Through our brands and with our partners, we support educational and cultural institutions to lift up the voices that move communities forward,
so that everyone can thrive.
Programs in Action
Spotlighting the Significance of a Name
P&G partnered with Gold House on The Name campaign, celebrating the significance of Asian American and Pacific Islander names and fostering understanding by highlighting the stories and cultural heritage behind them.
Part of our Widen The Screen program, These Hands takes you on a journey through a child's imagination as his father opens up his mind to the possibilities of anything and everything he could do with his hands. The film is a collaboration between P&G and UNINTERRUPTED, an athlete brand on a mission to empower greatness in every individual.
Turning pain into progress, four directors deliver inspiring films 8 minutes and 46 seconds in length in the hopes of turning a time associated with hate into a genuine reason for hope. Produced in partnership with Tribeca Studios and SATURDAY MORNING, these shorts reimagine the joy, richness, and beauty of Black life, 8:46 minutes at a time.
Growing Positive Representation in Front of and Behind the Camera
Widen The Screen partners with Black owned and operated media companies such as BET and Central City Productions to empower Black creators to tell authentic stories that reflect the rich tapestry of our consumers' lives and inspire P&G's advertising.
P&G, Queen Latifah, Flavor Unit, and Tribeca Studios partnered to create The Queen Collective, a program providing mentorship, production, and distribution support to multicultural filmmakers, broadening the advertising landscape in TV, film, and media.