-loving fans, one thing was clear: they want more—more scent power, more cleaning performance and more feel-good joy in every wash. That’s why we’re excited to launch Gain Plus and reintroduce our core detergent lineup with upgraded formulas that deliver the rich scent experience and trusted value consumers expect from Gain, from wash to wear. Because scents aren’t just smelt, they’re felt—and with a new look and feel, our community can be confident this is the best version of Gain yet.”
Building on the vibrant scents consumers know, love and crave, Gain gets a glow-up by turning up the intensity with breakthrough technology that delivers bold scent and powerful performance – all without compromise.
The evolution of Gain’s product portfolio now includes the following key features:
NEW Gain Plus Collection:<ul class="bwlistdisc">
<li>
Includes Oxi enhanced cleaning technology that boosts whiteness and improves stain removal for next level cleaning</li>
<li>
Provides long-lasting scent</li>
<li>
Fights the funk and odors instead of just masking them, with odor defense technology including upgraded enzymes that help remove soils that cause odors</li>
<li>
Features breakthrough Color Guard technology in Gain Plus Flings to help keep fabrics bright and vibrant</li>
</ul>
NEW Gain Plus Liquid<ul class="bwlistdisc">
<li>
Enhanced enzyme technology to fight the funk and better clean dirt and soils that cause odor</li>
<li>
Oxi enhanced cleaning technology to boost whiteness and improve stain removal for a next level clean</li>
<li>
Boosted perfume microcapsules and concentrated neat oil fragrance technology to give you more of the iconic Gain scent you love, for all day freshness</li>
</ul>
NEW Gain Plus Flings<ul class="bwlistdisc">
<li>
4x Oxi enhanced cleaning technology and 2X odor-defense technology vs core Gain Liquid provides clean and fresh laundry
<ul class="bwlistcircle">
<li>
Upgraded enzyme technology gives this formula improved soil release and removal from fabrics to help fight odors, so laundry smells amazing all day</li>
</ul></li>
<li>
2X Color Guard technology vs core Gain Flings helps dirt to escape and be rinsed away, leaving behind bright whites and vibrant colors to help keep your clothes looking newer for longer</li>
</ul>
Gain Plus Scent Offerings Available Across Categories<ul class="bwlistdisc">
<li>
Gain Plus Liquid Detergent
<ul class="bwlistcircle">
<li>
Available in Original, Moonlight Breeze and Waterfall Delight scents</li>
</ul></li>
<li>
Gain Plus Detergent Flings
<ul class="bwlistcircle">
<li>
Available in Original, Moonlight Breeze and Happy Hibiscus scents</li>
</ul></li>
</ul>
NEW Refreshed Gain Core Detergents:<ul class="bwlistdisc">
<li>
Feature 2X soil release enzymes compared to previous formulas, for improved odor defense and removal in every scent, across Liquid, Fling and Powder detergents</li>
</ul>
NEW Refreshed Logo and Packaging Design That Goes Bolder (Across all Products)<ul class="bwlistdisc">
<li>
Revamped logo and eye-catching packaging design that stands out on shelves</li>
<li>
Includes clear key benefits on pack so you know what you’re getting</li>
</ul>
Availability
The new Gain Plus Liquid and Flings products will be rolling out nationwide at participating retailers in stores and online starting this March and beyond. The full Gain Plus collection will continue expanding availability by product and scent through June 2026.
For more Gain® laundry fun visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Filovegain.com%2Fen-us&amp;esheet=54436580&amp;newsitemid=20260302209792&amp;lan=en-US&amp;anchor=IloveGain.com&amp;index=1&amp;md5=49cca781de2ee2d76c6a03a802e80c86" rel="nofollow" shape="rect">IloveGain.com</a>, Gain’s® <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.youtube.com%2Fuser%2Fgain%2FCustom%2FCustom&amp;esheet=54436580&amp;newsitemid=20260302209792&amp;lan=en-US&amp;anchor=YouTube&amp;index=2&amp;md5=546c97c333bc4df55a9dfe3d66142ab8" rel="nofollow" shape="rect">YouTube</a> or follow @ILoveGain on <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.instagram.com%2Filovegain%2F&amp;esheet=54436580&amp;newsitemid=20260302209792&amp;lan=en-US&amp;anchor=Instagram&amp;index=3&amp;md5=2b23f04b7a3d8d52b827b8e1fcfcef28" rel="nofollow" shape="rect">Instagram</a> and <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.tiktok.com%2F%40ilovegain&amp;esheet=54436580&amp;newsitemid=20260302209792&amp;lan=en-US&amp;anchor=TikTok&amp;index=4&amp;md5=6740f74771d55fbe1ce96196b0c89cd6" rel="nofollow" shape="rect">TikTok</a>.
What is Gain Plus?
Gain Plus is a new, premium line of Gain laundry products featuring the brand’s most innovative and advanced formulas yet, in both scent and cleaning performance.
Why did Gain develop Gain Plus?
Gain created Gain Plus to address scent-loving consumers’ desire for more of what they love and seek in a laundry experience, without sacrificing any key benefit. Gain Plus formulas have been developed with breakthrough technologies in scent and cleaning power that deliver powerful performance in both categories to provide all-day freshness that fans crave.
How is Gain Plus different from core Gain products?
Gain Plus formulas give you even more of what you love from core Gain, featuring more advanced formula technologies that deliver Gain’s best cleaning and scent performance yet. While core Gain products are also receiving upgraded product formulas to improve odor defense and removal in every scent, Gain Plus offers a premium experience featuring even more odor defense, cleaning and scent power for long-lasting freshness.
What are the new scent and cleaning technologies that Gain Plus uses to deliver advanced performance in both benefits?
Gain Plus formulas offer new enhanced enzyme and oxygenated (Oxi) cleaning technology that work harder to clean dirt and soils that cause odor, boost whiteness, and improve stain removal for a next level clean. Each formula also contains new boosted perfume microcapsule and neat oil fragrance technology that provides more of the Gain scent you love that lasts even longer from wash to wear.
What product format is Gain Plus available in?
Gain Plus is available in liquid detergent and Fling (single-use laundry pac) formats.
Where can I buy Gain Plus?
You can purchase Gain Plus at participating retailers nationwide such as Amazon, Target, Walmart and more, both online and in-stores beginning in March and will continue rolling out through June 2026.
About Gain®
Gain® is “America’s #1 scent*” known for delivering long-lasting freshness and irresistible scents. Since 1977, Gain’s® purpose has been to bring people joy through scent - so much so that they’ve built a devoted fan base who proudly call themselves ‘Gainiacs.’ Gain® offers a wide range of laundry products such as liquid and powder detergents, detergent pacs, liquid fabric softeners, dryer sheets, fabric rinses, and scent boosters. Loved for its fresh scents, Gain® remains a top choice for fabric care in homes across North America.
*Gain® Original scent based on sales – Nielsen Fabric Care Subsector, all products – Total US xAOC – Volume - latest 52 w/e 4/19/25.
About Procter &amp; Gamble
P&amp;G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &amp; Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&amp;G community includes operations in approximately 70 countries worldwide. Please visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fpg.com&amp;esheet=54436580&amp;newsitemid=20260302209792&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com&amp;index=5&amp;md5=053de20003019ad3a96a060fed88a472" rel="nofollow" shape="rect">https://www.pg.com</a> for the latest news and information about P&amp;G and its brands. For other P&amp;G news, visit us at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fnews.pg.com%2F&amp;esheet=54436580&amp;newsitemid=20260302209792&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com%2Fnews&amp;index=6&amp;md5=6996a4247dcaf9dd5e32ae21355a90aa" rel="nofollow" shape="rect">https://www.pg.com/news</a>. Contacts 
Aliza Solc
 MSL New York
 <a target="_blank" href="mailto:Aliza.Solc@MSLGroup.com" rel="nofollow" shape="rect">Aliza.Solc@MSLGroup.com</a>

Gain® Invites You to Sniff the Difference with New Gain Plus Collection and Upgraded Core Favorites

Introducing Bruce, the Newest Mascot Joining the P&amp;G FamilyCINCINNATI--(BUSINESS WIRE)--After famously solving one of pop culture’s greatest mysteries by unveiling “Spruce Let The Dogs Out,” Spruce Weed &amp; Grass Killer is ready to unleash its next big move. Today, the P&amp;G Ventures brand is expanding its pack with the introduction of a new mascot: Bruce the Spruce Dog! <a href="https://mms.businesswire.com/media/20260302493134/en/2733925/5/image0.jpg"><img src="https://mms.businesswire.com/media/20260302493134/en/2733925/22/image0.jpg" /></a> <a href="https://mms.businesswire.com/media/20260302493134/en/2733925/5/image0.jpg"><img src="https://mms.businesswire.com/media/20260302493134/en/2733925/21/image0.jpg" /></a> <a href="https://mms.businesswire.com/media/20260302493134/en/2733922/5/4.jpg"><img src="https://mms.businesswire.com/media/20260302493134/en/2733922/22/4.jpg" /></a> <a href="https://mms.businesswire.com/media/20260302493134/en/2733922/5/4.jpg"><img src="https://mms.businesswire.com/media/20260302493134/en/2733922/21/4.jpg" /></a>
Bruce the Spruce dog is here to change the weed control game by proving it is the ultimate pet friendly and weed deadly option. As the first and only mascot for a weed killer brand, Bruce is on a mission to highlight how homeowners can take care of their weeds worry-free without keeping their four-legged family members stuck inside.
“Bruce isn’t just a fun face for the brand: He represents the heart of why Spruce exists in the first place,” says Jessi Ettelson, Senior Brand Director of Spruce Weed &amp; Grass Killer. “Yard work shouldn’t mean using products that require you to lock your family and pets indoors. Bruce serves as the ultimate motivator for spring prep, giving people the peace of mind to tackle their weeds without worrying about the trade-offs currently in the category.”
Bruce the Spruce Dog makes his debut this March with a slam-dunk campaign proving that Spruce is safe for use around people, pets AND mascots when used as directed. Four new creative assets from Spruce will showcase Bruce joining four beloved college basketball dog mascots including Fresno State’s “TimeOut”, Gonzaga’s “Spike the Bulldog”, University of Tennessee’s “Smokey” and UCONN’s “Jonathan the Husky” to reinforce Spruce is letting the dogs out! He will also draft an elite roster of influencers to join the Spruce All Star Team, each ready to show off their best “plays” for a winning yard!
Bringing even more star power to the roster is a fun cameo from sports announcer Kirk Herbstreit and his beloved Golden Retriever, Peter. Fresh off their viral Super Bowl LX partnership with Spruce, the duo appears in the creative spots, bringing their commentary expertise from the game of football to the match-up between homeowners and weeds.
The introduction of Bruce is just another way Spruce is changing the game in the weed killer category. Thanks to its innovative formula with simple ingredients, Spruce offers a worry-free and hardworking solution to tackling weeds. With Spruce’s wide range of products, weed control is no longer a time-consuming struggle, but a surprisingly satisfying and fun task that delivers visible results in one hour with dead weeds in one day.
Bruce’s adventure is just getting started. Be sure to follow along and join the conversation on Spruce’s <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.tiktok.com%2F%40justspruceit&amp;esheet=54435733&amp;newsitemid=20260302493134&amp;lan=en-US&amp;anchor=TikTok&amp;index=1&amp;md5=49b7b446cc18e3fea6dcffbe22eab1c4" rel="nofollow" shape="rect">TikTok</a> and <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.instagram.com%2Fjustspruceit%2F%3Fhl%3Den&amp;esheet=54435733&amp;newsitemid=20260302493134&amp;lan=en-US&amp;anchor=Instagram&amp;index=2&amp;md5=0e472ad6342addbf5a7815ad23646472" rel="nofollow" shape="rect">Instagram</a> channels to see where Bruce pops up next!
About Spruce™
Spruce is a fast-acting weed &amp; grass killer that delivers visible results in one hour - and best of all - is safe for use around people, pets and bees when used as directed. Formulated and developed by scientists at Procter &amp; Gamble, Spruce is made differently to work differently with ten simple yet effective ingredients. It is the #1 credentialed weed killer, including winning the Product Of The Year Award, Parent Tested, Parent Approved Award, and the Good Housekeeping Award. Spruce products are available at major retailers across the U.S. For more information on Spruce, visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Furldefense.com%2Fv3%2F__http%3A%2Fspruceit.com__%3B%21%21NgSi4SaN6ydtRVQ-%211OAQ4p9bMFR6P_zzCQgAzcQpRnEP6zgqaVqx8etP9yCMdyljieGSX3s38p5ngMwAcO702RDa3FuxV_W36whSWZru_231%24&amp;esheet=54435733&amp;newsitemid=20260302493134&amp;lan=en-US&amp;anchor=SpruceIt.com&amp;index=3&amp;md5=341dee1eda03cb6952386dbf91c2c0fa" rel="nofollow" shape="rect">SpruceIt.com</a> or connect on <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Furldefense.com%2Fv3%2F__https%3A%2Fwww.instagram.com%2Fjustspruceit%2F__%3B%21%21NgSi4SaN6ydtRVQ-%211OAQ4p9bMFR6P_zzCQgAzcQpRnEP6zgqaVqx8etP9yCMdyljieGSX3s38p5ngMwAcO702RDa3FuxV_W36whSWWLzZdT5%24&amp;esheet=54435733&amp;newsitemid=20260302493134&amp;lan=en-US&amp;anchor=Instagram&amp;index=4&amp;md5=e0abd8e48e4cef0b13a3c985abc79ca0" rel="nofollow" shape="rect">Instagram</a>, <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Furldefense.com%2Fv3%2F__https%3A%2Fwww.tiktok.com%2F%40justspruceit__%3B%21%21NgSi4SaN6ydtRVQ-%211OAQ4p9bMFR6P_zzCQgAzcQpRnEP6zgqaVqx8etP9yCMdyljieGSX3s38p5ngMwAcO702RDa3FuxV_W36whSWQ_YxNRd%24&amp;esheet=54435733&amp;newsitemid=20260302493134&amp;lan=en-US&amp;anchor=TikTok&amp;index=5&amp;md5=0675fc929d5245fa1736c5cfccf676b5" rel="nofollow" shape="rect">TikTok</a>, and <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Furldefense.com%2Fv3%2F__https%3A%2Fwww.facebook.com%2Fjustspruceit__%3B%21%21NgSi4SaN6ydtRVQ-%211OAQ4p9bMFR6P_zzCQgAzcQpRnEP6zgqaVqx8etP9yCMdyljieGSX3s38p5ngMwAcO702RDa3FuxV_W36whSWW_3BbdL%24&amp;esheet=54435733&amp;newsitemid=20260302493134&amp;lan=en-US&amp;anchor=Facebook&amp;index=6&amp;md5=cb60fa8b8886679d12950b488fe031e4" rel="nofollow" shape="rect">Facebook</a>.
About Procter &amp; Gamble Ventures (PGV)
Procter &amp; Gamble Ventures (PGV) is the innovation engine of Procter &amp; Gamble, creating and scaling disruptive new brands that solve unmet consumer needs with bold, consumer-first thinking. Built on a startup mindset and grounded in P&amp;G’s science, marketing and global reach, PGV pursues “constructive disruption” to create new categories and meaningful solutions that help people live life better.
About Procter &amp; Gamble
P&amp;G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &amp; Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&amp;G community includes operations in approximately 70 countries worldwide. Please visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com&amp;esheet=54435733&amp;newsitemid=20260302493134&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com&amp;index=7&amp;md5=ab5dc700fe547eb79f5352f653093440" rel="nofollow" shape="rect">https://www.pg.com</a> for the latest news and information about P&amp;G and its brands. For other P&amp;G news, visit us at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com%2Fnews&amp;esheet=54435733&amp;newsitemid=20260302493134&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com%2Fnews&amp;index=8&amp;md5=acb5b661721ffd858f490b4c8a0f0dc2" rel="nofollow" shape="rect">https://www.pg.com/news</a>. Contacts 
Kelsey Wheeler
 Citizen Relations
 <a target="_blank" href="mailto:Kelsey.wheeler@citizenrelations.com" rel="nofollow" shape="rect">Kelsey.wheeler@citizenrelations.com</a>

Spruce Weed & Grass Killer Lets One More Dog Out of the House

Native unveils the Sensitive Series to U.S. Allergist community as a clean &amp; gentle personal care collection developed by experts for sensitive skin, featuring hypoallergenic fragrances and naturally-derived ceramides.SAN FRANCISCO--(BUSINESS WIRE)--Native, the clean, simple, and effective personal care brand, today announced its attendance at the American Academy of Allergy, Asthma and Immunology (AAAAI) 2026 Annual Meeting. During the conference, Native will introduce their new Sensitive Series. <a href="https://mms.businesswire.com/media/20260226407607/en/2732315/5/Hero_Sensitive_Series_Horizontal_Option_2_Final%402x.jpg"><img src="https://mms.businesswire.com/media/20260226407607/en/2732315/22/Hero_Sensitive_Series_Horizontal_Option_2_Final%402x.jpg" /></a> <a href="https://mms.businesswire.com/media/20260226407607/en/2732315/5/Hero_Sensitive_Series_Horizontal_Option_2_Final%402x.jpg"><img src="https://mms.businesswire.com/media/20260226407607/en/2732315/21/Hero_Sensitive_Series_Horizontal_Option_2_Final%402x.jpg" /></a> <a href="https://mms.businesswire.com/media/20260226407607/en/2732313/5/Screenshot_2026-02-26_at_10.08.16%E2%80%AFAM.jpg"><img src="https://mms.businesswire.com/media/20260226407607/en/2732313/22/Screenshot_2026-02-26_at_10.08.16%E2%80%AFAM.jpg" /></a> <a href="https://mms.businesswire.com/media/20260226407607/en/2732313/5/Screenshot_2026-02-26_at_10.08.16%E2%80%AFAM.jpg"><img src="https://mms.businesswire.com/media/20260226407607/en/2732313/21/Screenshot_2026-02-26_at_10.08.16%E2%80%AFAM.jpg" /></a>
The Native Sensitive Series’ hypoallergenic fragrances are crafted without 81 known fragrance allergens and with only 7-10 perfume raw materials. Additionally, the ceramides are derived from nature and in formulas that boost the skin’s natural barrier for healthier-looking skin and boost the moisture barrier of damaged hair.
Native believes that just one expert isn't enough for those with sensitive skin, so they teamed up with Allergists, Biologists and Dermatologists to craft this clean and gentle collection. The allergist partners collaborated on formulation decisions, guided critical testing methods, and, of course, represented the voices of the patients they serve.
“As an allergist, the Sensitive Series was especially meaningful to me because it’s designed for people who need gentler options, without compromising on performance,” said Dr. David Erstein, M.D., Allergist and Sensitive Series Co-creator. “Every detail, from naturally-derived ceramides to hypoallergenic fragrances, was thoughtfully chosen to support skin and feel good every day.”
“Today, we have readily available personal care products specially designed for individuals with sensitive skin,” said Dr. Basil Kahwash M.D., M.M.H.C., Allergist and Sensitive Series Co-creator. I'm excited to recommend a well-tolerated and fresh-scented option to patients who have “struggled for years with irritation and reactions.”
Members of Native’s team will be available at the meeting which takes place from Feb. 27 to Mar. 2, 2026, in Philadelphia, PA. Registered attendees are invited to visit Native at its booth #1347.
About Native
Founded in 2015, Native is a personal care company that makes clean and effective products from naturally-derived ingredients, including deodorant, body wash, hand &amp; body lotion, shampoo, and conditioner. For more information, visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.nativecos.com&amp;esheet=54434567&amp;newsitemid=20260226407607&amp;lan=en-US&amp;anchor=www.nativecos.com&amp;index=1&amp;md5=beda635033416fc2c4d7e4617dd0099d" rel="nofollow" shape="rect">www.nativecos.com</a> or you can follow Native on TikTok, Instagram, or Facebook. Contacts 
<a target="_blank" href="mailto:native@autumncommunications.com" rel="nofollow" shape="rect">native@autumncommunications.com</a>

Native to Attend the AAAAI 2026 Annual Meeting

Power-up your freshness: 24/7 freshness collides with star-powered scents inspired by Nintendo + Illumination’s The Super Mario Galaxy Movie in theaters April 1, 2026.CINCINNATI--(BUSINESS WIRE)--Old Spice is embarking on an epic exploration into unexplored galaxies to give men a 24/7 freshness Power-Up with the new, limited-edition, Old Spice and The Super Mario Galaxy Movie Collection. In celebration of the new Nintendo and Illumination action-comedy movie event arriving in theaters April 1, 2026, it’s the only out-of-this-world grooming lineup that ensures intergalactic freshness. <a href="https://mms.businesswire.com/media/20260226246112/en/2730672/5/OS_WC_SM_Scents_of_Adventure_US_%281%29.jpg"><img src="https://mms.businesswire.com/media/20260226246112/en/2730672/22/OS_WC_SM_Scents_of_Adventure_US_%281%29.jpg" /></a> <a href="https://mms.businesswire.com/media/20260226246112/en/2730672/5/OS_WC_SM_Scents_of_Adventure_US_%281%29.jpg"><img src="https://mms.businesswire.com/media/20260226246112/en/2730672/21/OS_WC_SM_Scents_of_Adventure_US_%281%29.jpg" /></a> <a href="https://mms.businesswire.com/media/20260226246112/en/2730684/5/Old_Spice_Logo_%28Transparent%29_%286%29.jpg"><img src="https://mms.businesswire.com/media/20260226246112/en/2730684/22/Old_Spice_Logo_%28Transparent%29_%286%29.jpg" /></a> <a href="https://mms.businesswire.com/media/20260226246112/en/2730684/5/Old_Spice_Logo_%28Transparent%29_%286%29.jpg"><img src="https://mms.businesswire.com/media/20260226246112/en/2730684/21/Old_Spice_Logo_%28Transparent%29_%286%29.jpg" /></a>
The modern guy views grooming as an extension of his identity. By uniting two universally recognized brands, the Old Spice and The Super Mario Galaxy Movie collection taps into a deep sense of sentimentality and play. This collaboration infuses undeniable fun and adventure into grooming routines.
"We aren't just introducing a line of products; we’re giving fans the ability to smell like a hero," said Kate DiCarlo, Senior Communications Director at P&amp;G. "This collection combines the nostalgic joy of the Super Mario Galaxy game with the high-performance freshness men expect from Old Spice. It’s for the guy who wants to turn his morning shower into a cinematic power-up."
The collection features five distinct scents, each inspired by the intergalactic environments of the cosmic new Nintendo and Illumination movie, releasing on April 1, 2026.<ul class="bwlistdisc">
<li>
Cosmic Quest: A clean fragrance with refined watery notes complemented with juicy sweet citrus notes and a rich base of signature wood and musk notes.</li>
<li>
Desert Detour: A boozy fragrance with notes of aged bourbon and black cherry, plus a twist of orange peel notes finished with oak notes and vanilla sands.</li>
<li>
Castle Crush: Juicy citrus notes like pineapple, bergamot, and grapefruit burst with summer freshness of peach and mango. Jasmine petals and leafy greens add a touch of golden radiance, while amber, coconut, and vanilla bring warm, skin-sweet depth.</li>
<li>
Space Mischief: A modern masculine fragrance blending the sophistication of clean marine notes with a bold twist of citrus and melon notes.</li>
<li>
Brooklyn Bounce: A veritable burst of exotic fruits. The fragrance evokes warmth and vibrancy as bright citrus and sun-kissed florals rest on a creamy base of musk. Close your eyes and inhale the allure of a tropical sunrise in full bloom.</li>
</ul>
Each format ensures you’re fresh from your head to your fingertips:<ul class="bwlistdisc">
<li>
Aluminum-Free Deodorant Stick: Lasting odor protection that has you smelling Super 24/7 - it’s like a 1-Up for your armpits</li>
<li>
Aluminum-Free Body Spray: Fights odor-causing bacteria and leaves you smelling fresh 24/7</li>
<li>
Body Wash: A rich lather that washes away dirt and odor</li>
<li>
2-in-1 Shampoo + Conditioner: Use daily to level-up your hair game for healthier, fuller and moisturized hair</li>
<li>
Hand, Face &amp; Body Lotion for Men: 24/7, other-worldly, lightweight moisturization with instant absorption and suitable for all skin types</li>
</ul>
For Super results, Old Spice offers multiple forms for high-intensity performance:<ul class="bwlistdisc">
<li>
Cleanse: Use the body wash or 2-in-1 shampoo + conditioner to wash away dirt &amp; grime from the day</li>
<li>
Protect: Apply the aluminum-free deodorant or body spray for 24/7 odor control</li>
<li>
Hydrate: Use the hand, face &amp; body lotion to lock in scent longevity and all-day hydration</li>
</ul>
The complete Old Spice and The Super Mario Galaxy Movie Collection is available at major retailers nationwide while supplies last, starting at the retail price of $7.97 (pricing at the sole discretion of retailers). Join the Old Spice <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Foldspice.com%2FOSRewards&amp;esheet=54433537&amp;newsitemid=20260226246112&amp;lan=en-US&amp;anchor=Fan+Club&amp;index=1&amp;md5=065efb1294e368c8ec23bc3554fb1f6a" rel="nofollow" shape="rect">Fan Club</a> for access to exclusive offers and prizes.
About Old Spice:
Old Spice, an iconic grooming brand for more than 80 years, is the No. 1 selling antiperspirant and deodorant brand for men in the United States. As a category leader, Old Spice offers pro-level performance across a men’s grooming ecosystem including antiperspirants, deodorants, body washes, body sprays, shampoos, and hair stylers. Old Spice is the authority on the complete men’s grooming regimen. Follow Old Spice's social channels: Instagram, TikTok, Facebook, YouTube, and X.
About Nintendo + Illumination’s The Super Mario Galaxy Movie
The Super Mario Galaxy Movie is an animated film based on the world of Super Mario Bros., and follows The Super Mario Bros. Movie, which was released in 2023 and earned more than $1.3 billion worldwide. Both the 2023 film and The Super Mario Galaxy Movie are produced by Chris Meledandri of Illumination and Shigeru Miyamoto of Nintendo. The film will be co-financed by Universal Pictures and Nintendo and will be released worldwide by Universal Pictures. The Super Mario Galaxy Movie is directed by returning filmmakers Aaron Horvath and Michael Jelenic, from a screenplay by returning screenwriter Matthew Fogel, with Brian Tyler returning to compose the score.
About Illumination
Illumination, founded by Chris Meledandri in 2007, is one of the entertainment industry's leading producers of event-animated films, including Despicable Me—the most successful animated franchise in cinematic history—as well as the record breaking The Super Mario Bros. Movie, Dr. Seuss' The Lorax, Dr. Seuss' The Grinch and The Secret Life of Pets and Sing films. Illumination’s library includes three of the top 10 animated films of all time. Illumination’s iconic, beloved franchises—infused with memorable and distinct characters, global appeal and cultural relevance—have grossed more than $10.7 billion worldwide. Illumination has an exclusive financing and distribution partnership with Universal Pictures.
About Nintendo
Nintendo Co., Ltd., headquartered in Kyoto, Japan, has been providing a wide range of entertainment products and experiences since its founding in 1889, beginning with the manufacture and sale of Hanafuda playing cards.
Since the 1983 release of the Family Computer (Famicom) system in Japan, and continuing through Nintendo Switch 2, Nintendo’s focus has been the development, manufacturing, and sale of its gaming systems and software. To date, Nintendo has sold more than 6 billion video games and over 870 million hardware units globally, and has created franchises such as Mario™, Donkey Kong™, The Legend of Zelda™, Pokémon™, Metroid™, Kirby™, Animal Crossing™, Pikmin™, and Splatoon™.
Nintendo’s continuing mission is to create reasons to choose Nintendo for unique, family-friendly entertainment that puts smiles on the faces of everyone it touches.
About Universal Pictures
Universal Pictures is a division of Universal Studios (<a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.universalstudios.com&amp;esheet=54433537&amp;newsitemid=20260226246112&amp;lan=en-US&amp;anchor=www.universalstudios.com&amp;index=2&amp;md5=55c1490f2831b35e45052f74beaecad0" rel="nofollow" shape="rect">www.universalstudios.com</a>). Universal Studios is part of NBCUniversal. NBCUniversal is one of the world’s leading media and entertainment companies in the development, production and marketing of entertainment, news and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group and world-renowned theme parks. NBCUniversal is a subsidiary of Comcast Corporation. Contacts 
<a target="_blank" href="mailto:oldspice@citizenrelations.com" rel="nofollow" shape="rect">oldspice@citizenrelations.com</a>

SMELL SUPER: Old Spice and The Super Mario Galaxy Movie Launch Cosmic Grooming Collection With New Out-of-This-World Scents

The New Scent Invites Fragrance Lovers to Embrace the Escape to Island Life with Notes of Citrus, Nectarine, and Sea BreezeCINCINNATI--(BUSINESS WIRE)--<a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.febreze.com%2Fen-us&amp;esheet=54432811&amp;newsitemid=20260225546880&amp;lan=en-US&amp;anchor=Febreze&amp;index=1&amp;md5=c1b68ebcb9fd81d57456aa35906609a9" rel="nofollow" shape="rect">Febreze</a> is offering a way to embrace the escape to island life with the debut of its 2026 Scent of the Year, Tranquil Cyprus Coves. As the Brand’s much-anticipated fifth Scent of the Year, this fragrance encourages relaxation and embraces moments of self-care. Tranquil Cyprus Coves is part of the Premium Destinations Collection, enticing scent lovers to escape the everyday hustle and immerse themselves in nature's vibrant energy. <a href="https://mms.businesswire.com/media/20260225546880/en/2730089/5/Key_Visual_Febreze_Scent_Of_The_Year.jpg"><img src="https://mms.businesswire.com/media/20260225546880/en/2730089/22/Key_Visual_Febreze_Scent_Of_The_Year.jpg" /></a> <a href="https://mms.businesswire.com/media/20260225546880/en/2730089/5/Key_Visual_Febreze_Scent_Of_The_Year.jpg"><img src="https://mms.businesswire.com/media/20260225546880/en/2730089/21/Key_Visual_Febreze_Scent_Of_The_Year.jpg" /></a> <a href="https://mms.businesswire.com/media/20260225546880/en/2730082/5/250616_Febreze_InterimBrandGuidance_Logos_Full.jpg"><img src="https://mms.businesswire.com/media/20260225546880/en/2730082/22/250616_Febreze_InterimBrandGuidance_Logos_Full.jpg" /></a> <a href="https://mms.businesswire.com/media/20260225546880/en/2730082/5/250616_Febreze_InterimBrandGuidance_Logos_Full.jpg"><img src="https://mms.businesswire.com/media/20260225546880/en/2730082/21/250616_Febreze_InterimBrandGuidance_Logos_Full.jpg" /></a>
This luxurious, fruit-forward scent combines citrus, nectarine, and sea breeze, unfolding as a captivating journey to the sun-kissed Mediterranean without ever leaving home. It spotlights bursts of zesty citrus—featuring notes of blood orange, grapefruit, and sweet mandarin—creating an uplifting embrace. As the fragrance blossoms, juicy nectarine, sun-ripened strawberry, and peach nectar harmonize to generate the feeling of an island paradise.
“At the start of a new year, a new grind, and much of the country is experiencing cold temperatures, consumers are craving relaxation and tranquility in their everyday lives. Our goal was to create a scent that revitalizes the home and feels like an escape to a tropical oasis,” said Esra Yeksek, Senior Communications Manager, North America Air Care, Procter &amp; Gamble. “It's great to see our Scent of the Year available once again across Febreze AIR, PLUG, CAR, and FABRIC, offering more ways to indulge in our annual premier scent.”
The Febreze Fragrance Group—a special division within P&amp;G’s Innovation Foresight of Fragrance and Ingredients—rooted the Scent of the Year in the consumer yearning to escape to a tropical haven. This year’s research and global trend forecasts indicate that Americans are seeking a more intentional atmosphere—a demand that stems from a clear shift in what people want for their homes: an environment defined by deep, tranquil relaxation, but balanced with a bright note of energy.
The scent can be enjoyed throughout the home and is available in-store and online at major retailers nationwide in Febreze AIR, PLUG, CAR, and FABRIC (MSRP starting at $3.99*). To learn more about the 2026 Scent of the Year, visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.febreze.com%2Fen-us%2FScent-of-the-Year&amp;esheet=54432811&amp;newsitemid=20260225546880&amp;lan=en-US&amp;anchor=www.Febreze.com%2Fen-us%2FScent-of-the-Year&amp;index=2&amp;md5=1c7f8e81af79020edd978c2ecb0e4bee" rel="nofollow" shape="rect">www.Febreze.com/en-us/Scent-of-the-Year</a>.
*Pricing is at the sole discretion of the retailer.
ABOUT FEBREZE
In 1998, Procter &amp; Gamble (P&amp;G) gave households a breath of fresh air with the launch of Febreze®, known today as the preeminent brand for providing a fresh, clean scent and tackling tough odors from fabrics and the air. Febreze® features a line of products with freshness capabilities that range from ridding pet odors and tackling sweat stink to decorating the home with scent and freshening on the go. Febreze® has been one of the fastest growing brands in P&amp;G’s portfolio of household brands and brings innovative products to market.
ABOUT PROCTER &amp; GAMBLE
P&amp;G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &amp; Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&amp;G community includes operations in approximately 70 countries worldwide. Please visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com&amp;esheet=54432811&amp;newsitemid=20260225546880&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com&amp;index=3&amp;md5=a4d4e1f273e4fb82ceca72967dc945eb" rel="nofollow" shape="rect">https://www.pg.com</a> for the latest news and information about P&amp;G and its brands. For other P&amp;G news, visit us at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com%2Fnews&amp;esheet=54432811&amp;newsitemid=20260225546880&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com%2Fnews&amp;index=4&amp;md5=341877c920bd96f0327f2e6a2f587da1" rel="nofollow" shape="rect">https://www.pg.com/news</a>. Contacts 
Procter &amp; Gamble
 Esra Yeksek
 <a target="_blank" href="mailto:yeksek.e@pg.com" rel="nofollow" shape="rect">yeksek.e@pg.com</a> or
 M Booth
 Rachel Koggan, 973-464-6469
 <a target="_blank" href="mailto:rachelk@mbooth.com" rel="nofollow" shape="rect">rachelk@mbooth.com</a>

Febreze Celebrates Fifth Annual Scent of the Year With New Tranquil Cyprus Coves

Wins for Spruce &amp; Zevo Spotlight Success in Solving Unmet Consumer Needs Through Category-Disrupting InnovationCINCINNATI--(BUSINESS WIRE)--<a href="https://twitter.com/hashtag/PGVentures?src=hash" target="_blank">#PGVentures</a>--When P&amp;G Ventures (PGV) launched in 2015, the goal was not only to create products, but to build entirely new businesses to solve unmet consumer needs and redefine the categories that make consumers’ lives better. <a href="https://mms.businesswire.com/media/20260224370791/en/2728809/5/2026_POTY_Winners.jpg"><img src="https://mms.businesswire.com/media/20260224370791/en/2728809/22/2026_POTY_Winners.jpg" /></a> <a href="https://mms.businesswire.com/media/20260224370791/en/2728809/5/2026_POTY_Winners.jpg"><img src="https://mms.businesswire.com/media/20260224370791/en/2728809/21/2026_POTY_Winners.jpg" /></a> <a href="https://mms.businesswire.com/media/20260224370791/en/2728800/5/PGV_FullColor_on_White.jpg"><img src="https://mms.businesswire.com/media/20260224370791/en/2728800/22/PGV_FullColor_on_White.jpg" /></a> <a href="https://mms.businesswire.com/media/20260224370791/en/2728800/5/PGV_FullColor_on_White.jpg"><img src="https://mms.businesswire.com/media/20260224370791/en/2728800/21/PGV_FullColor_on_White.jpg" /></a>
Today, that vision has been recognized on a national stage as PGV is proud to announce a double victory: <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fspruceit.com%2F&amp;esheet=54431906&amp;newsitemid=20260224370791&amp;lan=en-US&amp;anchor=Spruce+Weed+%26amp%3B+Grass+Killer&amp;index=1&amp;md5=a59216ee14e0230f69a0b6834c342d0e" rel="nofollow" shape="rect">Spruce Weed &amp; Grass Killer</a> and <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fzevoinsect.com%2F&amp;esheet=54431906&amp;newsitemid=20260224370791&amp;lan=en-US&amp;anchor=Zevo+Worry-Free+Pest+Solutions&amp;index=2&amp;md5=3e3a18885f06a6c983fa499a3434d65e" rel="nofollow" shape="rect">Zevo Worry-Free Pest Solutions</a> have both been named 2026 Product of the Year winners in their respective weed killer and pest control categories.
“It is an incredible honor to see both of our new P&amp;G Ventures Brands crowned simultaneously as Product of the Year Award winners. It confirms that our focus of solving unmet consumer needs with superior innovation is working,” said Guy Persaud, President of New Business, Procter &amp; Gamble. “We are on a journey to grow the pest control and lawn care categories, by helping families avoid trade-offs between effectiveness and safety, and look forward to continuing to learn how to serve our consumers better every day.”
Spruce Weed &amp; Grass Killer - Winner in the Weed Killer Category
Spruce Weed &amp; Grass Killer works on contact, with visible results in one hour. It is formulated with simple and effective ingredients, and is safe for use around people, pets, and bees when used as directed. Thanks to Spruce’s wide range of products, weed control is no longer a time-consuming struggle, but a quick task that delivers visible results in as little as an hour with dead weeds in one day. For more information on Spruce, visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Furldefense.com%2Fv3%2F__http%3A%2Fspruceit.com__%3B%21%21NgSi4SaN6ydtRVQ-%211OAQ4p9bMFR6P_zzCQgAzcQpRnEP6zgqaVqx8etP9yCMdyljieGSX3s38p5ngMwAcO702RDa3FuxV_W36whSWZru_231%24&amp;esheet=54431906&amp;newsitemid=20260224370791&amp;lan=en-US&amp;anchor=SpruceIt.com&amp;index=3&amp;md5=9f0f85e0be7eeaf1a9db391de6005bee" rel="nofollow" shape="rect">SpruceIt.com</a> or connect on <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Furldefense.com%2Fv3%2F__https%3A%2Fwww.instagram.com%2Fjustspruceit%2F__%3B%21%21NgSi4SaN6ydtRVQ-%211OAQ4p9bMFR6P_zzCQgAzcQpRnEP6zgqaVqx8etP9yCMdyljieGSX3s38p5ngMwAcO702RDa3FuxV_W36whSWWLzZdT5%24&amp;esheet=54431906&amp;newsitemid=20260224370791&amp;lan=en-US&amp;anchor=Instagram&amp;index=4&amp;md5=335357056e83c74947cba557415c56b5" rel="nofollow" shape="rect">Instagram</a>, <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Furldefense.com%2Fv3%2F__https%3A%2Fwww.tiktok.com%2F%40justspruceit__%3B%21%21NgSi4SaN6ydtRVQ-%211OAQ4p9bMFR6P_zzCQgAzcQpRnEP6zgqaVqx8etP9yCMdyljieGSX3s38p5ngMwAcO702RDa3FuxV_W36whSWQ_YxNRd%24&amp;esheet=54431906&amp;newsitemid=20260224370791&amp;lan=en-US&amp;anchor=TikTok&amp;index=5&amp;md5=dc16d5d5d1262b11a4707e041a3883e4" rel="nofollow" shape="rect">TikTok</a>, and <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Furldefense.com%2Fv3%2F__https%3A%2Fwww.facebook.com%2Fjustspruceit__%3B%21%21NgSi4SaN6ydtRVQ-%211OAQ4p9bMFR6P_zzCQgAzcQpRnEP6zgqaVqx8etP9yCMdyljieGSX3s38p5ngMwAcO702RDa3FuxV_W36whSWW_3BbdL%24&amp;esheet=54431906&amp;newsitemid=20260224370791&amp;lan=en-US&amp;anchor=Facebook&amp;index=6&amp;md5=4fd2d3c6896e2a3b702fa96897490680" rel="nofollow" shape="rect">Facebook</a>.
Zevo Plant and Compact Flying Insect Traps - Winner in the Pest Control Category
Zevo’s Plant and Compact Flying Insect Traps attract bugs 24/7 using blue &amp; UV light to lure, trap and kill 99.9% of trapped bugs. Designed to seamlessly fit into your home, Zevo’s sleek and compact design fits into almost any space, providing year-round protection for all of life’s moments. For more information, visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fzevoinsect.com%2F&amp;esheet=54431906&amp;newsitemid=20260224370791&amp;lan=en-US&amp;anchor=ZevoInsect.com&amp;index=7&amp;md5=fcd3d4fd5a99374f1d4f08d846b23e6b" rel="nofollow" shape="rect">ZevoInsect.com</a> or connect on <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.facebook.com%2FZevoinsect&amp;esheet=54431906&amp;newsitemid=20260224370791&amp;lan=en-US&amp;anchor=Facebook&amp;index=8&amp;md5=c362c5e061d4af8da988e7619e805f66" rel="nofollow" shape="rect">Facebook</a> and <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.instagram.com%2Fzevoinsect%2F&amp;esheet=54431906&amp;newsitemid=20260224370791&amp;lan=en-US&amp;anchor=Instagram&amp;index=9&amp;md5=3c2da215661bc8d4a7b66c9ee8f18775" rel="nofollow" shape="rect">Instagram</a>.
Product of the Year award winners were voted on by 40,000 American shoppers in a national survey by leading global research company, Kantar. The survey is designed to evaluate product innovation on several criteria, including product appeal, advocacy, purchase intent, and more.
About Spruce™
Spruce is a worry-free and fast-acting weed &amp; grass killer that delivers visible results in one hour and is safe for use around people, pets, and bees when used as directed. Formulated and developed by scientists at Procter &amp; Gamble, Spruce is Pet Friendly and Weed Deadly with simple yet effective ingredients. It is the #1 credentialed weed killer, including winning the Product of the Year Award, Parent Tested Parent Approved Award, and is backed by the Good Housekeeping Seal. Spruce products are available at major retailers across the U.S. For more information on Spruce, visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Furldefense.com%2Fv3%2F__http%3A%2Fspruceit.com__%3B%21%21NgSi4SaN6ydtRVQ-%211OAQ4p9bMFR6P_zzCQgAzcQpRnEP6zgqaVqx8etP9yCMdyljieGSX3s38p5ngMwAcO702RDa3FuxV_W36whSWZru_231%24&amp;esheet=54431906&amp;newsitemid=20260224370791&amp;lan=en-US&amp;anchor=SpruceIt.com&amp;index=10&amp;md5=ec8a34f82bb7d1e64bd9cfbfdd237ee4" rel="nofollow" shape="rect">SpruceIt.com</a> or connect on <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Furldefense.com%2Fv3%2F__https%3A%2Fwww.instagram.com%2Fjustspruceit%2F__%3B%21%21NgSi4SaN6ydtRVQ-%211OAQ4p9bMFR6P_zzCQgAzcQpRnEP6zgqaVqx8etP9yCMdyljieGSX3s38p5ngMwAcO702RDa3FuxV_W36whSWWLzZdT5%24&amp;esheet=54431906&amp;newsitemid=20260224370791&amp;lan=en-US&amp;anchor=Instagram&amp;index=11&amp;md5=526539bfe3de7d8d20a4792bdefe66fc" rel="nofollow" shape="rect">Instagram</a>, <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Furldefense.com%2Fv3%2F__https%3A%2Fwww.tiktok.com%2F%40justspruceit__%3B%21%21NgSi4SaN6ydtRVQ-%211OAQ4p9bMFR6P_zzCQgAzcQpRnEP6zgqaVqx8etP9yCMdyljieGSX3s38p5ngMwAcO702RDa3FuxV_W36whSWQ_YxNRd%24&amp;esheet=54431906&amp;newsitemid=20260224370791&amp;lan=en-US&amp;anchor=TikTok&amp;index=12&amp;md5=2d56c62f26c537dc7cde676d6260020e" rel="nofollow" shape="rect">TikTok</a>, and <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Furldefense.com%2Fv3%2F__https%3A%2Fwww.facebook.com%2Fjustspruceit__%3B%21%21NgSi4SaN6ydtRVQ-%211OAQ4p9bMFR6P_zzCQgAzcQpRnEP6zgqaVqx8etP9yCMdyljieGSX3s38p5ngMwAcO702RDa3FuxV_W36whSWW_3BbdL%24&amp;esheet=54431906&amp;newsitemid=20260224370791&amp;lan=en-US&amp;anchor=Facebook&amp;index=13&amp;md5=6170e6bd4e8b44222f79f4b335c1af79" rel="nofollow" shape="rect">Facebook</a>.
About Zevo™
Launched in 2017, Zevo provides pest control products that kill bugs in and around your home in a different way. Part of Procter &amp; Gamble, Zevo’s suite of plug-in trap systems, household insect sprays, and On-Body products control crawling and flying insects, and are made to bother bugs, not your family. Zevo products are available for purchase at all major retailers across the U.S. For more information, visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fzevoinsect.com%2F&amp;esheet=54431906&amp;newsitemid=20260224370791&amp;lan=en-US&amp;anchor=ZevoInsect.com&amp;index=14&amp;md5=d8c16566649d5ec2c2de792f94844063" rel="nofollow" shape="rect">ZevoInsect.com</a> or connect on <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.facebook.com%2FZevoinsect&amp;esheet=54431906&amp;newsitemid=20260224370791&amp;lan=en-US&amp;anchor=Facebook&amp;index=15&amp;md5=61b139713ec30d4f20c893c5acfc3723" rel="nofollow" shape="rect">Facebook</a> and <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.instagram.com%2Fzevoinsect%2F&amp;esheet=54431906&amp;newsitemid=20260224370791&amp;lan=en-US&amp;anchor=Instagram&amp;index=16&amp;md5=bb3ac3b8248097b3ed5ba250e6098cad" rel="nofollow" shape="rect">Instagram</a>.
About Procter &amp; Gamble Ventures (PGV)
Procter &amp; Gamble Ventures (PGV) is the innovation engine of Procter &amp; Gamble, creating and scaling disruptive new brands that solve unmet consumer needs with bold, consumer-first thinking. Built on a startup mindset and grounded in P&amp;G’s science, marketing, and global reach, PGV pursues “constructive disruption” to create new categories and meaningful solutions that help people live life better.
PGV’s portfolio includes Zevo, a people-friendly, bug-deadly pest control brand that reimagined the insect control category with its #1 Powered Flying Insect Trap*, and Spruce, a fast-acting, worry-free weed and grass killer that is safe for use around people, pets, and bees**. For more information, visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fus.pg.com%2Fblogs%2F%23%26subfilter%3Dpg-ventures&amp;esheet=54431906&amp;newsitemid=20260224370791&amp;lan=en-US&amp;anchor=P%26amp%3BG+Ventures.&amp;index=17&amp;md5=4d8c51bc9b27d39f1639406189316abe" rel="nofollow" shape="rect">P&amp;G Ventures.</a>
About Procter &amp; Gamble
P&amp;G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &amp; Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&amp;G community includes operations in approximately 70 countries worldwide. Please visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com&amp;esheet=54431906&amp;newsitemid=20260224370791&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com&amp;index=18&amp;md5=ad90b8f2cb6ddf08b2d907d86f144cce" rel="nofollow" shape="rect">https://www.pg.com</a> for the latest news and information about P&amp;G and its brands. For other P&amp;G news, visit us at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com%2Fnews&amp;esheet=54431906&amp;newsitemid=20260224370791&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com%2Fnews&amp;index=19&amp;md5=e66ab3a8477b9d6a4fc64739c7ab9de3" rel="nofollow" shape="rect">https://www.pg.com/news</a>.
About Product of the Year
Product of the Year is the largest consumer-voted award for product innovation. Established nearly 40 years ago, POY currently operates in over 40 countries with the same purpose: Guide consumers to the best products in their market and reward manufacturers for quality and innovation. Product of the Year winners are backed by the votes of 40,000 consumers in a nationally representative study conducted by research partner Kantar, a global leader in consumer research. The award is a powerful merchandising program for marketers proven to increase product sales, distribution, and awareness. Winning products are announced in February each year and receive the right to use the Product of the Year logo in marketing communications for two years. For more information, visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fproductoftheyearusa.com&amp;esheet=54431906&amp;newsitemid=20260224370791&amp;lan=en-US&amp;anchor=productoftheyearusa.com&amp;index=20&amp;md5=d8a08b6394bf2aa470076f59a98ef8de" rel="nofollow" shape="rect">productoftheyearusa.com</a>.
About Kantar
Kantar is the world’s leading marketing data, insight and consultancy company. Kantar knows more about how people live, feel, shop, vote, watch and post worldwide than any other company. Working across the entire sales and marketing lifecycle, Kantar helps brands uncover growth in an extraordinary world. Kantar services over half of the Fortune 500 companies in 100 countries.
*According to Nielsen sales data
**When used as directed Contacts 
Nikki Kazemzadeh-Marand
 <a target="_blank" href="mailto:nikki.kazemzadeh@citizenrelations.com" rel="nofollow" shape="rect">nikki.kazemzadeh@citizenrelations.com</a>

