5/29/2020

Forces Unify to Launch Hispanic Star Month of Action

Hispanic star

P&G joined forces with We Are All Human Foundation to kick off the “Hispanic Star Month of Action,” an initiative aimed at bringing together individuals and corporations to benefit Hispanics affected by COVID-19 by donating, volunteering and sharing information for faster recovery.

P&G is among the companies that have pledged to donate funds, food and products to support those affected most. More than ten Hispanic Star Hubs in cities across America are mobilizing their local communities to donate, volunteer and raise awareness of the disproportionately negative impact the pandemic has taken on Hispanics in the U.S.

The crisis has disproportionately affected U.S. Hispanics, as more than 80 percent of working adults are providing essential services that help keep our country running. This presents numerous challenges to protect themselves and their families. According to Pew Research, job and wage losses due to COVID-19 have affected 61 percent of Hispanic adults. This demands strong and immediate action.

To support the Hispanic Star Month of Action, P&G produced and helped launch the film “Estamos Unidos.” Created as a Círculo Creativo initiative, led by its Co-Chairman Luis Miguel Messianu, and executed by alma, the film illustrates the vital roles that U.S. Hispanics are playing during COVID-19 and invites everyone to join the Hispanic Star movement. Versions are available in English and Spanish. P&G is also sponsoring two big events on Saturday, May 30, 2020.

“__Se Agradece__” is a special 3hr concert (May 30th, 8:00 – 11:00 pm EST) broadcast by Univision celebrating everyone providing essential services in the United States.

Si Se Puede at 90! Dolores Huerta 90th Birthday celebration. This star-studded livestream event celebrates Dolores Huerta, an iconic activist for USH civil rights, and benefiting her foundation coronavirus relief fund. Learn more at DoloresHuerta90.

Procter & Gamble has partnered with leading relief organizations in the country including Feeding America and Matthew 25: Ministries to support those affected by the crisis including families in major cities including Chicago, Houston and Miami. We have donated millions of products to ensure that people have basic access to everyday essentials as well as relief funding. In partnership with Matthew 25 and Hispanic Star, we will be providing more products to support Hispanic essential workers and Hispanic families in need.

Join us and learn more about the Hispanic Star Month of Action or ways to support the Hispanic community, visit hispanicstar.org.