Procter & Gamble

A blue tent with "Tide Loads of Hope" signage, where people are interacting and sorting laundry bags.

5/19/2026

15 Years After the Joplin Tornado: Stories of Resilience and Recovery in Disaster Relief

Marking 15 years since the Joplin tornado, P&G and The Weather Channel highlight community resilience, disaster relief efforts, and everyday acts that help communities recover.

5/18/2026

P&G and iHeartRadio Launch the Elton John Impact Awards Celebrating and Honoring LGBTQ+ Trailblazers

The audio podcast special recognizes the icons shaping culture and advancing equality while also giving back to LGBTQ+ organizations.

Green spray bottle of Fairy Skip the Soak Power Spray with a white nozzle, designed for dishes, dishwashers, and surface cleaning.

5/15/2026

Don't Fight the Habit, Innovate For It: The Making of Fairy Skip the Soak

How deep consumer listening transformed a market challenge into a resounding success.

A collage of four photos: a woman and child smiling, a couple posing on a sofa outdoors, three women at a conference booth, and a man beside a giant coffee cup.

5/8/2026

How Consumer Understanding Shapes Baby Care Innovation

Meet the innovators combining expertise, empathy, and real-world insights to help improve life for babies and families around the world.

Named #1 Most Innovative in Household Products for Third Consecutive Year

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