P&G Ventures Celebrates Two Product of the Year Wins

First-of-its-Kind Technology, Tide evo Delivers a Breakthrough Clean so Powerful, it’s Like MagicCINCINNATI--(BUSINESS WIRE)--Tide®, America’s #1 trusted laundry detergent brand, continues to deliver an unmatched level of clean. With the national launch of Tide evo – a 100% concentrated, waterless tile with six cleaning layers – Tide is introducing an entirely new product format that addresses modern consumers’ everyday laundry needs and preferences. Tide evo activates instantly in cold water, leveraging cleaning technologies like all-in-one scrubbers, pre-treaters, brighteners and fresheners, all with no fillers, no extra water and no plastic bottles. The launch of Tide evo responds to the demand of more from laundry care products in the U.S., driven by a growing focus on cleanliness and hygiene, more frequent washing, and a rising demand for innovative products consumers can feel good using.1 <a href="https://mms.businesswire.com/media/20260217299671/en/2720352/5/Tide_evo_2.jpg"><img src="https://mms.businesswire.com/media/20260217299671/en/2720352/22/Tide_evo_2.jpg" /></a> <a href="https://mms.businesswire.com/media/20260217299671/en/2720352/5/Tide_evo_2.jpg"><img src="https://mms.businesswire.com/media/20260217299671/en/2720352/21/Tide_evo_2.jpg" /></a> <a href="https://mms.businesswire.com/media/20260217299671/en/1061227/5/PGlogo.jpg"><img src="https://mms.businesswire.com/media/20260217299671/en/1061227/22/PGlogo.jpg" /></a> <a href="https://mms.businesswire.com/media/20260217299671/en/1061227/5/PGlogo.jpg"><img src="https://mms.businesswire.com/media/20260217299671/en/1061227/21/PGlogo.jpg" /></a>
“Tide evo represents over ten years of innovation and product development, and showcases Tide's journey of reinvention every decade: from soap to detergent, powder to liquid then PODs, and now, laundry tiles – the first-of-its-kind in the industry and the next significant leap into the future for both the company and consumers,” said Marchoe Northern, President, P&amp;G Fabric Care. “Tide evo redefines the laundry category while addressing modern consumers' wants from a detergent. It’s lighter, faster, simpler, and provides a superior clean.”
Tide evo elevates the laundry experience and delivers the powerful clean you expect from Tide, in a revolutionary, pre-measured design for ultimate ease and a satisfying clean. Every aspect of Tide evo — from its lightweight, compact form to its curbside recyclable paper packaging — was crafted for simplicity and inclusivity. Tide evo enhances accessibility with a tactile symbol to identify it as a laundry detergent and a NaviLens code, ensuring a user-friendly experience for everyone, including those with low or no vision. Packed with thousands of activated cleaning fibers that break down stains, odors, and irritants, the result is a deep clean with long-lasting freshness that’s tough on grass stains and works in all machines and water conditions without extra effort, extra measuring, or extra products.
Designed to clean in cold water, Tide evo helps the Brand advance its mission to turn three out of four laundry loads in the U.S. and Canada to cold by 2030, reducing the environmental impact of each wash. Tide evo is formulated without unnecessary fillers and extra water which allows for Forest Stewardship Council™ certified packaging. This recyclable packaging is lighter, easy to use, and eliminates the need for a plastic bottle. Because it’s lighter and more compact to transport than liquid detergents, it requires less storage space and can reduce transportation weight per wash load and emissions.<table cellspacing="0" class="bwtablemarginb bwblockalignl">
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U.S. laundry care market size was estimated at $24.87 billion in 2024 and is projected to grow at a CAGR of 6.2% from 2025 to 2030. U.S. laundry care market size was estimated at $24.87 billion in 2024 and is projected to grow at a CAGR of 6.2% from 2025 to 2030.</td></tr>
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Product Development and Design:<ul class="bwlistdisc">
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The simple diamond tile design of Tide evo is intentional as it allows Tide to reduce manufacturing waste, maximize material efficiency, and provide a neat, organized look that consumers prefer when it comes to laundry. Over a dozen prototypes were created leading to the formulation of Tide evo.</li>
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Testing and product design prioritized efficacy (stain fighting, whitening, brightening, malodor removal) and consumer delight (scent, feel, usability) while overcoming the complexity of balancing fiber, particle, and dissolution mechanics to deliver a new form of clean. Tide evo offers a sensorial experience different from anything else – a soft, cloth-like pliable tile.</li>
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With Tide evo, we reimagined consumers’ entire interaction with laundry, from the shelf to the machine. We created Tide evo to be lighter, faster, and simpler than other detergent forms, and its recyclable, compact package makes it easy to store and use whether you do laundry at home or in a shared space.</li>
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Product Formulation:<ul class="bwlistdisc">
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Tide evo is a 100% concentrated, waterless tile with six cleaning layers. It leverages tens of thousands of miniscule fibers, creating layers of soap without added liquid and fillers. The fiber-based structure increases surface area for optimal dissolution and ingredient release. This intentional design allows for controlled and instant activation in water.
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Fibers: Unlike traditional detergents where surfactants are dissolved in water (liquids) or carried by fillers (powders), Tide evo spins surfactants into fibers which maximizes the active presence of cleaning ingredients, enabling a highly concentrated form of detergent. The fiber design is engineered with a soluble structurant that creates channels allowing water to quickly enter upon contact, rapidly dissolving and instantly activating the cleaning power.</li>
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Layers: The six layers of concentrated cleaning ingredients allow for separation of powerful cleaning technologies like stain fighters, brighteners, odor fighters, and fresheners, and allow for quick dissolution in water.</li>
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Cleaning Technologies: Tide evo’s fiber design delivers the most concentrated form of Tide’s advanced cleaning ingredients:
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Surfactants and enzymes work together for stain fighting, breaking down stains and then lifting soils from fabrics.</li>
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Polymers work to prevent soils in wash water from settling back onto fabrics to help with whitening.</li>
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Malodor neutralizing technologies and chelants help remove body soil residue that can lead to odors. Leveraging carbonate and reserve alkalinity also facilitates cleaning, stain removal, whiteness, and malodor removal.</li>
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Builders help to soften hard water and provide high or sustained alkalinity to maintain an optimal cleaning environment in tough washing conditions like high hardness or long and short cycles.</li>
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The uniqueness of the form allows the user to experience the freshness of Tide evo at every touchpoint, from opening the box through placing Tide evo in the wash to wearing your freshly laundered fabrics.</li>
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Tide evo is now available in stores at all major retailers nationwide. For more information, please visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Ftide.com&amp;esheet=54425015&amp;newsitemid=20260217299671&amp;lan=en-US&amp;anchor=https%3A%2F%2Ftide.com&amp;index=1&amp;md5=db0df4cf8713a3bc627268c7897de461" rel="nofollow" shape="rect">https://tide.com</a>.
What is Tide evo?
 Tide evo is a 100% concentrated, waterless tile with six cleaning layers, offering superior cleaning power instantly activated with water, even cold.
Why did Tide develop Tide evo?
 Tide created an entirely new product format that addresses modern consumers’ everyday laundry needs and preferences. The launch of Tide evo responds to the demand of more laundry care products in the U.S., driven by consumers’ growing focus on cleanliness and hygiene, more frequent washing, and a rising demand for innovative, eco-friendly products. Tide evo is a worry-free clean that frees up mental energy. Every aspect of Tide evo — from its lightweight, compact form to its curbside recyclable paper packaging — was crafted for simplicity and inclusivity. Tide evo also delivers a neat, organized look that consumers prefer when it comes to laundry.
What is Tide evo made of and how does it deliver a new cleaning experience?
 Tide evo is a fiber-based structure that leverages tens of thousands of miniscule fibers made of detergent, creating layers of soap without added liquid and fillers. These layers allow for separation of powerful cleaning technologies like stain fighters, whiteners, brighteners, odor fighters, and fresheners. Tide evo simplifies laundry with a pre-measured, mess-free tile that eliminates the need for juggling different detergents and pre-treaters. Consumers who have used Tide evo describe the experience as “new, different, and innovative,” with some describing that it provides a clean so unbelievable, it's “like real laundry magic.”
What are the cleaning technologies that Tide evo uses to deliver multiple benefits in one product that does it all?
 Surfactants and enzymes work together for stain fighting and lifting soils from fabrics, polymers work to prevent soils in wash water to help with whitening, and malodor neutralizing technologies and chelants help remove body soil residue that can lead to odors.
What is the role of alkalinity (higher PH) in cleaning and why is this important?
 Tide evo is formulated with ingredients that act as a buffer to maintain high wash pH, neutralize acids and keep detergent performance stable. Tide evo is specifically formulated to optimize the pH level of the wash water, creating an alkaline environment that boosts cleaning power. Sustained alkalinity also supercharges Tide evo's advanced cleaning ingredients, allowing them to work at their peak efficiency and ensuring that Tide evo delivers a consistently powerful and thorough clean.
How do I use Tide evo?
 Select the number of Tide evo tiles based on load size. It is recommended to use one Tide evo tile for small or medium loads and two for large or extra-large loads. Simply place Tide evo in the bottom of an empty washing machine and set the machine to cold. Then, watch the magic of the six layers of clean go to work.
How is Tide evo different from Tide PODs and Tide Liquid Laundry Detergent?
 Tide evo was created to delight the consumer in a different touchpoint: dry. The product formulation of Tide evo, the concentrated detergent fibers, is the key difference that sets it apart from liquid and PODs. Tide evo’s sensorial experience – a soft, cloth-like pliable tile – differs from PODs too, which are squishy and squeezable.
Is Tide evo packaging recyclable?
 As more people are looking for their laundry detergent to be lighter, faster, and easier to use, Tide evo’s formula of a 100% concentrated, waterless tile with six cleaning layers enables it to be packaged in a Forest Stewardship Council certified paperboard packaging, eliminating the need for a plastic bottle. This reduces waste in landfills and makes the product easier for consumers to recycle.
Where can I buy Tide evo?
 Tide evo is now rolling out nationally, available at all major retailers nationwide.
To learn more, please visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.tide.com&amp;esheet=54425015&amp;newsitemid=20260217299671&amp;lan=en-US&amp;anchor=www.tide.com&amp;index=2&amp;md5=e402644a10d2de032201b9df16a332e6" rel="nofollow" shape="rect">www.tide.com</a>. Follow Tide on TikTok and Instagram (@TideLaundry) for cleaning tips, product updates, and stories from Tide’s innovation journey.
About Procter &amp; Gamble
 P&amp;G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &amp; Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&amp;G community includes operations in approximately 70 countries worldwide. Please visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fpg.com&amp;esheet=54425015&amp;newsitemid=20260217299671&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com&amp;index=3&amp;md5=2938d3a43dc1603a5cf88d18573bcd04" rel="nofollow" shape="rect">https://www.pg.com</a> for the latest news and information about P&amp;G and its brands. For other P&amp;G news, visit us at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fnews.pg.com%2F&amp;esheet=54425015&amp;newsitemid=20260217299671&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com%2Fnews&amp;index=4&amp;md5=ee325daed1aa730a390583ef44b36605" rel="nofollow" shape="rect">https://www.pg.com/news</a>. Contacts 
Aliza Solc
 MSL New York
 <a target="_blank" href="mailto:Aliza.Solc@MSLGroup.com" rel="nofollow" shape="rect">Aliza.Solc@MSLGroup.com</a>

Tide Unveils World-First Laundry Breakthrough: Introducing Tide evo, the Fiber-Detergent Tile

CINCINNATI--(BUSINESS WIRE)--Shailesh Jejurikar, President and Chief Executive Officer, Andre Schulten, Chief Financial Officer and Seth Cohen, Chief Information Officer of The Procter &amp; Gamble Company (NYSE:PG) will be a featured speakers at the Consumer Analyst Group of New York Conference on Thursday, Feb. 19, 2026, at 9:00 a.m. ET. <a href="https://mms.businesswire.com/media/20260212512818/en/1061227/5/PGlogo.jpg"><img src="https://mms.businesswire.com/media/20260212512818/en/1061227/22/PGlogo.jpg" /></a> <a href="https://mms.businesswire.com/media/20260212512818/en/1061227/5/PGlogo.jpg"><img src="https://mms.businesswire.com/media/20260212512818/en/1061227/21/PGlogo.jpg" /></a>
Media and investors may access the live audio webcast at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.pginvestor.com&amp;esheet=54423303&amp;newsitemid=20260212512818&amp;lan=en-US&amp;anchor=www.pginvestor.com&amp;index=1&amp;md5=15faf34d4e0a6565f97736688bad19cc" rel="nofollow" shape="rect">www.pginvestor.com</a>. The webcast will also be available for replay.
About Procter &amp; Gamble
P&amp;G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &amp; Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&amp;G community includes operations in approximately 70 countries worldwide. Please visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com&amp;esheet=54423303&amp;newsitemid=20260212512818&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com&amp;index=2&amp;md5=f5d45fd86be762b1225553275e0a559e" rel="nofollow" shape="rect">https://www.pg.com</a> for the latest news and information about P&amp;G and its brands. For other P&amp;G news, visit us at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com%2Fnews&amp;esheet=54423303&amp;newsitemid=20260212512818&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com%2Fnews&amp;index=3&amp;md5=3c3a29dc89e9b620ce55fd024f031c68" rel="nofollow" shape="rect">https://www.pg.com/news</a>.
Category: PG-IR Contacts 
Media Contact:
 Henry Molski
 +1-513-505-3587

P&G to Webcast Presentation From the Consumer Analyst Group of New York Conference, February 19

Breakthrough scalp serum with only 9 ingredients delivers instant itch relief and maintains anti-dandruff protection on non-wash daysCINCINNATI--(BUSINESS WIRE)--Head &amp; Shoulders, the world's #1 anti-dandruff shampoo, introduces <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fheadandshoulders.com%2Fen-us%2Fshop-products%2Fscalp-treatment%2Fbare-itchy-scalp-relief-serum&amp;esheet=54421506&amp;newsitemid=20260211188064&amp;lan=en-US&amp;anchor=Head+%26amp%3B+Shoulders+BARE+Itchy+Scalp+Relief+Serum&amp;index=1&amp;md5=a96226cdd8bc50228fb503523bad63b5" rel="nofollow" shape="rect">Head &amp; Shoulders BARE Itchy Scalp Relief Serum</a>, a breakthrough scalp care solution designed to extend dandruff protection and itch relief beyond traditional wash days. <a href="https://mms.businesswire.com/media/20260211188064/en/2715908/5/Packshot_LongLive_ItchTrmt_Bare_80845757_123490065_%282%29.psd.jpg"><img src="https://mms.businesswire.com/media/20260211188064/en/2715908/22/Packshot_LongLive_ItchTrmt_Bare_80845757_123490065_%282%29.psd.jpg" /></a> <a href="https://mms.businesswire.com/media/20260211188064/en/2715908/5/Packshot_LongLive_ItchTrmt_Bare_80845757_123490065_%282%29.psd.jpg"><img src="https://mms.businesswire.com/media/20260211188064/en/2715908/21/Packshot_LongLive_ItchTrmt_Bare_80845757_123490065_%282%29.psd.jpg" /></a> <a href="https://mms.businesswire.com/media/20260211188064/en/2715903/5/H%26S_Bare_LockUp-01.jpg"><img src="https://mms.businesswire.com/media/20260211188064/en/2715903/22/H%26S_Bare_LockUp-01.jpg" /></a> <a href="https://mms.businesswire.com/media/20260211188064/en/2715903/5/H%26S_Bare_LockUp-01.jpg"><img src="https://mms.businesswire.com/media/20260211188064/en/2715903/21/H%26S_Bare_LockUp-01.jpg" /></a>
Today's hair care routines are anything but predictable. With endless product options and a wide variety of washing habits and routines, consumers often switch between shampoos or skip washing for days – giving dandruff-causing microbes the opportunity to return. Head &amp; Shoulders BARE Itchy Scalp Relief Serum fills this critical gap, providing clinically proven dandruff protection and immediate itch relief between washes. In fact, 90% of consumers surveyed reported that their scalp was instantly soothed after using the product.*
For those prone to dandruff, consistent treatment with active anti-dandruff ingredients is essential. Without it, uncomfortable symptoms like itch, dryness, and flakes quickly resurface. Current anti-dandruff shampoos are highly effective when used regularly, but non-wash days can leave the scalp vulnerable.
"Many consumers experience dandruff flare-ups on days they don't wash their hair," says Eliscia Turner, North America Hair Care Brand Director. "BARE Itchy Scalp Relief Serum is specifically formulated to maintain effective dandruff protection and provide instant itch relief during those critical in-between days."
DUAL-ACTION FORMULA WITH ONLY 9 INGREDIENTS
Head &amp; Shoulders BARE Itchy Scalp Relief Serum combines two powerful benefits in one lightweight, minimalist formula:<ul class="bwlistdisc">
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Instant Itch Relief: Formulated with mint essential oil, the serum provides a cooling sensation for immediate itch relief, a common dandruff symptom. Daily use helps soothe the scalp and prevent itch from returning.</li>
</ul><ul class="bwlistdisc">
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Non-Wash Day Dandruff Protection: Deposits Zinc Pyrithione (ZPT), the clinically proven active ingredient, directly to the scalp to fight dandruff-causing microbes. Regular use between wash days helps maintain effective dandruff protection.</li>
</ul>
"The BARE Itchy Scalp Relief Serum was born from a real consumer insight: people are washing less frequently, and their scalps need protection on non-wash days,” says John Scarchilli, Director of Scientific Communications for Head &amp; Shoulders. “The product combines mint essential oil and clinically proven zinc Pyrithione to soothe itch symptoms and help fight dandruff. Importantly, it’s delivered in a lightweight, non-greasy formula so it can be used anytime, anywhere.”
Head &amp; Shoulders BARE Itchy Scalp Relief Serum works quickly without leaving greasy or oily residue, ensuring it won't interfere with hairstyles. The scalp feels cool and protected throughout the day. It is also dermatologically tested and clinically proven.
Head &amp; Shoulders BARE Itchy Scalp Relief Serum launches nationwide January 2026 at major retailers nationwide. For more information, visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.headandshoulders.com&amp;esheet=54421506&amp;newsitemid=20260211188064&amp;lan=en-US&amp;anchor=www.headandshoulders.com&amp;index=2&amp;md5=08555a3ea24b5a3411bf9396692285b6" rel="nofollow" shape="rect">www.headandshoulders.com</a> or follow along on Head &amp; Shoulders’ Instagram (<a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.instagram.com%2Fheadandshoulders%2F&amp;esheet=54421506&amp;newsitemid=20260211188064&amp;lan=en-US&amp;anchor=%40headandshoulders&amp;index=3&amp;md5=9d3657f74b2de41ee081259e270c73b6" rel="nofollow" shape="rect">@headandshoulders</a>) and TikTok (<a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.tiktok.com%2F%40headandshoulders%3Flang%3Den&amp;esheet=54421506&amp;newsitemid=20260211188064&amp;lan=en-US&amp;anchor=%40headandshoulders&amp;index=4&amp;md5=63d0372dda6e8e9367e6a07b956cc7bf" rel="nofollow" shape="rect">@headandshoulders</a>).
*Percentage of consumers surveyed about the BARE Itchy Scalp Serum in a study over 2 weeks
 **Based on total awards from US Beauty, Grooming, and Lifestyle publications/websites in the Nielsen scalp-care segment between 2017–2026
About Procter &amp; Gamble
P&amp;G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &amp; Shoulders®, the number 1 most-awarded scalp-care brand*, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&amp;G community includes operations in approximately 70 countries worldwide. Please visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com%2F&amp;esheet=54421506&amp;newsitemid=20260211188064&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com&amp;index=5&amp;md5=7c97dc8cc75d0a26554a1004f15abea4" rel="nofollow" shape="rect">https://www.pg.com</a> for the latest news and information about P&amp;G and its brands. For other P&amp;G news, visit us at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com%2Fnews.&amp;esheet=54421506&amp;newsitemid=20260211188064&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com%2Fnews.&amp;index=6&amp;md5=0cd983a4913cc392324c20ce4216b7a0" rel="nofollow" shape="rect">https://www.pg.com/news.</a>
About Head &amp; Shoulders, The #1 Most Awarded Scalp Care Brand**
With over 60 years of trailblazing innovation on scalp care, Head &amp; Shoulders has established itself as the leader in dandruff protection and is the world’s #1 anti-dandruff shampoo, used by 1.3 billion people across 140 countries. Head &amp; Shoulders provides a broad range of cosmetic benefits and offers custom solutions for different hair types and scalp concerns. Contacts 
Marina Maher Communications
 Shaun Agres
 Email: <a target="_blank" href="mailto:shaun.agres@omc.com" rel="nofollow" shape="rect">shaun.agres@omc.com</a>

Head & Shoulders Launches BARE Itchy Scalp Relief Serum to Prevent Recurring Itch and Flakes Between Washes

New Tour Delivers a Larger-than-life Immersive Experience Proving Cascade Platinum Plus Delivers the Cleanest DishesCINCINNATI--(BUSINESS WIRE)--This weekend, Cascade®, America’s #1 recommended dishwasher detergent brand*, is taking consumers inside the dishwasher with its new Cascade Clean Machine debuting at the Florida State Fair. This experiential tour is a first-of-its-kind immersive experience to unshroud the mystery of what happens inside the dishwasher when Cascade Platinum Plus gets to work. <a href="https://mms.businesswire.com/media/20260211749280/en/2717308/5/CAS-Clean-Machine-01_%282%29.jpg"><img src="https://mms.businesswire.com/media/20260211749280/en/2717308/22/CAS-Clean-Machine-01_%282%29.jpg" /></a> <a href="https://mms.businesswire.com/media/20260211749280/en/2717308/5/CAS-Clean-Machine-01_%282%29.jpg"><img src="https://mms.businesswire.com/media/20260211749280/en/2717308/21/CAS-Clean-Machine-01_%282%29.jpg" /></a> <a href="https://mms.businesswire.com/media/20260211749280/en/2717306/5/Cascade_Logo.jpg"><img src="https://mms.businesswire.com/media/20260211749280/en/2717306/22/Cascade_Logo.jpg" /></a> <a href="https://mms.businesswire.com/media/20260211749280/en/2717306/5/Cascade_Logo.jpg"><img src="https://mms.businesswire.com/media/20260211749280/en/2717306/21/Cascade_Logo.jpg" /></a>
Guests will step into a fully sensorial dishwasher installation to witness a full cycle powered by Cascade Platinum Plus—outfitted with close-up views and larger than life racks loaded with dishes, pots, pans, glassware, and utensils. This rare, first-hand look reveals the science behind how Cascade Platinum Plus ActionPacs combine the best of liquid and powdered detergents to work with the dishwasher’s technology to break-down up to 100% of grease and stuck-on food for the best clean. With 2X the cleaning power of Dawn, it blasts through stuck-on messes to leave all dishes, the machine itself and its filter sparkling clean.
“Seeing is believing,” said Angelica Matthews, Brand Vice President, North America Dish Care, Procter &amp; Gamble. “We are thrilled to introduce the Cascade Clean Machine, which offers a unique glimpse into how Cascade Platinum Plus optimizes dishwasher performance. Our goal is to empower consumers to cook freely, knowing they can rely on their dishwasher to deliver a clean they can trust, even the messiest of dishes, cycle after cycle.”
Alongside the Cascade Clean Machine cycle, visitors can:<ul class="bwlistdisc">
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Enter to win a new GE Profile dishwasher</li>
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Play an interactive “Spin the Plate” game to win Cascade samples and merchandise</li>
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Pose and snap a picture with the Cascade Clean Machine</li>
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Meet Reggie the Repairman, starring in Cascade’s new TV campaign, to answer any dishwashing questions</li>
</ul>
By stepping inside the dishwasher, consumers gain a deeper understanding of how easy it is to truly achieve clean dishes, and why Cascade Platinum Plus has been the #1 trusted brand for the last 70 years, setting the standard in dishwasher performance and safety.
Following the Florida State Fair, The Cascade Clean Machine will continue to tour across the country. See fair details below and stay tuned for more information on future tour stops.<ul class="bwlistdisc">
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Florida State Fair
 4800 U.S. Highway 301 N, Tampa, FL 33610
 Feb. 14-15 | 10:00 a.m. - 6:00 p.m. ET</li>
</ul>
About Cascade
In 1955, Cascade® entered the automatic dishwashing market with claims of “spotless dishes” to the four percent of households with dishwashers. The fast-moving world of household innovations was just in its beginning stages, and Cascade stayed at the forefront for the next 50 years by developing a range of automatic dishwashing products perfect for a variety of families, needs, and lifestyles. Today, with decades of experience and dishwashers in more than 60-percent of households, Cascade continues to grow, striving for immaculate dishes every time with its brilliant automatic dishwashing powders, gels, pacs, and additives. For more information, visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fcascadeclean.com%2Fen-us%2F&amp;esheet=54422362&amp;newsitemid=20260211749280&amp;lan=en-US&amp;anchor=https%3A%2F%2Fcascadeclean.com%2Fen-us%2F&amp;index=1&amp;md5=a64e62931a645c17c8652d22d6b9b741" rel="nofollow" shape="rect">https://cascadeclean.com/en-us/</a>.
About Procter &amp; Gamble
P&amp;G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &amp; Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&amp;G community includes operations in approximately 70 countries worldwide. Please visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com&amp;esheet=54422362&amp;newsitemid=20260211749280&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com&amp;index=2&amp;md5=f39aab2159410c09a53b48163517f1a5" rel="nofollow" shape="rect">https://www.pg.com</a> for the latest news and information about P&amp;G and its brands. For other P&amp;G news, visit us at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com%2Fnews&amp;esheet=54422362&amp;newsitemid=20260211749280&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com%2Fnews&amp;index=3&amp;md5=0d965a1ecdb9d1c7d53c1446a348e867" rel="nofollow" shape="rect">https://www.pg.com/news</a>.<table cellspacing="0" class="bwtablemarginb bwblockalignl">
<tr>
<td class="bwvertalignt bwpadl0" colspan="1" rowspan="1">
*More dishwasher brands in North America recommend Cascade over any other automatic dishwashing detergent brand, recommendations as part of co-marketing agreements.</td></tr>
</table>
  Contacts 
For media inquiries, please contact: Heather Skolnik, <a target="_blank" href="mailto:HeatherS@mbooth.com" rel="nofollow" shape="rect">HeatherS@mbooth.com</a>

Cascade® Launches “Clean Machine” Experiential Tour Inviting Consumers Inside the Dishwasher to See What “Clean” Really Means with Cascade Platinum Plus

Enhanced shampoos and conditioners deliver expert scalp care and an elevated wash experience with superior scents, luscious lather, and intensive moistureCINCINNATI--(BUSINESS WIRE)--Head &amp; Shoulders, the world's #1 anti-dandruff shampoo, announces the launch of three newly upgraded collections, featuring expertly formulated shampoos and conditioners designed to address the unique needs of every scalp and hair type. <a href="https://mms.businesswire.com/media/20260210129998/en/2715879/5/Packshot_Barbie_SH_SS_12oz_80854834_123754311_%281%29_%281%29.psd.jpg"><img src="https://mms.businesswire.com/media/20260210129998/en/2715879/22/Packshot_Barbie_SH_SS_12oz_80854834_123754311_%281%29_%281%29.psd.jpg" /></a> <a href="https://mms.businesswire.com/media/20260210129998/en/2715879/5/Packshot_Barbie_SH_SS_12oz_80854834_123754311_%281%29_%281%29.psd.jpg"><img src="https://mms.businesswire.com/media/20260210129998/en/2715879/21/Packshot_Barbie_SH_SS_12oz_80854834_123754311_%281%29_%281%29.psd.jpg" /></a> <a href="https://mms.businesswire.com/media/20260210129998/en/2715868/4/032113_HS_logo_1color_pos.jpg"><img src="https://mms.businesswire.com/media/20260210129998/en/2715868/22/032113_HS_logo_1color_pos.jpg" /></a> <a href="https://mms.businesswire.com/media/20260210129998/en/2715868/4/032113_HS_logo_1color_pos.jpg"><img src="https://mms.businesswire.com/media/20260210129998/en/2715868/21/032113_HS_logo_1color_pos.jpg" /></a>
Head &amp; Shoulders is committed to delivering customized scalp care solutions with an elevated washing experience that encourages consistent use – the foundation of optimal scalp protection. Consistent use of Head &amp; Shoulders at every wash is essential for maintaining clinically proven dandruff protection and a healthy scalp. These reformulated products make that daily commitment more rewarding: each formula combines effective active ingredients with enhanced scents, luscious lather, and intensive moisture benefits to transform the regular wash experience and inspire consumers to prioritize their scalp health with every shower.
THREE TARGETED SOLUTIONS FOR CUSTOMIZED SCALP &amp; HAIR CARE:<ul class="bwlistdisc">
<li>
<a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fheadandshoulders.com%2Fen-us%2Fshop-products%2Fdandruff-shampoo%2Fsmooth-and-silky-shampoo&amp;esheet=54421500&amp;newsitemid=20260210129998&amp;lan=en-US&amp;anchor=Smooth+%26amp%3B+Silky+Shampoo&amp;index=1&amp;md5=1baa6443378265de8d3098053f38a98a" rel="nofollow" shape="rect">Smooth &amp; Silky Shampoo</a> <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fheadandshoulders.com%2Fen-us%2Fshop-products%2Fdandruff-conditioner%2Fsmooth-and-silky-conditioner&amp;esheet=54421500&amp;newsitemid=20260210129998&amp;lan=en-US&amp;anchor=%26amp%3B+Conditioner&amp;index=2&amp;md5=362d90c37fb55f48d3c1f1701e7cd193" rel="nofollow" shape="rect">&amp; Conditioner</a> and <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fheadandshoulders.com%2Fen-us%2Fshop-products%2Fdandruff-2-in-1%2Fsmooth-and-silky-2-in-1-dandruff-shampoo-and-conditioner&amp;esheet=54421500&amp;newsitemid=20260210129998&amp;lan=en-US&amp;anchor=2-in-1&amp;index=3&amp;md5=eedbb4e06f1260d75e6764a2924ec36e" rel="nofollow" shape="rect">2-in-1</a>: Designed for those seeking sleek, shiny hair, this nourishing formula eliminates frizz for up to 24 hours. Infused with vibrant scents of fresh fruit and elegant florals, hair is left feeling healthy, shiny, and smooth.</li>
</ul><ul class="bwlistdisc">
<li>
<a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fheadandshoulders.com%2Fen-us%2Fshop-products%2Fdandruff-shampoo%2Fshea-butter-dandruff-shampoo&amp;esheet=54421500&amp;newsitemid=20260210129998&amp;lan=en-US&amp;anchor=Sulfate-Free+Shea+Butter+Shampoo&amp;index=4&amp;md5=ff11a1a8f6d281cca96a53c93d45fc64" rel="nofollow" shape="rect">Sulfate-Free Shea Butter Shampoo</a> <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fheadandshoulders.com%2Fen-us%2Fshop-products%2Fdandruff-conditioner%2Fshea-butter-dandruff-conditioner&amp;esheet=54421500&amp;newsitemid=20260210129998&amp;lan=en-US&amp;anchor=%26amp%3B+Conditioner&amp;index=5&amp;md5=e7844deb59888d3d5ee6bf44db19516a" rel="nofollow" shape="rect">&amp; Conditioner</a>: Formulated specifically for curly and coily hair, this sulfate-free solution deeply moisturizes and strengthens hair against damage and breakage. The rich shea butter blend brings out hair's natural texture while cleansing gently and effectively.</li>
</ul><ul class="bwlistdisc">
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<a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fheadandshoulders.com%2Fen-us%2Fshop-products%2Fdandruff-shampoo%2Fcoconut-dandruff-shampoo&amp;esheet=54421500&amp;newsitemid=20260210129998&amp;lan=en-US&amp;anchor=Hydrating+Coconut+Shampoo&amp;index=6&amp;md5=203c4b8ecea40244b2ac416473c60def" rel="nofollow" shape="rect">Hydrating Coconut Shampoo</a> <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fheadandshoulders.com%2Fen-us%2Fshop-products%2Fdandruff-conditioner%2Fcoconut-dandruff-conditioner&amp;esheet=54421500&amp;newsitemid=20260210129998&amp;lan=en-US&amp;anchor=%26amp%3B+Conditioner&amp;index=7&amp;md5=3427298a67a785f2fc941a67fa5ee7f5" rel="nofollow" shape="rect">&amp; Conditioner</a>: This luxurious formula relieves dandruff symptoms while cleansing and hydrating with a rich blend of coconut milk. The fresh scent provides a spa-like experience with every wash.</li>
</ul>
"Consumers today expect personalized hair care that doesn't compromise on efficacy or experience," says Eliscia Turner, North America Hair Care Brand Director. "Our new upgraded collections deliver on that promise – each formula is engineered to address specific scalp and hair concerns while maintaining the superior dandruff protection that consumers expect from Head &amp; Shoulders.”
“It’s important not only to deliver the great dandruff protection people expect from Head &amp; Shoulders, but to do it with a delightful wash experience,” says John Scarchilli, Director of Scientific Communications for Head &amp; Shoulders. “We don’t compromise on the sensory experience because the scent, lather, and feel are important elements in delivering overall scalp and hair health. The best scalp solution is the one that works and the one people want to use with every wash.”
Each formula in the upgraded collections are:<ul class="bwlistdisc">
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Clinically proven to fight dandruff</li>
<li>
Dermatologically tested for all hair types</li>
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Enhanced with premium scents and conditioning benefits</li>
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Designed to deliver visible results with every wash</li>
<li>
Backed by Head &amp; Shoulders' 60+ years of scalp care innovation</li>
</ul>
Head &amp; Shoulders new upgraded collections launch nationwide January 2026 at major retailers nationwide. For more information, visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.headandshoulders.com&amp;esheet=54421500&amp;newsitemid=20260210129998&amp;lan=en-US&amp;anchor=www.headandshoulders.com&amp;index=8&amp;md5=bd33343753475f7d6f1e56e951f23f17" rel="nofollow" shape="rect">www.headandshoulders.com</a> or follow along on Head &amp; Shoulders’ Instagram (<a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.instagram.com%2Fheadandshoulders%2F&amp;esheet=54421500&amp;newsitemid=20260210129998&amp;lan=en-US&amp;anchor=%40headandshoulders&amp;index=9&amp;md5=8a4fbc2d462b6a8d58fbbe25298b7d68" rel="nofollow" shape="rect">@headandshoulders</a>) and TikTok (<a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.tiktok.com%2F%40headandshoulders%3Flang%3Den&amp;esheet=54421500&amp;newsitemid=20260210129998&amp;lan=en-US&amp;anchor=%40headandshoulders&amp;index=10&amp;md5=c363d60e8b5eb35a669d5f0d3a8d04db" rel="nofollow" shape="rect">@headandshoulders</a>).
About Procter &amp; Gamble
P&amp;G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &amp; Shoulders®, the number 1 most-awarded scalp-care brand*, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&amp;G community includes operations in approximately 70 countries worldwide. Please visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com%2F&amp;esheet=54421500&amp;newsitemid=20260210129998&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com&amp;index=11&amp;md5=71ee6eb2ebebb92c6aab082677b529d0" rel="nofollow" shape="rect">https://www.pg.com</a> for the latest news and information about P&amp;G and its brands. For other P&amp;G news, visit us at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com%2Fnews&amp;esheet=54421500&amp;newsitemid=20260210129998&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com%2Fnews&amp;index=12&amp;md5=6d2e1e652d4baacf757a8b70f771a2ea" rel="nofollow" shape="rect">https://www.pg.com/news</a>.
About Head &amp; Shoulders, The #1 Most Awarded Scalp Care Brand**
With over 60 years of trailblazing innovation on scalp care, Head &amp; Shoulders has established itself as the leader in dandruff protection and is the world’s #1 anti-dandruff shampoo, used by 1.3 billion people across 140 countries. Head &amp; Shoulders provides a broad range of cosmetic benefits and offers custom solutions for different hair types and scalp concerns.
**Based on total awards from US Beauty, Grooming, and Lifestyle publications/websites in the Nielsen scalp-care segment between 2017–2026 Contacts 
Marina Maher Communications
 Shaun Agres
 Email: <a target="_blank" href="mailto:shaun.agres@omc.com" rel="nofollow" shape="rect">shaun.agres@omc.com</a>

Head & Shoulders Launches New Upgraded Collections With Tailored Formulas for Unique Scalp and Hair Types

$100,000 donation, in-store programs, and community events bring coats and comforts to children in need nationwideCINCINNATI--(BUSINESS WIRE)--Today Downy, Meijer, and Operation Warm kick off their partnership with in-person distribution events in Grand Rapids, Michigan, followed by Cincinnati, Ohio, where invited employee volunteers will help deliver winter coats and essential items directly to children in need. <a href="https://mms.businesswire.com/media/20260205897765/en/2712047/5/Downy_RGB.jpg"><img src="https://mms.businesswire.com/media/20260205897765/en/2712047/22/Downy_RGB.jpg" /></a> <a href="https://mms.businesswire.com/media/20260205897765/en/2712047/5/Downy_RGB.jpg"><img src="https://mms.businesswire.com/media/20260205897765/en/2712047/21/Downy_RGB.jpg" /></a>
Through this collaboration, Downy and Meijer are contributing $100,000 to support Operation Warm’s programs, in-store initiatives and providing essential winter gear to children in need. These efforts reflect a shared commitment to ensuring children feel confident, cared for, and ready to learn throughout the winter months.
“Downy has long been dedicated to helping families feel cared for in everyday moments,” said Redge Abueva, Vice President, North America Fabric Enhancers, Procter &amp; Gamble. “Partnering with Meijer and Operation Warm allows us to bring that same sense of comfort and support directly to children and communities in need.”
“Our partnership with Downy and Meijer demonstrates community-focused generosity that truly benefits children. Supplying essentials such as coats and shoes help foster confidence and a sense of support among kids,” said Grace Sica, Executive Director at Operation Warm. “We sincerely appreciate Downy and Meijer’s commitment to ensuring every child feels valued.”
Together, Downy, Meijer, and Operation Warm bring warmth and care directly to children during the winter months.
For more information about Operation Warm, please visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.operationwarm.org%2F&amp;esheet=54415901&amp;newsitemid=20260205897765&amp;lan=en-US&amp;anchor=www.operationwarm.org&amp;index=1&amp;md5=24c65f7d2886351f49579b4b195a4cfc" rel="nofollow" shape="rect">www.operationwarm.org</a>. To learn more about Downy, please visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.downy.com%2F&amp;esheet=54415901&amp;newsitemid=20260205897765&amp;lan=en-US&amp;anchor=www.Downy.com&amp;index=2&amp;md5=87185c12f8a70486866f31b738551453" rel="nofollow" shape="rect">www.Downy.com</a>.
About Operation Warm
Operation Warm is a respected national nonprofit organization dedicated to fostering warmth, confidence, and hope to under-resourced children through basic need programs that connect them to vital community resources. For 25 years, Operation Warm and our esteemed supporters have utilized the powerful gift of brand-new coats and other essential clothing items to empower children and families in need. Together, we are transforming lives and making a lasting impact on communities across the nation.
To get involved, visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.operationwarm.org%2F&amp;esheet=54415901&amp;newsitemid=20260205897765&amp;lan=en-US&amp;anchor=www.operationwarm.org&amp;index=3&amp;md5=0891cd9dba1fd6c917e25ea717960433" rel="nofollow" shape="rect">www.operationwarm.org</a>
About Procter &amp; Gamble
P&amp;G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &amp; Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&amp;G community includes operations in approximately 70 countries worldwide. Please visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fpg.com&amp;esheet=54415901&amp;newsitemid=20260205897765&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com&amp;index=4&amp;md5=74d6432f68af60b56e722a2c097ff4a2" rel="nofollow" shape="rect">https://www.pg.com</a> for the latest news and information about P&amp;G and its brands. For other P&amp;G news, visit us at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fnews.pg.com%2F&amp;esheet=54415901&amp;newsitemid=20260205897765&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com%2Fnews&amp;index=5&amp;md5=e6ddefeab589e338b355295efcec76a9" rel="nofollow" shape="rect">https://www.pg.com/news</a>. Contacts 
Procter &amp; Gamble
 Rosie Paulik, 513-885-3910
 <a target="_blank" href="mailto:paulik.re@pg.com" rel="nofollow" shape="rect">paulik.re@pg.com</a> or
 M Booth
 Rachel Koggan, 973-464-6469
 <a target="_blank" href="mailto:rachelk@mbooth.com" rel="nofollow" shape="rect">rachelk@mbooth.com</a>

Downy Partners With Meijer to Bring Warmth to Children in Need Through Operation Warm

