AN APPROACH OF CONSTRUCTIVE
DISRUPTION

Success in our highly competitive industry and increasingly dynamic world requires agility that comes with a mindset of constructive disruption—a willingness to change, adapt and create new trends and technologies that will shape our industry for the future.

We are creating proprietary algorithms to digitally design molecules. We are using this capability in our Fabric Care business, together with virtual reality tools, to reformulate perfume molecules and formulations based on real-time raw material availability and cost data. This has enabled us to reduce product development time from years to months, while creating irresistible consumer experiences.

We are using proprietary algorithms for fast-cycle testing to optimize brand communications—iterating on changes to visuals, music and copy in a few hours to achieve the best communications performance across the full range of media vehicles.

Our digitized manufacturing processes are enabling on-line quality control testing—identifying problems at the point they occur versus at the end of the line or in our warehouses—saving money, reducing scrap and increasing quality.

The best way to manage disruption is to lead it—in a way that creates value.