Aussie Dares to Wonder: New Ultra Wonder Collection Brings Premium Multi-Tasking Curl Care to Mass Market

CINCINNATI--(BUSINESS WIRE)--Aussie is redefining curl care with the launch of Ultra Wonder, breaking the rules and challenging the notion that great hair requires a dozen products and hours of styling. As the brand's first premium innovation, the three-product collection—Ultra Wonder Daily Mist, Ultra Wonder Treatment, and Ultra Wonder Gel Crème (each $9.99) — merges the benefits of treatments and stylers in single formulas, inviting consumers to "Dare to Wonder" and simplify their routines without sacrificing performance.

The Collection: Three Multi-Benefit Curl Care Products

Streamlined formulas powered by amino acids and strengthening lipids replace multiple products while delivering treatment-level care for visibly healthier, more defined hair.

• Ultra Wonder Daily Mist (MSRP $9.99): An all-in-one, multi-tasking mist that primes, protects, detangles, conditions, and adds shine, leaving hair 55% more glossy*. Transforms from a silky cream to a lightweight spray with 450°F heat protection and anti-breakage benefits. Silicone-free and designed for daily use.
• Ultra Wonder Treatment (MSRP $9.99): A sulfate-free rich treatment made with amino acids that makes hair 3x stronger** and protects against breakage. Multi-tasking formula delivers strengthening moisture and bond repair – in or out of the shower – with 48H bond protection and 24H moisturization.
• Ultra Wonder Gel Crème (MSRP $9.99): The hold and styling power of a gel meets the moisture of a cream. Made with strengthening lipids and amino acids while being paraben-free. Delivers 24H curl definition and 24H frizz control, even in high humidity. Perfect for slick-backs, taming fly-aways and edges, defining curls, or refreshing protective styles.

“We're thrilled to introduce Ultra Wonder — born from a simple truth: great curls shouldn’t demand a dozen products or a complicated routine,” said Eryn Lampkin, Brand Director Aussie, Multicultural Hair. “Each formula works harder so you don’t have to, from our Daily Mist that primes, protects, detangles, and conditions in one step, to our Treatment that delivers bond repair and deep moisture in or out of the shower. Premium performance doesn’t require a premium price — every product is under $10, giving you back time, money, and confidence in your curl care.”

Accessible Innovation for Curly Hair Textures

Ultra Wonder delivers Aussie's commitment to innovation, flexibility, and high-performance hair care at an accessible price point. These multi-taskers combine multiple products and benefits into one, giving consumers ultimate flexibility to simplify their routines without sacrificing results — designed for every texture, every lifestyle, and every unique hair journey.

Ultra Wonder will be available on Amazon, TikTok Shop and at food, drug, and mass market retailers nationwide.

Instagram: @AussieHaircare
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*vs non-conditioning shampoo
**vs non-conditioning shampoo/strength against breakage

About Aussie Haircare

Aussie Haircare strives to bring the fun into haircare with a diverse lineup of products. Aussie Hair has a variety of shampoos, conditioners, and styling products for all hair types to help you look and feel your best every day. The current Aussie Hair offerings include: Ultra Wonder, 3 Minute Miracle, Miracle Coils, Miracle Waves, Hair Insurance, Instant Freeze, Mega, Instant Volume, Miracle Curls, Miracle Moist, Miracle Repairer, Sprunch, Total Miracle and more. All Aussie products are PETA certified cruelty-free.

About Procter & Gamble

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit https://www.pg.com for the latest news and information about P&G and its brands. For other P&G news, visit us at https://www.pg.com/news.

Contacts

For more information on Ultra Wonder and the latest innovations from Aussie, please contact:

Jess Diah
jdiah@devriesglobal.com