Supporting the Virtuous Cycle
of Growth and Citizenship
At P&G, our Purpose as a company is to improve people’s everyday lives with brands and products of superior quality and value. This commitment has been at the heart of everything we do for over 185 years. It focuses us squarely on consumers and understanding how we can help make their lives a little bit better.
This fundamental belief in putting the consumer first means seeing the world through their lens. It means recognizing them not merely as shoppers or consumers fulfilling a task, but as individuals within the fullness of their lives — as family members, parents, caregivers, neighbors and valued members of their communities. When we see people fully, we connect more meaningfully — earning their trust and increasing our ability to serve them well.
This holistic perspective creates a responsibility to not only develop superior brands and products, but to also mirror this broader view of the people we serve by helping make communities stronger. This is far more profound than just “doing good.” It is an integrated commitment to corporate citizenship that spans every facet of our operations.
Long ago, P&G’s founders recognized that business success is inextricably linked to the well-being of the broader community. This creates a virtuous cycle, where a thriving society supports a thriving business. This growth fuels our ability to invest in our talented people, research and development programs, brand-building activities and operations — enabling us to deliver sustainable, profitable growth that creates value for all our stakeholders: consumers, customers, employees, society and shareowners.
VARIOUS STATEMENTS IN THIS ANNUAL REPORT, including estimates, projections, objectives and expected results, are “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 and are generally identified by the words “believe,” “expect,” “anticipate,” “intend,” “opportunity,” “plan,” “project,” “will,” “should,” “could,” “would,” “likely” and similar expressions. Forward-looking statements are based on current assumptions that are subject to risks and uncertainties that may cause actual results to differ materially from the forward-looking statements, including the risks and uncertainties discussed in Item 1A – Risk Factors of the Form 10-K included in this Annual Report. Such forward-looking statements speak only as of the date they are made, and we undertake no obligation to update or revise publicly any forward-looking statements, except as required by law.