Building
Trusted and
Valued Brands.

Our Actions

For generations we have been committed to serving our consumers. With women influencing over 80% of household purchasing decisions, we have grown our business by understanding, designing for, and reflecting their unique experiences to serve them with superior performing products.

Innovating Superior Products

For over 185 years, our brands have continuously innovated to support generations of women through life’s many stages with superior products that serve their unique needs and reflect their unique experiences.

Always

Always is working to help girls stay in school and build confidence through puberty education and access to superior product technology. Always Flexfoam provides thinness and flexibility for comfort and leak prevention and an Always Fit guide that helps users find their perfect fit.

Advertising that Creates Connection

We focus on accurately reflecting and representing all consumers in meaningful ways, informed by insights, aligned with brand benefits, and presented by creators who authentically reach and resonate with increasingly diverse audiences.

Ariel #ShareTheLoad

In 2015, Ariel set out to change the common belief in India that household chores are solely a woman’s responsibility. The award-winning #ShareTheLoad campaign made people think and helped change mindsets around the country, prompting more than two million men to sign a petition to help more at home.