Zevo Helps Hosts Put Bugs in the Past so they can Focus on their Guests, Not the PestsCINCINNATI--(BUSINESS WIRE)--Zevo, the leader in worry-free pest solutions, and the Official Bug Defense Partner of Super Bowl LX, is redefining the MVP by spotlighting you as the hero of your own home team in their “I Need a Zevo” campaign. Set to an iconic earworm, the new campaign created by Cincinnati creative agency Curiosity shows how just one bug pulls you out of the moment when you’re getting ready to host at home. Just plug in Zevo’s #1 Flying Insect Trap1 for the only defense you need against pesky flying insects, eliminating uninvited pests 24/7, putting bugs in the past. <a href="https://mms.businesswire.com/media/20260130627044/en/2706496/5/Zevo_Super_Bowl_2026_Still_Asset.jpg"><img src="https://mms.businesswire.com/media/20260130627044/en/2706496/22/Zevo_Super_Bowl_2026_Still_Asset.jpg" /></a> <a href="https://mms.businesswire.com/media/20260130627044/en/2706496/5/Zevo_Super_Bowl_2026_Still_Asset.jpg"><img src="https://mms.businesswire.com/media/20260130627044/en/2706496/21/Zevo_Super_Bowl_2026_Still_Asset.jpg" /></a> <a href="https://mms.businesswire.com/media/20260130627044/en/726789/5/Zevo_Logo.jpg"><img src="https://mms.businesswire.com/media/20260130627044/en/726789/22/Zevo_Logo.jpg" /></a> <a href="https://mms.businesswire.com/media/20260130627044/en/726789/5/Zevo_Logo.jpg"><img src="https://mms.businesswire.com/media/20260130627044/en/726789/21/Zevo_Logo.jpg" /></a>
To show why you need Zevo to be Super Bowl ready, they partnered with NFL quarterback Trevor Lawrence and his wife, Marissa. “Whether on the field or cooking a meal, nobody wants distractions pulling them out of the moment,” said Trevor Lawrence. “The last thing I want to worry about is a fly hovering over food we’re planning to serve Shae,” added Marissa Lawrence. “Zevo gives you the home field advantage against bugs so you can be the hero of your home and stay focused on your guests, not the pests.”
For many hosts, the stress of even a single flying insect in the kitchen can take them out of the game. Whether it’s fruit flies near the salsa or gnats around the chicken wings, these pests are more than a nuisance, they’re a distraction from the game-time moments that matter. The “I Need a Zevo” campaign leans into the lighthearted triumph of eliminating these pests without the stress, odors, or mess of traditional methods, making you the hero of your home team humming “I Need a Zevo” long after the Big Game.
“We’re debuting Zevo’s first-ever Super Bowl campaign our own way,” said Rob Reinerman, Vice President of Procter &amp; Gamble Ventures, “strategically targeting markets where temperatures are higher and flying insects are top of mind for consumers year round. By debuting our “I Need a Zevo” campaign in the south first, we can help showcase our efficacy as the rest of the nation warms up, driving relevant conversations that will spread as the seasons change.”
Zevo’s Flying Insect Trap doesn’t sit on the sidelines, it continuously attracts bugs 24/7 using blue &amp; UV light to lure, trap and kill 99.9% of trapped bugs. Designed for the heart of the home, Zevo’s sleek design fits into any kitchen, providing year-round protection for all of life’s hosting moments. Zevo Flying Insect Trap is available for a retail price of $19.99. To find a local retailer that carries our full product lineup, visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.zevoinsect.com%2Fpages%2Fstore-locator&amp;esheet=54408195&amp;newsitemid=20260130627044&amp;lan=en-US&amp;anchor=Zevo%26%238217%3Bs+store+locator&amp;index=1&amp;md5=f4df6efc772e90825dacd87533449d4d" rel="nofollow" shape="rect">Zevo’s store locator</a>. For more information, visit Zevo <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.zevoinsect.com%2F&amp;esheet=54408195&amp;newsitemid=20260130627044&amp;lan=en-US&amp;anchor=online&amp;index=2&amp;md5=5b8c5bac09729117ee98ecbec8784178" rel="nofollow" shape="rect">online</a> or connect on <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.facebook.com%2FZevoinsect&amp;esheet=54408195&amp;newsitemid=20260130627044&amp;lan=en-US&amp;anchor=Facebook&amp;index=3&amp;md5=8ba5b60a14652dbd1dc43b8a575d60b4" rel="nofollow" shape="rect">Facebook</a> and <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.instagram.com%2Fzevoinsect%2F&amp;esheet=54408195&amp;newsitemid=20260130627044&amp;lan=en-US&amp;anchor=Instagram&amp;index=4&amp;md5=92f85f3bebb43fb2680c1de5126525a6" rel="nofollow" shape="rect">Instagram</a>.
About Zevo™
Launched in 2017, Zevo provides pest prevention products that kill bugs in and around your home in a different way. Part of Procter &amp; Gamble, Zevo’s suite of household insect sprays, plug-in trap systems, and On-Body products control crawling and flying insects, and are made to bother bugs, not your family. Zevo products are available for purchase at all major retailers across the U.S. For more information, visit Zevo <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.zevoinsect.com%2F&amp;esheet=54408195&amp;newsitemid=20260130627044&amp;lan=en-US&amp;anchor=online&amp;index=5&amp;md5=41a10942f0d515c040e303c3e59f9742" rel="nofollow" shape="rect">online</a> or connect on <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.facebook.com%2FZevoinsect&amp;esheet=54408195&amp;newsitemid=20260130627044&amp;lan=en-US&amp;anchor=Facebook&amp;index=6&amp;md5=4a6194386b57bd9153328a8938c7f128" rel="nofollow" shape="rect">Facebook</a> and <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.instagram.com%2Fzevoinsect%2F&amp;esheet=54408195&amp;newsitemid=20260130627044&amp;lan=en-US&amp;anchor=Instagram&amp;index=7&amp;md5=588180c50aa6aab669edc8d2657066ba" rel="nofollow" shape="rect">Instagram</a>.
About Procter &amp; Gamble
P&amp;G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &amp; Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&amp;G community includes operations in approximately 70 countries worldwide. Please visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com&amp;esheet=54408195&amp;newsitemid=20260130627044&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com&amp;index=8&amp;md5=c8b1f2594885c3368eb7d218927f95b0" rel="nofollow" shape="rect">https://www.pg.com</a> for the latest news and information about P&amp;G and its brands. For other P&amp;G news, visit us at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com%2Fnews&amp;esheet=54408195&amp;newsitemid=20260130627044&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com%2Fnews&amp;index=9&amp;md5=242743c6efdde3d45bf7a1f3ede20c32" rel="nofollow" shape="rect">https://www.pg.com/news</a>.<table cellspacing="0" class="bwtablemarginb bwblockalignl">
<tr>
<td class="bwvertalignt bwpadl0" colspan="1" rowspan="1">
____________________</td></tr>
<tr>
<td class="bwpadl0" colspan="1" rowspan="1">1 Based on Nielsen sales data</td>
</tr>
</table>
  Contacts 
Kell Cholko
 <a target="_blank" href="mailto:kell.cholko@citizenrelations.com" rel="nofollow" shape="rect">kell.cholko@citizenrelations.com</a>

