Asia Pacific, Middle East & Africa
Asia Pacific, Middle East & Africa
Celebrating 17 and 18 Billion Liters of Clean Water
This year, we celebrated our 17 and 18 billionth liter milestones for our Children’s Safe Drinking Water Program. The program began in 2004 and by working with more than 150 partners around the world, we have been able to provide clean water in more than 90 countries. With just a bucket, spoon, cloth and P&G Purifier of water packet, 10 liters of dirty, potentially deadly water is transformed into clean, drinkable water.
The program has helped people like Leda, her three daughters, Estefany, Genesis and Karla, and her five-year-old granddaughter Mahia in Honduras, who we recognized as the recipients of the 18 billionth liter recipients. Hurricane Eta destroyed their water source, requiring them to boat to another area just to get clean water. After training by our partner Water Mission, Leda and her family could use the P&G Purifier of Water packets to clean their water while they focused on rebuilding after the storm.
For generations, P&G and our brands have united to support consumers and communities through unexpected challenges and in times of need. Amidst a global pandemic, more frequent emergencies and natural disasters, and the lack of clean drinking water for so many, we expanded our disaster relief efforts to focus on the unprecedented global needs created by COVID-19, humanitarian disasters and other crises. We stepped up our efforts providing cash, product and in-kind donations through our global network of experienced disaster relief partner organizations. This worldwide support is helping individuals, families and communities get access to critical supplies, as well as everyday essential products to promote good personal health and hygiene and create clean and healthy homes. From wildfires in the U.S. and hurricanes in Central America to the tragic explosion in Lebanon, we act as a force for good through our disaster relief efforts. This year, we assisted at more than 30 disasters around the world.
A New Chapter with the Power of Hope
This year marks the 25th anniversary of P&G China supporting Project Hope. P&G has built many Hope Schools in China, and Project Hope is also one of the longest-lasting community impact programs supported by P&G globally.
Together with our long-term partner, China Youth Development Foundation (CYDF), P&G invited three graduates from the P&G Hope Schools to tell their “Stories of Hope.”
Their “Stories of Hope” represent the thousands of children who have benefited from more than 200 P&G Hope Schools across Chinese provinces, municipalities and autonomous regions over the past 25 years.
This year, P&G will also provide support for "Sowing the New Hope for Health— the 12355 Youth Health Protection Action," which was jointly implemented by the Central Committee of the Communist Youth League of China's Department for Protecting the Rights and Interests of the Youth and the China Youth Development Foundation. In this program, the P&G Hope Schools will be used as platforms to explore health education models that are artistic, interesting and effective to promote the physical and mental health of rural children.
Shiksha: Education in India
P&G India launched its Shiksha program in 2005 with an aim to provide underprivileged children access to holistic education.
P&G Shiksha has focused on three main areas – improving education infrastructure, empowering marginalized girls through education and improving learning outcomes. To date, P&G Shiksha has supported more than 2,500 schools across the country, impacting the lives of more than 2.3 million children. Along with our NGO partner Round Table India (RTI), we have focused on building and refurbishing school buildings, constructing classrooms, building playgrounds, and improving health and hygiene facilities for children at schools. We are also providing quality education to girls by enhancing the education infrastructure and the quality of education available to them.
Helping Those in Need in the UK
In the United Kingdom, we donated 1.3 million face masks through our partnerships with In Kind Direct and the Irish Red Cross.
We donated more than $100,000 to the British Red Cross on World Red Cross/Red Crescent Day to help enable them to continue vital COVID-19 relief efforts. Specifically, the donation:
- Provided practical and emotional help to people in need across the UK through its Coronavirus Support Line.
- Offered support to the National Health Service, including patient transport.
- Provided ongoing assistance to vulnerable people through the provision of medicine, food deliveries and wheelchair access.
Improving Classrooms Throughout Colombia
In Colombia, our employees hosted two virtual volunteering activities to help more than 100 teachers and students with digital tools. We worked with the United Way to help reduce the alarming school drop-out rates due to the remote learning situation in many communities. We delivered hundreds of computers to students in Barranquilla and Cartagena to promote the attendance to virtual classes. We also funded a program to train teachers to improve their methodologies for virtual teaching. And to encourage more testing, we donated 4,300 tests to vulnerable people.