Continuing to champion women's excellence in sports, Venus, The Official Razor of Team USA, partners with figure skaters Alysa Liu, Isabeau Levito, and Starr Andrews, spotlighting two iconic Gold Razors. <a href="https://mms.businesswire.com/media/20260204269526/en/2710691/5/Isabeau_Levito.jpg"><img src="https://mms.businesswire.com/media/20260204269526/en/2710691/22/Isabeau_Levito.jpg" /></a> <a href="https://mms.businesswire.com/media/20260204269526/en/2710691/5/Isabeau_Levito.jpg"><img src="https://mms.businesswire.com/media/20260204269526/en/2710691/21/Isabeau_Levito.jpg" /></a> <a href="https://mms.businesswire.com/media/20260204269526/en/2710704/5/Triposite.jpg"><img src="https://mms.businesswire.com/media/20260204269526/en/2710704/22/Triposite.jpg" /></a> <a href="https://mms.businesswire.com/media/20260204269526/en/2710704/5/Triposite.jpg"><img src="https://mms.businesswire.com/media/20260204269526/en/2710704/21/Triposite.jpg" /></a>BOSTON--(BUSINESS WIRE)--With just two days until the Olympic Winter Games Milano Cortina 2026, Gillette Venus is proud to announce its partnership with leading U.S. Figure Skating athletes, <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.instagram.com%2Falysaxliu%2F%3Fhl%3Den&amp;esheet=54413820&amp;newsitemid=20260204269526&amp;lan=en-US&amp;anchor=Alysa+Liu&amp;index=1&amp;md5=670c7065010b99a2eb57d6a801c9adb6" rel="nofollow" shape="rect">Alysa Liu</a>, <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.instagram.com%2Fisabeau.levito%2F%3Fhl%3Den&amp;esheet=54413820&amp;newsitemid=20260204269526&amp;lan=en-US&amp;anchor=Isabeau+Levito&amp;index=2&amp;md5=138f6a24001f929bb7561ed228ce7a80" rel="nofollow" shape="rect">Isabeau Levito</a>, and <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.instagram.com%2Fstarrandrews%2F%3Fhl%3Den&amp;esheet=54413820&amp;newsitemid=20260204269526&amp;lan=en-US&amp;anchor=Starr+Andrews&amp;index=3&amp;md5=2bd73c855d806864e671289f68580976" rel="nofollow" shape="rect">Starr Andrews</a>. As the Official Razor of Team USA and Milano Cortina 2026, Venus continues to champion women's excellence in sports, joining forces with these elite athletes. This partnership builds on Venus' recent collaborations with Olympic surfers and swimmers, as well as professional tennis athletes through the Women's Tennis Association (WTA).
When the world is watching, smooth precision is everything. Perfectly smooth ice, precisely smooth blades… and unbelievably smooth skin. For figure skaters training and competing in the cold of Milan, smooth matters on and off the ice, the last thing an athlete needs to worry about is skin irritation from shaving.
"As someone with sensitive skin competing in cold weather, I've always trusted Venus to deliver the smoothest shave without irritation," shares Isabeau Levito, U.S. Olympic figure skater. " The Venus Extra Smooth Gold Razor keeps my skin hydrated and glowing even in harsh winter conditions, so I can perform at my best without worry."
Recognizing that elite athletes demand elite products, Venus partners with these world-class figure skaters to support them through their most important moments—on and off the ice.
"As a competitive figure skater, I need a razor I can trust completely," shares Alysa Liu, U.S. Olympic figure skater. "The Venus MoistureGlide Gold Razor gives me the smooth, precise shave I need, and knowing it's the iconic Gold Razor makes it even more special. Plus, the cushioned strip protects my sensitive skin, so I never have to compromise."
As the final countdown to Milano Cortina 2026 begins, the new Venus campaign featuring Alysa Liu<a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.instagram.com%2Fp%2FDTvnM9PknRM%2F&amp;esheet=54413820&amp;newsitemid=20260204269526&amp;lan=en-US&amp;anchor=launches+today&amp;index=4&amp;md5=d03511ed9ac60ae2f310567501a8eb9f" rel="nofollow" shape="rect"> launches today</a>. To generate further excitement in the lead up to Milano Cortina 2026, Venus is also excited to introduce new Gold Razors to bring the campaign to life.
"Just like most athletes, figure skaters have rituals that start before you even step onto the ice," said Starr Andrews, U.S. figure skater. "My pre-competition routine includes my shave, and I trust Venus for that smooth, close shave without any irritation so I can focus on my performance."
"Figure skating demands precision in every movement – and that same precision matters in a great shave," shares Isabel Pimentel, Brand Vice President, Gillette Venus North America. "We're proud to support Team USA's skaters as they compete for gold at the Olympic Games, and grateful they trust Venus to be part of their daily routine, especially when it matters most."
Just as every athlete has their own routine, every woman has unique skin needs. That's why Venus offers a razor for every kind of shave:<ul class="bwlistdisc">
<li>
Gillette Venus Extra Smooth Gold Razor (Iconic Gold Razor): Designed for sensitive, irritation-prone skin, this dermatologist tested razor features sharp, durable blades for a close shave with up to 0% shave irritation. The cushioned blue strip acts like the skin's bodyguard, while this iconic gold razor lets everyone feel like a star.</li>
<li>
Gillette Venus MoistureGlide Gold Razor (Iconic Gold Razor): Designed for dry skin, this razor features two moisture bars made with more than 50% skin conditioners plus argan oil. The iconic gold razor, protects against post-shave dryness— essential for athletes, and anyone hitting the winter slopes and outings in the cold.</li>
<li>
NEW Gillette Venus Pubic Hair and Skin Razor: Designed for coarse hair and delicate skin, this upgraded razor features the innovative CalmCurve handle for precise reach and a TrustGrip for a secure hold when wet. Perfect for athletes who demand precision and protection.</li>
</ul>
Beyond the ice, Venus believes every woman deserves to feel smooth, powerful, and ready for anything.
More information on Venus can be found at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.gillettevenus.com%2F&amp;esheet=54413820&amp;newsitemid=20260204269526&amp;lan=en-US&amp;anchor=www.GilletteVenus.com&amp;index=5&amp;md5=e8a9cd1291c8946a877e6e94cf3db370" rel="nofollow" shape="rect">www.GilletteVenus.com</a> as well as on Instagram and TikTok.
About Gillette Venus:
For more than 120 years, Gillette has set the standard for precision and performance, enriching the lives of 800 million consumers worldwide. Pioneering innovations in shaving and skincare, Gillette continually exceeds expectations in personal grooming. Among its esteemed legacy, Gillette Venus shines as one of its most prominent brands, with over 20 years of expertise in women's shaving and grooming. Venus embodies innovation and empowerment, celebrating each woman's unique beauty. With a focus on quality and comfort, Venus elevates shaving, with precise trims and hydrating shave gels. Wherever you choose to shave, shape, trim or style, Venus products are designed with your body and its hair in mind. For the latest updates and information on Gillette Venus, please visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fgillettevenus.com&amp;esheet=54413820&amp;newsitemid=20260204269526&amp;lan=en-US&amp;anchor=gillettevenus.com&amp;index=6&amp;md5=f8cbe2a2f6fe956abc011a51ee2db08b" rel="nofollow" shape="rect">gillettevenus.com</a>. Contacts 
Venus/P&amp;G Beauty Marta LopezSilva
 Email: <a target="_blank" href="mailto:lopezsilva.m@pg.com" rel="nofollow" shape="rect">lopezsilva.m@pg.com</a>
Marina Maher Communications Shaun Agres
 Email: <a target="_blank" href="mailto:shaun.agres@hellommc.com" rel="nofollow" shape="rect">shaun.agres@omc.com</a>

Gillette Venus Announces Partnership with U.S. Figure Skating at the Olympic Winter Games Milano Cortina 2026, for Unbelievably Smooth Skin

Old Spice’s New Premium Line is Crafted for Compliments with Scents Preferred Versus $300 ColognesCINCINNATI--(BUSINESS WIRE)--Old Spice continues to redefine men’s grooming with the Spice Alchemist collection, merging the artistry of a premium fine fragrance with cologne-infused scents and the brand’s legendary, high-performance odor protection. This lineup embodies premium fragrances with scents that are preferred versus a $300 cologne in blind consumer testing, but at a fraction of the cost. Yes, you can have it all. Old Spice, the Greatest Smell in the NFL, will give fans a “sneak sniff” of Spice Alchemist at the “Unrivaled Freshness Experience” at Super Bowl LX in San Francisco, and the new lineup will continue rolling out to stores nationwide in the following weeks. <a href="https://mms.businesswire.com/media/20260204485127/en/2711142/5/Alchemist_Family_1.jpg"><img src="https://mms.businesswire.com/media/20260204485127/en/2711142/22/Alchemist_Family_1.jpg" /></a> <a href="https://mms.businesswire.com/media/20260204485127/en/2711142/5/Alchemist_Family_1.jpg"><img src="https://mms.businesswire.com/media/20260204485127/en/2711142/21/Alchemist_Family_1.jpg" /></a> <a href="https://mms.businesswire.com/media/20260204485127/en/2711141/5/Old_Spice_Logo_3.jpg"><img src="https://mms.businesswire.com/media/20260204485127/en/2711141/22/Old_Spice_Logo_3.jpg" /></a> <a href="https://mms.businesswire.com/media/20260204485127/en/2711141/5/Old_Spice_Logo_3.jpg"><img src="https://mms.businesswire.com/media/20260204485127/en/2711141/21/Old_Spice_Logo_3.jpg" /></a>
With sophisticated, long-lasting scents and 24/7 odor protection, Spice Alchemist is created with no trade-off formulas that are free of those extras you don’t want. Spice Alchemist arrives in three forms a guy needs to achieve aromatic superiority:<ul class="bwlistdisc">
<li>
Deodorant - Cologne-infused, 24/7 odor protection that is gentle on skin and skin-safe; formulated with no aluminum, parabens, or phthalates</li>
<li>
Body Wash - Cologne-infused, hydrating body wash that is gentle and safe on skin with no dyes, no silicones and no phthalates</li>
<li>
Cologne Mist - When you need a spritz of superior scent with no parabens and no phthalates</li>
</ul>
The collection features four distinct, premium scents allowing your nose (and the nose of those around you) to finally achieve its destiny:<ul class="bwlistdisc">
<li>
Cashmere &amp; Vanilla Wood</li>
<li>
Velvet Sage &amp; Driftwood</li>
<li>
Yuzu Peel &amp; White Wood</li>
<li>
Cardamon &amp; Amber Wood</li>
</ul>
"We know that many guys are seeking a more elevated scent experience. They want the scent sophistication of a fine cologne without sacrificing high performance odor protection they've come to expect from Old Spice products," said Kate DiCarlo, Senior Director of Communications, Old Spice. "This new Old Spice Alchemist collection is crafted for compliments, keeping men fresh and confident from morning to night."
The Spice Alchemist Collection is available nationwide this month at all major retailers with a suggested retail price starting at $12.99. It’s more than just a new line; it’s a new standard in men's premium grooming and a one-way ticket to smelling like you know exactly what you’re doing. Purchase the collection and be sure to <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Foldspice.com%2FOSRewards%3Fsrsltid%3DAfmBOopGGpY0RRkDypplYSm82J9LPRcvMk0LZWzroJCgOwVCkDWRi1dW%26utm_source%3Dhttps%253A%252F%252Fwww.sfgate.com%252Fthings-to-do%252F%26utm_medium%3Dreferral&amp;esheet=54414285&amp;newsitemid=20260204485127&amp;lan=en-US&amp;anchor=join+the+Old+Spice+Clippership+Club&amp;index=1&amp;md5=855dbe71e7224624a361da8ff178fa84" rel="nofollow" shape="rect">join the Old Spice Clippership Club</a> for vital updates on your journey to legendary freshness and scent-sational reward opportunities. Your future self is already smelling better.
About Old Spice
Old Spice, an iconic grooming brand for more than 80 years, is the No.1 selling antiperspirant and deodorant brand for guys in the United States. As a category leader, Old Spice offers pro-level performance across a men’s grooming ecosystem including antiperspirants, deodorants, body washes, body sprays, shampoos, and hair stylers. Old Spice is the authority on the complete grooming regimen for guys. Follow Old Spice's social channels: <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.instagram.com%2Foldspice%2F%3Fhl%3Den&amp;esheet=54414285&amp;newsitemid=20260204485127&amp;lan=en-US&amp;anchor=Instagram&amp;index=2&amp;md5=51aa1cfa18612a15880bc29021407317" rel="nofollow" shape="rect">Instagram</a>, <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.tiktok.com%2F%40oldspice%3Flang%3Den&amp;esheet=54414285&amp;newsitemid=20260204485127&amp;lan=en-US&amp;anchor=TikTok&amp;index=3&amp;md5=4bc4fb32eddc6e117ce585828ba6c336" rel="nofollow" shape="rect">TikTok</a>, <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.facebook.com%2FOldSpice%2F&amp;esheet=54414285&amp;newsitemid=20260204485127&amp;lan=en-US&amp;anchor=Facebook&amp;index=4&amp;md5=11bfe9a26a3d69a6826cb178a63968d6" rel="nofollow" shape="rect">Facebook</a>, <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.youtube.com%2Foldspice&amp;esheet=54414285&amp;newsitemid=20260204485127&amp;lan=en-US&amp;anchor=YouTube&amp;index=5&amp;md5=4c57e1894257dd6632904e9cc8db80b0" rel="nofollow" shape="rect">YouTube</a>, and <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fx.com%2Foldspice&amp;esheet=54414285&amp;newsitemid=20260204485127&amp;lan=en-US&amp;anchor=X&amp;index=6&amp;md5=f701d5c0b1492d5f582d017406ba4054" rel="nofollow" shape="rect">X</a>. Contacts 
For media inquiries, please contact:
Chloe Magliato, Citizen Relations
 <a target="_blank" href="mailto:chloe.magliato@citizenrelations.com" rel="nofollow" shape="rect">chloe.magliato@citizenrelations.com</a>
Nicole Bosley, Procter &amp; Gamble, Old Spice
 <a target="_blank" href="mailto:bosley.ne@pg.com" rel="nofollow" shape="rect">bosley.ne@pg.com</a>

Old Spice’s Most Sophisticated Cologne-Infused Scents Arrive Nationwide: Introducing the Spice Alchemist Collection

The Greatest Smell in the NFL Unveils New Cologne-Infused Spice Alchemist and a New Upgrade to Swagger Scent, Ensuring Fans can Smell like Legends while Scoring Old Spice Swag and with a Chance to Win Super Bowl LX Game TicketsCINCINNATI--(BUSINESS WIRE)--Old Spice, The Greatest Smell in the NFL, brings fans the “Unrivaled Freshness Experience” to San Francisco's Embarcadero Plaza as part of Super Bowl LX week festivities. Upon entering a 53-foot rolling fortress of freshness, visitors will walk through several interactive locker room scenes providing shareable photo moments and new Old Spice product showcases that will make them feel like they are about to step on the field on Sunday. Fans will get an in-person scent experience the moment they step into the trailer, featuring the new cologne-infused Spice Alchemist collection, alongside a pro-level upgrade to Swagger, and samples from Old Spice’s NFL Collection. <a href="https://mms.businesswire.com/media/20260203973067/en/2709498/5/Swagger_Family.jpg"><img src="https://mms.businesswire.com/media/20260203973067/en/2709498/22/Swagger_Family.jpg" /></a> <a href="https://mms.businesswire.com/media/20260203973067/en/2709498/5/Swagger_Family.jpg"><img src="https://mms.businesswire.com/media/20260203973067/en/2709498/21/Swagger_Family.jpg" /></a> <a href="https://mms.businesswire.com/media/20260203973067/en/2709497/5/Old_Spice_Logo_3.jpg"><img src="https://mms.businesswire.com/media/20260203973067/en/2709497/22/Old_Spice_Logo_3.jpg" /></a> <a href="https://mms.businesswire.com/media/20260203973067/en/2709497/5/Old_Spice_Logo_3.jpg"><img src="https://mms.businesswire.com/media/20260203973067/en/2709497/21/Old_Spice_Logo_3.jpg" /></a>
EVENT QUICK FACTS:
What: The Old Spice “Unrivaled Freshness” Immersive Fan Experience
Where: Embarcadero Plaza, San Francisco, CA (Near the Ferry Building)
When: Thursday, Feb. 5 – Saturday, Feb. 7, 2026 | 11:00 AM – 8:00 PM PST
Highlights: Debut of the skin-safe Spice Alchemist Collection and upgraded Swagger Signature Scent Control
Fans can also expect the chance to win Super Bowl LX game tickets! All fans who visit the Old Spice Experience and sign up for the <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Foldspice.com%2FOSRewards%3Fsrsltid%3DAfmBOopGGpY0RRkDypplYSm82J9LPRcvMk0LZWzroJCgOwVCkDWRi1dW%26utm_source%3Dhttps%253A%252F%252Fwww.sfgate.com%252Fthings-to-do%252F%26utm_medium%3Dreferral&amp;esheet=54412562&amp;newsitemid=20260203973067&amp;lan=en-US&amp;anchor=Old+Spice+Clippership+Club&amp;index=1&amp;md5=bfb6cd8a37bbab3a067ffaaf8289d941" rel="nofollow" shape="rect">Old Spice Clippership Club</a>, the brand’s new reward-offering fan club, will be assigned a locker with great prizes including Old Spice product and even tickets to the game on Sunday. Fans can also expect to catch appearances by the iconic Old Spice Guy, Isaiah Mustafa and surprise player appearances.
“As the Greatest Smell in the NFL, Old Spice owns the playbook to smelling great and the long-lasting sweat and odor protection that athletes demand,” said Kate DiCarlo, Senior Director of Communications, Old Spice. “In San Francisco, fans will be wowed by plays on the field, but not before they experience Unrivaled Freshness that makes them feel like they can break the huddle and lead their team to the title.”
New cologne-infused Spice Alchemist makes its grand debut at the Experience, delivering Old Spice deodorants, body washes and body mists with scents that are preferred against $300 colognes. Available nationwide in February, Old Spice Spice Alchemist doesn't just save you money; it keeps you from fumbling your entire personal aromatic reputation.
Fans will also get the chance to sample new Old Spice Swagger with 24/7 Signature Scent Control, one of several Old Spice products that now include a scent meter enabling people to choose the level of scent they prefer. Old Spice will also highlight the popular NFL Collection.
The Old Spice "Unrivaled Freshness Experience" opens Thursday, February 5th through Saturday, February 7th from 11am PST to 8pm PST at the Embarcadero Plaza in San Francisco. Come for the immersive photo scenes that will instantly upgrade your social media profile, stay for the chance to win prizes, and leave smelling like a football man.
About Old Spice
Old Spice, an iconic grooming brand for more than 80 years, is the No.1 selling antiperspirant and deodorant brand for men in the United States. As a category leader, Old Spice offers pro-level performance across a men’s grooming ecosystem including antiperspirants, deodorants, body washes, body sprays, shampoos, and hair stylers. Old Spice is the authority on the complete men’s grooming regimen. Follow Old Spice's social channels: <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.instagram.com%2Foldspice%2F%3Fhl%3Den&amp;esheet=54412562&amp;newsitemid=20260203973067&amp;lan=en-US&amp;anchor=Instagram&amp;index=2&amp;md5=43636b442d61021e1acb5f0bc56f3078" rel="nofollow" shape="rect">Instagram</a>, <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.tiktok.com%2F%40oldspice%3Flang%3Den&amp;esheet=54412562&amp;newsitemid=20260203973067&amp;lan=en-US&amp;anchor=TikTok&amp;index=3&amp;md5=a7bceb3225b15042c1d63240e60f03ff" rel="nofollow" shape="rect">TikTok</a>, <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.facebook.com%2FOldSpice%2F&amp;esheet=54412562&amp;newsitemid=20260203973067&amp;lan=en-US&amp;anchor=Facebook&amp;index=4&amp;md5=493bd467ce23a620121af7d7ba50dd87" rel="nofollow" shape="rect">Facebook</a>, <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.youtube.com%2Foldspice&amp;esheet=54412562&amp;newsitemid=20260203973067&amp;lan=en-US&amp;anchor=YouTube&amp;index=5&amp;md5=f1517c17277a047b123a7deb13dc9597" rel="nofollow" shape="rect">YouTube</a>, and <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fx.com%2Foldspice&amp;esheet=54412562&amp;newsitemid=20260203973067&amp;lan=en-US&amp;anchor=X&amp;index=6&amp;md5=10f1d425589f93f00c8fbf529ce903ba" rel="nofollow" shape="rect">X</a>. Contacts 
For media inquiries, please contact:
Chloe Magliato, Citizen Relations
 <a target="_blank" href="mailto:chloe.magliato@citizenrelatios.com" rel="nofollow" shape="rect">chloe.magliato@citizenrelations.com</a>
Nicole Bosley, Procter &amp; Gamble, Old Spice
 <a target="_blank" href="mailto:bosley.ne@pg.com" rel="nofollow" shape="rect">bosley.ne@pg.com</a>

Old Spice Delivers "Unrivaled Freshness" with Immersive Fan Experience at Super Bowl LX in San Francisco

Drawing on its partnership with the Toronto Raptors, Gillette is helping boys in Toronto access positive role models through sport by expanding training for Lay-Up’s youth coaches.TORONTO--(BUSINESS WIRE)--<a href="https://twitter.com/hashtag/Gillette?src=hash" target="_blank">#Gillette</a>--Gillette, the world’s leading expert in men’s grooming, announced the second year of its partnership with Lay-Up Youth Basketball (Lay-Up), a Toronto-based charity that harnesses the power of basketball to develop skills and confidence in young people from Toronto’s Neighbourhood Improvement Areas. Together, Gillette and Lay-Up are focused on helping more boys access positive role models and mentorship opportunities, with Lay-Up’s youth coaches helping make that possible. In this next phase, the partnership adds new coach development elements to further support youth coaches. <a href="https://mms.businesswire.com/media/20260201829775/en/2709603/5/Tunnel_Photo_Primary.jpg"><img src="https://mms.businesswire.com/media/20260201829775/en/2709603/22/Tunnel_Photo_Primary.jpg" /></a> <a href="https://mms.businesswire.com/media/20260201829775/en/2709603/5/Tunnel_Photo_Primary.jpg"><img src="https://mms.businesswire.com/media/20260201829775/en/2709603/21/Tunnel_Photo_Primary.jpg" /></a> <a href="https://mms.businesswire.com/media/20260201829775/en/2708109/5/Logo_Gillette_Stacked_POS.jpg"><img src="https://mms.businesswire.com/media/20260201829775/en/2708109/22/Logo_Gillette_Stacked_POS.jpg" /></a> <a href="https://mms.businesswire.com/media/20260201829775/en/2708109/5/Logo_Gillette_Stacked_POS.jpg"><img src="https://mms.businesswire.com/media/20260201829775/en/2708109/21/Logo_Gillette_Stacked_POS.jpg" /></a>
The partnership responds to a broader need across Canada for positive role models for boys, a need that coaches are uniquely positioned to help meet. Across Canada, nearly 40% of people said boys lack access to positive role models, and 91% agree that having a role model has a long-term impact on boys1. In fact, 80% of Canadians agree that local sports coaches can serve as positive role models for boys1.
“Coaches can be some of the most important role models in a young person’s life, not just for sport skills, but for confidence, connection, and belonging,” said Jennifer Seiler, Senior Vice President, Grooming Canada at P&amp;G. “At Gillette, we’re committed to helping the men of today and tomorrow look, feel, and be their best. As we continue our work with Lay-Up, we’re deepening our support around the practical skills coaches say they need most, from communication and leadership to confidence building and youth engagement, so more coaches feel equipped to lead on and off the court.”
EXPANDING YOUTH COACH DEVELOPMENT
Gillette’s support powers Lay-Up’s Crossover Pathway, a paid workforce development program that prepares young leaders through training, certifications, and employment. Coaches in Crossover are developed to educate, empower, and inspire the next generation on and off the court.
The partnership is enabling Lay-Up to add skills-building sessions and on-court learning experiences, focused on the areas coaches most want to strengthen. The skills-building sessions featured an expert-led workshop focused on communication and leadership skills, plus practical strategies to keep youth engaged and support boys’ development on and off the court. On-court learning experiences drew on Gillette’s partnership with the Toronto Raptors with a skills and leadership session led by the team’s Assistant Coach, Jama Mahlalela, and a conversation with Toronto Raptors player Gradey Dick on leadership, mindset, and the role of coaches as role models.
“Coaches tell us they want practical, real-world tools to coach the whole person, not only the technical side of basketball,” said Micaella Riche, Executive Director, Lay-Up Youth Basketball. “While our programming serves an even split of boys and girls, this partnership with Gillette allows us to intentionally address the often-overlooked needs of boys. By building on our Crossover Pathway, this collaboration adds targeted training and experiences that equip our coaches with tools to support all young people, on and off the court.”
“As a coach, you can be someone young people look up to, and that’s a big responsibility,” said Prince Dankyi, Regional Manager at Lay-Up. “Thank you to Gillette for supporting training that helps us strengthen our skills, so we can grow as coaches and show up as positive role models for the boys we work with.”
GILLETTE IS THE OFFICIAL SHAVE AND BEARD CARE PARTNER OF THE NBA IN CANADA AND THE TORONTO RAPTORS
Gillette continues to highlight role models with its most recent campaign, The Best Your Game Can Get, which celebrates Gillette’s designation as the official shave and beard care partner of the NBA in Canada and the Toronto Raptors.
“The Best Your Game Can Get” illustrates the younger generation taking the lead with GilletteLabs, showing the world that the best a man can get keeps getting better. This message is brought to life with Gillette ambassador and Toronto Raptors player, Gradey Dick, who shares Gillette’s belief in the power of role models to inspire the next generation of men.
“Role models matter, especially in sport,” said Gradey Dick. “That’s why I’m proud to work with Gillette to help develop the coaches who show up for young people every day. With the right support and guidance, you build confidence and consistency. Being your best isn’t only about performance, it’s also about how you show up, how you treat people, and how you help lift others.”
For more than 120 years, Gillette has been committed to helping men look, feel, and be their best. Please visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.gillette.ca&amp;esheet=54410482&amp;newsitemid=20260201829775&amp;lan=en-US&amp;anchor=Gillette.ca&amp;index=1&amp;md5=9e945b306e37f5bab342a698589e8264" rel="nofollow" shape="rect">Gillette.ca</a> for more information about Gillette and its products.
1 These are the findings of a study/survey conducted by Gillette Canada from February 5th to February 7th, 2025, among a representative sample of 1501 online Canadians who are members of the Angus Reid Forum. The survey was conducted in English and French. For comparison purposes only, a probability sample of this size would carry a margin of error of +/- 2.5 percentage points, 19 times out of 20.
About Gillette
For more than 120 years, Gillette has delivered precision technology and product performance, serving millions of consumers worldwide across shaving and grooming categories. For more information, visit Gillette.ca.
About Procter &amp; Gamble
P&amp;G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &amp; Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&amp;G community includes operations in approximately 70 countries worldwide. Please visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com&amp;esheet=54410482&amp;newsitemid=20260201829775&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com&amp;index=2&amp;md5=6196e5c70f5ed8f3bc385b23818e9872" rel="nofollow" shape="rect">https://www.pg.com</a> for the latest news and information about P&amp;G and its brands. For other P&amp;G news, visit us at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com%2Fnews&amp;esheet=54410482&amp;newsitemid=20260201829775&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com%2Fnews&amp;index=3&amp;md5=221a993c7ebc54ec7a94f90695b6bc1b" rel="nofollow" shape="rect">https://www.pg.com/news</a>.
About Lay-Up Youth Basketball
Lay-Up is a charitable organization delivering cost-free, community-based basketball programming in Toronto's Neighbourhood Improvement Areas. Using an evidence-based development program, basketball coaches implement a culture-forward approach to support children and youth. On-court and off-court experiences are designed to build skills and confidence. Contacts 
Media Contacts Gillette:
 Julia LaFeldt
 Communications Director, Gillette North America
 <a target="_blank" href="mailto:lafeldt.j@pg.com" rel="nofollow" shape="rect">lafeldt.j@pg.com</a>
Porter Novelli:
 Mishka Jaiswal
 Senior Account Executive
 <a target="_blank" href="mailto:mishka.jaiswal@omc.com" rel="nofollow" shape="rect">mishka.jaiswal@omc.com</a>
Lay-Up Youth Basketball:
 Talya Macedo
 <a target="_blank" href="mailto:tm@sentialstudio.com" rel="nofollow" shape="rect">tm@sentialstudio.com</a>

Gillette and Lay-Up Youth Basketball Advance Coach Development to Support the Next Generation

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P&amp;G unveils the “Champions Clubhouse,” a first-of-its-kind athlete experience in the heart of the largest Olympic and Paralympic Villages at the Olympic and Paralympic Winter Games Milano Cortina 2026, offering athletes signature services and products from brands such as Gillette®, Head &amp; Shoulders®, Tampax® and Gillette Venus®</li>
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Every competing athlete will receive a P&amp;G Welcome Kit featuring top-performing products, including First Aid Beauty®, Oral-B® and SK-II® to ensure athletes look and feel their best as they compete on the world stage</li>
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Twenty-five P&amp;G brands, including Bounty®, Dash®, Lenor®, Puffs® and Swiffer®, connect with fans through athlete partnerships and Olympic and Paralympic Games-inspired campaigns</li>
</ul>CINCINNATI--(BUSINESS WIRE)--Procter &amp; Gamble (NYSE: PG), a Worldwide Olympic and Paralympic Partner, today opened the doors to the “Champions Clubhouse” in the Milano Olympic Village offering a diverse range of athlete pop-up experiences and services curated by P&amp;G brands, as part of the company’s plans to serve approximately 3,500 winter athletes with top-performing products throughout the duration of the Olympic and Paralympic Winter Games Milano Cortina 2026. <a href="https://mms.businesswire.com/media/20260202542748/en/2708596/5/PHOTO_1_REPLACEMENT_4901_GeHL44ia_20260202042155.jpg"><img src="https://mms.businesswire.com/media/20260202542748/en/2708596/22/PHOTO_1_REPLACEMENT_4901_GeHL44ia_20260202042155.jpg" /></a> <a href="https://mms.businesswire.com/media/20260202542748/en/2708596/5/PHOTO_1_REPLACEMENT_4901_GeHL44ia_20260202042155.jpg"><img src="https://mms.businesswire.com/media/20260202542748/en/2708596/21/PHOTO_1_REPLACEMENT_4901_GeHL44ia_20260202042155.jpg" /></a> <a href="https://mms.businesswire.com/media/20260202542748/en/2701759/5/072523_PG_MICO26_FC_TRI_HRZ_DE_Mid.jpg"><img src="https://mms.businesswire.com/media/20260202542748/en/2701759/22/072523_PG_MICO26_FC_TRI_HRZ_DE_Mid.jpg" /></a> <a href="https://mms.businesswire.com/media/20260202542748/en/2701759/5/072523_PG_MICO26_FC_TRI_HRZ_DE_Mid.jpg"><img src="https://mms.businesswire.com/media/20260202542748/en/2701759/21/072523_PG_MICO26_FC_TRI_HRZ_DE_Mid.jpg" /></a>
Serving Athletes on the Ground in Milano Cortina
For the first time in Olympic and Paralympic Games history, the Champions Clubhouse, located in both the Milano Olympic Village and Cortina Paralympic Village, will offer bespoke experiences and services to champion and celebrate athletes as they strive to perform at their best – just as P&amp;G brands do every day. Activities include:<ul class="bwlistdisc">
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Head &amp; Shoulders Scalp &amp; Hair Studio: Premium hair and scalp care through personalized analysis, washing, massage and styling to help athletes feel confident before stepping into the spotlight.</li>
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Gillette Barber Shop: Personalized shaving and beard-care from GilletteLabs and King C. Gillette to help athletes look sharp and performance-ready.</li>
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Tampax BraidBar: Confidence-boosting braiding services, product sampling and a live DJ to create an energizing pre-competition experience.</li>
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Gillette Venus Après Shave: A cozy, ski lodge-inspired retreat offering product giveaways and a winter beverage bar.</li>
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Chinese New Year Celebration: Gillette precision shaves, Pantene® and Head &amp; Shoulders hair wash and style, and traditional Chinese customs and commemorative gifts.</li>
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Champions Challenge: High-energy gaming matchups, influencer battles and interactive challenges for athletes featuring P&amp;G brands.</li>
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MiCo to SoCal: Countdown to the LA28 Games: Celebrate the conclusion of the Olympic Winter Games Milano Cortina 2026 and build excitement for LA28 with summer sport-inspired games and giveaways.</li>
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For every competing athlete at the Olympic and Paralympic Winter Games P&amp;G is also providing an exclusive Welcome Kit stocked with top-performing P&amp;G products to support their comfort, confidence and care at the Olympic and Paralympic Games. Athletes will enjoy premium products to enhance their experience, including:<ul class="bwlistdisc">
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Luxurious SK-II Heritage PITERA™ Essence Kit</li>
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First Aid Beauty Ultra Repair Cream</li>
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Native® Italian Vanilla Gelato deodorant, a debut scent</li>
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Head &amp; Shoulders Classic Clean shampoo</li>
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Oral-B toothpaste and dental floss</li>
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Dash and Lenor laundry detergent and scent beads</li>
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Alongside the Welcome Kit, P&amp;G brands will provide complimentary products and services to meet the everyday demands of athletes and staff staying in the Olympic and Paralympic Villages, including:<ul class="bwlistdisc">
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Laundry Services supplied by Dash and Lenor: All athletes in the Olympic and Paralympic Villages of the Olympic and Paralympic Winter Games Milano Cortina 2026 will experience outstanding cleaning performance when they wash their clothes and uniforms in the laundry rooms, using complimentary products from Dash and Lenor, the Official Laundry Products of Milano Cortina 2026.</li>
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Pampers Little Champions Kit: Developed in consultation with athlete parents, the International Olympic Committee (IOC), International Paralympic Committee (IPC) and Milano Cortina Organizing Committee, Pampers® will provide athletes who are traveling to the Olympic and Paralympic Games with their small children with a kit including premium diapers, wipes and other gifts, to support their little champions.</li>
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Period Protection: Always® and Tampax will provide period protection products in the restrooms throughout the Olympic and Paralympic Villages.</li>
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“Consistency is confidence for me,” said Mikaela Shiffrin, Alpine Skiing, USA, three-time Olympic medalist. “When my day is anchored by the same P&amp;G essentials that I use and trust every day, it creates continuity, even in an intense, unpredictable environment like the Olympic Games. This helps me have fewer distractions, more clarity and the space to focus on skiing my best.”
P&amp;G Brands Take Inspiration from the World’s Top Athletes
More than 25 P&amp;G brands across the globe will also launch Olympic and Paralympic Games-inspired campaigns online and in-store, alongside tailored partnerships with leading athletes, highlighting the superior products that give their best every day – just like Olympians and Paralympians. Some athlete partners include:<ul class="bwlistdisc">
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Figure Skating star Alysa Liu, USA, partnering with Venus</li>
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Olympic hopefuls and brothers Jack Hughes, Hockey, USA and Quinn Hughes, Hockey, USA, partnering with Bounty®</li>
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Nine-time Paralympic Gold Medalist Oksana Masters, Para cross-country skiing, USA, partnering with several P&amp;G brands</li>
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Silver Olympic Medalist Francesca Lollobrigida, Speedskating, Italy, partnering with Head &amp; Shoulders, Dash and Ambipur®</li>
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Two-time Gold Medalist Anna Gasser, Snowboarding, Austria, partnering with P&amp;G brands including Pantene, Oral-B and Venus</li>
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Paralympian Giuseppe Romele, Para cross-country skiing, Italy, partnering with P&amp;G brands including Head &amp; Shoulders, Swiffer and Oral-B</li>
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Paralympic hopeful Audrey Pascual, Para alpine skiing, Spain, partnering with P&amp;G brands including Zzzquil®, Oral-B and Ariel®</li>
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“For Milano Cortina 2026, our brands continue to be inspired by the dedication and excellence of the best athletes in the world,” commented P&amp;G Chief Brand Officer Marc Pritchard. “Just as athletes work tirelessly to deliver a superior performance when it matters most, our best performing household and personal care products help athletes, fans and households stay focused on achieving their best – on the Olympic or Paralympic stage and in everyday life.”
Advancing Access and Inclusion to Para Sport Across Italy
As a longstanding partner of the Paralympic Movement, P&amp;G and its brands are proud to be advancing access to sport and everyday inclusion in the host country of the Olympic and Paralympic Games.<ul class="bwlistdisc">
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Promoting Access to Para Sport: P&amp;G Italy is contributing through concrete initiatives aimed at promoting and facilitating access to sport for young people with disabilities, encouraging a healthy lifestyle, and fostering inclusion and socialization. Among these initiatives are the creation of tools to guide people with disabilities towards sports organizations, support for school events that promote the Paralympic spirit and civic education, the donation of equipment, free sports courses, and many others.</li>
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Investing in Education and Youth Inclusion: Thanks to the collaboration between P&amp;G and the Fondazione Milano Cortina, as part of the education program Gen26, I'mPOSSIBLE is now reaching Italian schools. The global educational toolkit developed by the International Paralympic Committee (IPC) provides teachers with informative and practical tools to raise awareness of the Paralympic movement and make physical education more accessible and inclusive.</li>
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About P&amp;G’s Olympic &amp; Paralympic Games Program
P&amp;G has been a Worldwide Partner of the International Olympic Committee (IOC) since 2010 and, since 2020, holds global rights with the International Paralympic Committee (IPC) through the LA28 Games. P&amp;G and its brands have partnered with more than 500 athletes across 37 sports and 17 countries, celebrating their commitment to be the best they can be, just as P&amp;G brands commit to delivering superior performance for people who count on them every day.
About Procter &amp; Gamble
P&amp;G serves consumers around the world with one of the strongest portfolios of trusted, quality leadership brands, including Always, Ambi Pur, Ariel, Bounty, Charmin, Crest, Dawn, Downy, Fairy, Febreze, Gain, Gillette, Head &amp; Shoulders, Lenor, Olay, Oral-B, Pampers, Pantene, SK-II, Tide, Vicks, and Whisper. The P&amp;G community includes operations in approximately 70 countries worldwide. Visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com&amp;esheet=54404411&amp;newsitemid=20260202542748&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com&amp;index=1&amp;md5=6553f8c933dd86e61e7aa3c11c786c95" rel="nofollow" shape="rect">https://www.pg.com</a> for the latest news and information about P&amp;G and its brands. For other P&amp;G news, visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com%2Fnews&amp;esheet=54404411&amp;newsitemid=20260202542748&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com%2Fnews&amp;index=2&amp;md5=c88889de17da051181233885ff054a6f" rel="nofollow" shape="rect">https://www.pg.com/news</a>. Contacts 
P&amp;G: Jeannie Tharrington (<a target="_blank" href="mailto:tharrington.jm@pg.com" rel="nofollow" shape="rect">tharrington.jm@pg.com</a>)
 MMK+: Elisabeth McClure (<a target="_blank" href="mailto:Elisabeth.Mcclure@omc.com" rel="nofollow" shape="rect">Elisabeth.Mcclure@omc.com</a>)

P&G brands to serve more Olympic and Paralympic Winter Games athletes than ever before with top-performing household and personal care products and services at Olympic and Paralympic Winter Games Milano Cortina 2026

Zevo Helps Hosts Put Bugs in the Past so they can Focus on their Guests, Not the PestsCINCINNATI--(BUSINESS WIRE)--Zevo, the leader in worry-free pest solutions, and the Official Bug Defense Partner of Super Bowl LX, is redefining the MVP by spotlighting you as the hero of your own home team in their “I Need a Zevo” campaign. Set to an iconic earworm, the new campaign created by Cincinnati creative agency Curiosity shows how just one bug pulls you out of the moment when you’re getting ready to host at home. Just plug in Zevo’s #1 Flying Insect Trap1 for the only defense you need against pesky flying insects, eliminating uninvited pests 24/7, putting bugs in the past. <a href="https://mms.businesswire.com/media/20260130627044/en/2706496/5/Zevo_Super_Bowl_2026_Still_Asset.jpg"><img src="https://mms.businesswire.com/media/20260130627044/en/2706496/22/Zevo_Super_Bowl_2026_Still_Asset.jpg" /></a> <a href="https://mms.businesswire.com/media/20260130627044/en/2706496/5/Zevo_Super_Bowl_2026_Still_Asset.jpg"><img src="https://mms.businesswire.com/media/20260130627044/en/2706496/21/Zevo_Super_Bowl_2026_Still_Asset.jpg" /></a> <a href="https://mms.businesswire.com/media/20260130627044/en/726789/5/Zevo_Logo.jpg"><img src="https://mms.businesswire.com/media/20260130627044/en/726789/22/Zevo_Logo.jpg" /></a> <a href="https://mms.businesswire.com/media/20260130627044/en/726789/5/Zevo_Logo.jpg"><img src="https://mms.businesswire.com/media/20260130627044/en/726789/21/Zevo_Logo.jpg" /></a>
To show why you need Zevo to be Super Bowl ready, they partnered with NFL quarterback Trevor Lawrence and his wife, Marissa. “Whether on the field or cooking a meal, nobody wants distractions pulling them out of the moment,” said Trevor Lawrence. “The last thing I want to worry about is a fly hovering over food we’re planning to serve Shae,” added Marissa Lawrence. “Zevo gives you the home field advantage against bugs so you can be the hero of your home and stay focused on your guests, not the pests.”
For many hosts, the stress of even a single flying insect in the kitchen can take them out of the game. Whether it’s fruit flies near the salsa or gnats around the chicken wings, these pests are more than a nuisance, they’re a distraction from the game-time moments that matter. The “I Need a Zevo” campaign leans into the lighthearted triumph of eliminating these pests without the stress, odors, or mess of traditional methods, making you the hero of your home team humming “I Need a Zevo” long after the Big Game.
“We’re debuting Zevo’s first-ever Super Bowl campaign our own way,” said Rob Reinerman, Vice President of Procter &amp; Gamble Ventures, “strategically targeting markets where temperatures are higher and flying insects are top of mind for consumers year round. By debuting our “I Need a Zevo” campaign in the south first, we can help showcase our efficacy as the rest of the nation warms up, driving relevant conversations that will spread as the seasons change.”
Zevo’s Flying Insect Trap doesn’t sit on the sidelines, it continuously attracts bugs 24/7 using blue &amp; UV light to lure, trap and kill 99.9% of trapped bugs. Designed for the heart of the home, Zevo’s sleek design fits into any kitchen, providing year-round protection for all of life’s hosting moments. Zevo Flying Insect Trap is available for a retail price of $19.99. To find a local retailer that carries our full product lineup, visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.zevoinsect.com%2Fpages%2Fstore-locator&amp;esheet=54408195&amp;newsitemid=20260130627044&amp;lan=en-US&amp;anchor=Zevo%26%238217%3Bs+store+locator&amp;index=1&amp;md5=f4df6efc772e90825dacd87533449d4d" rel="nofollow" shape="rect">Zevo’s store locator</a>. For more information, visit Zevo <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.zevoinsect.com%2F&amp;esheet=54408195&amp;newsitemid=20260130627044&amp;lan=en-US&amp;anchor=online&amp;index=2&amp;md5=5b8c5bac09729117ee98ecbec8784178" rel="nofollow" shape="rect">online</a> or connect on <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.facebook.com%2FZevoinsect&amp;esheet=54408195&amp;newsitemid=20260130627044&amp;lan=en-US&amp;anchor=Facebook&amp;index=3&amp;md5=8ba5b60a14652dbd1dc43b8a575d60b4" rel="nofollow" shape="rect">Facebook</a> and <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.instagram.com%2Fzevoinsect%2F&amp;esheet=54408195&amp;newsitemid=20260130627044&amp;lan=en-US&amp;anchor=Instagram&amp;index=4&amp;md5=92f85f3bebb43fb2680c1de5126525a6" rel="nofollow" shape="rect">Instagram</a>.
About Zevo™
Launched in 2017, Zevo provides pest prevention products that kill bugs in and around your home in a different way. Part of Procter &amp; Gamble, Zevo’s suite of household insect sprays, plug-in trap systems, and On-Body products control crawling and flying insects, and are made to bother bugs, not your family. Zevo products are available for purchase at all major retailers across the U.S. For more information, visit Zevo <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.zevoinsect.com%2F&amp;esheet=54408195&amp;newsitemid=20260130627044&amp;lan=en-US&amp;anchor=online&amp;index=5&amp;md5=41a10942f0d515c040e303c3e59f9742" rel="nofollow" shape="rect">online</a> or connect on <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.facebook.com%2FZevoinsect&amp;esheet=54408195&amp;newsitemid=20260130627044&amp;lan=en-US&amp;anchor=Facebook&amp;index=6&amp;md5=4a6194386b57bd9153328a8938c7f128" rel="nofollow" shape="rect">Facebook</a> and <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.instagram.com%2Fzevoinsect%2F&amp;esheet=54408195&amp;newsitemid=20260130627044&amp;lan=en-US&amp;anchor=Instagram&amp;index=7&amp;md5=588180c50aa6aab669edc8d2657066ba" rel="nofollow" shape="rect">Instagram</a>.
About Procter &amp; Gamble
P&amp;G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &amp; Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&amp;G community includes operations in approximately 70 countries worldwide. Please visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com&amp;esheet=54408195&amp;newsitemid=20260130627044&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com&amp;index=8&amp;md5=c8b1f2594885c3368eb7d218927f95b0" rel="nofollow" shape="rect">https://www.pg.com</a> for the latest news and information about P&amp;G and its brands. For other P&amp;G news, visit us at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com%2Fnews&amp;esheet=54408195&amp;newsitemid=20260130627044&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com%2Fnews&amp;index=9&amp;md5=242743c6efdde3d45bf7a1f3ede20c32" rel="nofollow" shape="rect">https://www.pg.com/news</a>.<table cellspacing="0" class="bwtablemarginb bwblockalignl">
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<td class="bwvertalignt bwpadl0" colspan="1" rowspan="1">
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<td class="bwpadl0" colspan="1" rowspan="1">1 Based on Nielsen sales data</td>
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</table>
  Contacts 
Kell Cholko
 <a target="_blank" href="mailto:kell.cholko@citizenrelations.com" rel="nofollow" shape="rect">kell.cholko@citizenrelations.com</a>

I Need a Zevo! Fans Are Empowered to Trap Bugs Like a Hero in Zevo’s New Super Bowl Campaign

P&G Announces Fiscal Year 2026 Second Quarter Results

BOSTON--(BUSINESS WIRE)--Since launching the Venus for Pubic Hair &amp; Skin collection in 2021, Gillette Venus has proudly paved the way for smooth and seamless pubic hair removal. Today, the brand has announced its continued efforts in shave care innovation with an upgraded portfolio of razor and care products specifically designed for the delicate area of the body. The Venus Pubic Hair &amp; Skin portfolio is the first dedicated pubic shaving regimen dermatologically endorsed by the Skin Health Alliance and was tested by both dermatologists and gynecologists for safety and efficacy. <a href="https://mms.businesswire.com/media/20260115943866/en/2692778/5/Pubic_Hair_Skin.jpg"><img src="https://mms.businesswire.com/media/20260115943866/en/2692778/22/Pubic_Hair_Skin.jpg" /></a> <a href="https://mms.businesswire.com/media/20260115943866/en/2692778/5/Pubic_Hair_Skin.jpg"><img src="https://mms.businesswire.com/media/20260115943866/en/2692778/21/Pubic_Hair_Skin.jpg" /></a> <a href="https://mms.businesswire.com/media/20260115943866/en/2692776/5/Logo_highres.jpg"><img src="https://mms.businesswire.com/media/20260115943866/en/2692776/22/Logo_highres.jpg" /></a> <a href="https://mms.businesswire.com/media/20260115943866/en/2692776/5/Logo_highres.jpg"><img src="https://mms.businesswire.com/media/20260115943866/en/2692776/21/Logo_highres.jpg" /></a>
While 80% of women remove pubic hair using a razor as their main tool*, 95% of women suffer with at least one problem related to pubic grooming, including experiencing itching with regrowth, irritation bumps, and difficulty finding the right products**. The pubic area has more convex, curved and concaved areas with tight crevices. The hair tends to be thick with high density and multi-directional growth, while the skin is thinner and more delicate than other areas of the body. Venus Pubic Hair &amp; Skin works as a solution to minimize shave irritation with design features built based on real pubic shaving challenges women regularly face.
Caitlin Orszulak, Senior Product Research Scientist, Gillette Venus, said, “that’s because only 30% of these women use a different razor for their pubic area than the one they use for shaving their body. However, most are experiencing irritation and bumps from using a blade designed for legs and underarms on thin, sensitive skin with coarser hair***. Recent ‘pubic’ sentiment analysis reveals that there is still significant confusion around pubic hair removal, with 70% of individuals in the United States falling under the ‘What am I doing?’ category when it comes to intimate grooming, and much of that confusion stems from not having the right, ergonomic tools to safely and comfortably shave such a delicate, hard-to-reach area.**** This disconnect underscores the necessity for two razors, one specialized and engineered specifically for intimate skin, and another designed for the rest of the body, along with a proper routine.”
"Over the past few years, we've listened to women's questions, concerns, and frustrations about intimate grooming," says Isabel Pimentel, Brand Vice President, Gillette Venus Global &amp; North America Female Grooming. "The upgraded Venus Pubic Hair &amp; Skin Collection directly addresses challenges with a razor that is uniquely engineered for hard-to-see areas and coarse hair on delicate skin. It features a handle redesigned with a superior grip for precision and safety. Combined with our pre, during, and post-shave regimen to take care of her skin.”
The new Venus Pubic Hair &amp; Skin Collection directly addresses the top consumer search inquiries. Unlike a general full-body razor, this razor is designed specifically for the coarse hair and delicate skin of the pubic area and for ease of shaving navigation, the upgraded Venus Pubic Hair &amp; Skin Razor features:<ul class="bwlistdisc">
<li>
CalmCurve Handle designed for ergonomic hold for a better shave in those hard-to-reach areas, with a shorter, lighter design and improved grip that reduces slipping when wet</li>
<li>
Upgraded Lubrastrip with improved formula for more lubrication</li>
<li>
Two Blades with Anti-Irritation Barrier helping protect against ingrown hairs and bumps. The barrier absorbs hand pressure, smooths the skin, and slightly raises the blades to minimize contact with delicate skin and reduce shave irritation</li>
<li>
Flipped Eject Button for extra security, designed to make cartridge removal more deliberate and controlled</li>
</ul>
The complete collection transforms the grooming experience through three essential steps:
PROTECT:<ul class="bwlistdisc">
<li>
Smoothing Cleanser + Shave Gel – For application prior to shaving to help provide a protective layer of glide, hydrating hair to help prevent shaving irritation. The transparent formula lets you see what you are shaving, and is fragrance-free, newly-formulated with a touch of shea butter &amp; aloe. It can also be used daily as a gentle skin cleanser.</li>
</ul>
SHAVE:<ul class="bwlistdisc">
<li>
Upgraded Pubic Hair &amp; Skin Razor – This razor is specifically designed for the coarse hair and delicate skin of the pubic area. Its patented Anti-Irritation Barrier helps protect against ingrown hairs and bumps while smoothing the skin to help protect against shave irritation. Designed with a shorter and lighter handle featuring increased arch for maneuverability and TrustGrip for a secure grip, this upgraded razor reaches hair in any position with improved lubrication for optimal glide while shaving.</li>
</ul>
MAINTAIN:<ul class="bwlistdisc">
<li>
Daily Ingrown Serum – This daily moisturizer, newly formulated with a touch of aloe, helps soothe skin and reduce itch due to dry skin, and contains a gentle exfoliant to help prevent trapped hairs between shaves. Why this vs. a body lotion? Regular body lotions are often scented and don’t exfoliate. Using it daily will help keep the skin smooth and conditioned.</li>
</ul>
More information about the upgraded Venus for Pubic Hair &amp; Skin collection can be found on GilletteVenus.com. The products can be purchased at GilletteVenus.com and most major retailers where you typically find your favorite Venus products.
*CMK Intimate Grooming H&amp;P, 2019. N=291.
 **A&amp;I GEMIC, USA, 2024
 ***Gemic Study, USA, 2024, n=1196 women who intimate groom
 **** Source: Talkwalker; based on data from news, podcasts, blogs, forums, YouTube, X, Pinterest, Facebook, Instagram. Timing: 1-year look-back (November 2023 – November 2024).
About Gillette Venus:
For more than 120 years, Gillette has set the standard for precision and performance, enriching the lives of 800 million consumers worldwide. Pioneering innovations in shaving and skincare, Gillette continually exceeds expectations in personal grooming. Among its esteemed legacy, Gillette Venus shines as one of its most prominent brands, with over 20 years of expertise in women's shaving and grooming. Venus embodies innovation and empowerment, celebrating each woman's unique beauty. With a focus on quality and comfort, Venus elevates shaving, with precise trims and hydrating shave gels. Wherever you choose to shave, shape, trim or style, Venus products are designed with your body and its hair in mind. For the latest updates and information on Gillette Venus, please visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fgillettevenus.com&amp;esheet=54397237&amp;newsitemid=20260115943866&amp;lan=en-US&amp;anchor=gillettevenus.com&amp;index=1&amp;md5=a4ca891d2dcc99f07d4f49c34dbb8099" rel="nofollow" shape="rect">gillettevenus.com</a>.
Category: Gillette-Venus Contacts 
Venus/P&amp;G Beauty Marta Lopez Silva
 Email: <a target="_blank" href="mailto:lopezsilva.m@pg.com" rel="nofollow" shape="rect">lopezsilva.m@pg.com</a>
Marina Maher Communications Shaun Agres
 Email: <a target="_blank" href="mailto:shaun.agres@hellommc.com" rel="nofollow" shape="rect">shaun.agres@omc.com</a>

