8/20/2022
Unveiling the “Secret Science” Behind P&G Innovation
P&G is taking consumers on a storytelling journey to explain the “Secret Science” behind some of our innovative and superior products.
Watch ‘Secret Science’, the new P&G Europe series on YouTube.
The series builds on the ongoing success of P&G’s internal and external scientific and innovation communications to build global corporate reputation for our Company and our Brands. Read more about our Innovators Behind the Innovation on PG.com.
Secret Science of Feminine Care
Our Always brand is committed to offer more sustainable packaging solutions. In this episode of #SecretScience, Dr. Michael Remus presents “Magic Paper,” an easily recyclable packaging innovation that reduces greenhouse gas packaging emissions by more than 60%, compared to a virgin plastic bag across Europe.
Secret Science of Grooming
Our P&G Grooming scientists at Gillette Labs have recently launched Gillette’s biggest innovation yet: a razor that truly raises the bar in wet shaving.
Listen to Katie Wilson at our Reading Innovation Centre as she shares the science behind the new Gillette Labs Exfoliating Razor, the world’s first razor with a built-in exfoliating bar to combine shaving and gentle exfoliation into one effortless stroke. With the handle’s lifetime guarantee this could be the last razor you ever need to buy.
Secret Science of Oral Care
The Oral-B iO10 with iOsense is much more than an electric toothbrush. It’s a personalized revolution: it is powered by artificial intelligence to tell you when, where and how to brush — for a better oral health.
Our senior scientist Dr Maria Wegemann, an expert on this P&G innovation, introduces iOsense, the latest addition to the iO family: a smart device that grants a fully personalized brushing experience.
Secret Science of Personal Health Care
Stress can interrupt sleep. That’s why our P&G Health team is using P&G innovation to help more people get a good night’s sleep, especially when daily life stresses are keeping one up. Our internal experts Adam Boulding and Pamela Saint Auguste present ZzzQuil NATURA, a food supplement that contains melatonin. Melatonin is a hormone found naturally in the body that works with your internal clock to help regulate your sleep cycle. Melatonin contributes to the reduction of time taken to fall asleep.1
Secret Science of Baby Care
Parents and caregivers know about the “poonami panic.” Did you know that major diaper leakages are parents’ #2 concern when out and about with their baby, right after having nowhere to change them?
In a behind-the-scenes conversation with P&G R&D Project Manager Dr. Claudia Zydek, we demonstrate the innovation behind Pampers’ Stop & Protect Pocket.
Secret Science of Fabric Care
New packaging that saves plastics and is more intuitive to use: this is the ECOCLIC® box, one of Ariel’s biggest innovations. Listen to Clara Ng Pak Leung from P&G’s Brussels Innovation Center sharing its new features: a true step ahead in terms of sustainability and usage experience with a revolutionary opening system.
Secret Science of Hair Care
Consumers are eager to be more sustainable, and they urge brands to help them. Our P&G Beauty scientists at the German Innovation Centre have just launched a disruptive innovation that raises the bar in sustainability.
Listen to Michael Britt presenting the first paper-based packaging shampoo and conditioner bars from Head & Shoulders, Pantene, Herbal Essences and Aussie.
European Communications Leader Gianluca Basciu, an experienced hire who joined P&G in October 2021, is the host of “Secret Science.”
“Behind every product we sell there’s a whole great innovation story, whose directors are the R&D colleagues working in our Innovation Centers,” Basciu said. “To me, the success of the series is to make science a bit more accessible, so that people can learn how we translate consumer needs into superior innovations across our brands.”
Visit https://us.pg.com/innovation/ and follow #PGInnovation on social media for more stories like these.
1 EFSA Panel on Dietetic Products, Nutrition and Allergies (NDA). “Scientific Opinion on the substantiation of a health claim related to melatonin and reduction of sleep onset latency (ID 1698, 1780, 4080) pursuant to Article 13 (1) of Regulation (EC) No 1924/2006.” EFSA Journal 9.6 (2011): 2241.