Slowing the Spread in India
In India, we launched #PGSurakshaIndia, our COVID-19 response and relief program intended to serve our people, our consumers and our communities. To support the government's vaccine efforts, we donated money for a million vaccine doses for 500,000 citizens. In addition, we facilitated vaccination drives for our 5000+ employee workforce in India and their eligible immediate family members. We also distributed more than 3.5 million health and hygiene products to those in need. To help control the spread, we installed additional capacity at our manufacturing sites to produce masks and hand sanitizers. Since the outbreak of the pandemic, we have donated more than two million masks and hand sanitizers in partnership with the government and relief organizations. We also partnered with TATA Trusts to expand the healthcare capacity of hospitals, including enhancing bed capacity, providing ventilators and radiological equipment. We set up oxygen plants at hospitals and donated oxygen concentrators to local authorities to support their fight against the pandemic. And we used our marketing expertise to support public health measures to help flatten the curve and slow the spread of the virus.
Employees also contributed through a fundraiser with partner Round Table India. The funds raised were disbursed to assist families who lost loved ones to COVID-19.
India’s signature Community Impact program, P&G Shiksha, is a decade old program that has helped build more than 2,300 schools, enabled 50,000 children get an online education during COVID. The film “Munni” is a heart-warming story of the educational dreams fulfilled through this program.
Partnering with Matthew 25: Ministries
Matthew 25: Ministries is a domestic and international humanitarian and disaster relief organization that impacts the lives of more than 20 million individuals throughout the U.S. and around the world each year. We partnered with them to assist their response to the pandemic, which included distribution of masks, gloves, Safeguard hand sanitizer, disinfecting wipes, Bounty and Charmin paper products, Safeguard soap, batteries, Pampers diapers, as well as additional PPE, personal care products and cleaning items. Since March 2020, Matthew 25: Ministries has distributed approximately 7.5 million pounds of COVID-19 relief to partners in 46 states, two U.S. territories and Washington D.C. In addition to their core distribution activities, the organization has worked with local community partners nationwide to provide truckloads of supplies for COVID-19 testing and product distribution events in some of the most underserved communities around the U.S.
Athletes for Good Fund
As a Worldwide Sponsor of the Olympics Games for the past decade, we have celebrated the journeys athletes take on the road to their Olympic dreams and honored those who supported them along the way. When those dreams were put on hold last year with the postponement of the Tokyo 2020 Olympic Games, we were inspired by the athletes who stepped up in their own communities to do good. We created the Athletes for Good Fund to advance their important work. Through this fund, we awarded 52 grants of $10,000 each to the charitable causes that athletes support. The charitable causes varied widely — from helping people with disabilities get access to prosthetics and participate in sports, and encouraging girls to stay in sports, to teaching Black children to swim to reduce the number of drownings that disproportionately impact the Black community. These are just a few of the many acts of good we were proud to support through the Athletes for Good Fund.
Pampers Bright Beginnings
At Pampers, we believe a baby's earliest days are essential toward shaping their brightest beginnings. More than four million children under the age of three have not been read to in their lifetime.* Pampers wanted to do something about this. With a vision that all babies are read to from birth, Pampers launched Bright Beginnings in 2020.
Pampers worked closely with Scholastic to identify age-appropriate, diverse and bilingual books with fun stories and colorful illustrations that babies would enjoy. Then we worked together to distribute 300,000 copies of the selected titles along with resources to educate parents on the benefits of reading to their little ones.
The books and resources were given to parents of newborns in hospitals and March of Dimes NICU Family Support® programs, as well as to families seeking assistance from community centers in cities across the U.S. We hope continuing this initiative will make an extraordinary difference in the lives of babies across the country, inspiring them to find joy in reading right.
*Source: Ohio State University. "A 'million word gap' for children who aren't read to at home: That's how many fewer words some may hear by kindergarten." ScienceDaily. ScienceDaily, 4 April 2019.