Gillette Venus Launches NEW Venus Pubic Hair & Skin Collection, Because, Yes, Pubic Hair Deserves Proper Care, Too

CINCINNATI--(BUSINESS WIRE)--The Procter &amp; Gamble Company (NYSE:PG) today announced that it has been notified of an unsolicited “mini-tender” offer by Potemkin Limited (Potemkin) to purchase up to 50,000 shares (or a greater amount as outlined in the offer documentation) of the Company’s common stock at a price of $100.00 per share. The $100.00 per share offer price represents an approximately 31 percent discount to the closing price of $145.52 on December 18, 2025, the last trading day prior to the date of the offer. P&amp;G shareholders who tender their shares in this offer will receive a below-market price. <a href="https://mms.businesswire.com/media/20260114011158/en/1061227/5/PGlogo.jpg"><img src="https://mms.businesswire.com/media/20260114011158/en/1061227/22/PGlogo.jpg" /></a> <a href="https://mms.businesswire.com/media/20260114011158/en/1061227/5/PGlogo.jpg"><img src="https://mms.businesswire.com/media/20260114011158/en/1061227/21/PGlogo.jpg" /></a>
P&amp;G recommends shareholders do not tender their shares in response to this unsolicited mini-tender offer because the offer is at a price below the current market price of P&amp;G’s shares and is subject to numerous conditions. P&amp;G shareholders who have already tendered their shares may withdraw their shares no more than 14 days after the date of delivery of the shareholder’s acceptance form to the depositary for this offer, in accordance with Potemkin’s offer documentation. The offer is currently scheduled to expire at 5:00 p.m., New York City time, on October 13, 2026. Potemkin may extend the offering period at its discretion.
P&amp;G does not endorse Potemkin’s unsolicited mini-tender offer and is not associated in any way with Potemkin, its mini-tender offer, or the offer documentation.
Potemkin has previously made similar mini-tender offers for shares of other companies. Mini-tender offers seek to acquire less than 5 percent of a company’s outstanding shares. As a result, mini-tender offers do not provide investors with the same level of protections as provided for larger tender offers under U.S. securities laws.
The SEC has issued “Tips for Investors” regarding mini-tender offers, noting that some bidders, in making the offers at below-market prices, are “hoping that they will catch investors off guard if the investors do not compare the offer price to the current market price.” The SEC’s advisory may be found on the SEC website at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.sec.gov%2Finvestor%2Fpubs%2Fminitend.htm&amp;esheet=54396622&amp;newsitemid=20260114011158&amp;lan=en-US&amp;anchor=http%3A%2F%2Fwww.sec.gov%2Finvestor%2Fpubs%2Fminitend.htm&amp;index=1&amp;md5=bc3ca168f046aeb2f770ded874f82b90" rel="nofollow" shape="rect">http://www.sec.gov/investor/pubs/minitend.htm</a>.
P&amp;G urges common stockholders to obtain current market quotations for their shares of common stock, to consult their broker or financial advisor, and to exercise caution with respect to Potemkin’s offer.
P&amp;G urges brokers, dealers and other market participants to review the SEC’s recommendations to broker-dealers in these circumstances, which can be found on the SEC website at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.sec.gov%2Fdivisions%2Fmarketreg%2Fminitenders%2Fsia072401.htm&amp;esheet=54396622&amp;newsitemid=20260114011158&amp;lan=en-US&amp;anchor=http%3A%2F%2Fwww.sec.gov%2Fdivisions%2Fmarketreg%2Fminitenders%2Fsia072401.htm&amp;index=2&amp;md5=7886ac449f50215d2114c77b96d36fb6" rel="nofollow" shape="rect">http://www.sec.gov/divisions/marketreg/minitenders/sia072401.htm</a>.
P&amp;G requests that a copy of this news release be included with all distributions of materials relating to Potemkin Limited’s mini-tender offer.
About Procter &amp; Gamble
P&amp;G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &amp; Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&amp;G community includes operations in approximately 70 countries worldwide. Please visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com&amp;esheet=54396622&amp;newsitemid=20260114011158&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com&amp;index=3&amp;md5=1b01f9e77bec14484700286c5c8b1038" rel="nofollow" shape="rect">https://www.pg.com</a> for the latest news and information about P&amp;G and its brands. For other P&amp;G news, visit us at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com%2Fnews&amp;esheet=54396622&amp;newsitemid=20260114011158&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com%2Fnews&amp;index=4&amp;md5=fadb88850f8fc95c5c2986e106d821da" rel="nofollow" shape="rect">https://www.pg.com/news</a>.
Category: PG-IR Contacts 
P&amp;G Media Contact: Henry Molski
 +1-513-505-3587
P&amp;G Investor Relations Contact John Chevalier
 +1-513-983-9974

P&G Recommends Stockholders Reject Mini-Tender Offer by Potemkin Limited

CINCINNATI--(BUSINESS WIRE)--The Board of Directors of The Procter &amp; Gamble Company (NYSE:PG) declared a quarterly dividend of $1.0568 per share on the Common Stock and on the Series A and Series B ESOP Convertible Class A Preferred Stock of the Company, payable on or after February 17, 2026 to Common Stock shareowners of record at the close of business on January 23, 2026, and to Series A and Series B ESOP Convertible Class A Preferred Stock shareowners of record at the start of business on January 23, 2026.
P&amp;G has been paying a dividend for 135 consecutive years since its incorporation in 1890 and has increased its dividend for 69 consecutive years. This reinforces our commitment to return cash to shareowners, many of whom rely on the steady, reliable income earned with their investment in P&amp;G.
About Procter &amp; Gamble
P&amp;G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &amp; Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&amp;G community includes operations in approximately 70 countries worldwide. Please visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com&amp;esheet=54395487&amp;newsitemid=20260113335760&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com&amp;index=1&amp;md5=ab4b602f5ee77575b05b808fdc8fe72d" rel="nofollow" shape="rect">https://www.pg.com</a> for the latest news and information about P&amp;G and its brands. For other P&amp;G news, visit us at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com%2Fnews&amp;esheet=54395487&amp;newsitemid=20260113335760&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com%2Fnews&amp;index=2&amp;md5=5d15c9e84590848db6e9df9de9d9992a" rel="nofollow" shape="rect">https://www.pg.com/news</a>.
Category: PG-IR Contacts 
P&amp;G Media Contact Henry Molski
 +1-513-505-3587
P&amp;G Investor Relations Contact John Chevalier
 +1-513-983-9974

P&G Declares Quarterly Dividend, January 2026

The Quicker Picker Upper is back with NFL Star Rob Gronkowski and brings in rookie for his Wingman, sportscaster Charissa Thompson, to give fans the winning play against gameday’s messiest food: wings + BountyCINCINNATI--(BUSINESS WIRE)--Back for its fourth year, the Bounty is Your Wingman campaign is built on the simple, saucy truth: you can’t have football without wings, and you can’t have wings without Bounty. As NFL fans across the country gear up for the most-watched games of the year, Bounty is once again showing up where it belongs, at the center of wing-filled watch parties, handling every spill, drip, and sticky-finger so fans can focus on the fun. <a href="https://mms.businesswire.com/media/20260108457985/en/2685197/5/Charissa_IG_Story_Frame_3.jpg"><img src="https://mms.businesswire.com/media/20260108457985/en/2685197/22/Charissa_IG_Story_Frame_3.jpg" /></a> <a href="https://mms.businesswire.com/media/20260108457985/en/2685197/5/Charissa_IG_Story_Frame_3.jpg"><img src="https://mms.businesswire.com/media/20260108457985/en/2685197/21/Charissa_IG_Story_Frame_3.jpg" /></a> <a href="https://mms.businesswire.com/media/20260108457985/en/1061227/5/PGlogo.jpg"><img src="https://mms.businesswire.com/media/20260108457985/en/1061227/22/PGlogo.jpg" /></a> <a href="https://mms.businesswire.com/media/20260108457985/en/1061227/5/PGlogo.jpg"><img src="https://mms.businesswire.com/media/20260108457985/en/1061227/21/PGlogo.jpg" /></a>
Gronk and Charissa are joined by more than 20 NFL players from across the league, each paired with their own wingman to share stories from messy game-day feasts, their love of football, and what it really means to be a wingman. Content will roll out across Instagram throughout the playoffs and Super Bowl season.
Why Wings, Why Bounty?
According to the National Chicken Council, Americans eat enough wings during the Super Bowl alone to circle the Earth more than three times if laid out end-to-end.* Just imagine the mess.
As the MVP of clean, Bounty is twice as absorbent as ordinary paper towels, so fans can use less and get the job done with just one sheet.**
Enter Rob Gronkowski &amp; Charissa Thompson
With that many wings in play, Bounty called in NFL legend and longtime partner Rob Gronkowski (aka Gronk), along with his newest wingman, sportscaster, on-air co-host, and real-life friend Charissa Thompson. Together, Gronk and Charissa are giving fans a front-row seat into how they really do gameday at home.
“I go big on game day, big plays, big energy, and a ton of extra saucy wings,” said Gronk. “As the Bounty Man, I know mess happens, so Charissa and I call in Bounty, the only paper towel tough enough to keep the game going.”
“Gronk and I go way back, and while fans might be used to seeing us together on camera, we’ve logged just as much time hanging out at each other’s watch parties,” said Charissa Thompson. “And anyone who has been to a Gronk watch party knows a mess is guaranteed. That’s why I’m excited to team up with Bounty so fans can enjoy every part of gameday, the fun, the food and yes, even the mess.”
Bounty Takes Over Super Bowl LX Media Center
It’s game on at Super Bowl Radio Row from February 2 – 6, 2026 at The George R. Moscone Convention Center in San Francisco with the annual Bounty House of Wingman. This year, Bounty takes the watch party experience to the next level with a two-story, 1,200 square foot smart home - anticipated to be an unforgettable standout at the Super Bowl media hub.
The highlights:<ul class="bwlistdisc">
<li>
Tens of thousands of chicken wings served to hungry reporters</li>
<li>
Live interviews, photo ops, and content creation with Gronk, Charissa, and NFL Wingmen</li>
<li>
A “front-lawn” football challenge, where attendees can launch footballs through an oversized roll of Bounty and race the clock for a high score</li>
</ul>
The experience brings together food, fun, football, and of course plenty of Bounty to pick up the mess.
Helping Fans Gear Up for Gameday at Home
And it doesn’t stop there; Bounty is helping fans gear up for their own watch parties at home by offering a limited time coupon for up to $3 off select packs of Bounty starting today, making it easier to stock up and stay ready for the messiest Sunday of the year.
About Procter &amp; Gamble
P&amp;G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &amp; Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&amp;G community includes operations in approximately 70 countries worldwide. Please visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com%2F&amp;esheet=54391059&amp;newsitemid=20260108457985&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com&amp;index=1&amp;md5=9537c714c391816cc7bc6852988bf625" rel="nofollow" shape="rect">https://www.pg.com</a> for the latest news and information about P&amp;G and its brands. For other P&amp;G news, visit us at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com%2Fnews&amp;esheet=54391059&amp;newsitemid=20260108457985&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com%2Fnews&amp;index=2&amp;md5=a2a9f861797bd13d260c52f1861d7071" rel="nofollow" shape="rect">https://www.pg.com/news</a>.
*Source: <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.nationalchickencouncil.org%2Famericans-to-eat-1-45-billion-chicken-wings-for-the-big-game%2F&amp;esheet=54391059&amp;newsitemid=20260108457985&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.nationalchickencouncil.org%2Famericans-to-eat-1-45-billion-chicken-wings-for-the-big-game%2F&amp;index=3&amp;md5=00dfd0f7a9280d39853ee3462ae98a45" rel="nofollow" shape="rect">https://www.nationalchickencouncil.org/americans-to-eat-1-45-billion-chicken-wings-for-the-big-game/</a>
**vs leading ordinary brand Contacts 
Alan Danzis
 908-209-9940
 <a target="_blank" href="mailto:alan.danzis@mslgroup.com" rel="nofollow" shape="rect">alan.danzis@mslgroup.com</a>

Bounty Returns as the Ultimate Wingman - Tackling Gameday Messes from Playoffs to Super Bowl LX

CINCINNATI--(BUSINESS WIRE)--The Procter &amp; Gamble Company (NYSE:PG) will webcast a discussion of its second quarter earnings results on January 22, 2026, beginning at 8:30 a.m. ET.
 <a href="https://mms.businesswire.com/media/20251219647714/en/1061227/5/PGlogo.jpg"><img src="https://mms.businesswire.com/media/20251219647714/en/1061227/22/PGlogo.jpg" /></a> <a href="https://mms.businesswire.com/media/20251219647714/en/1061227/5/PGlogo.jpg"><img src="https://mms.businesswire.com/media/20251219647714/en/1061227/21/PGlogo.jpg" /></a>
Media and investors may access the live audio webcast at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.pginvestor.com&amp;esheet=54379649&amp;newsitemid=20251219647714&amp;lan=en-US&amp;anchor=www.pginvestor.com&amp;index=1&amp;md5=2cbe5a99c845fe6df75bc81936f3053f" rel="nofollow" shape="rect">www.pginvestor.com</a>. The webcast will also be available for replay.

P&amp;G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &amp; Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&amp;G community includes operations in approximately 70 countries worldwide. Please visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com&amp;esheet=54379649&amp;newsitemid=20251219647714&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com&amp;index=2&amp;md5=d24d4b9e824269398811a0618f7fce57" rel="nofollow" shape="rect">https://www.pg.com</a> for the latest news and information about P&amp;G and its brands. For other P&amp;G news, visit us at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com%2Fnews&amp;esheet=54379649&amp;newsitemid=20251219647714&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com%2Fnews&amp;index=3&amp;md5=e40a16a73b002e320a0667591d690907" rel="nofollow" shape="rect">https://www.pg.com/news</a>.

Category: PG-IR
 Contacts 
Media Contact:
 Henry Molski
 +1-513-505-3587

P&G to Webcast Discussion of Second Quarter 2025/26 Earnings Results on January 22

Downy Rinse Out Odor Launches Sweepstakes Offering Two Tickets to Watch The U.S. Men's Ice Hockey Team Play On February 14.
CINCINNATI--(BUSINESS WIRE)--Downy, the laundry care brand from Procter &amp; Gamble, is celebrating its new partnership with USA Hockey by launching a sweepstakes offering a once-in-a-lifetime trip: two tickets to the Winter Olympics to cheer on the U.S. Men's Ice Hockey Team on February 14, 2026. Fans can enter* for their chance to win from now until January 2, 2026, at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fdownyrinsesweepstakes.com%2Folympicwintergames&amp;esheet=54375876&amp;newsitemid=20251215669968&amp;lan=en-US&amp;anchor=DownyRinseSweepstakes.com%2FOlympicWinterGames.&amp;index=1&amp;md5=321ae3d58a922fb048dd0a634f7107d1" rel="nofollow" shape="rect">DownyRinseSweepstakes.com/OlympicWinterGames.</a>
 <a href="https://mms.businesswire.com/media/20251215669968/en/2669609/5/Sweepstakes_Image.jpg"><img src="https://mms.businesswire.com/media/20251215669968/en/2669609/22/Sweepstakes_Image.jpg" /></a> <a href="https://mms.businesswire.com/media/20251215669968/en/2669609/5/Sweepstakes_Image.jpg"><img src="https://mms.businesswire.com/media/20251215669968/en/2669609/21/Sweepstakes_Image.jpg" /></a> <a href="https://mms.businesswire.com/media/20251215669968/en/2669536/5/Downy_Logo.jpg"><img src="https://mms.businesswire.com/media/20251215669968/en/2669536/22/Downy_Logo.jpg" /></a> <a href="https://mms.businesswire.com/media/20251215669968/en/2669536/5/Downy_Logo.jpg"><img src="https://mms.businesswire.com/media/20251215669968/en/2669536/21/Downy_Logo.jpg" /></a>
Through this partnership, Downy Rinse is bringing its odor-fighting solution to hockey gear — instead of masking the stink, it helps remove it at the source. In one wash** it rinses away deep-set odors, leaving apparel fresher, softer, and brighter.

“Sweat from the game is something hockey players and their families know well,” said Redge Abueva, Vice President at Procter &amp; Gamble. “Downy Rinse fights these tough uniform odors and is proud to support Team USA by engaging fans and offering them this unforgettable experience.”

“It’s exciting to welcome Downy to the USA Hockey family,” said Pat Kelleher, executive director of USA Hockey. “Our athletes give their all on the ice, and our fans are as passionate as any in the world. What better way to celebrate this partnership than by offering our amazing fans a chance to join us in Milan?”

Downy and USA Hockey will also roll out content featuring Laila Edwards, Caroline Harvey, and their families as they share some of their favorite stories associated with their hockey journeys. Viewers can tune in on Downy and USA Hockey social channels.

Downy Rinse is available at retailers nationwide. Try for as low as $5. Visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.Downy.com&amp;esheet=54375876&amp;newsitemid=20251215669968&amp;lan=en-US&amp;anchor=www.Downy.com&amp;index=2&amp;md5=0ecbf23222e86d74902167a87f64ecce" rel="nofollow" shape="rect">www.Downy.com</a> for more information.

*NO PURCHASE NECESSARY TO ENTER OR WIN. Void where prohibited. The Downy Rinse x USA Hockey Fan Sweeps is open to legal residents of the 50 U.S. &amp; D.C., who are 21 years of age or older as of the last day of the month prior to date of entry. Begins 10:00 a.m. ET on 12/15/25; ends 11:59 p.m. ET on 1/2/26. Visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fdownyrinsesweepstakes.com%2Folympicwintergames&amp;esheet=54375876&amp;newsitemid=20251215669968&amp;lan=en-US&amp;anchor=DownyRinseSweepstakes.com%2Folympicwintergames&amp;index=3&amp;md5=d8a48e415559561d051ae07eaa6b3dbb" rel="nofollow" shape="rect">DownyRinseSweepstakes.com/olympicwintergames</a> for Official Rules. Sponsored by The Procter &amp; Gamble Distributing LLC. 36 USC 220506
 **Removes odors in 1 wash better than the leading value detergent in 3 washes.

ABOUT USA HOCKEY

USA Hockey, established on October 29, 1937, and headquartered in Colorado Springs, Colorado, provides the foundation for the sport of ice hockey in America; helps young people become leaders, sometimes Olympic or Paralympic heroes; and connects the game at every level while promoting a lifelong love of the sport. USA Hockey is more than a million strong, including players, coaches, officials and volunteers that span all 50 states. The National Governing Body for the sport in the United States, USA Hockey has important partnerships with the NHL, PWHL, United States Olympic and Paralympic Committee and International Ice Hockey Federation. For more information, visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fprotect.checkpoint.com%2Fv2%2Fr01%2F___https%3A%2Fwww.usahockey.com___.YzJ1Om1ib290aDE6YzpvOjQ0ZjRhZjUyOTMxZmEzNWUzYjk1ZTgyZmExOGNhZTU2Ojc6YzliNTowM2RhM2M5ZDEwZTEyMDY1YjRkNzc5NDhiZjUyMGE0YjFkYjE3MmRiY2Y1MzYyNDA4Yjc4MjI5MWMwMWQwNDUzOnA6RjpG&amp;esheet=54375876&amp;newsitemid=20251215669968&amp;lan=en-US&amp;anchor=usahockey.com.&amp;index=4&amp;md5=f30d88ff927836933899629977ad3d78" rel="nofollow" shape="rect">usahockey.com.</a>

ABOUT PROCTER &amp; GAMBLE

P&amp;G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &amp; Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&amp;G community includes operations in approximately 70 countries worldwide. Please visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com%2F&amp;esheet=54375876&amp;newsitemid=20251215669968&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com&amp;index=5&amp;md5=d96a01e0cb7e3628644d4bed531b8042" rel="nofollow" shape="rect">https://www.pg.com</a> for the latest news and information about P&amp;G and its brands. For other P&amp;G news, visit us at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com%2Fnews&amp;esheet=54375876&amp;newsitemid=20251215669968&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com%2Fnews&amp;index=6&amp;md5=5e79f11bb67b17379d43f8217b9827d0" rel="nofollow" shape="rect">https://www.pg.com/news</a>.  
 Contacts 
Media Contacts:
 USA Hockey
 Dave Fischer: <a target="_blank" href="mailto:davef@usahockey.org" rel="nofollow" shape="rect">davef@usahockey.org</a>

Downy
 Rachel Koggan: <a target="_blank" href="mailto:rachelk@mbooth.com" rel="nofollow" shape="rect">rachelk@mbooth.com</a>

Downy and USA Hockey Announce Partnership By Sending One Lucky Fan To The Olympic and Paralympic Winter Games Milano Cortina 2026

Cara Buono of Netflix’s Stranger Things stars in Tide’s new commercial, tackling Hawkins-level messes with the brand’s most powerful clean—its biggest liquid upgrade in 20 years.
 <a href="https://mms.businesswire.com/media/20251208739613/en/2662745/5/KV_Camp_Know_Where_Shirt.jpg"><img src="https://mms.businesswire.com/media/20251208739613/en/2662745/22/KV_Camp_Know_Where_Shirt.jpg" /></a> <a href="https://mms.businesswire.com/media/20251208739613/en/2662745/5/KV_Camp_Know_Where_Shirt.jpg"><img src="https://mms.businesswire.com/media/20251208739613/en/2662745/21/KV_Camp_Know_Where_Shirt.jpg" /></a> <a href="https://mms.businesswire.com/media/20251208739613/en/1061227/5/PGlogo.jpg"><img src="https://mms.businesswire.com/media/20251208739613/en/1061227/22/PGlogo.jpg" /></a> <a href="https://mms.businesswire.com/media/20251208739613/en/1061227/5/PGlogo.jpg"><img src="https://mms.businesswire.com/media/20251208739613/en/1061227/21/PGlogo.jpg" /></a>CINCINNATI--(BUSINESS WIRE)--Tide®, America’s #1 trusted laundry detergent brand, is proud to announce its partnership with Netflix’s Stranger Things for the show’s highly anticipated fifth and final season. This collaboration celebrates the show’s most memorable looks - like Eleven’s pink dress and Dustin’s ‘Camp Know Where’ tee - with stain-induced scenes inspired by the show, like Demogorgon-goo and pizza grease, putting Tide’s most advanced formula yet to the test. The partnership is brought to life through a nostalgic TV commercial starring Stranger Things actress Cara Buono.

Season 5 of Stranger Things takes place in 1987, the same year Tide launched its now retro “Letters to Tide” campaign, which featured real, handwritten letters from customers thanking liquid Tide for saving their favorite clothes. To commemorate this shared moment in time, Tide has reimagined its beloved “Letters to Tide” campaign through the world of Stranger Things. In the TV spot, Buono reprises her role as Karen Wheeler, writing a few letters to Tide. Check out the full TV commercial <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fyoutube.com%2Fshorts%2FvwpHO6vELAw&amp;esheet=54370687&amp;newsitemid=20251208739613&amp;lan=en-US&amp;anchor=HERE&amp;index=1&amp;md5=1aba549f87de44a6a6d09a01f3a17f08" rel="nofollow" shape="rect">HERE</a>.

With the help of the show’s lead costume designer, Amy Parris, the campaign puts Tide’s boosted formula to the ultimate stain-fighting test. Tide revived the costumes by delivering a superior clean with brighter brights, whiter whites, and a longer-lasting fresh scent that only Tide can.

“People think the magic is only in the design, but it’s also in the clean. On set, costumes go through it all – they’re stained, cleaned, and need to be camera-ready again in hours. That’s why I use Tide’s boosted formula because it delivers a powerful clean that is a breakthrough for on set tough stains,” says Parris.

When will Stranger Things 5 premiere on Netflix?

Stranger Things 5 will release on Netflix across three premiere dates with Volume 1 Now Playing, Volume 2 on Christmas (three episodes) and The Finale on New Year’s Eve. Each volume releases at 5 PM PT. For additional information on when Stranger Things 5 releases in your time zone, please visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwhenisstranger.com&amp;esheet=54370687&amp;newsitemid=20251208739613&amp;lan=en-US&amp;anchor=WhenIsStranger.com&amp;index=2&amp;md5=da977d0d11c31e3fd10afe7b62108834" rel="nofollow" shape="rect">WhenIsStranger.com</a>.

Why did Tide team up with Netflix’s Stranger Things?

Tide is no stranger to stains - or to Stranger Things - having been part of the show’s story from the very beginning - appearing in its iconic 1980s packaging in Season 1, Episode 2. The inherently messy moments within the Stranger Things world made for the perfect opportunity to put Tide’s boosted formula to the test, washing away the toughest, most memorable stains.

How does Tide’s partnership connect to the Stranger Things’ story?

With Season 5 set in 1987 - the same year Tide launched its iconic “Letters to Tide” campaign - the partnership celebrates the nostalgia of this shared moment in time. Tide and Stranger Things <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fyoutube.com%2Fshorts%2FvwpHO6vELAw&amp;esheet=54370687&amp;newsitemid=20251208739613&amp;lan=en-US&amp;anchor=reimagined+the+beloved+campaign&amp;index=3&amp;md5=f00b0904203710d854a6075e32b61bda" rel="nofollow" shape="rect">reimagined the beloved campaign</a>, envisioning what it might look like if Hawkins’ own Karen Wheeler, played by Cara Buono, had written one of those heartfelt letters herself. From 1987 to 2025, Tide is no stranger to stains.

Did the Stranger Things costume team use Tide on set, and what were the results?

To showcase the power behind the boosted formula, Tide teamed up with Stranger Things’ lead costume designer, Amy Parris, to put the detergent to the ultimate test on set. After costumes were drenched in goo, grease, and other memorable messes, Parris used Tide to bring every piece back to life.

“Stranger Things is all about memorable iconic outfits and stain-induced scenes. We recreated the show’s most iconic costumes like Eleven’s pink dress and Dustin’s ‘Camp Know Where tee’ and put them through serious messes - from Demogorgon goo to pizza grease - and Tide brought every piece back to life with a visibly superior clean,” says Parris.

How did Tide perform against Stranger Things’ stains?

Tide’s boosted formula features 25% more grease and stain-fighting power and 40% more non-ionic surfactants to tackle body soils and odors, making it the ideal product for tough, set in stains like Demogorgon goo. Tide’s new formula was specifically designed to work across all fabric types, machine types, and wash temperatures, delivering a certainty of clean that meets modern laundry needs for all your messy moments, even in the Stranger Things’ world.

“Our team is constantly innovating to meet the needs of today’s laundry, and give consumers the clean they deserve,” said Jennifer Ahoni, Principal Scientist at Tide. “With this new formula, we’re delivering breakthrough odor and stain fighting technology that fights even the toughest of stains, like grease, keeping clothes looking and smelling their best, load after load.”

Why did Tide create a boosted formula for its Original Liquid Detergent?

“We are always pushing ourselves to deliver superior products to meet consumer needs and the ever-evolving laundry landscape,” said Alex Perez, Procter &amp; Gamble's Vice President for North America Laundry at Tide. “We were able to bring this boosted formula from prototype to market in just a year because of our ongoing innovation done behind the scenes. We’re excited to launch this boosted formula to Tide Original Liquid Detergent, which is available at the same price, ensuring customers get the best product without added cost.”

Where can I find more information on Tide’s boosted formula?

Visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Ftide.com%2Fen-us%2Four-commitment%2Famericas-number-one-detergent%2Ftide-boosted&amp;esheet=54370687&amp;newsitemid=20251208739613&amp;lan=en-US&amp;anchor=Tide.com&amp;index=4&amp;md5=65121c09da12ce7f6f55345c2da68a4d" rel="nofollow" shape="rect">Tide.com</a> to learn more about Tide’s upgraded formula and superior clean.

Follow Tide on TikTok and Instagram (@TideLaundry) for more details on the Stranger Things partnership as well as cleaning tips, product updates, and stories from Tide’s innovation journey.

About Procter &amp; Gamble

P&amp;G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &amp; Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&amp;G community includes operations in approximately 70 countries worldwide. Please visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fpg.com&amp;esheet=54370687&amp;newsitemid=20251208739613&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com&amp;index=5&amp;md5=c09c33d5ff913f52c3f29f481d5d73ec" rel="nofollow" shape="rect">https://www.pg.com</a> for the latest news and information about P&amp;G and its brands. For other P&amp;G news, visit us at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fnews.pg.com%2F&amp;esheet=54370687&amp;newsitemid=20251208739613&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com%2Fnews&amp;index=6&amp;md5=8c4c4f28b2c3184fb601cb724e8901b2" rel="nofollow" shape="rect">https://www.pg.com/news</a>.

About Stranger Things

A love letter to the ‘80s classic genre films that captivated a generation, Stranger Things is a thrilling drama set in the seemingly normal Midwestern town of Hawkins, Indiana. After a boy vanishes into thin air, his close-knit group of friends and family search for answers and are pulled into a high-stakes and deadly series of events. Beneath the surface of their ordinary town lurks an extraordinary supernatural mystery, along with top-secret government experiments and a dangerous gateway that connects our world to a powerful yet sinister realm. Friendships will be tested and lives will be altered as what they discover will change Hawkins and possibly the world — forever.

Created by The Duffer Brothers, Stranger Things debuted in 2016 and quickly became one of Netflix’s most popular television series ever, with its fourth season alone amassing over 140.7M views globally. Rooted in ‘80s nostalgia, it boosted Kate Bush’s track “Running Up That Hill” into the Billboard Hot 100 chart for the first time in its 38-year history. The series has also garnered over 70 awards worldwide including Emmys® and the Screen Actors Guild Award for Outstanding Performance by an Ensemble in a Drama Series, and has been nominated for over 230 awards. The highly anticipated fifth and final season will release later this year in three volumes at 5PM PT: four episodes on November 26, three episodes on Christmas and The Finale on New Year’s Eve. The beloved franchise offers fans various ways to engage with the cultural phenomenon year-round, including: the Olivier and Tony-award winning stage play, <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fnetflix.us11.list-manage.com%2Ftrack%2Fclick%3Fu%3D841bc426da66e29779077604b%26id%3Dc700c68e0e%26e%3D4e690963c9&amp;esheet=54370687&amp;newsitemid=20251208739613&amp;lan=en-US&amp;anchor=Stranger+Things%3A+The+First+Shadow&amp;index=7&amp;md5=28c6dd29058bfed67fcbbdfdfbf51465" rel="nofollow" shape="rect">Stranger Things: The First Shadow</a>; a <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fnetflix.us11.list-manage.com%2Ftrack%2Fclick%3Fu%3D841bc426da66e29779077604b%26id%3Dc98fc6a5e8%26e%3D4e690963c9&amp;esheet=54370687&amp;newsitemid=20251208739613&amp;lan=en-US&amp;anchor=collection+of+books&amp;index=8&amp;md5=7d2ea3e5667442a48448295cd55f553d" rel="nofollow" shape="rect">collection of books</a> takes fans deeper into the story; the touring <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fnetflix.us11.list-manage.com%2Ftrack%2Fclick%3Fu%3D841bc426da66e29779077604b%26id%3D66707584cc%26e%3D4e690963c9&amp;esheet=54370687&amp;newsitemid=20251208739613&amp;lan=en-US&amp;anchor=Stranger+Things%3A+The+Experience&amp;index=9&amp;md5=65812d682cade8434f3a055d09625e88" rel="nofollow" shape="rect">Stranger Things: The Experience</a><a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fnetflix.us11.list-manage.com%2Ftrack%2Fclick%3Fu%3D841bc426da66e29779077604b%26id%3Ddb24e4ece7%26e%3D4e690963c9&amp;esheet=54370687&amp;newsitemid=20251208739613&amp;lan=en-US&amp;anchor=which+recently+expanded+to+Brazil+and+Australia&amp;index=10&amp;md5=38ae0e9e77e86c1509c575b052926eac" rel="nofollow" shape="rect"> which recently expanded to Brazil and Australia</a><a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fnetflix.us11.list-manage.com%2Ftrack%2Fclick%3Fu%3D841bc426da66e29779077604b%26id%3Ddb24e4ece7%26e%3D4e690963c9&amp;esheet=54370687&amp;newsitemid=20251208739613&amp;lan=en-US&amp;anchor=%3B&amp;index=11&amp;md5=068e8ff2666021ad8c5338971901750f" rel="nofollow" shape="rect">;</a> Stranger Things: Escape the Dark; a brand new immersive experience set to open at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fnetflix.us11.list-manage.com%2Ftrack%2Fclick%3Fu%3D841bc426da66e29779077604b%26id%3D29377f2b28%26e%3D4e690963c9&amp;esheet=54370687&amp;newsitemid=20251208739613&amp;lan=en-US&amp;anchor=Netflix+House&amp;index=12&amp;md5=f754a78051105eb62aa677c7d6b41da0" rel="nofollow" shape="rect">Netflix House</a> later this year; Stranger Things: Tales From ‘85, an <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fnetflix.us11.list-manage.com%2Ftrack%2Fclick%3Fu%3D841bc426da66e29779077604b%26id%3D08af142f28%26e%3D4e690963c9&amp;esheet=54370687&amp;newsitemid=20251208739613&amp;lan=en-US&amp;anchor=animated+series&amp;index=13&amp;md5=d5cfe090aa834b4ad1d07c961a7bd0b7" rel="nofollow" shape="rect">animated series</a> that will take fans back to Hawkins in 2026; fans celebrate November 6 — the day Will Byers went missing — as ‘Stranger Things Day;’ and they can follow <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fnetflix.us11.list-manage.com%2Ftrack%2Fclick%3Fu%3D841bc426da66e29779077604b%26id%3Dbdca40b0a4%26e%3D4e690963c9&amp;esheet=54370687&amp;newsitemid=20251208739613&amp;lan=en-US&amp;anchor=%40StrangerThings.Things&amp;index=14&amp;md5=fb1da62c2b4967cda8397b9fe30496e7" rel="nofollow" shape="rect">@StrangerThings.Things</a>
 Contacts 
Aliza Solc
 MSL New York
 <a target="_blank" href="mailto:Aliza.Solc@MSLGroup.com" rel="nofollow" shape="rect">Aliza.Solc@MSLGroup.com</a>

Tide Teams Up with Netflix’s Stranger Things 5 to Reimagine its 1987 Letters to Tide Campaign Featuring New Boosted Formula

CINCINNATI--(BUSINESS WIRE)--Andre Schulten, Chief Financial Officer of The Procter &amp; Gamble Company (NYSE:PG) will be a featured speaker at the Morgan Stanley Global Consumer &amp; Retail Conference on Tuesday, December 2, 2025 at 8:45 A.M. Eastern Time (ET).
 <a href="https://mms.businesswire.com/media/20251125698519/en/1061227/5/PGlogo.jpg"><img src="https://mms.businesswire.com/media/20251125698519/en/1061227/22/PGlogo.jpg" /></a> <a href="https://mms.businesswire.com/media/20251125698519/en/1061227/5/PGlogo.jpg"><img src="https://mms.businesswire.com/media/20251125698519/en/1061227/21/PGlogo.jpg" /></a>
Media and investors may access the live audio webcast at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.pginvestor.com&amp;esheet=54363355&amp;newsitemid=20251125698519&amp;lan=en-US&amp;anchor=www.pginvestor.com&amp;index=1&amp;md5=78da060e8a98f191df15690a6ae69b1a" rel="nofollow" shape="rect">www.pginvestor.com</a>. The webcast will also be available for replay.

About Procter &amp; Gamble

P&amp;G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &amp; Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&amp;G community includes operations in approximately 70 countries worldwide. Please visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com&amp;esheet=54363355&amp;newsitemid=20251125698519&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com&amp;index=2&amp;md5=890a7fa1fc8d685b27222da56f589127" rel="nofollow" shape="rect">https://www.pg.com</a> for the latest news and information about P&amp;G and its brands. For other P&amp;G news, visit us at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com%2Fnews&amp;esheet=54363355&amp;newsitemid=20251125698519&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com%2Fnews&amp;index=3&amp;md5=9cad7d1b5bd44b5b6b253e524db5473a" rel="nofollow" shape="rect">https://www.pg.com/news</a>.

Category: PG-IR
 Contacts 
Media Contact:
 Henry Molski
 +1-513-505-3587

P&G to Webcast Presentation From the Morgan Stanley Global Consumer & Retail Conference, December 2

CINCINNATI--(BUSINESS WIRE)--Aussie is redefining curl care with the launch of Ultra Wonder, breaking the rules and challenging the notion that great hair requires a dozen products and hours of styling. As the brand's first premium innovation, the three-product collection—Ultra Wonder Daily Mist, Ultra Wonder Treatment, and Ultra Wonder Gel Crème (each $9.99) — merges the benefits of treatments and stylers in single formulas, inviting consumers to "Dare to Wonder" and simplify their routines without sacrificing performance.
 <a href="https://mms.businesswire.com/media/20251124960866/en/2652803/5/Picture1.jpg"><img src="https://mms.businesswire.com/media/20251124960866/en/2652803/22/Picture1.jpg" /></a> <a href="https://mms.businesswire.com/media/20251124960866/en/2652803/5/Picture1.jpg"><img src="https://mms.businesswire.com/media/20251124960866/en/2652803/21/Picture1.jpg" /></a> <a href="https://mms.businesswire.com/media/20251124960866/en/2652810/5/Aussie_Logo_FullRGB.jpg"><img src="https://mms.businesswire.com/media/20251124960866/en/2652810/22/Aussie_Logo_FullRGB.jpg" /></a> <a href="https://mms.businesswire.com/media/20251124960866/en/2652810/5/Aussie_Logo_FullRGB.jpg"><img src="https://mms.businesswire.com/media/20251124960866/en/2652810/21/Aussie_Logo_FullRGB.jpg" /></a>
The Collection: Three Multi-Benefit Curl Care Products

Streamlined formulas powered by amino acids and strengthening lipids replace multiple products while delivering treatment-level care for visibly healthier, more defined hair.
<ul class="bwlistdisc">
<li>
<a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Faussie.com%2Fen-us%2Fultra-wonder-daily-mist&amp;esheet=54363068&amp;newsitemid=20251124960866&amp;lan=en-US&amp;anchor=Ultra+Wonder+Daily+Mist&amp;index=1&amp;md5=e8ea28ac46c2f553b2563ffdac81eee1" rel="nofollow" shape="rect">Ultra Wonder Daily Mist</a> (MSRP $9.99): An all-in-one, multi-tasking mist that primes, protects, detangles, conditions, and adds shine, leaving hair 55% more glossy*. Transforms from a silky cream to a lightweight spray with 450°F heat protection and anti-breakage benefits. Silicone-free and designed for daily use.
</li>
<li>
<a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Faussie.com%2Fen-us%2Fultra-wonder-treatment&amp;esheet=54363068&amp;newsitemid=20251124960866&amp;lan=en-US&amp;anchor=Ultra+Wonder+Treatment&amp;index=2&amp;md5=cb43c977de8773209529a196b70ea2b5" rel="nofollow" shape="rect">Ultra Wonder Treatment</a> (MSRP $9.99): A sulfate-free rich treatment made with amino acids that makes hair 3x stronger** and protects against breakage. Multi-tasking formula delivers strengthening moisture and bond repair – in or out of the shower – with 48H bond protection and 24H moisturization.
</li>
<li>
<a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Faussie.com%2Fen-us%2Fultra-wonder-gel-creme&amp;esheet=54363068&amp;newsitemid=20251124960866&amp;lan=en-US&amp;anchor=Ultra+Wonder+Gel+Cr%26egrave%3Bme&amp;index=3&amp;md5=8b3dcc3d7d9b59dd9ad9d989b92e81f8" rel="nofollow" shape="rect">Ultra Wonder Gel Crème</a> (MSRP $9.99): The hold and styling power of a gel meets the moisture of a cream. Made with strengthening lipids and amino acids while being paraben-free. Delivers 24H curl definition and 24H frizz control, even in high humidity. Perfect for slick-backs, taming fly-aways and edges, defining curls, or refreshing protective styles.
</li>
</ul>
“We're thrilled to introduce Ultra Wonder — born from a simple truth: great curls shouldn’t demand a dozen products or a complicated routine,” said Eryn Lampkin, Brand Director Aussie, Multicultural Hair. “Each formula works harder so you don’t have to, from our Daily Mist that primes, protects, detangles, and conditions in one step, to our Treatment that delivers bond repair and deep moisture in or out of the shower. Premium performance doesn’t require a premium price — every product is under $10, giving you back time, money, and confidence in your curl care.”

Accessible Innovation for Curly Hair Textures

Ultra Wonder delivers Aussie's commitment to innovation, flexibility, and high-performance hair care at an accessible price point. These multi-taskers combine multiple products and benefits into one, giving consumers ultimate flexibility to simplify their routines without sacrificing results — designed for every texture, every lifestyle, and every unique hair journey.

Ultra Wonder will be available on Amazon, TikTok Shop and at food, drug, and mass market retailers nationwide.

Instagram: <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.instagram.com%2Faussiehaircare%2F%3Fhl%3Den&amp;esheet=54363068&amp;newsitemid=20251124960866&amp;lan=en-US&amp;anchor=%40AussieHaircare&amp;index=4&amp;md5=6a7505e7ad9ddd3001bbbcf0ef88ba0a" rel="nofollow" shape="rect">@AussieHaircare</a> TikTok: <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.tiktok.com%2F%40aussiehaircare%3Flang%3Den&amp;esheet=54363068&amp;newsitemid=20251124960866&amp;lan=en-US&amp;anchor=%40AussieHaircare&amp;index=5&amp;md5=026d0753a1fe64d44c7f046ddb7b15a6" rel="nofollow" shape="rect">@AussieHaircare</a>

*vs non-conditioning shampoo
 **vs non-conditioning shampoo/strength against breakage

About Aussie Haircare

Aussie Haircare strives to bring the fun into haircare with a diverse lineup of products. Aussie Hair has a variety of shampoos, conditioners, and styling products for all hair types to help you look and feel your best every day. The current Aussie Hair offerings include: Ultra Wonder, 3 Minute Miracle, Miracle Coils, Miracle Waves, Hair Insurance, Instant Freeze, Mega, Instant Volume, Miracle Curls, Miracle Moist, Miracle Repairer, Sprunch, Total Miracle and more. All Aussie products are PETA certified cruelty-free.

