TIDE AND DOWNY HARNESS THE POWER OF LAUNDRY TO EMPOWER LGBTQ+ YOUTH

Laundry is critical need in the lives of young people—providing an essential component of hygiene but also allowing young people the ability to present themselves in a dignified manner. Research shows up to 40% of youth who experience homelessness identify as LGBTQ+.* Recognizing that access to clean clothes plays a critical role in providing unhoused LGBTQ+ youth with comfort, dignity and a sense of normalcy, Tide and Downy is proud to support the Ali Forney Center. Through support of this organization, Tide and Downy help The Ali Forney Center advance its mission to protect LGBTQ+ youth from the harms of homelessness and empower them with the tools needed to be independent. This includes providing clean clothes through its laundry facilities for the over 1,700 unhoused LGBTQ+ youth supported by the organization each year. Tide has been at the forefront of revolutionizing the laundry experience, and Downy has complemented this by ensuring clothes feel as good as they look. Together, these brands recognize that every load of laundry is more than just a chore; it’s an opportunity for a fresh start, for everyone. Tide and Downy's collaboration with the Ali Forney Center is a testament to the transformative power of clean clothes and compassionate support. Together, they are making a tangible difference in the lives of unhoused LGBTQ+ youth, offering them the comfort and dignity they deserve, one load at a time. *Youth.gov

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