P&G Myth-Busting Series | Scientist Puts Charmin Smooth Tear to the Test

Charmin launched the first of its kind toilet paper with a scalloped edge design — Charmin Smooth Tear.

P&G Scientist Gregg Weaver is giving a behind the scenes look at why this new line of Charmin was developed and how the technology makes it superior to other toilet paper.

“The number one complaint at our toilet paper call center was the messy tear, so we did something about it,” said Weaver. “We revolutionized Charmin toilet paper and launched Charmin Smooth Tear. It’s designed to work the way people pull their toilet paper, so there are no more messy tears!”

In this demo, Weaver puts Charmin Smooth Tear to the test versus a competitor brand to show how the new design helps put an end to messy tears!

MYTH: New Charmin doesn’t make a difference.

BUST: FALSE! Don’t take our word for it...

Weaver has been a P&G scientist for 25 years. For the first time, he’s also sharing his toilet paper preferences in a quick round of toilet paper questions that have many households in debate.

LEARN MORE: P&G Myth Busting Series

Toilet Paper Debate Questions

Over or under? “Definitely over”.

Wadded or folded? Folded if you’re using Charmin, which is also soft. Wadding is a compensating behavior to make the toilet paper feel softer than it is.”

Lots of sheets or only a few? “Only a few are needed if you’re using Charmin!”

Weaver also works on the Bounty brand and shares how the latest Bounty innovation makes it superior to other paper towel brands.