About Procter &amp; Gamble

P&amp;G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &amp; Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&amp;G community includes operations in approximately 70 countries worldwide. Please visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com&amp;esheet=54363068&amp;newsitemid=20251124960866&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com&amp;index=6&amp;md5=d2897423c92da01a29bd2ee4c73ea896" rel="nofollow" shape="rect">https://www.pg.com</a> for the latest news and information about P&amp;G and its brands. For other P&amp;G news, visit us at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com%2Fnews&amp;esheet=54363068&amp;newsitemid=20251124960866&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com%2Fnews&amp;index=7&amp;md5=b7b455d201366eb0cd0308e01fe413e1" rel="nofollow" shape="rect">https://www.pg.com/news</a>.
 Contacts 
For more information on Ultra Wonder and the latest innovations from Aussie, please contact:
 
 Jess Diah
 <a target="_blank" href="mailto:jdiah@devriesglobal.com" rel="nofollow" shape="rect">jdiah@devriesglobal.com</a>

Aussie Dares to Wonder: New Ultra Wonder Collection Brings Premium Multi-Tasking Curl Care to Mass Market

In Honor of World Prematurity Day Pampers Introduces Swaddlers Size Pxxs for the Tiniest FightersCINCINNATI--(BUSINESS WIRE)--To address the critical needs in preemie care, highlighted by a staggering 350% rise in Neonatal Intensive Care Unit (NICU) admissions for babies born at 22 weeks gestation from 2008 to 2022 i, Pampers is excited to announce a groundbreaking advancement in neonatal care this World Prematurity Day (November 17th). Pampers is introducing the world’s tiniest diaper, Swaddlers size ”Preemie extra extra small” (Pxxs). Designed for the extremely premature skin of babies born as early as 21-22 weeks or weighing less than 500g, this handcrafted diaper is made with premium soft materials. Swaddlers size Pxxs helps NICU professionals provide unparalleled care and comfort to the most vulnerable newborns, living up to Pampers’ promise to be “Behind Every Baby”, even the tiniest fighters. <a href="https://mms.businesswire.com/media/20251117274987/en/2644972/5/Pxxs_Cotton_Swab.jpg"><img src="https://mms.businesswire.com/media/20251117274987/en/2644972/22/Pxxs_Cotton_Swab.jpg" /></a> <a href="https://mms.businesswire.com/media/20251117274987/en/2644972/5/Pxxs_Cotton_Swab.jpg"><img src="https://mms.businesswire.com/media/20251117274987/en/2644972/21/Pxxs_Cotton_Swab.jpg" /></a> <a href="https://mms.businesswire.com/media/20251117274987/en/2646156/5/Pampers_Heart_Logo.jpg"><img src="https://mms.businesswire.com/media/20251117274987/en/2646156/22/Pampers_Heart_Logo.jpg" /></a> <a href="https://mms.businesswire.com/media/20251117274987/en/2646156/5/Pampers_Heart_Logo.jpg"><img src="https://mms.businesswire.com/media/20251117274987/en/2646156/21/Pampers_Heart_Logo.jpg" /></a>
Pampers collaborated with top medical NICU professionals to design Swaddlers size Pxxs, combining diverse expertise and proven technology to address an unmet need. “Working in the NICU for over 25 years, I have experience with the challenges involved in caring for premature infants. The Swaddlers Pxxs diapers are a vital innovation, offering a fit and softness in such a small size that we haven't seen before. They truly meet the specific needs of our tiny patients, giving us peace of mind that we are offering the highest level of care," Johni Cochran, MSN, NNP-BC at Cincinnati Children’s Hospital.
“Swaddlers size Pxxs marks a significant advancement in neonatal care. I've seen firsthand how properly fitting diapers not only reduce stress but also provide stability for micro preemies during such a critical phase of their development,” Dr. Stephen DeMeo Neonatologist at WakeMed Health and Hospitals.
Supporting parents where they are, Pampers is continuing its 25+ year partnership with March of Dimes with a donation to the March of Dimes NICU Family Support® program, which will provide education, comfort and life-changing guidance for more than 50,000 families as they navigate the challenges of a newborn’s NICU stay.
Expanding their support network, Pampers is also launching a Q&amp;A-style social content series tailored to the search behaviors of preemie families. This will ensure they find answers precisely when and where they need them, transforming a time of uncertainty into one of comfort, confidence, and care.
“At Pampers we’re dedicated to helping every baby and with today’s medical advancements that support extreme premature births, babies continue to be born earlier and smaller than ever, creating bigger and smaller needs in preemie care. For today’s micro preemies, there was no diaper that fit their size and met their needs. That’s why we partnered with leading medical authorities to create Swaddlers size Pxxs, the world’s smallest diaper. Our ongoing partnership with March of Dimes and our Q&amp;A-style social content series further underscores our commitment to offer real-time guidance to families navigating their baby’s time in the NICU. These initiatives collectively embody Pampers’ promise to stand 'Behind Every Baby,' providing care and comfort to even the tiniest fighters,” Adam Riegle, VP, Baby Care North America, Pampers.
For more information, visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pampers.com%2Fen-us%2Fbehind-every-preemie&amp;esheet=54358394&amp;newsitemid=20251117274987&amp;lan=en-US&amp;anchor=Pampers.com&amp;index=1&amp;md5=fc7b0e59854faaec0154269138d5c014" rel="nofollow" shape="rect">Pampers.com</a> to learn more about how you can support preemie care with a donation to March of Dimes this month.
What makes the Pampers Pxxs different from other diapers?
Diapers touch a baby’s skin more than anything else. That’s why every Pampers product, from diapers to wipes, is crafted with intentional care. Swaddlers size Pxxs is handcrafted with meticulous care to meet the needs of extremely premature preemie skin using premium soft materials to prevent abrasion on underdeveloped skin. Swaddlers size 'Preemie extra extra small' or Pxxs, is the fourth and smallest diaper in Pampers’ Preemie Collection, and is designed for babies weighing less than 500g.
What are the considerations in diapering a preemie? Why is it so important in relation to preemie care?
Preemie babies are extremely vulnerable. Their skin is delicate, and their nervous systems can be easily overstimulated. Thus, diaper changes must be executed with the utmost care to prevent skin irritation or unnecessary stress.
How prevalent are pre-term births in the United States?
In 2025, the national preterm birth rate was 10.4%, representing over 360,000 babies and their families ii.
When and where will it be available?
Pampers Swaddlers size Pxxs will be available at a select group of hospitals in 2025 and will continue to roll out nationwide. The Pxxs will not be sold in retail stores or online as they are handcrafted and uniquely designed to meet the needs of premature babies in the NICU.
What does Pampers’ Behind Every Baby commitment mean for preemies?
"Behind Every Baby" is a celebration of Pampers’ unwavering commitment to be there for every baby – from their very first diaper to their first full night of sleep, first steps, and beyond. Swaddlers size Pxxs is the proof point that Pampers is truly behind every baby, even the tiniest fighters. That’s why we created the world’s tiniest diaper. When the world feels too big for them, we offer something just their size. Pampers Swaddlers size Pxxs (preemie extra, extra small) is designed to deliver comfort and care to the most vulnerable babies, so all they feel is love.
What is Pampers’ experience in preemie care?
Pampers is the #1 choice for NICU professionals iii. The partnership with hospitals began in 1969, and our first preemie diapers were introduced to NICUs in 1973. Our diapers touch a baby's skin more than anything else, which is why all Pampers products are crafted with meticulous care. Our safety measures include hypoallergenic, paraben-free, and latex-free materials, adhering to strict standards set by global health organizations. We’re committed to supporting all babies’ happy, healthy development from preemies to toddlers.
Did Pampers collaborate with any experts for the creation of Pxxs?
Pampers partnered with leading medical authorities including level III and IV hospitals, Neonatologists, Neonatal Wound Care Specialists, Neonatal Therapists, and NICU nurses to design the Pampers Preemie Collection, including size Pxxs, intended to deliver superior preemie and family care.
About Pampers
For more than 60 years, parents have trusted Pampers to care for their babies. Every day, more than 25 million babies in 100 countries around the world wear Pampers. Pampers offers a full range of diapers, wipes and training pants designed to provide protection and comfort for every stage of a baby’s development. Visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.pampers.com&amp;esheet=54358394&amp;newsitemid=20251117274987&amp;lan=en-US&amp;anchor=www.pampers.com&amp;index=2&amp;md5=60f2b15850d9aff3c90161a701766e09" rel="nofollow" shape="rect">www.pampers.com</a> to learn more about how Pampers is ‘behind every baby’ through its products, resources and rewards program.
About Procter &amp; Gamble
P&amp;G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &amp; Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&amp;G community includes operations in approximately 70 countries worldwide. Please visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fpg.com&amp;esheet=54358394&amp;newsitemid=20251117274987&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com&amp;index=3&amp;md5=ab23dde506e47d68e63125f612a21a3f" rel="nofollow" shape="rect">https://www.pg.com</a> for the latest news and information about P&amp;G and its brands. For other P&amp;G news, visit us at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fnews.pg.com%2F&amp;esheet=54358394&amp;newsitemid=20251117274987&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com%2Fnews&amp;index=4&amp;md5=19b2724313fba55e98dff7d36fb737ab" rel="nofollow" shape="rect">https://www.pg.com/news</a>.
i <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fdigitalcommons.library.tmc.edu%2Fcgi%2Fviewcontent.cgi%3Farticle%3D3285%26context%3Duthmed_docs&amp;esheet=54358394&amp;newsitemid=20251117274987&amp;lan=en-US&amp;anchor=Neonatal+Intensive+Care+Unit+Resource+Use+for+Infants+at+22+Weeks%26%238217%3B+Gestation+in+the+US%2C+2008-2021+-+PMC&amp;index=5&amp;md5=ebfa34dcf0949c12b4a88746afdc42d2" rel="nofollow" shape="rect">Neonatal Intensive Care Unit Resource Use for Infants at 22 Weeks’ Gestation in the US, 2008-2021 - PMC</a>
ii2025 March of Dimes Report Card
iiiBased on a 2025 survey of U.S. NICU Professionals Contacts 
Emily Sims
 MSL New York
 <a target="_blank" href="mailto:Emily.Sims@MSLGroup.com" rel="nofollow" shape="rect">Emily.Sims@MSLGroup.com</a>

Pampers Unveils World's Smallest Diaper to Revolutionize Preemie Care and Continue Its Commitment to be Behind Every Baby

CINCINNATI--(BUSINESS WIRE)--For 70 years, Cascade, America’s #1 recommended dishwasher detergent brand* has been a household staple, trusted by generations of families for its powerful, reliable, and safe clean. The brand has been alongside families during countless meals, moments, and messes by taking care of the cleanup and giving people time back to enjoy the company of loved ones. <a href="https://mms.businesswire.com/media/20251113091007/en/2641862/5/Cascade70xFeedingAmerica_LogoLockUp-01.jpg"><img src="https://mms.businesswire.com/media/20251113091007/en/2641862/22/Cascade70xFeedingAmerica_LogoLockUp-01.jpg" /></a> <a href="https://mms.businesswire.com/media/20251113091007/en/2641862/5/Cascade70xFeedingAmerica_LogoLockUp-01.jpg"><img src="https://mms.businesswire.com/media/20251113091007/en/2641862/21/Cascade70xFeedingAmerica_LogoLockUp-01.jpg" /></a>
To mark this milestone, Cascade is celebrating seven decades of mealtime memories and everyday care by helping to provide up to one million meals* to families facing hunger, in partnership with Feeding America®, the nation’s largest hunger-relief organization.
Starting today, consumers can download a coupon for $1 off Cascade Platinum Plus; for every coupon downloaded, Cascade is donating 10 meals** to Feeding America, up to one million meals.
To participate and save:<ul class="bwlistdisc">
<li>
Go to <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fprotect.checkpoint.com%2Fv2%2Fr01%2F___http%3A%2Fwww.cascadefeedingamerica.com___.YzJ1Om1ib290aDE6YzpvOjExOGFiODMxOGU5YTFkNTY1YjBlMzNhM2NkMmJkMmNiOjc6OTA4YjoxNGRkOTQ5ODk0OGY0YzJkMmY3MjNkY2VhOTBmNDM5YWQ0YTI5NmVjYTk2MmNiZjlhMTc4YjhmNzUzMTMxOGI4OnA6VDpG&amp;esheet=54357011&amp;newsitemid=20251113091007&amp;lan=en-US&amp;anchor=www.CascadeFeedingAmerica.com&amp;index=1&amp;md5=f9146511b32eaf4cc625e89102e8d8f2" rel="nofollow" shape="rect">www.CascadeFeedingAmerica.com</a></li>
<li>
Click “Download Coupon”</li>
<li>
Create a free account on P&amp;G Brand Saver</li>
<li>
Download the coupon for $1 off Cascade Platinum Plus.***</li>
<li>
For every coupon downloaded, Cascade will donate 10 meals** for families in need.</li>
</ul>
“For generations, families have trusted Cascade to deliver a safe, powerful clean so they can focus on what really matters: being together,” said Angelica Matthews, Brand Vice President, North America Dish Care, Procter &amp; Gamble, at Cascade. “We’re proud that Cascade has earned that trust for 70 years, and it’s what inspires us to care for families in ever bigger ways, including helping provide meals to those who need them most through our partnership with Feeding America.”
Cascade continues its legacy as a trusted part of family mealtime traditions—always improving to make cleaning easier without ever cutting corners. Backed by hundreds of P&amp;G scientists and health experts, Cascade’s formulas are rigorously tested to ensure that every ingredient meets strict safety criteria, reflecting the Brand’s long-standing commitment to care for families, their homes, and the moments they share around the table. This partnership continues that mission, while ensuring all communities can come together, focused on full stomachs and clearing their plates, not cleaning their dishes.
“At this crucial time of year when families prioritize giving back, every action of generosity can help build a future where everyone has food on the table—and hope to spread around,” said Lauren Biedron, Senior Vice President, Corporate Partnerships, at Feeding America. “We are proud to continue our longstanding partnership with P&amp;G and work with Cascade in their continual commitment to ending hunger. Together, we can make sure every family has what they need to celebrate.”
With simply one coupon download, people are saving money on the trusted cleaning power of Cascade Platinum Plus and making a tangible difference in the lives of others.
About Cascade® In 1955, Cascade® entered the automatic dishwashing market with claims of “spotless dishes” to the four percent of households with dishwashers. The fast-moving world of household innovations was just in its beginning stages, and Cascade stayed at the forefront for the next 50 years by developing a range of automatic dishwashing products perfect for a variety of families, needs, and lifestyles. Today, with decades of experience and dishwashers in more than 60-percent of households, Cascade continues to grow, striving for immaculate dishes every time with its brilliant automatic dishwashing powders, gels, pacs, and additives.
About Feeding America® Feeding America is committed to an America where no one is hungry. We support tens of millions of people who experience food insecurity to get the food and resources they say they need to thrive as part of a nationwide network of food banks, statewide food bank associations, food pantries and meal programs. We also invest in innovative solutions to increase equitable access to nutritious food, advocate for legislation that improves food security and work to address factors that impact food security, such as health, cost of living and employment. We partner with people experiencing food insecurity, policymakers, organizations, and supporters, united with them in a movement to end hunger. Visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fprotect.checkpoint.com%2Fv2%2Fr01%2F___https%3A%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4045444-1%26h%3D855890061%26u%3Dhttps%253A%252F%252Fc212.net%252Fc%252Flink%252F%253Ft%253D0%2526l%253Den%2526o%253D4026270-1%2526h%253D306754747%2526u%253Dhttps%25253A%25252F%25252Fwww.feedingamerica.org%25252F%2526a%253DFeedingAmerica.org%26a%3DFeedingAmerica.org___.YzJ1Om1ib290aDE6YzpvOjExOGFiODMxOGU5YTFkNTY1YjBlMzNhM2NkMmJkMmNiOjc6NjVlZTowMWNhMDkzZTY5NjcwZGMxM2JjMzc3NDU1NzhlYjQ5ZTRjMjA0NjgwOGQ4ZWJlZDJjYTg5MTdmMzNiNDkzYTVkOnA6VDpG&amp;esheet=54357011&amp;newsitemid=20251113091007&amp;lan=en-US&amp;anchor=FeedingAmerica.org&amp;index=2&amp;md5=a27feaba7371ca2395d0a184f2f02b39" rel="nofollow" shape="rect">FeedingAmerica.org</a> to learn more.
*More dishwasher brands in North America recommend Cascade over any other automatic dishwashing detergent brand, recommendations as part of co-marketing agreements.
 **$1 helps provide at least 10 meals secured by Feeding America on behalf of local partner food banks.
 ***Coupon must be used within 2 weeks of downloading Contacts 
Casey Miller
 <a target="_blank" href="mailto:caseym@mbooth.com" rel="nofollow" shape="rect">caseym@mbooth.com</a>

P&G’s Cascade Celebrates 70 Years by Partnering with Feeding America® to Support Families Facing Hunger, Helping to Provide Up to 1 Million Meals**

P&G Announces Fiscal Year 2026 First Quarter Results

Say goodbye to empty roll surprises — Charmin’s Forever Roll is here to keep you going (and going) <a href="https://mms.businesswire.com/media/20251015882603/en/2608241/5/Charmin_Forever_Roll_Size_Comparison.jpg"><img src="https://mms.businesswire.com/media/20251015882603/en/2608241/22/Charmin_Forever_Roll_Size_Comparison.jpg" /></a> <a href="https://mms.businesswire.com/media/20251015882603/en/2608241/5/Charmin_Forever_Roll_Size_Comparison.jpg"><img src="https://mms.businesswire.com/media/20251015882603/en/2608241/21/Charmin_Forever_Roll_Size_Comparison.jpg" /></a> <a href="https://mms.businesswire.com/media/20251015882603/en/1061227/5/PGlogo.jpg"><img src="https://mms.businesswire.com/media/20251015882603/en/1061227/22/PGlogo.jpg" /></a> <a href="https://mms.businesswire.com/media/20251015882603/en/1061227/5/PGlogo.jpg"><img src="https://mms.businesswire.com/media/20251015882603/en/1061227/21/PGlogo.jpg" /></a>CINCINNATI--(BUSINESS WIRE)--Bathroom-goers everywhere know that moment of pure dread that comes with an empty toilet paper roll. In fact, 82% of people even say it’s one of the most frustrating bathroom scenarios1. But fear not weary wipers, Charmin is here to flush that problem away... forever.
Charmin is taking comfort to new lengths – literally – with <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fclick2cart.com%2F1531000q&amp;esheet=54338529&amp;newsitemid=20251015882603&amp;lan=en-US&amp;anchor=the+Forever+Roll&amp;index=1&amp;md5=a43b3f1d88898ba036c0ceeb003dcc21" rel="nofollow" shape="rect">the Forever Roll</a>. Available online and rolling into retailers nationwide for the first time this month, the Charmin Forever Roll is designed to last longer so people can keep going (and going) without the fear of running out.
“We know changing the roll all the time is a big pain in the butt. That’s why we created Forever Roll and are bringing it to people at retailers nationwide - the same soft, two-ply Charmin you love, but a bigger roll to keep you covered so you can enjoy the go for up to one month before changing it,” said Jessica Hastings, Charmin Vice President, Procter &amp; Gamble. “It’s a roll that works harder so you don’t have to. Plus, it's quite the conversation starter.”
Key Highlights:<ul class="bwlistdisc">
<li>
Less swapping, more going: With 1,700 sheets, the biggest Charmin roll ever is built to last up to one month before needing to change rolls2 – that’s 32x more sheets per roll3 – which means less swapping and more time enjoying the go.</li>
<li>
Monumental size: When fully unrolled, the Forever Roll even reaches the height of the Washington Monument. That’s a lot of wipes.</li>
<li>
Ultra soft goodness: The Forever Roll features the same irresistible soft two-ply toilet paper people love, with a lot more to love.</li>
<li>
Stylish setup: Because a roll this bold deserves a proper throne setup, the Forever Roll Starter Kit includes two 12-inch rolls and a sleek stainless-steel roll holder built to handle the oversized load.</li>
<li>
Bathroom upgrade ready: The Forever Roll offers a perfect fit for modern bathrooms looking to elevate both function and style.</li>
</ul>
Just in time for the holiday season chaos, the Charmin Forever Roll is also stepping up as the unexpected hero you didn’t know you needed. Whether you’re hosting or gifting, Charmin’s got your backside. The Brand led survey confirmed:<ul class="bwlistdisc">
<li>
79% of people say keeping the toilet paper stocked is a top party priority—right behind keeping the food and drinks flowing. 1</li>
<li>
Holiday guests are more embarrassed to have to ask a host for more toilet paper at a holiday gathering (40%) than having food stuck in their teeth.1</li>
<li>
93% of people also say the best holiday gifts are the ones they can actually use. 1</li>
<li>
Nearly 60% of people would be open to receiving toilet paper as a gift this holiday season.1</li>
</ul>
Charmin knows gift giving is never easy, so this year, skip the socks and give them the gift that literally keeps on giving... their behind will thank you for it.
The Charmin Forever Roll is now available at select retailers nationwide. This product comes with a 30-day <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fshop.charmin.com%2Fguarantee%2F%3Fsrsltid%3DAfmBOopWG4Y-HpiuyKbrLEMQrWGQqR6iLZPuRQNfp93QWuQuEha_kVnP&amp;esheet=54338529&amp;newsitemid=20251015882603&amp;lan=en-US&amp;anchor=money+back+guarantee&amp;index=2&amp;md5=818a60cddadec71e9ba586f3b812a2f3" rel="nofollow" shape="rect">money back guarantee</a>, giving consumers the chance to try it with nothing to lose but the hassle of changing the roll. Learn more at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fshop.charmin.com%2Fcharmin-forever-roll%2F&amp;esheet=54338529&amp;newsitemid=20251015882603&amp;lan=en-US&amp;anchor=Charmin.com&amp;index=3&amp;md5=eba90705bcba1d111cb1c72a145eaed5" rel="nofollow" shape="rect">Charmin.com</a>.
1 According to recent survey by YouGov for Charmin
 2 Based on usage habits of a two-person household
 3 Based on number of sheets in a regular Charmin roll
About Procter &amp; Gamble
P&amp;G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &amp; Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&amp;G community includes operations in approximately 70 countries worldwide. Please visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com%2F&amp;esheet=54338529&amp;newsitemid=20251015882603&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com&amp;index=4&amp;md5=d8d909bef1c9db6eec434d4fbb35b713" rel="nofollow" shape="rect">https://www.pg.com</a> for the latest news and information about P&amp;G and its brands. For other P&amp;G news, visit us at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com%2Fnews&amp;esheet=54338529&amp;newsitemid=20251015882603&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com%2Fnews&amp;index=5&amp;md5=92e4c552951dbab26d3795cfdd054bb5" rel="nofollow" shape="rect">https://www.pg.com/news</a>. Contacts 
Aliza Solc
 <a target="_blank" href="mailto:Aliza.Solc@mslgroup.com" rel="nofollow" shape="rect">Aliza.Solc@mslgroup.com</a>

Charmin Just Dropped Its Biggest Roll Yet Nationwide – 1,700 Sheets and Lasts Up to One Month 2

CINCINNATI--(BUSINESS WIRE)--<a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fprilosecotc.com%2Fen-us&amp;esheet=54339281&amp;newsitemid=20251015338339&amp;lan=en-US&amp;anchor=Prilosec+OTC&amp;index=1&amp;md5=bd21b565c854e7881140595dc59d989f" rel="nofollow" shape="rect">Prilosec OTC</a>, the #1 Doctor and Gastroenterologist recommended medicine for frequent heartburn for 19 straight years†, today announced its partnership with stand-up comic, television and film actor, director, musician, and entrepreneur, Cedric The Entertainer. In this new role, the funnyman will star as the central figure in the brand’s new marketing campaign that will include creative across television, digital and social media. <a href="https://mms.businesswire.com/media/20251015338339/en/2609953/5/Prilosec_x_Cedric_The_Entertainer_Standing_1_Close_1.jpg"><img src="https://mms.businesswire.com/media/20251015338339/en/2609953/22/Prilosec_x_Cedric_The_Entertainer_Standing_1_Close_1.jpg" /></a> <a href="https://mms.businesswire.com/media/20251015338339/en/2609953/5/Prilosec_x_Cedric_The_Entertainer_Standing_1_Close_1.jpg"><img src="https://mms.businesswire.com/media/20251015338339/en/2609953/21/Prilosec_x_Cedric_The_Entertainer_Standing_1_Close_1.jpg" /></a> <a href="https://mms.businesswire.com/media/20251015338339/en/2609976/5/image_%2829%29.jpg"><img src="https://mms.businesswire.com/media/20251015338339/en/2609976/22/image_%2829%29.jpg" /></a> <a href="https://mms.businesswire.com/media/20251015338339/en/2609976/5/image_%2829%29.jpg"><img src="https://mms.businesswire.com/media/20251015338339/en/2609976/21/image_%2829%29.jpg" /></a>
The new TV spot features Cedric in a role he was born to play, host of an epic barbeque with friends and neighbors. Throughout the ad, Cedric uses his signature humor to remind his guests and viewers that heartburn shouldn’t stand in the way of life’s most delicious moments.
“Between acting, running a business, and being with my family, I stay busy – my plate’s always full and there’s no room for heartburn,” said Cedric, actor and BBQ entrepreneur. “That’s why I’m glad to partner with Prilosec OTC. One pill a day keeps me ready to enjoy all the good times that come my way.”
Prilosec OTC offers frequent heartburn suffers an easy way to find relief. Just one Prilosec OTC pill in the morning will block heartburn all day and all night*, ending the frequent cycle of discomfort. Taking Prilosec OTC, every day for 14 days helps to ensure that acid production is consistently controlled.
“People who suffer from frequent heartburn can feel like they’re missing out on life’s best moments, so we knew we needed a brand spokesperson who could show them that life doesn’t stop with the burn,” said Darol Cueba-Jones, Prilosec OTC Brand Director. “With his comedic talent and enthusiasm for elevating the BBQ experience, Cedric is a champion of a good time, and the perfect person to fill the role of Prilosec spokesperson.”
The fun doesn’t stop there. Prilosec OTC is offering consumers a chance to get in on the fun by inviting them to enter the Prilosec OTC Epic BBQ Sweepstakes. One lucky winner will win a trip for two to an epic BBQ city of their choice - Memphis, Tenn, Austin, Texas, or Kansas City, Kan.! Visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fprilosecepicbbq.com&amp;esheet=54339281&amp;newsitemid=20251015338339&amp;lan=en-US&amp;anchor=PrilosecEpicBBQ.com&amp;index=2&amp;md5=f569a779ed5d586622b5534056bcfe8a" rel="nofollow" shape="rect">PrilosecEpicBBQ.com</a> and enter to win!
For more information about Prilosec OTC, visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fprilosecotc.com%2Fen-us&amp;esheet=54339281&amp;newsitemid=20251015338339&amp;lan=en-US&amp;anchor=https%3A%2F%2Fprilosecotc.com%2Fen-us&amp;index=3&amp;md5=c906e079c4615a4bc38d580bc9f753c2" rel="nofollow" shape="rect">https://prilosecotc.com/en-us</a>
About Prilosec
Prilosec OTC was the first over-the-counter PPI, or proton pump inhibitor, to come on the market over 20 years ago. Shortly after launching, Prilosec OTC became the #1 frequent heartburn medication, and it's remained #1 ever since. Prilosec OTC's active ingredient omeprazole works by preventing the excess acid production that can cause heartburn.* Its unique delayed-release formula helps it pass through tough stomach acids. With Prilosec OTC, you can block the acid that causes frequent heartburn for 24 hours with one pill in the morning.* Prilosec OTC should be taken once in the morning for up to 14 days, up to three times per year (or every four months). When starting a course, know that it can take 1-4 days for full effect. Some users feel relief as soon as 24 hours after the first pill—but if that’s not the case for you, stay the course and take the entire 14 days of dosing. Prilosec OTC isn’t meant for immediate relief, but one pill in the morning can block heartburn all day and all night.*
†IQVIA ProVoiceTM Survey Jan 2005 – June 2025.
* Zero heartburn is possible with Prilosec OTC. Not for immediate relief. Take one pill per day as directed to treat frequent heartburn. May take 1 to 4 days for full effect. Do not take for more than 14 days or more often than every 4 months unless directed by a doctor. Use as directed. Contacts 
<a target="_blank" href="mailto:Prilosec@CitizenRelations.com" rel="nofollow" shape="rect">Prilosec@CitizenRelations.com</a>

Prilosec OTC Joins Forces With Cedric The Entertainer to Make Every Barbeque Epic

P&amp;G Shareholders Also Elect All 14 P&amp;G Director Nominees at 2025 Annual MeetingCINCINNATI--(BUSINESS WIRE)--The Procter &amp; Gamble Company (NYSE:PG) announced at today’s Annual Meeting of Shareholders that the P&amp;G Board of Directors declared a quarterly dividend of $1.0568 per share on the Common Stock and on the Series A and Series B ESOP Convertible Class A Preferred Stock of the Company, payable on or after November 17, 2025 to Common Stock shareholders of record at the close of business on October 24, 2025, and to Series A and Series B ESOP Convertible Class A Preferred Stock shareholders of record at the start of business on October 24, 2025. <a href="https://mms.businesswire.com/media/20251013639043/en/1061227/5/PGlogo.jpg"><img src="https://mms.businesswire.com/media/20251013639043/en/1061227/22/PGlogo.jpg" /></a> <a href="https://mms.businesswire.com/media/20251013639043/en/1061227/5/PGlogo.jpg"><img src="https://mms.businesswire.com/media/20251013639043/en/1061227/21/PGlogo.jpg" /></a>
P&amp;G has been paying a dividend for 135 consecutive years since its incorporation in 1890 and has increased its dividend for 69 consecutive years. This reinforces our commitment to return cash to shareowners, many of whom rely on the steady, reliable income earned with their investment in P&amp;G.
Also at today’s Annual Meeting, P&amp;G shareholders elected all 14 P&amp;G Director nominees, with each receiving strong support according to preliminary voting results. Company shareholders also voted in favor of three Board proposals: to ratify the appointment of P&amp;G's independent registered public accounting firm, for an advisory vote on executive compensation and to approve The Procter &amp; Gamble 2025 Stock and Incentive Compensation Plan. Additionally, Company shareholders voted against a shareholder proposal requesting additional reporting on flexible plastic packaging.
The results of the vote announced today are considered preliminary until final results are tabulated and certified by the independent Inspector of Elections. Final results will be reported on a Form 8-K filed with the U.S. Securities and Exchange Commission.
About Procter &amp; Gamble
P&amp;G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &amp; Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&amp;G community includes operations in approximately 70 countries worldwide. Please visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com&amp;esheet=54338476&amp;newsitemid=20251013639043&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com&amp;index=1&amp;md5=acfb366d98cf760608dccecb8072d0de" rel="nofollow" shape="rect">https://www.pg.com</a> for the latest news and information about P&amp;G and its brands. For other P&amp;G news, visit us at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com%2Fnews&amp;esheet=54338476&amp;newsitemid=20251013639043&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com%2Fnews&amp;index=2&amp;md5=ee63052160a86c1c70cb5663c5b56b39" rel="nofollow" shape="rect">https://www.pg.com/news</a>.
Category: PG-IR Contacts 
P&amp;G Media Contacts: Henry Molski, +1-513-983-2570
P&amp;G Investor Relations Contact: John Chevalier, +1-513-983-9974

P&G Declares Quarterly Dividend At October 2025 Board of Directors Meeting

CINCINNATI--(BUSINESS WIRE)--This NFL season, Head &amp; Shoulders, the Official Shampoo of the NFL, is kicking off a bold new campaign and the addition of rising star, Detroit Lions defensive end <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.instagram.com%2Faidanhutch97%2F%3Fhl%3Den&amp;esheet=54338522&amp;newsitemid=20251014062714&amp;lan=en-US&amp;anchor=Aidan+Hutchinson&amp;index=1&amp;md5=0932c8f536a86e3e0cdccf5dd193b1d9" rel="nofollow" shape="rect">Aidan Hutchinson</a>. Hutchinson joins longtime brand icon and NFL legend Troy Polamalu as they team up to tackle the ultimate scalp villain – the Microbe – which represents the dandruff-causing fungus less commonly known as Malassezia globosa. Together, the two bring the same relentless drive and consistency to their scalp care routines as they do to every play on the field, determined to sack dandruff and keep flakes on the sidelines. <a href="https://mms.businesswire.com/media/20251014062714/en/2608185/5/Key_Visual.jpg"><img src="https://mms.businesswire.com/media/20251014062714/en/2608185/22/Key_Visual.jpg" /></a> <a href="https://mms.businesswire.com/media/20251014062714/en/2608185/5/Key_Visual.jpg"><img src="https://mms.businesswire.com/media/20251014062714/en/2608185/21/Key_Visual.jpg" /></a> <a href="https://mms.businesswire.com/media/20251014062714/en/2608204/5/032113_HS_logo_1color_pos.jpg"><img src="https://mms.businesswire.com/media/20251014062714/en/2608204/22/032113_HS_logo_1color_pos.jpg" /></a> <a href="https://mms.businesswire.com/media/20251014062714/en/2608204/5/032113_HS_logo_1color_pos.jpg"><img src="https://mms.businesswire.com/media/20251014062714/en/2608204/21/032113_HS_logo_1color_pos.jpg" /></a>
Every athlete knows you can train for strength, speed, and stamina – but confidence and a clear mind is what truly sets you apart on gameday. Nothing sidelines confidence faster than itch, flakes, or scalp irritation, especially after long practices and high-pressure games. That’s why the pros only trust the best and use Head &amp; Shoulders to tackle dandruff every wash, helping them look good, feel confident, and stay focused on the field.
This season’s new creative brings scalp health to the national stage, spotlighting the dandruff causing Microbe – the ultimate opponent lining up across everyone’s scalp and always looking to blitz your confidence with dandruff and irritation. The campaign kicked off during the Thursday Night Football matchup on October 9 between the New York Giants and Philadelphia Eagles, with the Microbe making appearances on screen, spreading dandruff as Troy takes the field to tackle it head-on and keep flakes out of play.
The journey continued as Troy enlisted Aidan’s help in “<a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fyoutu.be%2Fvd61XvEfC8Y%3Fsi%3DsyEc-ZgqEs-R7W98&amp;esheet=54338522&amp;newsitemid=20251014062714&amp;lan=en-US&amp;anchor=The+Recruitment&amp;index=2&amp;md5=889268e8f99ce04d9bdf9eeaad039f5c" rel="nofollow" shape="rect">The Recruitment</a>,” which aired during the October 12 Sunday Night Football matchup between the Detroit Lions and Kansas City Chiefs. Troy and Aidan are teaming up to defeat the Microbe once and for all with the help of Head &amp; Shoulders during “<a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fyoutu.be%2FVBV7NWPP_UI%3Fsi%3DQetf_vH5OcRnmJoz&amp;esheet=54338522&amp;newsitemid=20251014062714&amp;lan=en-US&amp;anchor=The+Chase&amp;index=3&amp;md5=f6b688a5135e13a48609481d4d54a078" rel="nofollow" shape="rect">The Chase</a>,” premiering on October 16 for the Pittsburgh Steelers vs. Cincinnati Bengals game on Thursday Night Football. Real-life stunts and creator-driven dandruff causing Microbe sightings will build excitement, giving fans a look at how the NFL’s top players stay flake-free all season long.
“It feels really surreal to join the Head &amp; Shoulders team with Troy Polamalu and I'm fired up,” said Aidan Hutchinson. “I grew up watching Troy – both on the field and in these legendary commercials – so getting to shoot this together was such a cool moment. As a defensive end, I’m in my helmet grinding through long practices and tough games every week. Trust me, I know how important it is to have Head &amp; Shoulders in my routine to keep scalp issues on the sidelines.”
Troy, who has partnered with the brand for more than a decade, echoed the excitement: “I’ve been tackling microbes for years with Head &amp; Shoulders, and it’s awesome to now have a hardworking teammate like Aidan on board. Together, we’re proving that scalp care is an essential part of a winning routine – on or off the field.”
“By bringing a rising star like Aidan together with Troy – who’s known for his relentless defense against the dandruff-causing Microbe – we’re rolling out bold new creative that shows football fans how the biggest NFL stars stay confident on and off the field,” said Robert Reiss, Vice President of Marketing, NA Hair Care, P&amp;G Beauty. “As a long-standing partner of the NFL, we’re proud to continue supporting players and fans with scalp care they can trust.”
Head &amp; Shoulders tackles dandruff head-on, delivering proven protection and hair that’s always ready for game time – so flakes get sacked before they hit the field. With Head &amp; Shoulders in your playbook, you can take on every day with confidence, focus on making your best moves, and always show up looking like an MVP.
For the latest news, visit HeadandShoulders.com or follow along on Head &amp; Shoulders’ Instagram (<a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.instagram.com%2Fheadandshoulders%2F&amp;esheet=54338522&amp;newsitemid=20251014062714&amp;lan=en-US&amp;anchor=%40headandshoulders&amp;index=4&amp;md5=19a8929c5d022576aff2fff357b49f21" rel="nofollow" shape="rect">@headandshoulders</a>) and TikTok (<a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.tiktok.com%2F%40headandshoulders%3Flang%3Den&amp;esheet=54338522&amp;newsitemid=20251014062714&amp;lan=en-US&amp;anchor=%40headandshoulders&amp;index=5&amp;md5=7943749fc34616803e7da5fe967e2698" rel="nofollow" shape="rect">@headandshoulders</a>) to watch the campaign unfold.
About Procter &amp; Gamble
P&amp;G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &amp; Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&amp;G community includes operations in approximately 70 countries worldwide. Please visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com%2F&amp;esheet=54338522&amp;newsitemid=20251014062714&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com&amp;index=6&amp;md5=338890a4096f773f50d915ea53986c46" rel="nofollow" shape="rect">https://www.pg.com</a> for the latest news and information about P&amp;G and its brands. For other P&amp;G news, visit us at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com%2Fnews&amp;esheet=54338522&amp;newsitemid=20251014062714&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com%2Fnews.&amp;index=7&amp;md5=f4c974c22f7a9e8f576dc4eb52cbb7cb" rel="nofollow" shape="rect">https://www.pg.com/news.</a>
About Head &amp; Shoulders
With over 60 years of trailblazing innovation on scalp care, Head &amp; Shoulders has established itself as the leader in dandruff protection and is the world’s #1 anti-dandruff shampoo, used by 1.3 billion people across 140 countries. Head &amp; Shoulders provides a broad range of cosmetic benefits and offers custom solutions for different hair types and scalp concerns.
About National Football League (NFL)
The National Football League is America's most popular sports league, comprised of 32 franchises that compete each year to win the Super Bowl, the world's biggest annual sporting event. Founded in 1920, the NFL developed the model for the successful modern sports league, including national and international distribution, extensive revenue sharing, competitive excellence, and strong franchises across the country. Contacts 
Marina Maher Communications
 Shaun Agres
 Email: <a target="_blank" href="mailto:shaun.agres@omc.com" rel="nofollow" shape="rect">shaun.agres@omc.com</a>

Head & Shoulders Drafts NFL Star Aidan Hutchinson to join Troy Polamalu in Tackling Dandruff-Causing Microbes in New Football Campaign

Zevo’s New Lineup Takes a Dual Approach to Tackling BugsCINCINNATI--(BUSINESS WIRE)--As the temperatures drop and you bring your hosting, and plants, inside - bugs can find their way in too, often drawn to the same houseplants you love. Thankfully, Zevo is expanding their line of worry-free pest solutions with the launch of Zevo Plant Flying Insect Trap and Zevo Trap+Kill Foam. Together, they are uniquely designed to protect the things you love from the flying and crawling bugs they can attract. <a href="https://mms.businesswire.com/media/20251009863409/en/726789/5/Zevo_Logo.jpg"><img src="https://mms.businesswire.com/media/20251009863409/en/726789/22/Zevo_Logo.jpg" /></a> <a href="https://mms.businesswire.com/media/20251009863409/en/726789/5/Zevo_Logo.jpg"><img src="https://mms.businesswire.com/media/20251009863409/en/726789/21/Zevo_Logo.jpg" /></a>
When you feel the first chill in the air, you bring your outdoor plants inside, but you may also be bringing in some unwanted houseguests with them – bugs. While a 2024 survey found that the majority of people (60%) react as quickly as they can upon seeing a bug1, the same urgency isn't often applied to smaller flying insects. That indifference leaves your home, and your houseplants, vulnerable.
Zevo has adapted its #1 Flying Insect Trap2 for plants, using UV and blue light to lure fungus gnats and other flying insects away from your houseplants. Its compact size enables it to be discreetly placed by your pots, effectively protecting your plant babies from bugs.
“As a plant lover with hundreds of plants in my home, I've accepted that bugs are just a part of life,” said interior stylist, author and plant expert, Hilton Carter. “But with Zevo's new plant-friendly Trap, we finally have a solution that is easy-to-use and effectively lures fungus gnats away from our plants before they can multiply in the soil. Frankly, it’s the innovation I've been waiting for since I brought my first plant home.”
For those larger crawling bugs, Zevo’s new Trap+Kill Foam uses a powerful blend of essential oils to trap pests from scurrying off, giving you a quick, visible kill. Together, these products are a one-two punch to defend your home from bugs.
“We know that a single bug can pull you out of the moments you want to enjoy in your home, and that the beauty of houseplants is a key part of that enjoyment,” said Rob Reinerman, Vice President of Procter &amp; Gamble Ventures. “With the addition of these two new innovations, Zevo Plant and Trap+Kill Foam, to our suite of people-friendly, bug-deadly products, we can help provide a complete defensive lineup against unwanted pests.”
Zevo Plant Flying Insect Trap will be available for an MSRP of $19.99. The 12 oz. Zevo Trap+Kill Foam has an MSRP of $7.99 and is now available at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.walmart.com%2Fip%2FZevo-Trap-Kill-Foam-Trigger-Spray-12oz%2F14399513457%3FclassType%3DREGULAR%26athbdg%3DL1103%26from%3D%2Fsearch&amp;esheet=54335383&amp;newsitemid=20251009863409&amp;lan=en-US&amp;anchor=Walmart.com&amp;index=1&amp;md5=8d5ba44c70b64edddedf599822248b37" rel="nofollow" shape="rect">Walmart.com</a>. To find a local retailer that carries Zevo products, visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.zevoinsect.com%2Fpages%2Fstore-locator&amp;esheet=54335383&amp;newsitemid=20251009863409&amp;lan=en-US&amp;anchor=Zevo%26%238217%3Bs+store+locator&amp;index=2&amp;md5=07e14ac13e020082ffd1a89b8b16bedf" rel="nofollow" shape="rect">Zevo’s store locator</a>. For more information, visit Zevo <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.zevoinsect.com%2F&amp;esheet=54335383&amp;newsitemid=20251009863409&amp;lan=en-US&amp;anchor=online&amp;index=3&amp;md5=14293f10bc1a2bc1288fa151ac316fc3" rel="nofollow" shape="rect">online</a> or connect on <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.facebook.com%2FZevoinsect&amp;esheet=54335383&amp;newsitemid=20251009863409&amp;lan=en-US&amp;anchor=Facebook&amp;index=4&amp;md5=1dbf150605c2f350b416418456bdaab4" rel="nofollow" shape="rect">Facebook</a> and <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.instagram.com%2Fzevoinsect%2F&amp;esheet=54335383&amp;newsitemid=20251009863409&amp;lan=en-US&amp;anchor=Instagram&amp;index=5&amp;md5=39b1ae405a4de7f3f452994cf9dba03d" rel="nofollow" shape="rect">Instagram</a>.<table cellspacing="0" class="bwtablemarginb bwblockalignl bwwidth100">
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1 Talker Research on behalf of Citizen Relations and Zevo, July 2024
 2 Based on Nielsen sales data
About Zevo™
Launched in 2017, Zevo provides pest prevention products that kill bugs in and around your home in a different way. Part of Procter &amp; Gamble, Zevo’s suite of household insect sprays, plug-in trap systems, and On-Body products control crawling and flying insects, and are made to bother bugs, not your family. Zevo products are available for purchase at all major retailers across the U.S. For more information, visit Zevo <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.zevoinsect.com%2F&amp;esheet=54335383&amp;newsitemid=20251009863409&amp;lan=en-US&amp;anchor=online&amp;index=6&amp;md5=7078c0502076fe0d409270786f71653a" rel="nofollow" shape="rect">online</a> or connect on <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.facebook.com%2FZevoinsect&amp;esheet=54335383&amp;newsitemid=20251009863409&amp;lan=en-US&amp;anchor=Facebook&amp;index=7&amp;md5=24dcf0e29e88d2437d7dc7380083b18a" rel="nofollow" shape="rect">Facebook</a> and <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.instagram.com%2Fzevoinsect%2F&amp;esheet=54335383&amp;newsitemid=20251009863409&amp;lan=en-US&amp;anchor=Instagram&amp;index=8&amp;md5=30c39314029208357c0007c4ca0b743b" rel="nofollow" shape="rect">Instagram</a>.
About Procter &amp; Gamble
P&amp;G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &amp; Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&amp;G community includes operations in approximately 70 countries worldwide. Please visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com&amp;esheet=54335383&amp;newsitemid=20251009863409&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com&amp;index=9&amp;md5=d8c1b567e621a3fd72b72c9a87e3b1bd" rel="nofollow" shape="rect">https://www.pg.com</a> for the latest news and information about P&amp;G and its brands. For other P&amp;G news, visit us at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com%2Fnews&amp;esheet=54335383&amp;newsitemid=20251009863409&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com%2Fnews&amp;index=10&amp;md5=890f2d63a8aa4d5995af6c9389e5d357" rel="nofollow" shape="rect">https://www.pg.com/news</a>.
About Hilton Carter
Hilton Carter is a plant + interior stylist, author, and artist. He has a loyal following on Instagram (<a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.instagram.com%2Fhiltoncarter%2F%3Fhl%3Den&amp;esheet=54335383&amp;newsitemid=20251009863409&amp;lan=en-US&amp;anchor=%40hiltoncarter&amp;index=11&amp;md5=13a207b821cef7ba94c74d33f9f3e742" rel="nofollow" shape="rect">@hiltoncarter</a>), where he shares his knowledge of plant care and interior styling with the design and green-loving community. When not getting his hands dirty in a project, Hilton can be found cozying up in his Baltimore home with his wife Fiona, and his daughters Holland and Vada.
Methodology
Talker Research surveyed 2,000 general population Americans; the survey was commissioned by Citizen Relations and Zevo and administered and conducted online by Talker Research between July 23 and July 29, 2024. Contacts 
Lauren McNutt, Citizen Relations
 <a target="_blank" href="mailto:lauren.mcnutt@citzenrelations.com" rel="nofollow" shape="rect">lauren.mcnutt@citzenrelations.com</a> 
 Emma Walker, Procter &amp; Gamble
 <a target="_blank" href="mailto:Emma.Walker@pg.com" rel="nofollow" shape="rect">Emma.Walker@pg.com</a>

Plant Lovers Rejoice! Zevo Launches Two New Innovations to Defend Your Home & Houseplants From Bugs

