Innovation Series | How Head & Shoulders Delivers on Dandruff Protection and Sustainable Packaging

When it comes to relieving a dry, irritated, flaky scalp, Head & Shoulders understands the desire for comforting solutions that are simple and gentle while still combating dandruff. This makes home remedies appealing, but the symptoms persist when home remedies don’t get to the source of dandruff.

To address this head on, Head & Shoulders created "BARE," an anti-dandruff shampoo that contains less harsh ingredients, ensuring that it's gentle on the scalp while still combating dandruff. BARE works effectively for people with sensitive scalps. Made with clean ingredients to be sulfate-free, silicone-free, and dye-free, and shampoo options for both oily hair & hair that lacks moisture, this minimal ingredient dandruff shampoo will leave your hair feeling clean and fresh. Even the bottle is made with 45% less plastic, which is Head & Shoulders' most sustainable bottle yet!

Containing only 9 ingredients, BARE delivers clinically proven dandruff protection by fighting flakes at the source. BARE is the result of more than 2 years and over 100 formulation attempts to create this new approach to caring for your scalp. The brand's lightweight recyclable bottle is the first that you can roll up to use every drop of shampoo. Once rolled up, the bottle also reduces packaging waste and takes up less space in household recycling bins.

Designed with all hair types in mind, the BARE range comes in two variations:

• Soothing Hydration for people with dry hair and scalp
• Pure Clean for oily hair and scalp.

The formulas are dermatologist-tested and clinically proven to ensure they get the job done.