Febreze Reveals Vanilla Suede as its 2025 Scent of the Year

A Blend of Fragrances that Evokes Feelings of Comfort and Indulgence

CINCINNATI--(BUSINESS WIRE)--Trade FOMO for JOMO with Febreze's fourth annual Scent of the Year, Vanilla Suede. Embrace the joy of missing out and the comfort of your own home with an enchanting scent experience that creates a sanctuary for homebodies and hostesses alike. From Febreze’s new Blends Collection, Vanilla Suede instantly transforms any night at home into a luxurious staycation.

Featuring a complex but complimentary blend of brushed mahogany, gold amber, and smoked vanilla, Vanilla Suede is grounded in familiar warm aromas with an unexpected, elegant twist. The stability of mahogany, combined with the luxurious warmth of amber and vanilla, evoke feelings of both comfort and indulgence, elevating any room, aesthetic, or vibe.

“Amidst the chaos of everyday life, we’re seeing a rise in self-indulgence and a desire to take back control of our spaces,” said Febreze master perfumer Rafael Trujillo. “People are looking for reasons to spend more time at home, whether that means hosting friends or curating the perfect night in and Vanilla Suede helps them do just that: transform any space into a personal oasis.”

Every year, Trujillo and the Febreze Fragrance Group, a special division within P&G’s Innovation Foresight of Fragrance and Ingredients, design the Scent of the Year to reflect how consumers are feeling and the scents they are craving most in their homes. This year’s research and global-trend forecasts found that Americans are collectively focusing on the desire to slow down and take refuge in our homes, which inspired lead perfumer, Michelle Hagen to curate and develop the inspiring Vanilla Suede scent.

With this year’s emphasis on elevated comfort and embracing everyday luxuries, Vanilla Suede creates a mood that encourages both relaxation and extravagance in every room of your home. Available in Febreze AIR, Vanilla Suede provides as instant luxurious upgrade and an always-on elegant scent in Febreze PLUG. For a totally customized 24/7 scent experience, use Febreze PLUG Vanilla Suede with the Febreze PLUG Scent Booster. Febreze’s Vanilla Suede products are available online and at major retailers nationwide starting at an MSRP of $3.99*. To learn more about the 2025 Scent of the Year, visit www.Febreze.com/en-us/Scent-of-the-Year.

*Pricing is at sole discretion of the retailer.

ABOUT FEBREZE

In 1998, Procter & Gamble (P&G) gave households a breath of fresh air with the launch of Febreze®, known today as the preeminent brand for providing a fresh, clean scent and tackling tough odors from fabrics and the air. Febreze® features a line of products with freshness capabilities that range from ridding pet odors and tackling sweat stink to decorating the home with scent and freshening on the go. Febreze® has been one of the fastest growing brands in P&G’s portfolio of household brands and bring innovative products to market.

ABOUT PROCTER & GAMBLE

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit https://www.pg.com/ for the latest news and information about P&G and its brands.

Contacts

Procter & Gamble
Esra Yeksek, 415-320-2869
yeksek.e@pg.com
or
M Booth
Rachel Koggan, 973-464-6469
rachelk@mbooth.com