CINCINNATI--(BUSINESS WIRE)--The Procter &amp; Gamble Company (NYSE: PG) will webcast its 2025 Annual Meeting of Shareholders, held virtually via a live audio webcast on Tuesday, October 14, 2025, at 9:00 a.m. Eastern Time at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.virtualshareholdermeeting.com%2FPG20254&amp;esheet=54333418&amp;newsitemid=20251007558034&amp;lan=en-US&amp;anchor=www.virtualshareholdermeeting.com%2FPG2025&amp;index=1&amp;md5=9f4ebe306dc2d90f320a6463d31c2bee" rel="nofollow" shape="rect">www.virtualshareholdermeeting.com/PG2025</a>. <a href="https://mms.businesswire.com/media/20251007558034/en/1061227/5/PGlogo.jpg"><img src="https://mms.businesswire.com/media/20251007558034/en/1061227/22/PGlogo.jpg" /></a> <a href="https://mms.businesswire.com/media/20251007558034/en/1061227/5/PGlogo.jpg"><img src="https://mms.businesswire.com/media/20251007558034/en/1061227/21/PGlogo.jpg" /></a>
Media and investors may access the live webcast beginning at 8:45 a.m., approximately 15 minutes before the annual meeting’s 9:00 a.m. start time.
The webcast will also be available for replay. For information on meeting business and shareholder voting, P&amp;G’s Notice of Annual Meeting and Proxy Statement is available at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.pginvestor.com&amp;esheet=54333418&amp;newsitemid=20251007558034&amp;lan=en-US&amp;anchor=www.pginvestor.com&amp;index=2&amp;md5=56f8424237f6ccec66607c5f38b71e95" rel="nofollow" shape="rect">www.pginvestor.com</a>.
About Procter &amp; Gamble
P&amp;G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &amp; Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&amp;G community includes operations in approximately 70 countries worldwide. Please visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com&amp;esheet=54333418&amp;newsitemid=20251007558034&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com&amp;index=3&amp;md5=822aa853d65a34ebbecc6f7d2252ccde" rel="nofollow" shape="rect">https://www.pg.com</a> for the latest news and information about P&amp;G and its brands. For other P&amp;G news, visit us at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com%2Fnews&amp;esheet=54333418&amp;newsitemid=20251007558034&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com%2Fnews&amp;index=4&amp;md5=c4133c3692a70f64cc3f4451fb01ddad" rel="nofollow" shape="rect">https://www.pg.com/news</a>.
Category: PG-IR Contacts 
Media Contact:
 Henry Molski
 +1-513-505-3587

P&G to Webcast the Procter & Gamble 2025 Virtual Annual Meeting of Shareholders October 14

Introducing Limited-Edition Collections Inspired by the Enchanting Scents of Oz, Immersing Fans Into the Magical World of Wicked: For Good
Universal Pictures’ Wicked: For Good Arrives in Theaters November 21, 2025.CINCINNATI--(BUSINESS WIRE)--Powered by the scent of Gain, Procter &amp; Gamble is bringing the magic of Oz into the homes of fans nationwide this fall through fragrance. To celebrate Universal Pictures’ Wicked: For Good, the epic conclusion to last year’s global cinematic phenomenon, the iconic brands Gain®, Febreze®, and Dawn® are inviting everyone to “Get Scent to Oz” with new, limited-edition Wicked: For Good product collections featuring freshtabulous Gain scents to enchant their everyday fabric and home care routines. The film arrives in theaters November 21, 2025. <a href="https://mms.businesswire.com/media/20251006357401/en/2599748/5/Untitled_design.jpg"><img src="https://mms.businesswire.com/media/20251006357401/en/2599748/22/Untitled_design.jpg" /></a> <a href="https://mms.businesswire.com/media/20251006357401/en/2599748/5/Untitled_design.jpg"><img src="https://mms.businesswire.com/media/20251006357401/en/2599748/21/Untitled_design.jpg" /></a> <a href="https://mms.businesswire.com/media/20251006357401/en/1061227/5/PGlogo.jpg"><img src="https://mms.businesswire.com/media/20251006357401/en/1061227/22/PGlogo.jpg" /></a> <a href="https://mms.businesswire.com/media/20251006357401/en/1061227/5/PGlogo.jpg"><img src="https://mms.businesswire.com/media/20251006357401/en/1061227/21/PGlogo.jpg" /></a>
Fans everywhere know what Oz looks and feels like, and for the first time ever, they’ll now experience what it smells like. The “Get Scent to Oz” collaboration highlights each brand’s reimagination of their signature products with magical new scents made with the freshness of Gain, making every home, laundry day, and cleaning moment a touch more extraordinary.<ul class="bwlistdisc">
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Gain x Wicked: For Good Collection
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Detergent Flings: Provides a powerful clean and a vibrant freshness for irresistibly scented laundry. Available in the below scent:
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Fantabulous Floral: All the convenience of Gain flings with a swirl of hibiscus, peony, and vanilla.</li>
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In-Wash Scent Boosters: Deliver long-lasting freshness through dual-scent technology for fragrance that lasts from wash to wear. Available in the below scents:
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Wonderfullest Woods + Beautifical Blossom: Delicate florals + warm musk for freshness as if plucked from Oz’s hidden forests.</li>
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Emerald Charm + Yellow Brick Wonder: A sweet, refreshing blend that captures the Yellow Brick Road journey.</li>
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Febreze x Wicked: For Good Collection:
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Air Mist: Delivers spellbinding freshness in every spray to fight unwanted smells and transform the air with high quality scent.</li>
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PLUG Air Freshener Refill: Fills rooms with magical scent that lasts for 50 days (on low setting) without fading
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All above products available in Beautifical Blossom and Wonderfullest Woods scents</li>
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Dawn x Wicked: For Good Collection
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Powerwash Spray delivers the power of an overnight soak in minutes and removes up to 99% of grease and grime.
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Available in Fantabulous Floral scent</li>
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“As a leader in fragrance, we’re thrilled to partner with Universal Pictures’ ‘Wicked: For Good’ to bring these extraordinary scents – powered by the freshness of Gain – to life across P&amp;G’s fan-favorite fabric and home care products,” said Ben Sattler, Gain Senior Brand Director. “Whether fans are doing a laundry load, freshening a room, or even washing a dish, with these collections, they’ll ‘Get Scent to Oz’ before they even hit the theaters.”
For a limited time only, the Gain®, Febreze®, and Dawn® x Wicked: For Good collections are available now at all major participating retailers nationwide and online.
About P&amp;G
P&amp;G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &amp; Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&amp;G community includes operations in approximately 70 countries worldwide. Please visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com%2F&amp;esheet=54333877&amp;newsitemid=20251006357401&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com&amp;index=1&amp;md5=aeddb2d6a59f4af2a3c1f853af67c0ff" rel="nofollow" shape="rect">https://www.pg.com</a> for the latest news and information about P&amp;G and its brands. For other P&amp;G news, visit us at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com%2Fnews&amp;esheet=54333877&amp;newsitemid=20251006357401&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com%2Fnews&amp;index=2&amp;md5=8ad892fe01507f186cbe4c54352ff246" rel="nofollow" shape="rect">https://www.pg.com/news</a>.
About Universal Pictures’ Wicked: For Good
Last year’s global cinematic cultural sensation, which became the most successful Broadway film adaptation of all time, now reaches its epic, electrifying, emotional conclusion. Directed by Jon M. Chu, the final chapter of the untold story of the witches of Oz begins with Elphaba (Oscar® nominee Cynthia Erivo) and Glinda (Oscar® nominee Ariana Grande) estranged and living with the consequences of their choices. When a girl from Kansas comes crashing into their lives, they will need to come together one final time, and truly see each other, if they are to change themselves, and all of Oz, for good.
About Universal Pictures
Universal Pictures is a division of Universal Studios (<a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.universalstudios.com%2F&amp;esheet=54333877&amp;newsitemid=20251006357401&amp;lan=en-US&amp;anchor=www.universalstudios.com&amp;index=3&amp;md5=41e9093bd635a1fc76cee6584d1ed66d" rel="nofollow" shape="rect">www.universalstudios.com</a>). Universal Studios is part of NBCUniversal. NBCUniversal is one of the world’s leading media and entertainment companies in the development, production and marketing of entertainment, news and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group and world-renowned theme parks. NBCUniversal is a subsidiary of Comcast Corporation. Contacts 
Media Contacts: P&amp;G Fabric Care Communications
 Jazmyne Reid
 <a target="_blank" href="mailto:reid.jt@pg.com" rel="nofollow" shape="rect">reid.jt@pg.com</a>
P&amp;G Air Care Communications
 Esra Yeksek
 <a target="_blank" href="mailto:yeksek.e@pg.com" rel="nofollow" shape="rect">yeksek.e@pg.com</a>
P&amp;G Home Care Communications
 Andy Sullivan
 <a target="_blank" href="mailto:sullivan.a.4@pg.com" rel="nofollow" shape="rect">sullivan.a.4@pg.com
 
</a> MSL Group (for Gain)
 Aliza Solc
 <a target="_blank" href="mailto:aliza.solc@mslgroup.com" rel="nofollow" shape="rect">aliza.solc@mslgroup.com</a>

Gain®, Febreze® and Dawn® Announce “Get Scent to Oz” Collaboration in Partnership With Universal Pictures’ Wicked: For Good

NEW Bounce Intense infuses clothes with long-lasting freshness, leveraging innovative heat-activated technology that bursts with movement <a href="https://mms.businesswire.com/media/20250929139432/en/2591250/5/Bounce_Intense.jpg"><img src="https://mms.businesswire.com/media/20250929139432/en/2591250/22/Bounce_Intense.jpg" /></a> <a href="https://mms.businesswire.com/media/20250929139432/en/2591250/5/Bounce_Intense.jpg"><img src="https://mms.businesswire.com/media/20250929139432/en/2591250/21/Bounce_Intense.jpg" /></a> <a href="https://mms.businesswire.com/media/20250929139432/en/2591243/5/Screenshot_2025-07-22_at_11.56.50%E2%80%AFAM.jpg"><img src="https://mms.businesswire.com/media/20250929139432/en/2591243/22/Screenshot_2025-07-22_at_11.56.50%E2%80%AFAM.jpg" /></a> <a href="https://mms.businesswire.com/media/20250929139432/en/2591243/5/Screenshot_2025-07-22_at_11.56.50%E2%80%AFAM.jpg"><img src="https://mms.businesswire.com/media/20250929139432/en/2591243/21/Screenshot_2025-07-22_at_11.56.50%E2%80%AFAM.jpg" /></a>CINCINNATI--(BUSINESS WIRE)--Bounce, the leading dryer sheet brand from Procter &amp; Gamble, is resetting laundry expectations with the introduction of Bounce Intense, a multi-benefit dryer sheet engineered to deliver 10x the freshness of a leading base dryer sheet*. Launched in September 2025, Bounce Intense not only offers the static and wrinkle control that is a hallmark of the brand, but also provides the ultimate fresh experience that bursts from the dryer and lasts through wear for up to four weeks.
Bounce conducted research into the consumer laundry experience and uncovered a key challenge: clothes lose their fresh scent during the drying process. The heat, many reported, seems to make the freshness evaporate, leaving fabrics smelling “stale.” In response, Bounce created a dryer sheet that outlasts the heat of the dryer and ensures every piece of laundry emerges with a vibrant, clean aroma. Bounce Intense uses a higher concentration of long-lasting perfume technology in addition to dryer heat-activated static cling agents which help soften and reduce wrinkles. Together, with just one sheet, these technologies deliver 10x the freshness of other dryer sheets*.
“Bounce Intense turns your dryer into the unsung hero of clothing freshness, even surviving dryer heat better than regular Bounce sheets,” said Redge Abueva, Vice President, North America, Fabric Enhancers and Downy/Lenor Brand Franchise Leader at Procter &amp; Gamble. “We formulated the product to give you Bounce’s best experience out of your dryer through a one-step hack that transforms a simple action into long-lasting scent. We recognize the frustration of just-washed fabrics smelling dull. That’s why we created a breakthrough solution that provides all the softening, static, and wrinkle control you expect from Bounce, but now with an exceptional scent that you’ll actually notice.”
Bounce Intense comes in two captivating scents:<ul class="bwlistdisc">
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Vibrant Fresh: Evokes the smell of fresh, clean laundry with notes of white florals brightened by sparkling citrus and sandalwood.</li>
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Vibrant Bloom: A sophisticated fruity-floral scent described as creamy and woody, with brightness brought in by fruity berry notes. ​</li>
</ul>
Bounce Intense is now available online at Amazon, and <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwalmart.com&amp;esheet=54329862&amp;newsitemid=20250929139432&amp;lan=en-US&amp;anchor=Walmart.com&amp;index=1&amp;md5=cf5d829ac4891caf0956f2cec43e1a62" rel="nofollow" shape="rect">Walmart.com</a> as well as Kroger. Try a 30-count for $5.49, and a 60-count for $9.99. Visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fbouncefresh.com&amp;esheet=54329862&amp;newsitemid=20250929139432&amp;lan=en-US&amp;anchor=BounceFresh.com&amp;index=2&amp;md5=c2b20ad06d91625923a4307306d504b7" rel="nofollow" shape="rect">BounceFresh.com</a> for more information.
* ingredients verses Gain Moonlight Breeze base dryer sheets
About Procter &amp; Gamble
P&amp;G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &amp; Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&amp;G community includes operations in approximately 70 countries worldwide. Please visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com&amp;esheet=54329862&amp;newsitemid=20250929139432&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com&amp;index=3&amp;md5=b93bf60651414b7cef5496b5b6f82bcc" rel="nofollow" shape="rect">https://www.pg.com</a> for the latest news and information about P&amp;G and its brands. For other P&amp;G news, visit us at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com%2Fnews&amp;esheet=54329862&amp;newsitemid=20250929139432&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com%2Fnews&amp;index=4&amp;md5=fb18bf9c033eff5613f41b2cee9c8093" rel="nofollow" shape="rect">https://www.pg.com/news</a>. Contacts 
Media Contact:
 Rachel Koggan
 973-464-6469
 <a target="_blank" href="mailto:rachelk@mbooth.com" rel="nofollow" shape="rect">rachelk@mbooth.com</a>

Iconic Laundry Care Brand, Bounce, Unveils New Bounce Intense Dryer Sheets With Freshness That Lasts For Up To Four Weeks

CINCINNATI--(BUSINESS WIRE)--The Procter &amp; Gamble Company (NYSE:PG) will webcast a discussion of its first quarter earnings results on Friday, October 24, 2025, beginning at 8:30 a.m. ET. <a href="https://mms.businesswire.com/media/20250926434837/en/1061227/5/PGlogo.jpg"><img src="https://mms.businesswire.com/media/20250926434837/en/1061227/22/PGlogo.jpg" /></a> <a href="https://mms.businesswire.com/media/20250926434837/en/1061227/5/PGlogo.jpg"><img src="https://mms.businesswire.com/media/20250926434837/en/1061227/21/PGlogo.jpg" /></a>
Media and investors may access the live audio webcast at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.pginvestor.com&amp;esheet=54330387&amp;newsitemid=20250926434837&amp;lan=en-US&amp;anchor=www.pginvestor.com&amp;index=1&amp;md5=49cf0dc6ac0194e79341cabda9acf3a8" rel="nofollow" shape="rect">www.pginvestor.com</a>. The webcast will also be available for replay.
About Procter &amp; Gamble
P&amp;G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &amp; Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&amp;G community includes operations in approximately 70 countries worldwide. Please visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com&amp;esheet=54330387&amp;newsitemid=20250926434837&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com&amp;index=2&amp;md5=eecca92c8ce7feea380aec82ab688f39" rel="nofollow" shape="rect">https://www.pg.com</a> for the latest news and information about P&amp;G and its brands. For other P&amp;G news, visit us at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com%2Fnews&amp;esheet=54330387&amp;newsitemid=20250926434837&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com%2Fnews&amp;index=3&amp;md5=19eea6178fa89c3fcb44c9a6f6326963" rel="nofollow" shape="rect">https://www.pg.com/news</a>.
Category: PG-IR Contacts 
Media Contact:
 Henry Molski
 +1-513-505-3587

P&G to Webcast Discussion of First Quarter 25/26 Earnings Results on October 24

Olay Body and Secret join forces with Universal Pictures for new line-up of body washes and deodorants inspired by the epic conclusion to the global cinematic Wicked sensation
Universal Pictures’ Wicked: For Good Arrives in Theaters November 21, 2025.CINCINNATI--(BUSINESS WIRE)--Olay Body and Secret are transforming your body care routine from mundane to magical with the new Wicked: For Good collection, available for a limited-time only. Inspired by the captivating worlds of the witches of Oz, Elphaba and Glinda, this hydrating collection features serum-infused body washes and clinical strength deodorants formulated with superior skincare technology and enchanting scents. The collection is available for purchase today at major retailers nationwide in-store and online, ahead of the emotional conclusion to last year’s global cinematic Wicked phenomenon. Universal Pictures’ Wicked: For Good arrives in theaters on November 21, 2025. <a href="https://mms.businesswire.com/media/20250925672939/en/2590958/5/Wicked_ERS_Banner.jpg"><img src="https://mms.businesswire.com/media/20250925672939/en/2590958/22/Wicked_ERS_Banner.jpg" /></a> <a href="https://mms.businesswire.com/media/20250925672939/en/2590958/5/Wicked_ERS_Banner.jpg"><img src="https://mms.businesswire.com/media/20250925672939/en/2590958/21/Wicked_ERS_Banner.jpg" /></a>
The collection is available in two spellbinding scents:<ul class="bwlistdisc">
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Couldn’t Be Lovelier: Inspired by the enchanting Glinda, this scent features a blend of raspberry and effervescent bubbles. Delightfully fruit-forward and irresistibly charming, it’s pure enchantment for Pink Girl Perfection.</li>
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Wickedly Wonderful: Channeling the untamed magic of Elphaba, this scent weaves notes of rich cashmere woods and zesty lime. Bold, mysterious, and unapologetically powerful—it’s perfect for those who dare to own their story.</li>
</ul>
"Our goal was to create a collection that celebrates the magic within all of us,” said Kate DiCarlo, Senior Director, Communications, Personal Care Portfolio, Procter &amp; Gamble. “The Wicked: For Good body washes and antiperspirants don't just defy expectations–they empower you to be your truest, most confident self, whether you're feeling Wickedly Wonderful or you Couldn’t be Lovelier.”
The Olay x Wicked: For Good Serum Body Wash Collection is infused with an enchantingly hydrating serum complex of niacinamide, pro-glycerin, lipids, and hyaluronic acid. This luxe body wash deeply nourishes and hydrates for visibly supple, dewy skin. Its unique lamellar technology helps lock in moisture, while a rich lather transforms every shower into a bewitching ritual.
The Secret x Wicked: For Good Clinical Antiperspirant Collection delivers clinical-level protection for up to 72 hours and provides 3x protection from stress, heat and activity sweat. It is infused with pro-hyaluronic acid to promote a healthier skin barrier and goes on clear helping you to feel fresher under pressure.
From the silver screen to the spotlight, this collection from Olay Body and Secret gives you the confidence to discover your magic.
About Olay
Olay is a worldwide leader in skincare and has been trusted by women for over 70 years. Olay continues to hold to the philosophy on which it was founded: to maintain a deep understanding of women's changing needs and offer products backed by science that meets those needs. Female consumers have come to expect superior product performance from Olay as it brings healthy-looking, beautiful skin to more than 80 million women on five continents every day. For more information, visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.olay.com%2F&amp;esheet=54329726&amp;newsitemid=20250925672939&amp;lan=en-US&amp;anchor=OLAY.com&amp;index=1&amp;md5=ab6ea825e25bcb9b2bc072d1329f2091" rel="nofollow" shape="rect">OLAY.com</a> and follow on Facebook, Twitter and Instagram.
About Secret
Secret® was the first antiperspirant brand designed specifically for women, and for the past 60 years, Secret® has been on the forefront of women’s lives, leading with innovation designed to provide superior odor and wetness protection. The brand has proudly supported women’s advancement and equality, celebrating those who push through barriers and stand up for what they believe in, without “sweating” the obstacles that may come their way. For more information, visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2FSecret.com&amp;esheet=54329726&amp;newsitemid=20250925672939&amp;lan=en-US&amp;anchor=Secret.com&amp;index=2&amp;md5=45268f354f47d459290b0095bc9f7808" rel="nofollow" shape="rect">Secret.com</a> and follow on Facebook, Twitter, Instagram and TikTok.
About Universal Pictures’ Wicked: For Good
Last year’s global cinematic cultural sensation, which became the most successful Broadway film adaptation of all time, now reaches its epic, electrifying, emotional conclusion. Directed by Jon M. Chu, the final chapter of the untold story of the witches of Oz begins with Elphaba (Oscar® nominee Cynthia Erivo) and Glinda (Oscar® nominee Ariana Grande) estranged and living with the consequences of their choices. When a girl from Kansas comes crashing into their lives, they will need to come together one final time, and truly see each other, if they are to change themselves, and all of Oz, for good.
About Universal Pictures
Universal Pictures is a division of Universal Studios (<a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.universalstudios.com&amp;esheet=54329726&amp;newsitemid=20250925672939&amp;lan=en-US&amp;anchor=www.universalstudios.com&amp;index=3&amp;md5=c90743b3150000176ecc99a839066c65" rel="nofollow" shape="rect">www.universalstudios.com</a>). Universal Studios is part of NBCUniversal. NBCUniversal is one of the world’s leading media and entertainment companies in the development, production and marketing of entertainment, news and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group and world-renowned theme parks. NBCUniversal is a subsidiary of Comcast Corporation. Contacts 
Olay Body Press Team
 <a target="_blank" href="mailto:Olay@citizenrelations.com" rel="nofollow" shape="rect">Olay@citizenrelations.com</a>
Secret Deodorant Press Team
 <a target="_blank" href="mailto:Secret@citizenrelations.com" rel="nofollow" shape="rect">Secret@citizenrelations.com</a>

All Roads Lead to Oz: Olay Body and Secret Unveil Limited-Edition Wicked: For Good Collection

Tide’s new formula delivers a boosted clean with breakthrough stain removal, whitening, brightening, and scentCINCINNATI--(BUSINESS WIRE)--Tide, America’s #1 trusted laundry detergent brand, continues to push the boundaries of innovation to deliver an unmatched level of clean. And now, the best just got better with Tide’s biggest upgrade to its Original Liquid Detergent in over two decades: an advanced formula that delivers the most tech-advanced stain removal yet and, keeps your brights brighter, whiter, and provides longer-lasting freshness of the iconic Tide scent. <a href="https://mms.businesswire.com/media/20250924660347/en/2589580/5/Tide_Boosted_KV.jpg"><img src="https://mms.businesswire.com/media/20250924660347/en/2589580/22/Tide_Boosted_KV.jpg" /></a> <a href="https://mms.businesswire.com/media/20250924660347/en/2589580/5/Tide_Boosted_KV.jpg"><img src="https://mms.businesswire.com/media/20250924660347/en/2589580/21/Tide_Boosted_KV.jpg" /></a> <a href="https://mms.businesswire.com/media/20250924660347/en/1061227/5/PGlogo.jpg"><img src="https://mms.businesswire.com/media/20250924660347/en/1061227/22/PGlogo.jpg" /></a> <a href="https://mms.businesswire.com/media/20250924660347/en/1061227/5/PGlogo.jpg"><img src="https://mms.businesswire.com/media/20250924660347/en/1061227/21/PGlogo.jpg" /></a>
“We are always pushing ourselves to deliver superior products to meet consumer needs and the ever-evolving laundry landscape,” said Alex Perez, VP at Tide. “We were able to bring this boosted formula from prototype to market in just a year because of the ongoing innovation done behind the scenes. We’re excited to launch this boosted formula to Tide Original Liquid Detergent which will be available at the same price ensuring customers get the best product without added cost.”
Over time, Tide scientists have conducted tens of thousands of tests and wash simulations using sophisticated modeling technology to perfect this boosted formula. The innovation tested against a multitude of different stains, across both natural and synthetic fabrics, in varied water hardness levels, machine types, and wash temperatures to ensure a consistent clean that works for real households facing tough and every day stains - from football jerseys and thrifted clothing to coffee spills, sweat and dirt.
Why is the new Tide advanced formula more effective in stain removal?
The upgraded formula has been boosted with a 25% increase in cleaning surfactants to remove tough stains like grease, even in cold water, and 40% more non-ionic surfactants to tackle body soils. It was tested against 22 different stains across a wide range of fabrics, machines, and wash conditions to ensure superior performance.
What innovations led to advancements in whiteness?
Tide introduced an innovative soil release polymer technology designed to enhance stain removal and whiteness, especially on synthetic fabrics. This breakthrough helps prevent soils from re-depositing on clothes and enhances cleaning power, keeping whites brighter wash after wash.
How does the new Tide formula improve the battle against sweat and other odors?
By adding 40% more non-ionic surfactants, the formula more effectively removes body soils—the main source of malodors. Advanced perfume technology also helps capture and preserve the iconic Tide scent throughout the wash, leaving clothes fresher for longer.
How was Tide able to keep the price the same?
Tide leveraged its 20-year legacy of scientific innovation and large-scale production efficiencies to boost performance without increasing cost for the consumer, giving you more cleaning power for the same price.
Availability
The new formula for Tide Original Liquid Detergent will replace the current formula and will begin rolling out September 2025, available nationwide in-store and online. Pricing determined at the discretion of the retailer.
To learn more, please visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.tide.com&amp;esheet=54329066&amp;newsitemid=20250924660347&amp;lan=en-US&amp;anchor=www.tide.com&amp;index=1&amp;md5=b00c372104133afb1d4e70078808e15c" rel="nofollow" shape="rect">www.tide.com</a>. Follow Tide on TikTok and Instagram (@TideLaundry) for cleaning tips, product updates, and stories from Tide’s innovation journey.
About Procter &amp; Gamble
P&amp;G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &amp; Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&amp;G community includes operations in approximately 70 countries worldwide. Please visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fpg.com&amp;esheet=54329066&amp;newsitemid=20250924660347&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com&amp;index=2&amp;md5=0b0c9afe6f08dbcd846602380ba1ac94" rel="nofollow" shape="rect">https://www.pg.com</a> for the latest news and information about P&amp;G and its brands. For other P&amp;G news, visit us at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fnews.pg.com%2F&amp;esheet=54329066&amp;newsitemid=20250924660347&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com%2Fnews&amp;index=3&amp;md5=99c23e8ab284bb4603f6df2a65485cd9" rel="nofollow" shape="rect">https://www.pg.com/news</a>. Contacts 
Aliza Solc
 MSL New York
 <a target="_blank" href="mailto:Aliza.Solc@MSLGroup.com" rel="nofollow" shape="rect">Aliza.Solc@MSLGroup.com</a>

Tide Makes the Biggest Upgrade to Its Liquid Detergent in 20 Years with Its Most Advanced Formula Yet

The Iconic Apple + Mango Tango Scent Returns in a Fresh New Form, Joining Gain’s Tango In-Wash Scent Boosters Family with Piña + Plumeria and Strawberry + Shea for Irresistible Sensory Laundry ExperiencesCINCINNATI--(BUSINESS WIRE)--Gain®, the fabric care brand known to spread joy through long-lasting and irresistible scents, is shaking up the laundry room once again. For decades, Gain has been a leader in the laundry category, giving fans bold, lasting freshness they can’t get enough of. Now, after hundreds of social pleas from its devoted community of “Gainiacs,” Gain is bringing back a fan-favorite fragrance—Apple + Mango Tango in a new form. And this time, it’s stronger, brighter, and more irresistible than ever as part of the Tango In-Wash Scent Boosters collection. <a href="https://mms.businesswire.com/media/20250916536760/en/2582280/5/SI03_Gain_Tango_BeadsPacks_03_AM_enCA_117468607.jpg"><img src="https://mms.businesswire.com/media/20250916536760/en/2582280/22/SI03_Gain_Tango_BeadsPacks_03_AM_enCA_117468607.jpg" /></a> <a href="https://mms.businesswire.com/media/20250916536760/en/2582280/5/SI03_Gain_Tango_BeadsPacks_03_AM_enCA_117468607.jpg"><img src="https://mms.businesswire.com/media/20250916536760/en/2582280/21/SI03_Gain_Tango_BeadsPacks_03_AM_enCA_117468607.jpg" /></a> <a href="https://mms.businesswire.com/media/20250916536760/en/1061227/5/PGlogo.jpg"><img src="https://mms.businesswire.com/media/20250916536760/en/1061227/22/PGlogo.jpg" /></a> <a href="https://mms.businesswire.com/media/20250916536760/en/1061227/5/PGlogo.jpg"><img src="https://mms.businesswire.com/media/20250916536760/en/1061227/21/PGlogo.jpg" /></a>
“Apple + Mango Tango has been one of the most beloved scents in our history, and our fans have never stopped asking for its return,” said Ben Sattler, Gain® Senior Brand Director. “This relaunch is our way of showing love to the Gainiacs who inspire us every day. At Gain, we don’t just innovate—we listen. By bringing Apple + Mango Tango into our newest scent technology, we’re proving once again that Gain isn’t only a fragrance leader but also a brand that creates authentic, lasting connections with its community.”
Gain Apple + Mango Tango is more than just a fragrance; it’s an icon. Fans fell in love with the juicy fusion of crisp apple and lush mango, a combination so unique and unforgettable that it inspired a fandom. Now reimagined as part of the Gain Tango In-Wash Scent Boosters collection, the scent has found its new home. Powered by Gain’s dual-action scent technology, the new boosters keep laundry smelling fruity-fresh all day long, with a fragrance that lasts up to 12 weeks from wash to wear. The perfume capsules infuse fabrics during the wash cycle, then release bursts of freshness with every touch and movement.
The full Tango In-Wash Scent Boosters collection now includes three irresistible scents:<ul class="bwlistdisc">
<li>
NEW: Apple + Mango is a bright and juicy scent, comprised of sweet, crisp apples, and juicy mangos for the ultimate fruity fragrance blend.</li>
<li>
Strawberry + Shea is an explosion of fruity and floral, with scents of crisp berries and smooth shea.</li>
<li>
Piña + Plumeria also offers a tropical, fun, and fruity smell that combines for a juicy, irresistible scent.</li>
</ul>
“When fans asked us to bring Apple + Mango Tango back, we knew we had to get it right,” said Ricardo Espina, P&amp;G Fragrance Scientist. “At P&amp;G, we use a combination of social listening, consumer studies, and sensory testing to track what people are loving—and what they’re missing. From TikTok trends to large-scale studies, the data was clear: Apple + Mango was a scent consumers craved. We then worked through our fragrance development pipeline to make sure the scent not only captured that original magic but also paired perfectly with our dual-action capsule technology. The result is a fragrance that’s true to what fans remember but elevated for today’s scent seekers.”
To use Gain® Tango Scent Boosters, all you have to do is:<ul class="bwlistdisc">
<li>
Add in your favorite Gain® detergent to your washing machine</li>
<li>
Add Gain® In-Wash Tango Scent Boosters directly into the washer drum – measuring to your heart’s desire</li>
<li>
Add your laundry, wash and experience an unforgettable scent!</li>
</ul>
Gain® Tango Scent Boosters are available at all major participating retailers nationwide and online.
About Gain®
Gain® is “America’s #1 scent*” known for delivering long-lasting freshness and irresistible scents. Since 1977, Gain’s® purpose has been to bring people joy through scent - so much so that they’ve built a devoted fan base who proudly call themselves ‘Gainiacs.’ Gain® offers a wide range of laundry products such as liquid and powder detergents, detergent pacs, liquid fabric softeners, dryer sheets, fabric rinses, and scent boosters. Loved for its fresh scents, Gain® remains a top choice for fabric care in homes across North America.
For more Gain® laundry fun visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Filovegain.com%2Fen-us&amp;esheet=54325385&amp;newsitemid=20250916536760&amp;lan=en-US&amp;anchor=IloveGain.com&amp;index=1&amp;md5=86338a0fb7a3edc07fcd10ec50159d52" rel="nofollow" shape="rect">IloveGain.com</a>, Gain’s® <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.youtube.com%2Fuser%2Fgain%2FCustom%2FCustom&amp;esheet=54325385&amp;newsitemid=20250916536760&amp;lan=en-US&amp;anchor=YouTube&amp;index=2&amp;md5=1122519e874b17a9e2dca95924d38415" rel="nofollow" shape="rect">YouTube</a> or follow ILoveGain on <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.instagram.com%2Filovegain%2F&amp;esheet=54325385&amp;newsitemid=20250916536760&amp;lan=en-US&amp;anchor=Instagram&amp;index=3&amp;md5=942780012b392550566c5de80f297e12" rel="nofollow" shape="rect">Instagram</a> and <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.tiktok.com%2F%40ilovegain&amp;esheet=54325385&amp;newsitemid=20250916536760&amp;lan=en-US&amp;anchor=TikTok&amp;index=4&amp;md5=ad13c9e1e97cce4b662042f5004c3f8d" rel="nofollow" shape="rect">TikTok</a>.
* Gain® Original scent based on sales – Nielsen Fabric Care Subsector, all products – Total US xAOC – Volume - latest 52 w/e 4/19/25
About Procter &amp; Gamble
P&amp;G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &amp; Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&amp;G community includes operations in approximately 70 countries worldwide. Please visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com%2F&amp;esheet=54325385&amp;newsitemid=20250916536760&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com&amp;index=5&amp;md5=e8c86e033809be71b965aa052e882f3e" rel="nofollow" shape="rect">https://www.pg.com</a> for the latest news and information about P&amp;G and its brands. For other P&amp;G news, visit us at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com%2Fnews&amp;esheet=54325385&amp;newsitemid=20250916536760&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com%2Fnews&amp;index=6&amp;md5=6494afd2a9f5a3efb664d8092a8dc84d" rel="nofollow" shape="rect">https://www.pg.com/news</a>. Contacts 
P&amp;G Fabric Care Communications -
 Jazmyne Reid
 <a target="_blank" href="mailto:reid.jt@pg.com" rel="nofollow" shape="rect">reid.jt@pg.com</a> 
 MSL Group (for Gain)
 Aliza Solc
 <a target="_blank" href="mailto:aliza.solc@mslgroup.com" rel="nofollow" shape="rect">aliza.solc@mslgroup.com</a>

Laundry’s Most Iconic Scent is Back: Gain® Brings Back Fan-Favorite Fragrance in Its New Tango In-Wash Scent Boosters Line Up

New scent beads continue to bring high-end fragrances to everyday laundry, making luxury accessible to everyone, everywhere.CINCINNATI--(BUSINESS WIRE)--Unstopables Unlimited, the collection that redefined sophistication in laundry fragrances, is expanding its acclaimed lineup with three new designer-caliber scents: N.06, N.15, and N.24. Inspired by the artistry of fine perfumery and crafted by world-class perfumers within the Unstopables Vault, these new additions elevate laundry scent to a whole new level of complexity and luxury, while remaining accessible to all. <a href="https://mms.businesswire.com/media/20250910056640/en/2576403/5/Jasmine_Tookes_Unstopables_Unlimited_Sweepstakes.jpg"><img src="https://mms.businesswire.com/media/20250910056640/en/2576403/22/Jasmine_Tookes_Unstopables_Unlimited_Sweepstakes.jpg" /></a> <a href="https://mms.businesswire.com/media/20250910056640/en/2576403/5/Jasmine_Tookes_Unstopables_Unlimited_Sweepstakes.jpg"><img src="https://mms.businesswire.com/media/20250910056640/en/2576403/21/Jasmine_Tookes_Unstopables_Unlimited_Sweepstakes.jpg" /></a> <a href="https://mms.businesswire.com/media/20250910056640/en/2575763/5/Unstopables.jpg"><img src="https://mms.businesswire.com/media/20250910056640/en/2575763/22/Unstopables.jpg" /></a> <a href="https://mms.businesswire.com/media/20250910056640/en/2575763/5/Unstopables.jpg"><img src="https://mms.businesswire.com/media/20250910056640/en/2575763/21/Unstopables.jpg" /></a>
Housed in the handcrafted Unstopables Vault, a carefully curated and locked armoire preserving our most exquisite creations, these scents represent the latest expressions of our dedication to fragrance mastery. Unlike traditional luxury scents that are often limited in availability and prohibitively priced, the Unstopables Unlimited Collection is designed to be accessible everywhere, for everyone, and wearable on anything.<ul class="bwlistdisc">
<li>
Unstopables Unlimited N.06: A deep, mysterious blend of clove, leather, and ebony wood, creating an enveloping warmth with a rich, smoky edge. Powerful yet refined, it delivers an unforgettable trail of bold sophistication.</li>
<li>
Unstopables Unlimited N.15: A delectable composition of sandalwood, red fruit, and cinnamon spice that infuses a warm, gourmand richness into every wash. Sweet yet inviting, transforming laundry with a sophisticated and unforgettable scent.</li>
<li>
Unstopables Unlimited N.24: A modern fusion of cashmere, citrus, and amber, striking the perfect balance between alluring richness and elegant freshness. Smooth, sophisticated and effortlessly wearable.</li>
</ul>
“The response to our initial launch affirmed what we’ve long believed: people crave luxury in the everyday,” said Redge Abueva, Vice President, North America Fabric Enhancers, Procter &amp; Gamble. “With these three new scents, we’re continuing to blur the line between high-end fragrance and household care, bringing designer-quality experiences to every home.”
To mark the launch, Unstopables reunites with supermodel, entrepreneur, and mom Jasmine Tookes to unveil her exclusive custom scent: N.01. Designed with Jasmine’s direct creative input, the limited-edition fragrance blends bright bergamot, delicate jasmine, and soft cashmere into a radiant and comforting scent story. Starting now through October 7, fans can enter the Jasmine Tookes Unstopables Unlimited Scent Sweepstakes for a chance to win at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.UnstopablesUnlimitedSweeps.com&amp;esheet=54321656&amp;newsitemid=20250910056640&amp;lan=en-US&amp;anchor=www.UnstopablesUnlimitedSweeps.com.&amp;index=1&amp;md5=2d39a1cc1a8d73a7325ec61873800e6b" rel="nofollow" shape="rect">www.UnstopablesUnlimitedSweeps.com.</a>
Unstopables will bring the scents to life at an immersive pop-up experience on September 13 and 14 at Iron23 in New York City. Guests will explore an art installation inspired by the ingredients and emotions behind the Unlimited Collection. In the fragrance lounge, they can dive deeper into each scent’s story and find their favorite. Attendees will also receive a complimentary full-size product available while supplies last on a first-come, first-served basis.
With three new additions, the Unstopables Unlimited Collection proves that everyday luxury is anything but limited. Luxe up your laundry.
For more information, visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.downy.com&amp;esheet=54321656&amp;newsitemid=20250910056640&amp;lan=en-US&amp;anchor=www.downy.com&amp;index=2&amp;md5=f3ef234d421e9c7494c1e7bd76b9307b" rel="nofollow" shape="rect">www.downy.com</a>.
About Procter &amp; Gamble
P&amp;G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &amp; Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&amp;G community includes operations in approximately 70 countries worldwide. Please visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com&amp;esheet=54321656&amp;newsitemid=20250910056640&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com&amp;index=3&amp;md5=d2725833e981982c1046f86c70f0e2d1" rel="nofollow" shape="rect">https://www.pg.com</a> for the latest news and information about P&amp;G and its brands. For other P&amp;G news, visit us at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com%2Fnews&amp;esheet=54321656&amp;newsitemid=20250910056640&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com%2Fnews&amp;index=4&amp;md5=75c7287fdca33978ecded42a638b6f16" rel="nofollow" shape="rect">https://www.pg.com/news</a>.
NO PURCHASE NECESSARY. Void where prohibited. Open to legal residents of the 50 US and DC who are 18 years of age or older as of the last day of the month prior to date of entry. The Jasmine Tookes Unstopables Unlimited Scent Sweepstakes starts at 10:00 a.m. ET on 9/9/2025 and ends at 11:59 p.m. ET on 10/7/2025. Sponsored by The Procter &amp; Gamble Distributing LLC. For full rules visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Funstopablesunlimitedsweeps.com%2F&amp;esheet=54321656&amp;newsitemid=20250910056640&amp;lan=en-US&amp;anchor=UnstopablesUnlimitedSweeps.com&amp;index=5&amp;md5=4bfe387deb515e16bb3580fefd25aad5" rel="nofollow" shape="rect">UnstopablesUnlimitedSweeps.com</a>. Contacts 
Media Contact:
 Rachel Koggan
 973-464-6469
 <a target="_blank" href="mailto:rachelk@mbooth.com" rel="nofollow" shape="rect">rachelk@mbooth.com</a>

The Unstopables™ Unlimited Collection Expands with Three New Scents, a Jasmine Tookes Exclusive Sweepstakes, and an Immersive Pop-Up Experience

CINCINNATI--(BUSINESS WIRE)--The Procter &amp; Gamble Company (NYSE:PG) today announced that it has been notified of an unsolicited “mini-tender” offer by Tutanota LLC (Tutanota) to purchase up to 500,000 shares of the Company’s common stock at a price of $128 per share. The offer is conditioned on, among other things, the closing price per share of P&amp;G stock exceeding $128 on the last trading day before the offer expires. This means that unless this condition is waived by Tutanota, P&amp;G shareholders who tender their shares in the offer will receive a below-market price. Tutanota further states in its offering documents that it expects to extend the offer for successive periods of 45 to 180 days until the market price of the shares exceeds the offer price. <a href="https://mms.businesswire.com/media/20250902481938/en/1061227/5/PGlogo.jpg"><img src="https://mms.businesswire.com/media/20250902481938/en/1061227/22/PGlogo.jpg" /></a> <a href="https://mms.businesswire.com/media/20250902481938/en/1061227/5/PGlogo.jpg"><img src="https://mms.businesswire.com/media/20250902481938/en/1061227/21/PGlogo.jpg" /></a>
P&amp;G recommends shareholders do not tender their shares in response to this unsolicited mini-tender offer because the offer is at a price below a conditional market price of P&amp;G’s shares and is subject to numerous conditions. P&amp;G shareholders who have already tendered their shares may withdraw their shares by providing the written notice described in the Tutanota LLC offering documents prior to the expiration of the offer, currently scheduled for 5:00 p.m., New York City Time on September 22, 2025 unless extended or earlier terminated.
P&amp;G does not endorse Tutanota’s unsolicited mini-tender offer and is not associated in any way with Tutanota, its mini-tender offer, or the offer documentation.
Tutanota has previously made similar mini-tender offers for shares of other companies. Mini-tender offers seek to acquire less than 5 percent of a company’s outstanding shares. As a result, mini-tender offers do not provide investors with the same level of protections as provided for larger tender offers under U.S. securities laws.
The SEC has issued “Tips for Investors” regarding mini-tender offers, noting that some bidders, in making the offers at below-market prices, are “hoping that they will catch investors off guard if the investors do not compare the offer price to the current market price.” The SEC’s advisory may be found on the SEC website at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.sec.gov%2Finvestor%2Fpubs%2Fminitend.htm&amp;esheet=54317327&amp;newsitemid=20250902481938&amp;lan=en-US&amp;anchor=http%3A%2F%2Fwww.sec.gov%2Finvestor%2Fpubs%2Fminitend.htm&amp;index=1&amp;md5=fd69ceeb3b7f79fefa27560a3daa63a7" rel="nofollow" shape="rect">http://www.sec.gov/investor/pubs/minitend.htm</a>.
P&amp;G urges common stockholders to obtain current market quotations for their shares of common stock, to consult their broker or financial advisor, and to exercise caution with respect to Tutanota’s offer.
P&amp;G urges brokers, dealers and other market participants to review the SEC’s recommendations to broker-dealers in these circumstances, which can be found on the SEC website at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.sec.gov%2Fdivisions%2Fmarketreg%2Fminitenders%2Fsia072401.htm&amp;esheet=54317327&amp;newsitemid=20250902481938&amp;lan=en-US&amp;anchor=http%3A%2F%2Fwww.sec.gov%2Fdivisions%2Fmarketreg%2Fminitenders%2Fsia072401.htm&amp;index=2&amp;md5=70db473d8bceeb1110c13bddece4d592" rel="nofollow" shape="rect">http://www.sec.gov/divisions/marketreg/minitenders/sia072401.htm</a>.
P&amp;G requests that a copy of this news release be included with all distributions of materials relating to Tutanota LLC’s mini-tender offer.
About Procter &amp; Gamble
P&amp;G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &amp; Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&amp;G community includes operations in approximately 70 countries worldwide. Please visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com&amp;esheet=54317327&amp;newsitemid=20250902481938&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com&amp;index=3&amp;md5=22fa9b7d061c67460b6e9301c838a8cb" rel="nofollow" shape="rect">https://www.pg.com</a> for the latest news and information about P&amp;G and its brands. For other P&amp;G news, visit us at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com%2Fnews&amp;esheet=54317327&amp;newsitemid=20250902481938&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com%2Fnews&amp;index=4&amp;md5=0dbb103e924c41c6b298274895d59b3b" rel="nofollow" shape="rect">https://www.pg.com/news</a>.
Category: PG-IR Contacts 
P&amp;G Media Contact: Henry Molski
 +1-513-505-3587
P&amp;G Investor Relations Contact John Chevalier
 +1-513-983-9974

P&G Recommends Stockholders Reject Mini-Tender Offer by Tutanota LLC

CINCINNATI--(BUSINESS WIRE)--Jon R. Moeller, Chairman of the Board, President and Chief Executive Officer and Andre Schulten, Chief Financial Officer of The Procter &amp; Gamble Company (NYSE:PG) will be featured speakers at the Barclays Global Consumer Staples Conference on Thursday, September 4, 2025, at 8:15 a.m. ET (Eastern Time). <a href="https://mms.businesswire.com/media/20250828236666/en/1061227/5/PGlogo.jpg"><img src="https://mms.businesswire.com/media/20250828236666/en/1061227/22/PGlogo.jpg" /></a> <a href="https://mms.businesswire.com/media/20250828236666/en/1061227/5/PGlogo.jpg"><img src="https://mms.businesswire.com/media/20250828236666/en/1061227/21/PGlogo.jpg" /></a>
Media and investors may access the live audio webcast at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.pginvestor.com&amp;esheet=54314090&amp;newsitemid=20250828236666&amp;lan=en-US&amp;anchor=www.pginvestor.com&amp;index=1&amp;md5=1688e2c3dd9daa4500226c6f944f6eee" rel="nofollow" shape="rect">www.pginvestor.com</a>.
The webcast will also be available for replay.
About Procter &amp; Gamble
P&amp;G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &amp; Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&amp;G community includes operations in approximately 70 countries worldwide. Please visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com&amp;esheet=54314090&amp;newsitemid=20250828236666&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com&amp;index=2&amp;md5=4e2b124e63a2d67a26247ca96c75b031" rel="nofollow" shape="rect">https://www.pg.com</a> for the latest news and information about P&amp;G and its brands. For other P&amp;G news, visit us at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com%2Fnews&amp;esheet=54314090&amp;newsitemid=20250828236666&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com%2Fnews&amp;index=3&amp;md5=1f41f108ee37c292e4fc163cac5dabdd" rel="nofollow" shape="rect">https://www.pg.com/news</a>.
Category: PG-IR Contacts 
Media Contact:
 Henry Molski
 +1-513-505-3587

P&G to Webcast Presentation From the Barclays Global Consumer Staples Conference, September 4, 2025

