P&G has a focused portfolio of daily-use products—many providing cleaning, health and hygiene benefits—in 10 categories where performance drives brand choice: Fabric Care, Home Care, Baby Care, Feminine Care, Family Care, Hair Care, Skin & Personal Care, Oral Care, Personal Health Care and Grooming.
We know how to win in these categories—by delivering irresistibly superior propositions to our consumers and retail partners across product performance, packaging, brand communication, retail execution and value. Continued investment in these five vectors of superiority is critical to drive sustainable business growth. Even when our costs are rising sharply, we will not diverge from this strategy, especially when consumers are ever more focused on the performance and value of the brands they choose.
Ten Categories Organized in Five Operating Sectors
P&G has a focused portfolio of daily-use products in categories where performance plays a significant role in brand choice. Our focus is on delivering superior products with the best performance, in every price tier in which we compete.
FABRIC AND HOME CARE
BABY, FEMININE AND FAMILY CARE