New Audio Series Reimagines Softness and Scent as the Ultimate IndulgenceCINCINNATI--(BUSINESS WIRE)--Downy®, a trusted leader in laundry, announces the launch of Downy Gentle Soft + Fresh, a new fabric softener designed for consumers who want softness and scent without compromising on gentleness. Supporting the launch is an original audio campaign, “Almost Scandalously Soft Stories,” a series of immersive audio romance stories now streaming on Spotify. <a href="https://mms.businesswire.com/media/20250811106557/en/2548460/5/Downy_Logo.jpg"><img src="https://mms.businesswire.com/media/20250811106557/en/2548460/22/Downy_Logo.jpg" /></a> <a href="https://mms.businesswire.com/media/20250811106557/en/2548460/5/Downy_Logo.jpg"><img src="https://mms.businesswire.com/media/20250811106557/en/2548460/21/Downy_Logo.jpg" /></a>
Downy Gentle Soft + Fresh was carefully formulated for consumers who prioritize skin sensitivity in their laundry routine but still crave indulgence. The “Almost Scandalously Soft Stories” campaign reframes softness and freshness as more than functional benefits, positioning them as a sensorial escape. The campaign features four original, 20-minute audiobooks designed to evoke the emotional comfort of soft, fresh sheets and quiet time.
“When you’re constantly caring for others, even a quiet night in can feel a little scandalous,” said Redge Abueva, Vice President, North America Fabric Enhancers, Procter &amp; Gamble. “This campaign speaks directly to those rare, restorative moments our consumers value, and how Downy Gentle Soft + Fresh enhances them. ‘Almost Scandalously Soft Stories’ connects the physical sensation of our new product with the mental escape of a compelling narrative, creating a truly immersive experience.”
The Downy “Almost Scandalously Soft Stories” Audiobook Series
The campaign taps into the rising popularity of audiobooks, a category that reached $2.22 billion in U.S. revenue in 2024, up 13% from the previous year.1 Romance is leading the way, with 30% year-over-year growth.2
These stories are intimate, cheeky, and designed to bring the experience of Downy Gentle Soft + Fresh to life, while making listeners feel warm, comforted, and just a little thrilled. Listeners can find all four stories by searching "Downy Almost Scandalously Soft Stories" on Spotify.
FEATURED STORIES<ul class="bwlistdisc">
<li>
“The Other Bed” A woman has strayed far from home for a night of pure indulgence at a roadside motel. A private investigator hired by her husband intercepts her at the laundromat next door. As clouds roll in, they find themselves at the eye of the storm.</li>
<li>
“An Eternal Slumber” For centuries, Vampire Vengalina hunted by instinct – drawn to the scent of her prey. But nothing had ever compared to that of her beloved, Abigail. When she finds her asleep on a bed of Downy-washed sheets, Vampire Vengalina’s desire quickly becomes her demise.</li>
<li>
“The Dragon’s Bed” Clementine’s perfect night alone in her Downy-washed sheets is interrupted when a hunky Dragon Man crashes onto her balcony. But when a portal opens to his otherworldly bedchamber, she simply can’t resist.</li>
<li>
“Kitchen Heat” Friends and business partners, Pilar and Cruz, are used to working together in the kitchen. But tonight, she’ll recruit Cruz to help fulfill her fantasy of an intimate evening between the sheets.</li>
</ul>
Henry Golding, the acclaimed British-Malaysian actor, narrates “The Other Bed,” “An Eternal Slumber,” and “The Dragon’s Bed,” bringing depth and refinement to the series. Widely recognized for his breakout performance in Crazy Rich Asians, Golding has since taken on a range of roles in films like Another Simple Favor, Last Christmas, and The Gentlemen, demonstrating both range and emotional nuance. His expressive voice lends a cinematic quality to each story, drawing listeners into Downy’s immersive world of softness, intimacy, and escape.
“Kitchen Heat” was written by USA Today bestselling author Priscilla Oliveras, whose work focuses on Latinx characters and communities with warmth, authenticity, and emotional resonance. Her novels, praised for their heartfelt storytelling and cultural depth, bring a grounded and relatable voice to the series.
Narrating “Kitchen Heat” is Diana Holguin, a versatile bilingual voice actor with roots in both Bogotá and Miami. Fluent in both English and Spanish, and with a background in theater and lifelong love for storytelling, Holguin brings cultural fluency and emotional nuance to her performance.
Downy Gentle Soft + Fresh Fabric Softener: A Softer Way to Scent
Downy Gentle Soft + Fresh Fabric Softener is thoughtfully designed with no heavy perfumes or dyes, offering light, lasting freshness and ultra-soft results from the first wash. Dermatologist-tested, it provides a light, lasting freshness without the intensity of traditional softeners.
AVAILABLE SCENTS<ul class="bwlistdisc">
<li>
Ocean Mist: Blending crisp rain, soft lily, and warm sandalwood for a clean, uplifting aroma that lingers delicately</li>
<li>
Cherry Blossom: A bouquet of soft petals and gentle sweetness that leaves a refreshingly vibrant yet subtle scent</li>
</ul>
For more information, visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fdowny.com%2F&amp;esheet=54305432&amp;newsitemid=20250811106557&amp;lan=en-US&amp;anchor=www.downy.com&amp;index=1&amp;md5=f207c97f8072106a56593b68d010c6ee" rel="nofollow" shape="rect">www.downy.com</a>
About Procter &amp; Gamble
P&amp;G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &amp; Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&amp;G community includes operations in approximately 70 countries worldwide. Please visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com&amp;esheet=54305432&amp;newsitemid=20250811106557&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com&amp;index=2&amp;md5=44cfae325c3053cc41520339a93ffc17" rel="nofollow" shape="rect">https://www.pg.com</a> for the latest news and information about P&amp;G and its brands. For other P&amp;G news, visit us at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com%2Fnews&amp;esheet=54305432&amp;newsitemid=20250811106557&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com%2Fnews&amp;index=3&amp;md5=555639064b1866ba472ec515057dec92" rel="nofollow" shape="rect">https://www.pg.com/news</a>.
1 Publishers Weekly. (2025, June 2). Audiobook sales rose 13% in 2024 to $2.2 billion. <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.publishersweekly.com%2Fpw%2Fby-topic%2Findustry-news%2Fpublisher-news%2Farticle%2F97920-audiobook-sales-rose-13-in-2024-to-2-2-billion&amp;esheet=54305432&amp;newsitemid=20250811106557&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.publishersweekly.com%2Fpw%2Fby-topic%2Findustry-news%2Fpublisher-news%2Farticle%2F97920-audiobook-sales-rose-13-in-2024-to-2-2-billion&amp;index=4&amp;md5=a8326c25b77f2ad593b096531bf05300" rel="nofollow" shape="rect">https://www.publishersweekly.com/pw/by-topic/industry-news/publisher-news/article/97920-audiobook-sales-rose-13-in-2024-to-2-2-billion</a>.
2 Audio Publishers Association. (2025). Research FAQ. <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.audiopub.org%2Fresearch-faq&amp;esheet=54305432&amp;newsitemid=20250811106557&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.audiopub.org%2Fresearch-faq&amp;index=5&amp;md5=98eef6aa51d8da33d819694f264e4eb8" rel="nofollow" shape="rect">https://www.audiopub.org/research-faq</a> Contacts 
Media Contact:
 Rachel Koggan
 973-464-6469
 <a target="_blank" href="mailto:rachelk@mbooth.com" rel="nofollow" shape="rect">rachelk@mbooth.com</a>

New Downy® Gentle Soft + Fresh Debuts with Audio Romance Series, “Almost Scandalously Soft Stories”

P&G Announces Fourth Quarter and Fiscal Year 2025 Results

Jon Moeller to Become Executive ChairmanCINCINNATI--(BUSINESS WIRE)--The Procter &amp; Gamble Company (NYSE: PG) announced today that Shailesh Jejurikar, currently Chief Operating Officer, will succeed Jon Moeller as Procter &amp; Gamble’s President and Chief Executive Officer, effective January 1, 2026. The Board has also nominated Mr. Jejurikar to stand for election as a Director at the annual shareholder meeting in October 2025. On January 1, 2026, Jon Moeller will become Procter &amp; Gamble’s Executive Chairman. In this role, Mr. Moeller will lead the Board of Directors and provide advice and counsel to the CEO on Company matters. <a href="https://mms.businesswire.com/media/20250728406715/en/2535980/5/Jejurikar_Shailesh_Exec_Photo_Jan2021.jpg"><img src="https://mms.businesswire.com/media/20250728406715/en/2535980/22/Jejurikar_Shailesh_Exec_Photo_Jan2021.jpg" /></a> <a href="https://mms.businesswire.com/media/20250728406715/en/2535980/5/Jejurikar_Shailesh_Exec_Photo_Jan2021.jpg"><img src="https://mms.businesswire.com/media/20250728406715/en/2535980/21/Jejurikar_Shailesh_Exec_Photo_Jan2021.jpg" /></a> <a href="https://mms.businesswire.com/media/20250728406715/en/1061227/5/PGlogo.jpg"><img src="https://mms.businesswire.com/media/20250728406715/en/1061227/22/PGlogo.jpg" /></a> <a href="https://mms.businesswire.com/media/20250728406715/en/1061227/5/PGlogo.jpg"><img src="https://mms.businesswire.com/media/20250728406715/en/1061227/21/PGlogo.jpg" /></a>
Joe Jimenez, Lead Director of P&amp;G’s Board, said, “We thank Jon for his strategic leadership and guidance as he has played a pivotal role in designing and implementing P&amp;G’s integrated portfolio, superiority, productivity and organization strategy, as part of one of the most significant transformations in the Company’s history. The Company has continued to consistently deliver strong growth and value creation through Jon’s steady leadership as CEO. A strong plan is in place for sustained success and now is the time to transition to Shailesh as CEO. We are fortunate and grateful to have Jon continue as Executive Chairman.”
Mr. Jimenez expressed the Board’s confidence in Mr. Jejurikar. “Shailesh has been an integral part of P&amp;G's leadership team with substantial contributions across multiple businesses and in both developed and developing regions, notably in Fabric Care and Home Care and most recently in P&amp;G’s Enterprise markets. He has consistently delivered strong results in the businesses and markets he has led. Shailesh is an outstanding leader, and the Company will benefit from his ongoing leadership to build on the strong foundation he has helped create.”
Mr. Jejurikar joined P&amp;G in 1989. He has been a member of P&amp;G’s global leadership team since 2014, holding various senior leadership roles in categories, sectors and regions, and helped build several of P&amp;G’s core businesses including global Fabric Care and Home Care and in regions including North America, Europe, Asia and Latin America. He has also helped lead the development of the Company’s renewed strategies and operational results in the Supply Chain, Information Technology and Global Business Services.
“I am honored to serve as P&amp;G’s CEO,” said Mr. Jejurikar. “P&amp;G people, our brands, and our capabilities in innovation and operational excellence fuel my confidence for a future of sustained growth and value creation.”
“It has been an honor to serve as CEO of P&amp;G, and I am incredibly proud of the value created by the people of P&amp;G through an integrated strategy that is being executed with excellence,” said Mr. Moeller. “I look forward to supporting Shailesh and the entire team as they continue to improve the performance and value of P&amp;G brands and categories to win with consumers and customers around the world.”
About Procter &amp; Gamble
P&amp;G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &amp; Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&amp;G community includes operations in approximately 70 countries worldwide. Please visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com&amp;esheet=54297911&amp;newsitemid=20250728406715&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com&amp;index=1&amp;md5=0f41f932508befaf1ea5ba72cf1a3329" rel="nofollow" shape="rect">https://www.pg.com</a> for the latest news and information about P&amp;G and its brands. For other P&amp;G news, visit us at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com%2Fnews&amp;esheet=54297911&amp;newsitemid=20250728406715&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com%2Fnews&amp;index=2&amp;md5=7cf6aef3945b1e0161f2393ce7f32210" rel="nofollow" shape="rect">https://www.pg.com/news</a>.
Forward-Looking Statements
Certain statements in this release, other than purely historical information, including estimates, projections, statements relating to our business plans, objectives and expected operating results, and the assumptions upon which those statements are based, are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These forward-looking statements generally are identified by the words "believe," "project," "expect," "anticipate," "estimate," "intend," "strategy," "future," "opportunity," "plan," "may," "should," "will," "would," "will be," "will continue," "will likely result" and similar expressions. Forward-looking statements are based on current expectations and assumptions, which are subject to risks and uncertainties that may cause results to differ materially from those expressed or implied in the forward-looking statements. We undertake no obligation to update or revise publicly any forward-looking statements, whether because of new information, future events or otherwise, except to the extent required by law.
Risks and uncertainties to which our forward-looking statements are subject include, without limitation: (1) the ability to successfully manage global financial risks, including foreign currency fluctuations, changes in global interest rates and rate differentials, currency exchange, pricing controls or tariffs; (2) the ability to successfully manage local, regional or global economic volatility, including reduced market growth rates, and to generate sufficient income and cash flow to allow the Company to effect the expected share repurchases and dividend payments; (3) the ability to successfully manage uncertainties related to changing political and geopolitical conditions and potential implications such as exchange rate fluctuations, market contraction, boycotts, variability and unpredictability in trade relations, sanctions, tariffs or other trade controls; (4) the ability to manage disruptions in credit markets or to our banking partners or changes to our credit rating; (5) the ability to maintain key manufacturing and supply arrangements (including execution of supply chain optimizations and sole supplier and sole manufacturing plant arrangements) and to manage disruption of business due to various factors, including ones outside of our control, such as natural disasters, acts of war or terrorism or disease outbreaks; (6) the ability to successfully manage cost fluctuations and pressures, including prices of commodities and raw materials and costs of labor, transportation, energy, pension and healthcare; (7) the ability to compete with our local and global competitors in new and existing sales channels, including by successfully responding to competitive factors such as prices, promotional incentives and trade terms for products; (8) the ability to manage and maintain key customer relationships; (9) the ability to protect our reputation and brand equity by successfully managing real or perceived issues, including concerns about safety, quality, ingredients, efficacy, packaging content, supply chain practices, social or environmental practices or similar matters that may arise; (10) the ability to successfully manage the financial, legal, reputational and operational risk associated with third-party relationships, such as our suppliers, contract manufacturers, distributors, contractors and external business partners; (11) the ability to rely on and maintain key company and third-party information and operational technology systems, networks and services and maintain the security and functionality of such systems, networks and services and the data contained therein; (12) the ability to successfully manage the demand, supply and operational challenges, as well as governmental responses or mandates, associated with a disease outbreak, including epidemics, pandemics or similar widespread public health concerns; (13) the ability to stay on the leading edge of innovation, obtain necessary intellectual property protections and successfully respond to changing consumer habits, evolving digital marketing and selling platform requirements and technological advances attained by, and patents granted to, competitors; (14) the ability to successfully manage our ongoing acquisition, divestiture and joint venture activities, in each case to achieve the Company's overall business strategy and financial objectives, without impacting the delivery of base business objectives; (15) the ability to successfully achieve productivity improvements and cost savings and manage ongoing organizational changes while successfully identifying, developing and retaining key employees, including in key growth markets where the availability of skilled or experienced employees may be limited; (16) the ability to successfully manage current and expanding regulatory and legal requirements and matters (including, without limitation, those laws, regulations, policies and related interpretations involving product liability, product and packaging composition, manufacturing processes, intellectual property, labor and employment, antitrust, privacy, cybersecurity, data protection and data transfers, artificial intelligence, tax, the environment, due diligence, risk oversight, accounting and financial reporting) and to resolve new and pending matters within current estimates; (17) the ability to manage changes in applicable tax laws and regulations; and (18) the ability to continue delivering progress towards our environmental sustainability ambitions. For additional information concerning factors that could cause actual results and events to differ materially from those projected herein, please refer to our most recent 10-K, 10-Q and 8-K reports.
Category: PG-IR Contacts 
P&amp;G Media Contacts:
 Damon Jones
 (513) 983-0190
 <a target="_blank" href="mailto:MediaRelations@shared.pg.com" rel="nofollow" shape="rect">MediaRelations@shared.pg.com</a>
P&amp;G Investor Relations Contact:
 John Chevalier
 (513) 983-9974

Shailesh Jejurikar Elected P&G President and Chief Executive Officer

The legendary alliance brings an immersive pop-up experience to SDCC, unleashing out-of-this-world freshness to equip fans with the power to Smell Like a Hero and celebrate the blockbuster hit “Superman” in theaters everywhereCINCINNATI--(BUSINESS WIRE)--Old Spice, the champion of legendary freshness, is suiting up alongside DC’s Superman™ to bring a scentsational experience to San Diego Comic-Con (7/24 - 7/27). Inspired by Old Spice's latest intergalactic advertising spot "Smell Super," where the NEW Old Spice x Superman Collection crash-lands on Earth and shows a regular teenager how he can be a stronger, manlier version of himself, the all-new interactive experience will give convention-goers a blast of 24/7 freshness as they celebrate the release of DC Studios’ “Superman” in theaters everywhere now from Warner Bros. Pictures. The limited-edition Old Spice x Superman™ Collection features a complete lineup of grooming essentials in high-performance formulas in the otherworldly scent of Bright Citrus &amp; Cosmos. <a href="https://mms.businesswire.com/media/20250724943302/en/2533153/5/Old_Spice_Image_1.jpg"><img src="https://mms.businesswire.com/media/20250724943302/en/2533153/22/Old_Spice_Image_1.jpg" /></a> <a href="https://mms.businesswire.com/media/20250724943302/en/2533153/5/Old_Spice_Image_1.jpg"><img src="https://mms.businesswire.com/media/20250724943302/en/2533153/21/Old_Spice_Image_1.jpg" /></a> <a href="https://mms.businesswire.com/media/20250724943302/en/521950/5/OS_Logo_Ship.jpg"><img src="https://mms.businesswire.com/media/20250724943302/en/521950/22/OS_Logo_Ship.jpg" /></a> <a href="https://mms.businesswire.com/media/20250724943302/en/521950/5/OS_Logo_Ship.jpg"><img src="https://mms.businesswire.com/media/20250724943302/en/521950/21/OS_Logo_Ship.jpg" /></a>
Starting today through July 27th, Comic-Con attendees, DC enthusiasts, and cosplayers alike can visit the “Fresh Landing” experience that fuses Old Spice's commitment to bold freshness with DC's Superman™ on the Promenade Plaza at the Hilton Bayfront. The experience allows fans to venture beyond the screen, step directly into the otherworldly capsule from space and emerge with an epic, manly scent. The custom-built 12 ft high capsule captures each origin story moment and fans walk away with more than a photo; they get a full-size Old Spice product dispensed by the almighty “Smell Like A Hero” button. In addition to the capsule, the action-packed experience features reimagined Superman™ photo ops, swag, a visit from the Old Spice Guy, and more.
“At Comic-Con, and every day, anyone can be a hero,” said Kate DiCarlo, Senior Communications Director for Procter &amp; Gamble’s Personal Care Portfolio. “We developed the Old Spice x Superman™ Collection to go beyond a grooming routine and become a way for guys across the galaxy to unleash their inner hero. We’re thrilled to partner with DC to help convention-goers and local fans smell like the Man Of Tomorrow™ they want to be.”
Further amplifying the heroic spirit of Comic-Con, Old Spice is proud to sponsor the prestigious Comic-Con Masquerade and debut a brand-new category: “Freshest Hero.” This award will recognize a standout cosplayer who not only delivers jaw-dropping craftsmanship and character accuracy, but also exudes the unmistakable aura of confidence, charisma, and next-level freshness of a BO-busting hero. The winner will walk away with bragging rights, obviously, and a bundle of the Old Spice x Superman™ Collection essentials designed to help them remain fresh and fearless long after the final curtain call.
Look Up! It’s the "Smell Super" AR Experience!
 To ensure no heroes get lost on their quest for peak freshness, Old Spice unleashed an exclusive Augmented Reality experience. Fans in San Diego’s Gaslamp District can simply scan a QR code strategically placed around the city, and the cutting-edge AR tool will become a personal guide, directing fans to the "Fresh Landing" location and experience. Once they've navigated Comic-Con Central like a true champion and arrived, users can instantly snap a superhuman photo within the app, letting the world know they've found the ultimate source of pure, unadulterated freshness.
Limited-Edition Old Spice x Superman Collection Available Now
 This collaboration extends beyond the Comic-Con universe with the limited-edition <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fclick2cart.com%2F267700c2&amp;esheet=54296349&amp;newsitemid=20250724943302&amp;lan=en-US&amp;anchor=Old+Spice+x+Superman%26%238482%3B&amp;index=1&amp;md5=fbd0dc4df87fad4eff1483109c2baebc" rel="nofollow" shape="rect">Old Spice x Superman™</a> Collection that transforms a daily routine into a Daily Planet headline-worthy adventure. The unstoppable collection includes essentials like a Deodorant Stick, Body Wash, and Shampoo, which are perfect for anyone who’s ready to smell like a hero. While the Deodorant and Body Wash eliminate odors 24/7 instead of just masking them, the Shampoo leaves hair with a long-lasting scent. Smell like a hero with the Man of Tomorrow™ inspired scent of Bright Citrus and Cosmos, infused into all of these different options below:<ul class="bwlistdisc">
<li>
Aluminum-Free Deodorant Stick: Fights odor (and crime!) with a ridiculously long-lasting scent.</li>
<li>
Antiperspirant Stick: Provides mighty sweat and odor protection, ensuring you stay fresh through all your adventures.</li>
<li>
Aluminum-Free Body Spray: Fights odor-causing bacteria and leaves you smelling fresh all day.</li>
<li>
Body and Face Wash: A rich lather that washes away dirt and odor, leaving you with a long-lasting heroic scent.</li>
<li>
Shampoo: Use daily to achieve healthier, fuller, and more moisturized hair, perfect for any hero's look.</li>
</ul>
For fans of DC’s Justice League, the legendary line-up also includes a King of Atlantis™ inspired scent of Fresh Ocean and Seastorm for Aquaman and a Dark Knight™ inspired scent of Black Cherry and Nightfall for Batman. The full DC x Old Spice collection is available at major retailers nationwide while supplies last, starting at the retail price of $7.97 (pricing at the sole discretion of retailers). DC fans can sign up <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fsurvey.jebbit.com%2F8z3kuopp%3FL%3DFull%2BPage%26JC%3DOS&amp;esheet=54296349&amp;newsitemid=20250724943302&amp;lan=en-US&amp;anchor=here&amp;index=2&amp;md5=92d8fac52cdba773e703b0139b92fdeb" rel="nofollow" shape="rect">here</a> for updates and the latest on heroic happenings.
About Old Spice:
 Old Spice, an iconic grooming brand with over 80 years of history, is the No.1 selling anti-perspirant and deodorant brand for guys in the United States. With a complete product portfolio including anti-perspirants, deodorants, body washes, body sprays, shampoos, and hair stylers, Old Spice has become the authority on grooming experience.
About Warner Bros. Discovery Global Consumer Products (WBDGCP)
 Warner Bros. Discovery Global Consumer Products (WBDGCP), part of Warner Bros. Discovery’s Revenue &amp; Strategy division, extends the company’s powerful portfolio of entertainment brands and franchises into the lives of fans around the world. WBDGCP partners with best-in-class licensees globally on award-winning toy, fashion, home décor and publishing programs inspired by the biggest franchises from Warner Bros.’ film, television, animation, and games studios, HBO, Discovery, DC, Cartoon Network, HGTV, Eurosport, Adult Swim, and more. With innovative global licensing and merchandising programs, retail initiatives, and promotional partnerships, WBDGCP is one of the leading licensing and retail merchandising organizations in the world.
About “Superman”
“Superman,” DC Studios’ first feature film to hit the big screen, is set to soar into theaters worldwide this summer from Warner Bros. Pictures. In his signature style, James Gunn takes on the original superhero in the newly imagined DC universe with a singular blend of epic action, humor and heart, delivering a Supermanwho’s driven by compassion and an inherent belief in the goodness of humankind. DC Studios heads Peter Safran and Gunn are producing the film, which Gunn directs from his own screenplay, based on characters from DC, Superman created by Jerry Siegel and Joe Shuster.
DC Studios Presents a Troll Court Entertainment/The Safran Company Production, A James Gunn Film, “Superman,” which is in theaters and IMAX® now, distributed by Warner Bros. Pictures. Contacts 
<a target="_blank" href="mailto:oldspice@citizenrelations.com" rel="nofollow" shape="rect">oldspice@citizenrelations.com</a>

From Krypton to Convention: Old Spice and DC Make a “Fresh Landing” at San Diego Comic-Con

CINCINNATI--(BUSINESS WIRE)--The Board of Directors of The Procter &amp; Gamble Company (NYSE:PG) declared a quarterly dividend of $1.0568 per share on the Common Stock and on the Series A and Series B ESOP Convertible Class A Preferred Stock of the Company, payable on or after August 15, 2025 to Common Stock shareowners of record at the close of business on July 18, 2025, and to Series A and Series B ESOP Convertible Class A Preferred Stock shareowners of record at the start of business on July 18, 2025. <a href="https://mms.businesswire.com/media/20250708745034/en/1061227/5/PGlogo.jpg"><img src="https://mms.businesswire.com/media/20250708745034/en/1061227/22/PGlogo.jpg" /></a> <a href="https://mms.businesswire.com/media/20250708745034/en/1061227/5/PGlogo.jpg"><img src="https://mms.businesswire.com/media/20250708745034/en/1061227/21/PGlogo.jpg" /></a>
P&amp;G has been paying a dividend for 135 consecutive years since its incorporation in 1890 and has increased its dividend for 69 consecutive years. This reinforces our commitment to return cash to shareowners, many of whom rely on the steady, reliable income earned with their investment in P&amp;G.
About Procter &amp; Gamble
P&amp;G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &amp; Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&amp;G community includes operations in approximately 70 countries worldwide. Please visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com&amp;esheet=54287263&amp;newsitemid=20250708745034&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com&amp;index=1&amp;md5=de725923b91f0fb5a1ee9ee9155cc288" rel="nofollow" shape="rect">https://www.pg.com</a> for the latest news and information about P&amp;G and its brands. For other P&amp;G news, visit us at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com%2Fnews&amp;esheet=54287263&amp;newsitemid=20250708745034&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com%2Fnews&amp;index=2&amp;md5=04cd1c0fabdd8058ee6ed0baf65d3617" rel="nofollow" shape="rect">https://www.pg.com/news</a>.
Category: PG-IR Contacts 
P&amp;G Media Contact Henry Molski
 +1-513-505-3587
P&amp;G Investor Relations Contact John Chevalier
 +1-513-983-9974

P&G Declares Quarterly Dividend for July 2025

New scent beads bring high-end fragrances to everyday laundry, making luxury accessible to everyone, everywhere <a href="https://mms.businesswire.com/media/20250708549393/en/2516706/5/Luxe_Up_Laundry.jpg"><img src="https://mms.businesswire.com/media/20250708549393/en/2516706/22/Luxe_Up_Laundry.jpg" /></a> <a href="https://mms.businesswire.com/media/20250708549393/en/2516706/5/Luxe_Up_Laundry.jpg"><img src="https://mms.businesswire.com/media/20250708549393/en/2516706/21/Luxe_Up_Laundry.jpg" /></a> <a href="https://mms.businesswire.com/media/20250708549393/en/2516716/5/Unstopables.jpg"><img src="https://mms.businesswire.com/media/20250708549393/en/2516716/22/Unstopables.jpg" /></a> <a href="https://mms.businesswire.com/media/20250708549393/en/2516716/5/Unstopables.jpg"><img src="https://mms.businesswire.com/media/20250708549393/en/2516716/21/Unstopables.jpg" /></a>CINCINNATI--(BUSINESS WIRE)--Unstopables announces the launch of the Unlimited Collection, a new line of in-wash laundry scent boosters that make fine fragrance accessible to everyone, everywhere. Inspired by the craftsmanship of prestige perfumes, the Unstopables Unlimited Collection redefines the scent booster category with bold, long-lasting aromas designed to luxe up everyday laundry.
The collection debuts with three elevated fragrances that evoke indulgence and sophistication, while fitting easily into the laundry routine. Crafted to stand apart from typical fresh scents, each delivers a statement-making experience. Now available at Walmart, the Unlimited Collection features three distinct and captivating fragrances, each meticulously crafted to offer a unique aromatic journey:<ul class="bwlistdisc">
<li>
Unstopables Unlimited N.09: A crisp, aromatic blend that invigorates the senses, transporting to the heart of an evergreen forest. Eucalyptus, pine, and cedarwood intertwine to create a woody, minty essence that's both refreshing and grounding. Confident, with depth and fresh clarity, leaving an unforgettable trail of natural allure.</li>
<li>
Unstopables Unlimited N.26: A floral woody fragrance that envelops laundry in an embrace of timeless elegance. Delicate rose, sweet honey, and earthy oakmoss combine to create a warm, inviting, and utterly captivating scent. Romantic and modern, it offers unexpected warmth that lingers.</li>
<li>
Unstopables Unlimited N.37: A luscious delight, this fruity creamy fragrance offers a vibrant aroma. Bright bergamot, powdery orris, and rich vetiver intertwine to deliver a luxurious, subtly sweet, and endlessly intriguing scent experience. Luminous and smooth, with a refined sensuality.</li>
</ul>
To celebrate the launch, Unstopables has partnered with supermodel, entrepreneur, and mom Jasmine Tookes, who stars in a new national ad campaign, “Exclusively Available to Everyone, Everywhere and on Everything.” Known for blending grace with authenticity, Tookes brings the collection to life with a presence that is both aspirational and grounded. She was chosen as the face of the Unlimited Collection for her effortless elegance, modern approach to luxury, and genuine love of fragrance, most recently seen in her creative direction work on the new Brunel brand.
The three commercial spots bring playful elegance to the Unlimited Collection’s core promise: that the world of fine fragrance isn’t just for the few anymore.<ul class="bwlistdisc">
<li>
“Exclusively Available Everywhere” reveals that luxury scents are now sold in the laundry aisle.</li>
<li>
“Exclusively Available On Anything” shows how the fragrances can elevate everything from gym clothes to everyday T-shirts to bedding.</li>
<li>
“Exclusively Available For Everyone” makes it clear that these luxurious scents aren’t reserved for perfume counters and are now within reach.</li>
</ul>
Unstopables continues to lead the scent bead category with bold innovations that deliver luxury-inspired scents at an everyday price. The Unlimited Collection was designed to make fine fragrance accessible, offering an easy, affordable way to infuse laundry with elevated aromas that last.
“With the Unstopables Unlimited Collection, we’re redefining what’s possible in the laundry category, bringing sophisticated, fine-fragrance experiences to more people than ever before,” said Redge Abueva, Vice President, North America Fabric Enhancers, Procter &amp; Gamble. “We believe everyone deserves a touch of luxury in their daily life. And now, that can begin with the laundry.”
Now available at Walmart, the Unstopables Unlimited Collection is ushering in a new era of accessibility for scent lovers everywhere. With distinctive blends, elevated design, and a high-performing formula, it’s scent that lingers, and luxury that lasts.
Luxe up your laundry. The Unstopables Unlimited Collection is here.
For more information, visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fdowny.com%2F&amp;esheet=54286917&amp;newsitemid=20250708549393&amp;lan=en-US&amp;anchor=www.downy.com&amp;index=1&amp;md5=8e4e70eb64dc7529bbfbd4b17c025363" rel="nofollow" shape="rect">www.downy.com</a>
About Procter &amp; Gamble
P&amp;G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &amp; Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&amp;G community includes operations in approximately 70 countries worldwide. Please visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com&amp;esheet=54286917&amp;newsitemid=20250708549393&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com&amp;index=2&amp;md5=c7536d36a8732a13fd63b84bcf62c701" rel="nofollow" shape="rect">https://www.pg.com</a> for the latest news and information about P&amp;G and its brands. For other P&amp;G news, visit us at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com%2Fnews&amp;esheet=54286917&amp;newsitemid=20250708549393&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com%2Fnews&amp;index=3&amp;md5=9c5e7b663d22f57b381086b6df240876" rel="nofollow" shape="rect">https://www.pg.com/news</a>. Contacts 
Media Contact:
 Rachel Koggan
 973-464-6469
 <a target="_blank" href="mailto:rachelk@mbooth.com" rel="nofollow" shape="rect">rachelk@mbooth.com</a>

The Unstopables™ Unlimited Collection Redefines Laundry Luxury with Fine Fragrances for Everyone

CINCINNATI--(BUSINESS WIRE)--The Procter &amp; Gamble Company (NYSE:PG) will webcast a discussion of its fourth quarter earnings results on Tuesday, July 29, 2025, beginning at 8:30 a.m. ET. <a href="https://mms.businesswire.com/media/20250701977006/en/1061227/5/PGlogo.jpg"><img src="https://mms.businesswire.com/media/20250701977006/en/1061227/22/PGlogo.jpg" /></a> <a href="https://mms.businesswire.com/media/20250701977006/en/1061227/5/PGlogo.jpg"><img src="https://mms.businesswire.com/media/20250701977006/en/1061227/21/PGlogo.jpg" /></a>
Media and investors may access the live audio webcast at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pginvestor.com&amp;esheet=54283961&amp;newsitemid=20250701977006&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pginvestor.com&amp;index=1&amp;md5=8b13052036f6227430c6c981d010877e" rel="nofollow" shape="rect">https://www.pginvestor.com</a>. The webcast will also be available for replay.
About Procter &amp; Gamble
P&amp;G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &amp; Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&amp;G community includes operations in approximately 70 countries worldwide. Please visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com&amp;esheet=54283961&amp;newsitemid=20250701977006&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com&amp;index=2&amp;md5=da761d4fc4a5e1fdffd1b86930852d6f" rel="nofollow" shape="rect">https://www.pg.com</a> for the latest news and information about P&amp;G and its brands. For other P&amp;G news, visit us at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com%2Fnews&amp;esheet=54283961&amp;newsitemid=20250701977006&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com%2Fnews&amp;index=3&amp;md5=fc5f4183df73654e82fec50d45721219" rel="nofollow" shape="rect">https://www.pg.com/news</a>.
Category: PG-IR Contacts 
Media Contact:
 Henry Molski
 +1-513-505-3587

P&G to Webcast Discussion of Fourth Quarter 24/25 Earnings Results on July 29

Shining a spotlight on gut health, Align’s new campaign reimagines everyday city signs to be unmissable and offers one lucky winner the chance to visit a national landmark signNEW YORK--(BUSINESS WIRE)--Occasional bloating, gas, and abdominal discomfort are all signs that your gut needs attention. Yet, too often, we ignore the signs our bodies send us. Today, Align Probiotic — the #1 doctor and gastroenterologist recommended probiotic brand‡ — is teaming up with award-winning actress and health advocate Alison Sweeney to make gut health impossible to overlook by creatively altering everyday New York City sights into powerful reminders to listen to your body. <a href="https://mms.businesswire.com/media/20250625672062/en/2507860/5/1.jpg"><img src="https://mms.businesswire.com/media/20250625672062/en/2507860/22/1.jpg" /></a> <a href="https://mms.businesswire.com/media/20250625672062/en/2507860/5/1.jpg"><img src="https://mms.businesswire.com/media/20250625672062/en/2507860/21/1.jpg" /></a> <a href="https://mms.businesswire.com/media/20250625672062/en/2507584/5/Align_Probiotic.jpg"><img src="https://mms.businesswire.com/media/20250625672062/en/2507584/22/Align_Probiotic.jpg" /></a> <a href="https://mms.businesswire.com/media/20250625672062/en/2507584/5/Align_Probiotic.jpg"><img src="https://mms.businesswire.com/media/20250625672062/en/2507584/21/Align_Probiotic.jpg" /></a>
This unique activation will take place at the Oculus Plaza, where Align Probiotic will transform common NYC street elements into bold, attention-grabbing displays about digestive health. Visitors will encounter classic city fixtures strikingly reimagined as signs that it’s time to pay more attention to your gut health: a street sign named "Bloating Ave," a park bench and a newspaper box vandalized with graffiti messages like "Gas" and "Bloating." The immersive installation will also feature local taxi cabs and a souvenir pop-up shop filled with items cleverly designed with messages your gut has been trying to tell you. This can’t-miss experience serves as a powerful reminder that gut health deserves just as much attention as the signs we see every day. Alison Sweeney will be present at the Oculus Plaza to engage with the public, share her own experiences, and encourage everyone to tune into their gut health.
“Like most people, I’m constantly juggling family and work obligations, often tuning out the little signs my body occasionally gives me,” said Alison Sweeney. “Together with Align Probiotic, our goal is to ensure people don't dismiss occasional feelings of bloating or discomfort but instead learn to listen to and trust their gut.”
Align Probiotic features a unique strain, B. longum 35624™, which naturally helps maintain digestive balance and relieve occasional bloating and gas.* With this campaign, Align wants to emphasize the importance of taking care of one’s gut and encourage consumers to listen to the subtle signals their bodies send every day.
“Occasional digestive issues can hold us back and make us feel uncomfortable. And with busy lifestyles, it’s easy to overlook the signs our body is giving us, but there is a point when we realize we might be ignoring an important issue,” said Ryan Parker, Brand Director, Align Probiotic. “That’s why we’re here – to help reframe the signs of digestive issues as your inner voice to be trusted. We want to help people see the signs, listen to their body, and take action. If you’re experiencing and frustrated by occasional bloating and gas, this is your gut giving you a message. It's a sign that it's time to try Align."
Iconic signs are everywhere, not just in your gut! Align Probiotic is extending the message nationwide by hosting a sweepstakes for a chance to win a trip for two to visit an iconic American ‘sign’ (Hollywood, Welcome to Las Vegas, or Radio City). To enter, consumers can follow, like and tag a friend in the campaign post on Align Probiotic’s Instagram page <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.instagram.com%2Falignprobiotic%2F%3Fhl%3Den&amp;esheet=54282249&amp;newsitemid=20250625672062&amp;lan=en-US&amp;anchor=%40AlignProbiotic&amp;index=1&amp;md5=914925b6eb2efcd636bef72c635f8f77" rel="nofollow" shape="rect">@AlignProbiotic</a>. The sweepstakes encourages everyone to tune into their gut health, ensuring that this critical wellness priority receives the attention it deserves.
To learn more about Align Probiotic, please visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.alignprobiotic.com&amp;esheet=54282249&amp;newsitemid=20250625672062&amp;lan=en-US&amp;anchor=www.alignprobiotic.com&amp;index=2&amp;md5=7952bd95850b32280d55306a09ae558b" rel="nofollow" shape="rect">www.alignprobiotic.com</a>.
ABOUT ALIGN PROBIOTIC
Align Probiotic has a variety of daily probiotic supplements for everyone in the family to help support a healthy digestive system.*
The digestive benefits in our Align 24/7 Digestive Support *§ capsules come from a unique strain of bacteria only found in Align. In the 1990s, a group of gastroenterologists and microbiologists began researching probiotic strains, and they discovered Bifidobacterium 35624™ – which helps relieve occasional bloating, gas, and abdominal discomfort* and is backed by 20+ years of research.
Along with Align 24/7 Digestive Support *§, some of our other most popular products are: Bloating Relief + Food Digestion, which has a probiotic to relieve occasional bloating* and Vitamin B12 to help break down food into cellular energy*; Women’s Dual Action, which has probiotics to help support vaginal health and a botanical to help support monthly mood balance*; and DualBiotic gummies which has a prebiotic to help nourish good bacteria and a probiotic to add more good bacteria to the gut*
Even medical experts prefer Align, as it is recommended over 2 times more often than any other probiotic brand by gastroenterologists. ‡
ABOUT PROCTER &amp; GAMBLE
P&amp;G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &amp; Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&amp;G community includes operations in approximately 70 countries worldwide. Please visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com&amp;esheet=54282249&amp;newsitemid=20250625672062&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com&amp;index=3&amp;md5=1b6a79209fa7b7b5945c8d064fc962a7" rel="nofollow" shape="rect">https://www.pg.com</a> for the latest news and information about P&amp;G and its brands. For other P&amp;G news, visit us at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com%2Fnews&amp;esheet=54282249&amp;newsitemid=20250625672062&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com%2Fnews&amp;index=4&amp;md5=321fc217c7b583477d861bc2a7c5b724" rel="nofollow" shape="rect">https://www.pg.com/news</a>.
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
‡Among doctors and gastroenterologists who recommended a brand of probiotic in a ProVoice 2024 survey. Contacts 
Amara Saputo
 <a target="_blank" href="mailto:amara.saputo@citizenrelations.com" rel="nofollow" shape="rect">amara.saputo@citizenrelations.com</a>

Align Probiotic and Alison Sweeney Transform Classic NYC Streetscapes Into Unmissable Messages About Gut Health

Seasonal body wash and antiperspirant deliver visible skin benefits and irresistible scentsCINCINNATI--(BUSINESS WIRE)--Olay and Secret, powerhouse brands from Procter &amp; Gamble, are shaking up the season with the launch of the limited-edition Summer Fizz Scent collection featuring serum-infused body washes from Olay and clinical strength antiperspirants from Secret. Designed to deliver an invigorating burst of freshness, this collection features fruity scents and superior skin-delivery technology that nourishes skin and provides a sweet escape to make every day feel like a sun-soaked getaway. <a href="https://mms.businesswire.com/media/20250612475757/en/2495804/5/SUN%E2%80%99S_OUT._SKIN%E2%80%99S_OUT._SCENT%E2%80%99S_OUT._%281%29_%281%29.jpg"><img src="https://mms.businesswire.com/media/20250612475757/en/2495804/22/SUN%E2%80%99S_OUT._SKIN%E2%80%99S_OUT._SCENT%E2%80%99S_OUT._%281%29_%281%29.jpg" /></a> <a href="https://mms.businesswire.com/media/20250612475757/en/2495804/5/SUN%E2%80%99S_OUT._SKIN%E2%80%99S_OUT._SCENT%E2%80%99S_OUT._%281%29_%281%29.jpg"><img src="https://mms.businesswire.com/media/20250612475757/en/2495804/21/SUN%E2%80%99S_OUT._SKIN%E2%80%99S_OUT._SCENT%E2%80%99S_OUT._%281%29_%281%29.jpg" /></a> <a href="https://mms.businesswire.com/media/20250612475757/en/2495793/5/Olay_and_Secret_logo_BW_%281%29.jpg"><img src="https://mms.businesswire.com/media/20250612475757/en/2495793/22/Olay_and_Secret_logo_BW_%281%29.jpg" /></a> <a href="https://mms.businesswire.com/media/20250612475757/en/2495793/5/Olay_and_Secret_logo_BW_%281%29.jpg"><img src="https://mms.businesswire.com/media/20250612475757/en/2495793/21/Olay_and_Secret_logo_BW_%281%29.jpg" /></a>
The Olay Summer Fizz Body Wash Collection is formulated with nourishing ingredients like niacinamide, pro-glycerin, lipids, and a hyaluronic serum complex to deeply hydrate dry, thirsty skin to become visibly supple and dewy.<ul class="bwlistdisc">
<li>
Strawberry Fizz Scent: A vibrant fragrance bursting with notes of juicy strawberries, delicate rose petals, and creamy vanilla.</li>
<li>
Watermelon Fizz Scent: A refreshing splash of juicy watermelon with subtle hints of jasmine and amber.</li>
<li>
Mandarin Fizz Scent: An invigorating blend of refreshing mandarin with notes of sweet freesia and rich amber.</li>
</ul>
The Secret Clinical Summer Fizz Collection uses pro-hyaluronic acid to promote a healthier skin barrier while providing 72-hour protection against three types of sweat: stress, heat, and activity.<ul class="bwlistdisc">
<li>
Strawberry Fizz Scent: Captures the essence of summer with its juicy, sun-ripened strawberry notes, perfectly blended with a bubbly, effervescent twist.</li>
<li>
Watermelon Fizz Scent: A delicious blend of the juicy sweetness of ripe watermelon with a burst of bubbly freshness.</li>
<li>
Mandarin Fizz Scent: A lively and refreshing aroma of mandarin with subtle hints of sweet florals.</li>
</ul>
“More than just a season, summer is a time for personal rejuvenation and fun,” says Kate DiCarlo, Senior Director, Communications, Personal Care Portfolio, Procter &amp; Gamble. "Women expect–and deserve–unbeatable skin protection, hydration and sweat protection with delicious scents. The new Summer Fizz collection will transport women to the very heart of a carefree summer.”
The limited-edition collection from Olay and Secret provides the same superior technology and exceptional quality that consumers have come to expect from each brand. From everyday errands to sizzling summer nights, these self-care essentials aim to provide a splash of sparkle and confidence thanks to their science-backed formulations and delightful scents.
For a limited time only, the Olay and Secret Summer Fizz Collections are available online and in stores nationwide.
About Procter &amp; Gamble
 P&amp;G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &amp; Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&amp;G community includes operations in approximately 70 countries worldwide. Please visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com&amp;esheet=54272832&amp;newsitemid=20250612475757&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com&amp;index=1&amp;md5=46e5f60da6d3f5f03e3c202222a62e60" rel="nofollow" shape="rect">https://www.pg.com</a> for the latest news and information about P&amp;G and its brands. For other P&amp;G news, visit us at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com%2Fnews&amp;esheet=54272832&amp;newsitemid=20250612475757&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com%2Fnews&amp;index=2&amp;md5=f042b5ee7097b10f884627b7d6597eec" rel="nofollow" shape="rect">https://www.pg.com/news</a>.
About Olay
 Olay is a worldwide leader in skincare and has been trusted by women for over 70 years. Olay continues to hold to the philosophy on which it was founded: to maintain a deep understanding of women's changing needs and offer products backed by science that meets those needs. Female consumers have come to expect superior product performance from Olay as it brings healthy-looking, beautiful skin to more than 80 million women on five continents every day.
For more information, visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.olay.com%2F&amp;esheet=54272832&amp;newsitemid=20250612475757&amp;lan=en-US&amp;anchor=OLAY.com&amp;index=3&amp;md5=fbf1a97a9b0cb6a04723a901dc5a46ed" rel="nofollow" shape="rect">OLAY.com</a> and follow on Facebook, Twitter and Instagram.
About Secret
 Secret® was the first antiperspirant brand designed specifically for women, and for the past 60 years, Secret® has been on the forefront of women’s lives, leading with innovation designed to provide superior odor and wetness protection. The brand has proudly supported women’s advancement and equality, celebrating those who push through barriers and stand up for what they believe in, without “sweating” the obstacles that may come their way.
For more information, visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fsecret.com%2F&amp;esheet=54272832&amp;newsitemid=20250612475757&amp;lan=en-US&amp;anchor=Secret.com&amp;index=4&amp;md5=d0579e460e43a2d77b1ae00696944959" rel="nofollow" shape="rect">Secret.com</a> and follow on Facebook, Twitter and Instagram. Contacts 
Olay Body Press Team
 <a target="_blank" href="mailto:Olay@citizenrelations.com" rel="nofollow" shape="rect">Olay@citizenrelations.com</a>
Secret Deodorant Press Team
 <a target="_blank" href="mailto:Secret@citizenrelations.com" rel="nofollow" shape="rect">Secret@citizenrelations.com</a>

The Most Refreshing Drop of the Summer: Olay and Secret Debut Limited Edition Summer Fizz Scent Collection

CINCINNATI--(BUSINESS WIRE)--The Procter &amp; Gamble Company (NYSE:PG) today announced the appointment of Craig Arnold, former Chairman and Chief Executive Officer of Eaton Corporation, to its Board of Directors, effective June 9, 2025. Mr. Arnold brings significant experience as a successful chief executive of a global enterprise serving businesses and customers in more than 175 countries. <a href="https://mms.businesswire.com/media/20250609584955/en/2492466/5/P_G250299_P_G_Board_Member_Portrait_cropped.jpg"><img src="https://mms.businesswire.com/media/20250609584955/en/2492466/22/P_G250299_P_G_Board_Member_Portrait_cropped.jpg" /></a> <a href="https://mms.businesswire.com/media/20250609584955/en/2492466/5/P_G250299_P_G_Board_Member_Portrait_cropped.jpg"><img src="https://mms.businesswire.com/media/20250609584955/en/2492466/21/P_G250299_P_G_Board_Member_Portrait_cropped.jpg" /></a> <a href="https://mms.businesswire.com/media/20250609584955/en/1061227/5/PGlogo.jpg"><img src="https://mms.businesswire.com/media/20250609584955/en/1061227/22/PGlogo.jpg" /></a> <a href="https://mms.businesswire.com/media/20250609584955/en/1061227/5/PGlogo.jpg"><img src="https://mms.businesswire.com/media/20250609584955/en/1061227/21/PGlogo.jpg" /></a>
With a distinguished career at Eaton, a global leader in power infrastructure and technology, Arnold led the company through transformative changes from 2016 to May 2025. He was instrumental in incorporating renewable energy solutions and digital technologies into Eaton’s portfolio, significant revenue and margin expansion and its contributions to environmental sustainability.
Before his tenure as Chairman and CEO, Arnold served as President and Chief Operating Officer, overseeing strategic initiatives and operational excellence. His leadership from 2009 to 2015 as Vice Chairman and Chief Operating Officer of Eaton's Industrial Sector showcased his ability to drive results and impact at scale, boosting the company's performance and market presence.
Mr. Arnold’s career began at General Electric, where he held roles across the Appliances, Plastics and Lighting businesses, with international responsibilities spanning Asia, Europe, the Middle East and North America. His expertise in constructive disruption will provide valuable insights for P&amp;G.
Currently, Arnold serves as the lead independent board director for Medtronic, Inc. and is on the board of the United Way of Greater Cleveland and the Salvation Army of Greater Cleveland, actively participating in community initiatives that foster local engagement and industry collaboration.
"Craig’s depth of global experience, expertise managing diversified portfolios, and proven track record in innovation management and operational excellence will contribute valuable perspective to our efforts to better serve consumers and customers and grow markets," said Jon Moeller, P&amp;G’s Chairman of the Board, President, and Chief Executive Officer.
About Procter &amp; Gamble
P&amp;G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &amp; Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&amp;G community includes operations in approximately 70 countries worldwide. Please visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com&amp;esheet=54271215&amp;newsitemid=20250609584955&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com&amp;index=1&amp;md5=80c6547c0cb7c8869ad3b3047bb04358" rel="nofollow" shape="rect">https://www.pg.com</a> for the latest news and information about P&amp;G and its brands. For other P&amp;G news, visit us at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com%2Fnews&amp;esheet=54271215&amp;newsitemid=20250609584955&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com%2Fnews&amp;index=2&amp;md5=bdc2ed92d76417130711adc9aca57faa" rel="nofollow" shape="rect">https://www.pg.com/news</a>.
Category: PG-IR Contacts 
Media Contact:
 Henry Molski
 +1-513-505-3587

P&G Appoints Craig Arnold to Board of Directors

CINCINNATI--(BUSINESS WIRE)--Shailesh Jejurikar, Chief Operating Officer and Andre Schulten, Chief Financial Officer of The Procter &amp; Gamble Company (NYSE:PG) will be featured speakers at the Deutsche Bank dbAccess Global Consumer Conference on Thursday, June 5, 2025 at 8:30 a.m. CEST (Central European Summer Time) / 2:30 a.m. ET (Eastern Time). <a href="https://mms.businesswire.com/media/20250529960332/en/1061227/5/PGlogo.jpg"><img src="https://mms.businesswire.com/media/20250529960332/en/1061227/22/PGlogo.jpg" /></a> <a href="https://mms.businesswire.com/media/20250529960332/en/1061227/5/PGlogo.jpg"><img src="https://mms.businesswire.com/media/20250529960332/en/1061227/21/PGlogo.jpg" /></a>
Media and investors may access the live audio webcast at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.pginvestor.com&amp;esheet=54261652&amp;newsitemid=20250529960332&amp;lan=en-US&amp;anchor=www.pginvestor.com&amp;index=1&amp;md5=e860bc55ef648140b0aedbfff14401e5" rel="nofollow" shape="rect">www.pginvestor.com</a>.
The webcast will also be available for replay.
About Procter &amp; Gamble
P&amp;G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &amp; Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&amp;G community includes operations in approximately 70 countries worldwide. Please visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com&amp;esheet=54261652&amp;newsitemid=20250529960332&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com&amp;index=2&amp;md5=d88e78665842d6496fa19f63eb197353" rel="nofollow" shape="rect">https://www.pg.com</a> for the latest news and information about P&amp;G and its brands. For other P&amp;G news, visit us at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com%2Fnews&amp;esheet=54261652&amp;newsitemid=20250529960332&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com%2Fnews&amp;index=3&amp;md5=1736cf1cf2fb68ae350583914df4ae43" rel="nofollow" shape="rect">https://www.pg.com/news</a>.
Category: PG-IR Contacts 
Media Contact:
 Henry Molski
 +1-513-505-3587

P&G to Webcast Presentation From the Deutsche Bank dbAccess Global Consumer Conference, June 5, 2025

The #1 Clinical antiperspirant and most awarded whole body deodorant brand addresses sweat and body odor challenges during menopause
CINCINNATI--(BUSINESS WIRE)--In time for Women’s Health Month in May, Secret, a leading brand in women’s personal care, is shining a spotlight on menopause, a subject that has largely remained taboo despite it being a natural phase of life for all women. To encourage more conversation on menopause and support for all women, Secret is joining forces with Tamsen Fadal, menopause advocate and author of The New York Times Best Seller How to Menopause. This partnership aims to equip women with the tools they need to better manage symptoms like hot flashes and night sweats, and the transition into perimenopause and menopause.
 <a href="https://mms.businesswire.com/media/20250501546702/en/2455965/5/Press_Release_-_HM_x_Secret_Stage.jpg"><img src="https://mms.businesswire.com/media/20250501546702/en/2455965/22/Press_Release_-_HM_x_Secret_Stage.jpg" /></a> <a href="https://mms.businesswire.com/media/20250501546702/en/2455965/5/Press_Release_-_HM_x_Secret_Stage.jpg"><img src="https://mms.businesswire.com/media/20250501546702/en/2455965/21/Press_Release_-_HM_x_Secret_Stage.jpg" /></a> <a href="https://mms.businesswire.com/media/20250501546702/en/827479/5/Secret_Script_blue.jpg"><img src="https://mms.businesswire.com/media/20250501546702/en/827479/22/Secret_Script_blue.jpg" /></a> <a href="https://mms.businesswire.com/media/20250501546702/en/827479/5/Secret_Script_blue.jpg"><img src="https://mms.businesswire.com/media/20250501546702/en/827479/21/Secret_Script_blue.jpg" /></a>
The new Secret Whole Body Dry Feel Deodorant is the brand’s first aluminum-free sweat control deodorant that delivers 24/7 protection from pits to privates, utilizing plant-based ingredients to absorb sweat and neutralize odor. As a complement, the new Secret Clinical Dry Spray provides proven sweat protection, offering 2x more protection than ordinary antiperspirants. Its weightless, quick-drying formula leaves no residue, ensuring comfort and confidence throughout the day or night. Applying this duo before bedtime helps tackle odor-causing bacteria and provides up to 10 hours of overnight dry feel so women wake up feeling fresh.

“There are many symptoms associated with menopause and one of the most common is persistent body odor,” said Tamsen Fadal, New York Times Bestselling author of How to Menopause. “Personally, this symptom affected me the most which is one of the reasons why I teamed up with Secret because I want to empower women to confidently navigate the changes their bodies are going through. Secret is an important part of my daily regimen, and I hope this helps other women be better equipped to manage similar symptoms as well.”

To further its commitment, Secret is an official charity partner of Let’s Talk Menopause, a national non-profit organization invested in changing the conversation around menopause, so women get the information they need and the healthcare they deserve. Secret collaborated with Tamsen Fadal on a special episode of the organization’s “Hello Menopause!” podcast, which is hosted by style expert, entrepreneur and fierce advocate for women’s health, Stacy London. Available on April 30, <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.letstalkmenopause.org%2Fpodcast-episodes%2Fthe-worlds-hottest-menopause-party-owning-change-community-confidence-with-tamsen-fadal&amp;esheet=54247259&amp;newsitemid=20250501546702&amp;lan=en-US&amp;anchor=the+conversation&amp;index=1&amp;md5=8a23f79d95ce83734389a2c1b19023c5" rel="nofollow" shape="rect">the conversation</a> dives into their personal experiences and the latest research on menopause as they discuss all things body odor, hot flashes, and more.

“We recognize that menopause is a natural and significant stage in a woman's life, deserving of celebration and support, not stigma or shame. Partnering with a brand like Secret is a natural extension of our mission at Let's Talk Menopause,” says Samara Daly, Let’s Talk Menopause Co-Founder. “Just as Secret has always been a reliable partner for women in their everyday lives, we are committed to providing access to essential resources, fostering open and honest conversations, and championing a positive and empowering narrative around menopause.”

Every woman's menopause journey is unique, but being prepared for changes like hot flashes, night sweats, and body odor can help women better manage these symptoms. Secret Clinical Antiperspirant and Whole Body Dry Feel Deodorant provide all-day freshness everywhere – from your pits to your chest, inner thighs, back and feet.

“For many women, menopause can feel isolating, but women don’t have to go through it alone,” says Kate DiCarlo, Senior Communications Director, Personal Care, Procter &amp; Gamble. “Together with our partners, Secret empowers women and communities through resources and support, including providing products they can rely on, so that they feel confident every day no matter what.”

“Menopause is not having a moment; it’s having a movement,” shared Tamsen. The New York Times Bestseller, How to Menopause, is available in bookstores and retailers nationwide. Now on its third season, Hello, Menopause! features real menopause stories with real people and is available on Spotify, Amazon Music and Apple Podcasts.

Secret Deodorant is available at major retailers nationwide. For more information visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fsecret.com%2Fen-us&amp;esheet=54247259&amp;newsitemid=20250501546702&amp;lan=en-US&amp;anchor=Secret.com&amp;index=2&amp;md5=ab364c785c6ffba7bd5cd837d5c93cb2" rel="nofollow" shape="rect">Secret.com</a>.

About Procter &amp; Gamble

P&amp;G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &amp; Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&amp;G community includes operations in approximately 70 countries worldwide. Please visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com&amp;esheet=54247259&amp;newsitemid=20250501546702&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com&amp;index=3&amp;md5=520782ad2e3833c46db90a3cacf663e7" rel="nofollow" shape="rect">https://www.pg.com</a> for the latest news and information about P&amp;G and its brands. For other P&amp;G news, visit us at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com%2Fnews&amp;esheet=54247259&amp;newsitemid=20250501546702&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com%2Fnews&amp;index=4&amp;md5=59f6b2ce8c2feba260c675a9dce0eda1" rel="nofollow" shape="rect">https://www.pg.com/news</a>.

About Let’s Talk Menopause

<a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.letstalkmenopause.org%2F&amp;esheet=54247259&amp;newsitemid=20250501546702&amp;lan=en-US&amp;anchor=Let%27s+Talk+Menopause&amp;index=5&amp;md5=e2714d2b2e816f62c5cf07e41fbb3d87" rel="nofollow" shape="rect">Let's Talk Menopause</a> (LTM) is a national nonprofit organization invested in destigmatizing menopause and changing the conversation around it, so women get the information they need and the healthcare they deserve. LTM aims to empower women to navigate all stages of menopause, advocate for comprehensive menopause care to become a medical community standard, educate the public, and help women in the menopause transition find inclusive, compassionate community and support.
 Contacts 
Secret Deodorant Press Team
 Citizen Relations
 <a target="_blank" href="mailto:secret@citizenrelations.com" rel="nofollow" shape="rect">secret@citizenrelations.com</a>

Secret Joins the Menopause Movement with Let’s Talk Menopause and New York Times Bestselling Author Tamsen Fadal

Finally, a clean that clicks. The Swiffer Sweeper’s biggest innovation in 25+ years is an essential two-in-one cleaning tool that offers improved durability and storage
CINCINNATI--(BUSINESS WIRE)--According to a recent survey, the average person stores eighteen different cleaning products around the home1. As cluttered cleaning closets become increasingly more common, many are searching for a more compact yet effective solution. Enter the <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.swiffer.com%2Fen-us%2Fshop-products%2Fsweeping%2Fsweep-and-mop-deluxe&amp;esheet=54246972&amp;newsitemid=20250501464472&amp;lan=en-US&amp;anchor=Swiffer+Sweep+%2B+Mop+Deluxe&amp;index=1&amp;md5=920a946df80397be84bcb81dc0a4c16b" rel="nofollow" shape="rect">Swiffer Sweep + Mop Deluxe</a>—the biggest innovation to the original Sweeper in 25+ years – offering users a sturdier stick that collapses in half to store almost anywhere, and 2-in-1 dry and wet cleaning capabilities allowing users to elevate their everyday clean while eliminating the need for multiple cleaning products.
 <a href="https://mms.businesswire.com/media/20250501464472/en/2455305/5/0823_3_Kyber_DComm_COSTCO_vt-04_113431460.jpg"><img src="https://mms.businesswire.com/media/20250501464472/en/2455305/22/0823_3_Kyber_DComm_COSTCO_vt-04_113431460.jpg" /></a> <a href="https://mms.businesswire.com/media/20250501464472/en/2455305/5/0823_3_Kyber_DComm_COSTCO_vt-04_113431460.jpg"><img src="https://mms.businesswire.com/media/20250501464472/en/2455305/21/0823_3_Kyber_DComm_COSTCO_vt-04_113431460.jpg" /></a> <a href="https://mms.businesswire.com/media/20250501464472/en/1061227/5/PGlogo.jpg"><img src="https://mms.businesswire.com/media/20250501464472/en/1061227/22/PGlogo.jpg" /></a> <a href="https://mms.businesswire.com/media/20250501464472/en/1061227/5/PGlogo.jpg"><img src="https://mms.businesswire.com/media/20250501464472/en/1061227/21/PGlogo.jpg" /></a>
The Sweep + Mop Deluxe’s engineered design was born out of decades of consumer research on cleaning habits, challenges, and preferences. It’s Swiffer’s first ever floor cleaning product to feature a collapsible stick with improved durability to tackle tough messes. It boasts a 360-degree swivel head that also locks in place to help you clean areas where dirt has been seamlessly hidden. It even gets into those small spaces—baseboards, behind toilets, under furniture, you name it. When paired with the new Heavy Duty Wet Cloths and the Heavy Duty Dry Cloths, it makes everyday dirt and grime a thing of the past. When you expand the stick and hear the click, you know it’s going to give you a satisfying clean that just…clicks.

“We hear the challenges from our consumers when it comes to floor cleaning – keeping up with everyday dirt and grime is a chore, and we want to help change that,” said KaNeeTa Kimble, Swiffer Senior Brand Director, Procter &amp; Gamble. “Since its introduction in 1999, Swiffer has paved the way in floor cleaning innovation, and it’s important to us that we keep raising the bar for what it means to get a Swiffer clean. The Sweep + Mop Deluxe continues the Swiffer legacy, providing a big clean in small spaces with a more durable, collapsible stick for easy storage.”

Tapping into decades of research and testing, the new Sweep + Mop Deluxe is designed with a consumer-first focus to enhance the everyday clean. Features include:
<ul class="bwlistdisc">
<li>
The first Swiffer floor cleaning product that features a collapsible stick that retracts to half its size for storage in tight spaces, collapsing from fifty to twenty-five inches
</li>
<li>
A 360-degree swivel head for easy maneuverability and flexibility – to clean hard to reach spaces such as baseboards, behind toilets and under furniture
</li>
<li>
A locking head to help scrub sticky messes
</li>
<li>
A 50% more durable stick compared to the current Swiffer Sweep + Mop
</li>
<li>
The new Sweep + Mop Deluxe offers both dry sweeping and wet mopping capabilities, allowing users to tackle multiple kinds of messes with the convenience of a single tool
</li>
<li>
Newly designed Heavy Duty Wet Cloths include an upgraded scrubbing strip that offers users 75% more scrubbing power compared to the Swiffer Wet Mopping cloths
</li>
<li>
The Heavy Duty Dry Cloths trap and lock twice the amount of dust and hair compared to a broom
</li>
</ul>
The Swiffer Sweep + Mop Deluxe is currently available at major retailers nationwide in stores and online. The Swiffer Sweep + Mop Deluxe Starter Kit includes the collapsible Sweep + Mop Deluxe, Heavy Duty Dry Cloths and Heavy Duty Wet Cloths. The all-new Heavy Duty Wet Cloths are now available as refills.

To learn more, please visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.swiffer.com%2Fen-us&amp;esheet=54246972&amp;newsitemid=20250501464472&amp;lan=en-US&amp;anchor=Swiffer.com&amp;index=2&amp;md5=2281e42c37d163669c88764e3b514d68" rel="nofollow" shape="rect">Swiffer.com</a>. Follow @Swiffer on <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.tiktok.com%2F%40swiffer&amp;esheet=54246972&amp;newsitemid=20250501464472&amp;lan=en-US&amp;anchor=TikTok&amp;index=3&amp;md5=819dcc5a69ab63473726f4f5dff8105e" rel="nofollow" shape="rect">TikTok</a> and <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.instagram.com%2Fswiffer%2F&amp;esheet=54246972&amp;newsitemid=20250501464472&amp;lan=en-US&amp;anchor=Instagram&amp;index=4&amp;md5=e7a558921c96d8e779ed2199d09a2535" rel="nofollow" shape="rect">Instagram</a> for tips and tricks on how to get the most out of your cleaning products, as well as updates on future innovations and offerings.

About Procter &amp; Gamble

P&amp;G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &amp; Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Swiffer®, Tide®, Vicks®, and Whisper®. The P&amp;G community includes operations in approximately 70 countries worldwide. Please visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fus.pg.com%2F&amp;esheet=54246972&amp;newsitemid=20250501464472&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com&amp;index=5&amp;md5=f1943e2a10f09e4d6216b15a9c324409" rel="nofollow" shape="rect">https://www.pg.com</a> for the latest news and information about P&amp;G and its brands. For other P&amp;G news, visit us at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.pg.com%2Fnews&amp;esheet=54246972&amp;newsitemid=20250501464472&amp;lan=en-US&amp;anchor=http%3A%2F%2Fwww.pg.com%2Fnews&amp;index=6&amp;md5=1adaaef6fab35d00c1177d4a7ad22bb5" rel="nofollow" shape="rect">http://www.pg.com/news</a>.

1 Swiffer Custom Survey on Cleaning, June 2024
 Contacts 
Rick Mason
 P&amp;G Surface Care, Communications Leader
 <a target="_blank" href="mailto:Mason.rj.3@pg.com" rel="nofollow" shape="rect">Mason.rj.3@pg.com</a>

Evie Monroe
 MSL New York
 <a target="_blank" href="mailto:Evie.monroe@mslgroup.com" rel="nofollow" shape="rect">Evie.monroe@mslgroup.com</a>

The New Swiffer Sweep + Mop Deluxe Elevates Your Everyday Clean with a Stick That Collapses in Half for Easy Storage in Small Spaces

New Piña + Plumeria and Strawberry + Shea Scent Combinations Offer Bold and Bright Experiences That May Cause Excessive Sniffing of Clothes
CINCINNATI--(BUSINESS WIRE)--Gain®, a brand known for delivering long-lasting and irresistible scents to your laundry, is excited to announce Gain® Tango Scent Boosters, an all-new lineup of fruity and floral bead combinations that create unexpected scent experiences. Gain® Tango Scent Boosters, which come in Strawberry + Shea and Piña + Plumeria scent varieties, add delight by providing bursts of fragrance up to 12 weeks from wash to wear.
 <a href="https://mms.businesswire.com/media/20250501137856/en/2455596/5/Gain_Tango_Pina_and_Plumeria.jpg"><img src="https://mms.businesswire.com/media/20250501137856/en/2455596/22/Gain_Tango_Pina_and_Plumeria.jpg" /></a> <a href="https://mms.businesswire.com/media/20250501137856/en/2455596/5/Gain_Tango_Pina_and_Plumeria.jpg"><img src="https://mms.businesswire.com/media/20250501137856/en/2455596/21/Gain_Tango_Pina_and_Plumeria.jpg" /></a> <a href="https://mms.businesswire.com/media/20250501137856/en/1061227/5/PGlogo.jpg"><img src="https://mms.businesswire.com/media/20250501137856/en/1061227/22/PGlogo.jpg" /></a> <a href="https://mms.businesswire.com/media/20250501137856/en/1061227/5/PGlogo.jpg"><img src="https://mms.businesswire.com/media/20250501137856/en/1061227/21/PGlogo.jpg" /></a>
“We discovered a group of people that are really passionate about scents and used them as an expression and elevation of their unique selves. They love finding something new and different, and we've coined them as happiness hunters,” said Ben Sattler, Gain® Senior Brand Director. “For Tango Scent Boosters, we asked our top perfumers to push the limits and create something unexpectedly bold that matched these happiness hunters' desires for more unique fragrance experiences – scents you may not normally get in your laundry products.”

Gain’s® parent company, P&amp;G, is one of the world’s largest users of perfume and houses the most established perfume capabilities among consumer goods companies. This fragrance team created Tango Scent Boosters, Gain’s® first mixed beads technology that offers a dual blended scent experience. The perfume capsules infuse into fabrics during the wash cycle and then release their fragrance over time through touch and movement. Blending fruity and floral premium scents, the Tango Scent Boosters come in two offerings:
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Piña + Plumeria brings out a tropical, fun, and fruity smell that combines for a juicy, irresistible scent that makes every laundry day feel like a mini vacation.
</li>
<li>
Strawberry + Shea offers a burst of crisp berries and smooth shea for a harmonious blend for those who appreciate a touch of sweetness in their laundry.
</li>
</ul>
“In research, Gain® users shared they seek out variety and intensity. Our approach for these perfume blends was to create fresh, floral base notes with luscious fruity top notes, incorporating perfume capsule technology to create a long-lasting complex scent,” said Ricardo Espina, P&amp;G Fragrance Scientist. “Get ready to hear more from Gain® as we release more innovative scent-experiences over the next 18 months.”

To use Gain® Tango Scent Boosters, all you have to do is:
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<li>
Add in your favorite Gain® detergent to your washing machine
</li>
<li>
Add Gain® In-Wash Tango Scent Boosters directly into the washer drum – measuring to your heart’s desire
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<li>
Add your laundry, wash and experience a floral getaway meets fruit stand scent!
</li>
</ul>
Gain® Tango Scent Boosters are available at all major participating retailers nationwide and online.

About Gain®

Gain® is “America’s #1 scent*” known for delivering long-lasting freshness and irresistible scents. Since 1977, Gain’s® purpose has been to bring people joy through scent - so much so that they’ve built a devoted fan base who proudly call themselves ‘Gainiacs.’ Gain® offers a wide range of laundry products such as liquid and powder detergents, detergent pacs, liquid fabric softeners, dryer sheets, fabric rinses, and scent boosters. Loved for its fresh scents, Gain® remains a top choice for fabric care in homes across North America.

For more Gain® laundry fun visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Filovegain.com%2Fen-us&amp;esheet=54247102&amp;newsitemid=20250501137856&amp;lan=en-US&amp;anchor=IloveGain.com&amp;index=1&amp;md5=e8f466787e6efb64400e8eb8ff26ddd8" rel="nofollow" shape="rect">IloveGain.com</a>, Gain’s® <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.youtube.com%2Fuser%2Fgain%2FCustom%2FCustom&amp;esheet=54247102&amp;newsitemid=20250501137856&amp;lan=en-US&amp;anchor=YouTube&amp;index=2&amp;md5=ae81ba3f48f5d393eb3a0d0c896e1f8b" rel="nofollow" shape="rect">YouTube</a> or follow ILoveGain on <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.instagram.com%2Filovegain%2F&amp;esheet=54247102&amp;newsitemid=20250501137856&amp;lan=en-US&amp;anchor=Instagram&amp;index=3&amp;md5=87c81179c5173252b9b96344582442b1" rel="nofollow" shape="rect">Instagram</a> and <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.tiktok.com%2F%40ilovegain&amp;esheet=54247102&amp;newsitemid=20250501137856&amp;lan=en-US&amp;anchor=TikTok&amp;index=4&amp;md5=9525276f83339f0e0a13677847a7f8fb" rel="nofollow" shape="rect">TikTok</a>.

* Gain® Original scent based on sales – Nielsen Fabric Care Subsector, all products – Total US xAOC – Volume - latest 52 w/e 4/19/25

About Procter &amp; Gamble

P&amp;G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &amp; Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&amp;G community includes operations in approximately 70 countries worldwide. Please visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com%2F&amp;esheet=54247102&amp;newsitemid=20250501137856&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com&amp;index=5&amp;md5=2548897a2ca1cd909282b2eed0dd2f89" rel="nofollow" shape="rect">https://www.pg.com</a> for the latest news and information about P&amp;G and its brands. For other P&amp;G news, visit us at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com%2Fnews&amp;esheet=54247102&amp;newsitemid=20250501137856&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com%2Fnews&amp;index=6&amp;md5=a539d9e7b60635984d53f5a42880f779" rel="nofollow" shape="rect">https://www.pg.com/news</a>.
 Contacts 
P&amp;G Fabric Care Communications -
 Cheri McMaster
 <a target="_blank" href="mailto:mcmaster.ca@pg.com" rel="nofollow" shape="rect">mcmaster.ca@pg.com</a> 
 MSL Group (for Gain)
 Aliza Solc
 <a target="_blank" href="mailto:aliza.solc@mslgroup.com" rel="nofollow" shape="rect">aliza.solc@mslgroup.com</a>

Laundry Just Got Juicer: Gain’s® New Dual Bead In-Wash Scent Boosters Deliver Powerful Combos of Floral Freshness and Luscious Fruits

P&G Announces Fiscal Year 2025 Third Quarter Results

A Blend of Fragrances that Evokes Feelings of Comfort and Indulgence
CINCINNATI--(BUSINESS WIRE)--Trade FOMO for JOMO with Febreze's fourth annual Scent of the Year, Vanilla Suede. Embrace the joy of missing out and the comfort of your own home with an enchanting scent experience that creates a sanctuary for homebodies and hostesses alike. From Febreze’s new Blends Collection, Vanilla Suede instantly transforms any night at home into a luxurious staycation.
 <a href="https://mms.businesswire.com/media/20250409397899/en/2428379/5/Febreze_Vanilla-Suede_Scenti-of-Year_2025_KV_%282%29.jpg"><img src="https://mms.businesswire.com/media/20250409397899/en/2428379/22/Febreze_Vanilla-Suede_Scenti-of-Year_2025_KV_%282%29.jpg" /></a> <a href="https://mms.businesswire.com/media/20250409397899/en/2428379/5/Febreze_Vanilla-Suede_Scenti-of-Year_2025_KV_%282%29.jpg"><img src="https://mms.businesswire.com/media/20250409397899/en/2428379/21/Febreze_Vanilla-Suede_Scenti-of-Year_2025_KV_%282%29.jpg" /></a> <a href="https://mms.businesswire.com/media/20250409397899/en/2428378/5/HERO_Febreze_logo_full_color_%281%29.jpg"><img src="https://mms.businesswire.com/media/20250409397899/en/2428378/22/HERO_Febreze_logo_full_color_%281%29.jpg" /></a> <a href="https://mms.businesswire.com/media/20250409397899/en/2428378/5/HERO_Febreze_logo_full_color_%281%29.jpg"><img src="https://mms.businesswire.com/media/20250409397899/en/2428378/21/HERO_Febreze_logo_full_color_%281%29.jpg" /></a>
Featuring a complex but complimentary blend of brushed mahogany, gold amber, and smoked vanilla, Vanilla Suede is grounded in familiar warm aromas with an unexpected, elegant twist. The stability of mahogany, combined with the luxurious warmth of amber and vanilla, evoke feelings of both comfort and indulgence, elevating any room, aesthetic, or vibe.

“Amidst the chaos of everyday life, we’re seeing a rise in self-indulgence and a desire to take back control of our spaces,” said Febreze master perfumer Rafael Trujillo. “People are looking for reasons to spend more time at home, whether that means hosting friends or curating the perfect night in and Vanilla Suede helps them do just that: transform any space into a personal oasis.”

Every year, Trujillo and the Febreze Fragrance Group, a special division within P&amp;G’s Innovation Foresight of Fragrance and Ingredients, design the Scent of the Year to reflect how consumers are feeling and the scents they are craving most in their homes. This year’s research and global-trend forecasts found that Americans are collectively focusing on the desire to slow down and take refuge in our homes, which inspired lead perfumer, Michelle Hagen to curate and develop the inspiring Vanilla Suede scent.

With this year’s emphasis on elevated comfort and embracing everyday luxuries, Vanilla Suede creates a mood that encourages both relaxation and extravagance in every room of your home. Available in Febreze AIR, Vanilla Suede provides as instant luxurious upgrade and an always-on elegant scent in Febreze PLUG. For a totally customized 24/7 scent experience, use Febreze PLUG Vanilla Suede with the Febreze PLUG Scent Booster. Febreze’s Vanilla Suede products are available online and at major retailers nationwide starting at an MSRP of $3.99*. To learn more about the 2025 Scent of the Year, visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.febreze.com%2Fen-us%2FScent-of-the-Year&amp;esheet=54232740&amp;newsitemid=20250409397899&amp;lan=en-US&amp;anchor=www.Febreze.com%2Fen-us%2FScent-of-the-Year&amp;index=1&amp;md5=c5af3c5e5f6d551e3ac8dd3e88607061" rel="nofollow" shape="rect">www.Febreze.com/en-us/Scent-of-the-Year</a>.

*Pricing is at sole discretion of the retailer.

ABOUT FEBREZE

In 1998, Procter &amp; Gamble (P&amp;G) gave households a breath of fresh air with the launch of Febreze®, known today as the preeminent brand for providing a fresh, clean scent and tackling tough odors from fabrics and the air. Febreze® features a line of products with freshness capabilities that range from ridding pet odors and tackling sweat stink to decorating the home with scent and freshening on the go. Febreze® has been one of the fastest growing brands in P&amp;G’s portfolio of household brands and bring innovative products to market.

ABOUT PROCTER &amp; GAMBLE

P&amp;G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &amp; Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&amp;G community includes operations in approximately 70 countries worldwide. Please visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com%2F&amp;esheet=54232740&amp;newsitemid=20250409397899&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com%2F&amp;index=2&amp;md5=5b5cc93544231f90a5a407742f97bb28" rel="nofollow" shape="rect">https://www.pg.com/</a> for the latest news and information about P&amp;G and its brands.
 Contacts 
Procter &amp; Gamble
 Esra Yeksek, 415-320-2869
 <a target="_blank" href="mailto:yeksek.e@pg.com" rel="nofollow" shape="rect">yeksek.e@pg.com</a> or
 M Booth
 Rachel Koggan, 973-464-6469
 <a target="_blank" href="mailto:rachelk@mbooth.com" rel="nofollow" shape="rect">rachelk@mbooth.com</a>

Febreze Reveals Vanilla Suede as its 2025 Scent of the Year

CINCINNATI--(BUSINESS WIRE)--The Board of Directors of The Procter &amp; Gamble Company (NYSE:PG) declared an increased quarterly dividend of $1.0568 per share on the Common Stock and on the Series A and Series B ESOP Convertible Class A Preferred Stock of the Company, payable on or after May 15, 2025 to Common Stock shareowners of record at the close of business on April 21, 2025, and to Series A and Series B ESOP Convertible Class A Preferred Stock shareowners of record at the start of business on April 21, 2025. This represents a five percent increase compared to the prior quarterly dividend.
 <a href="https://mms.businesswire.com/media/20250408309548/en/1061227/5/PGlogo.jpg"><img src="https://mms.businesswire.com/media/20250408309548/en/1061227/22/PGlogo.jpg" /></a> <a href="https://mms.businesswire.com/media/20250408309548/en/1061227/5/PGlogo.jpg"><img src="https://mms.businesswire.com/media/20250408309548/en/1061227/21/PGlogo.jpg" /></a>
P&amp;G has been paying a dividend for 135 consecutive years since its incorporation in 1890 and has increased its dividend for 69 consecutive years. This reinforces our commitment to return cash to shareowners, many of whom rely on the steady, reliable income earned with their investment in P&amp;G.

About Procter &amp; Gamble

P&amp;G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &amp; Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&amp;G community includes operations in approximately 70 countries worldwide. Please visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com&amp;esheet=54235629&amp;newsitemid=20250408309548&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com&amp;index=1&amp;md5=1c1a4fa6149099d1d0e91b9adab81621" rel="nofollow" shape="rect">https://www.pg.com</a> for the latest news and information about P&amp;G and its brands. For other P&amp;G news, visit us at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com%2Fnews&amp;esheet=54235629&amp;newsitemid=20250408309548&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com%2Fnews&amp;index=2&amp;md5=bd51059d1d4abf3baeb2cd919529d78b" rel="nofollow" shape="rect">https://www.pg.com/news</a>.

Category: PG-IR
 Contacts 
P&amp;G Media Contact Henry Molski
 +1-513-505-3587

P&amp;G Investor Relations Contact John Chevalier
 +1-513-983-9974

P&G Declares Dividend Increase

CINCINNATI--(BUSINESS WIRE)--The Procter &amp; Gamble Company (NYSE:PG) will webcast a discussion of its third quarter earnings results on Thursday, April 24, 2025 beginning at 8:30 a.m. ET.
 <a href="https://mms.businesswire.com/media/20250327001027/en/1061227/5/PGlogo.jpg"><img src="https://mms.businesswire.com/media/20250327001027/en/1061227/22/PGlogo.jpg" /></a> <a href="https://mms.businesswire.com/media/20250327001027/en/1061227/5/PGlogo.jpg"><img src="https://mms.businesswire.com/media/20250327001027/en/1061227/21/PGlogo.jpg" /></a>
Media and investors may access the live audio webcast at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.pginvestor.com&amp;esheet=54228986&amp;newsitemid=20250327001027&amp;lan=en-US&amp;anchor=www.pginvestor.com&amp;index=1&amp;md5=2fa18fb488882d0f37dcba399454dcd9" rel="nofollow" shape="rect">www.pginvestor.com</a>. The webcast will also be available for replay.

About Procter &amp; Gamble

P&amp;G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &amp; Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&amp;G community includes operations in approximately 70 countries worldwide. Please visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com&amp;esheet=54228986&amp;newsitemid=20250327001027&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com&amp;index=2&amp;md5=4b61aa23391fe1878dc255c12238cb85" rel="nofollow" shape="rect">https://www.pg.com</a> for the latest news and information about P&amp;G and its brands. For other P&amp;G news, visit us at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com%2Fnews&amp;esheet=54228986&amp;newsitemid=20250327001027&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com%2Fnews&amp;index=3&amp;md5=ccf4014d7e987d78454a799b2a05e67e" rel="nofollow" shape="rect">https://www.pg.com/news</a>.

Category: PG-IR
 Contacts 
Media Contact:
 Henry Molski
 +1-513-505-3587

P&G to Webcast Discussion of Third Quarter 24/25 Earnings Results on April 24

New Collaboration Provides Top-Performing Fabric Care Products to Keep Players’ Gear Clean, Fresh, and Game-Ready
 <a href="https://mms.businesswire.com/media/20250327500463/en/2420317/5/NBAEMA_P_G_LOCKUP_4brand.jpg"><img src="https://mms.businesswire.com/media/20250327500463/en/2420317/22/NBAEMA_P_G_LOCKUP_4brand.jpg" /></a> <a href="https://mms.businesswire.com/media/20250327500463/en/2420317/5/NBAEMA_P_G_LOCKUP_4brand.jpg"><img src="https://mms.businesswire.com/media/20250327500463/en/2420317/21/NBAEMA_P_G_LOCKUP_4brand.jpg" /></a>CINCINNATI--(BUSINESS WIRE)--Procter &amp; Gamble (P&amp;G) Laundry Care Brands are excited to announce a new partnership with the National Basketball Athletic Equipment Managers Association (NBAEMA), naming Tide, Downy, Unstopables and Bounce as the "Official Laundry Partners." This collaboration is designed to help equipment managers tackle the tough, everyday challenges of laundering and maintaining players’ gear, allowing teams to focus on the love of the game.

These industry-leading Laundry Care products will provide the NBAEMA with essential solutions to keep uniforms clean, fresh, and in top condition throughout the season. The collaboration includes the following products:
<ul class="bwlistdisc">
<li>
Tide Laundry Detergent: Known for its deep-cleaning power, Tide removes even the toughest stains, ensuring that uniforms are clean and ready for each game.
</li>
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Downy Rinse &amp; Refresh Fabric Rinse: Helps remove tough, set-in odors, keeping uniforms fresh from the sweat and stink that accumulates during intense gameplay.
</li>
<li>
Unstopables Scent Booster Beads: Delivers long-lasting freshness, keeping uniforms smelling fresh in the locker room and all-game long.
</li>
<li>
Bounce Dryer Sheets: Provides effective static control, ensuring that uniforms are smooth without the cling on game day.
</li>
</ul>
“Tide, Downy, Unstopables, and Bounce have long been trusted by equipment managers for keeping uniforms in top condition,” said Curtis Andrade, President of the NBAEMA. “This partnership takes laundry care to the next level, providing even more powerful tools to help equipment managers deliver the best for their teams.”

These equipment managers are tasked with ensuring every uniform, piece of training gear, and accessory is in top condition, a responsibility that demands long hours and fast turnarounds, especially between games. On average, professional basketball equipment managers are responsible for laundering thousands of pounds of gear each week, which includes jerseys, practice uniforms, and personal apparel. With P&amp;G Laundry Care’s high-performance products, this partnership helps streamline their work by addressing some of the most challenging aspects of caring for fabrics, empowering the 75 equipment managers to spend less time on laundry.

“The toughest jobs require the toughest solutions,” said Sammy Wang, Senior Scientist, P&amp;G Laundry Care, “and the buildup from sweat, odors, and constant wear makes laundry one of the more challenging tasks for equipment managers. Our lineup of products effectively tackles these daily challenges, ensuring uniforms stay fresh, clean, and game-ready.”

For more information about the partnership and P&amp;G’s Laundry Care products, please visit: <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fnbaema.com%2Fofficial-laundry-partners%2F&amp;esheet=54228779&amp;newsitemid=20250327500463&amp;lan=en-US&amp;anchor=https%3A%2F%2Fnbaema.com%2Fofficial-laundry-partners%2F&amp;index=1&amp;md5=a4b0ac48acdd836468a7199b9f7b5768" rel="nofollow" shape="rect">https://nbaema.com/official-laundry-partners/</a>

About Procter &amp; Gamble

P&amp;G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &amp; Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&amp;G community includes operations in approximately 70 countries worldwide. Please visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com&amp;esheet=54228779&amp;newsitemid=20250327500463&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com&amp;index=2&amp;md5=4f2f09af39dc25939394d47fb02715e4" rel="nofollow" shape="rect">https://www.pg.com</a> for the latest news and information about P&amp;G and its brands. For other P&amp;G news, visit us at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com%2Fnews&amp;esheet=54228779&amp;newsitemid=20250327500463&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com%2Fnews&amp;index=3&amp;md5=e0a662fd0debcec7a56aa6eb4599e065" rel="nofollow" shape="rect">https://www.pg.com/news</a>.

About NBAEMA

The National Basketball Athletic Equipment Managers Association (NBAEMA) is the professional organization representing full-time equipment managers in professional basketball. Dedicated to excellence in team operations, NBAEMA members play a critical role in ensuring players, coaches, and basketball operations staff have the essential gear, apparel, and logistical support needed to perform at the highest level. Through collaboration, innovation, and leadership, NBAEMA continues to advance the profession, set best practices, and uphold the highest standards of service in professional basketball. For more information, visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.nbaema.com&amp;esheet=54228779&amp;newsitemid=20250327500463&amp;lan=en-US&amp;anchor=www.nbaema.com&amp;index=4&amp;md5=3fc62bad2195a87fe4fdc1fa65969392" rel="nofollow" shape="rect">www.nbaema.com</a> or follow on Instagram @nbaema.
 Contacts 
M Booth
 Rachel Koggan, 973-464-6469
 <a target="_blank" href="mailto:rachelk@mbooth.com" rel="nofollow" shape="rect">rachelk@mbooth.com</a>

P&G and the National Basketball Athletic Equipment Managers Association (NBAEMA) Team Up to Power Laundry Solutions

Downy pledges $100,000 to support nonprofit provide coats and shoes to children in need for warmth, confidence, and hope; Partners with Dollar General to host in-person donations at local Tennessee and Ohio schools
CINCINNATI--(BUSINESS WIRE)--This March and April when customers buy <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.dollargeneral.com%2Fp%2Fdowny-ultra-liquid-fabric-softener---april-fresh-fl-oz%2F30772100332&amp;esheet=54226455&amp;newsitemid=20250320208218&amp;lan=en-US&amp;anchor=Downy+liquid+fabric+softener&amp;index=1&amp;md5=81fe1898e40359dc46385da5a917690c" rel="nofollow" shape="rect">Downy liquid fabric softener</a> at Dollar General, they’re not just freshening up laundry—they’re also supporting a great cause!
 <a href="https://mms.businesswire.com/media/20250320208218/en/1061227/5/PGlogo.jpg"><img src="https://mms.businesswire.com/media/20250320208218/en/1061227/22/PGlogo.jpg" /></a> <a href="https://mms.businesswire.com/media/20250320208218/en/1061227/5/PGlogo.jpg"><img src="https://mms.businesswire.com/media/20250320208218/en/1061227/21/PGlogo.jpg" /></a>
Downy announced today its partnership with <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.operationwarm.org%2F&amp;esheet=54226455&amp;newsitemid=20250320208218&amp;lan=en-US&amp;anchor=Operation+Warm&amp;index=2&amp;md5=156182a82428617c8708217b7c388b57" rel="nofollow" shape="rect">Operation Warm</a>, a nonprofit organization that provides brand-new winter coats and shoes to children in need across the country. Downy has committed to a robust program that includes a $100,000 donation to Operation Warm, in-person events and in-store programs with partners at Dollar General, and access to essential clothing that help improve children’s everyday lives.

“At Downy, we genuinely believe in bringing freshness to laundry, but we also want to give back to our communities,” said Nick Jackson, P&amp;G Dollar General Marketing Director. “That’s why we’re excited to team up with Dollar General and Operation Warm. It’s all about making a positive impact in the lives of kids across the country."

To further support their hometowns, Downy, Dollar General, and Operation Warm will host in-person donation events at local schools in Nashville, Tennessee and Cincinnati, Ohio this spring where employee volunteers will distribute new coats, shoes, and books to students in need.

“Every student deserves the basic necessities to feel protected, confident and empowered so they can thrive, no matter the challenges they face,” shared Denine Torr, Dollar General’s vice president of corporate social responsibility and philanthropy. “Dollar General is proud to demonstrate our mission of Serving Others and partner with Downy and Operation Warm to provide hope to children in need.”

For more information about Operation Warm, please visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.operationwarm.org&amp;esheet=54226455&amp;newsitemid=20250320208218&amp;lan=en-US&amp;anchor=www.operationwarm.org&amp;index=3&amp;md5=a9273656c0ff1c50aa7b385e75247ac1" rel="nofollow" shape="rect">www.operationwarm.org</a>. To learn more about Downy, please visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.Downy.com&amp;esheet=54226455&amp;newsitemid=20250320208218&amp;lan=en-US&amp;anchor=www.Downy.com&amp;index=4&amp;md5=8f4126473f2ce74e7a2c0a56a0254613" rel="nofollow" shape="rect">www.Downy.com</a>.

About Operation Warm

Operation Warm is a respected national nonprofit organization dedicated to fostering warmth, confidence, and hope to under-resourced children through basic need programs that connect them to vital community resources. For 25 years, Operation Warm and our esteemed supporters have utilized the powerful gift of brand-new coats and other essential clothing items to empower children and families in need. Together, we are transforming lives and making a lasting impact on communities across the nation.

To get involved, visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.operationwarm.org&amp;esheet=54226455&amp;newsitemid=20250320208218&amp;lan=en-US&amp;anchor=www.operationwarm.org&amp;index=5&amp;md5=90d39e8fd22841133300be4f48c06315" rel="nofollow" shape="rect">www.operationwarm.org</a>

About Procter &amp; Gamble

P&amp;G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &amp; Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&amp;G community includes operations in approximately 70 countries worldwide. Please visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com&amp;esheet=54226455&amp;newsitemid=20250320208218&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com&amp;index=6&amp;md5=d9c86a0cca8a59d8e1dd38517541fd4a" rel="nofollow" shape="rect">https://www.pg.com</a> for the latest news and information about P&amp;G and its brands. For other P&amp;G news, visit us at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com%2Fnews&amp;esheet=54226455&amp;newsitemid=20250320208218&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com%2Fnews&amp;index=7&amp;md5=82675f7fda9323f6d490875f5123747b" rel="nofollow" shape="rect">https://www.pg.com/news</a>.
 Contacts 
Procter &amp; Gamble
 Rosie Paulik, 513-885-3910
 <a target="_blank" href="mailto:paulik.re@pg.com" rel="nofollow" shape="rect">paulik.re@pg.com</a> or
 M Booth
 Rachel Koggan, 973-464-6469
 <a target="_blank" href="mailto:rachelk@mbooth.com" rel="nofollow" shape="rect">rachelk@mbooth.com</a>

Downy Partners with Operation Warm

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