I Need a Zevo! Fans Are Empowered to Trap Bugs Like a Hero in Zevo’s New Super Bowl Campaign

P&G Announces Fiscal Year 2026 Second Quarter Results

BOSTON--(BUSINESS WIRE)--Since launching the Venus for Pubic Hair &amp; Skin collection in 2021, Gillette Venus has proudly paved the way for smooth and seamless pubic hair removal. Today, the brand has announced its continued efforts in shave care innovation with an upgraded portfolio of razor and care products specifically designed for the delicate area of the body. The Venus Pubic Hair &amp; Skin portfolio is the first dedicated pubic shaving regimen dermatologically endorsed by the Skin Health Alliance and was tested by both dermatologists and gynecologists for safety and efficacy. <a href="https://mms.businesswire.com/media/20260115943866/en/2692778/5/Pubic_Hair_Skin.jpg"><img src="https://mms.businesswire.com/media/20260115943866/en/2692778/22/Pubic_Hair_Skin.jpg" /></a> <a href="https://mms.businesswire.com/media/20260115943866/en/2692778/5/Pubic_Hair_Skin.jpg"><img src="https://mms.businesswire.com/media/20260115943866/en/2692778/21/Pubic_Hair_Skin.jpg" /></a> <a href="https://mms.businesswire.com/media/20260115943866/en/2692776/5/Logo_highres.jpg"><img src="https://mms.businesswire.com/media/20260115943866/en/2692776/22/Logo_highres.jpg" /></a> <a href="https://mms.businesswire.com/media/20260115943866/en/2692776/5/Logo_highres.jpg"><img src="https://mms.businesswire.com/media/20260115943866/en/2692776/21/Logo_highres.jpg" /></a>
While 80% of women remove pubic hair using a razor as their main tool*, 95% of women suffer with at least one problem related to pubic grooming, including experiencing itching with regrowth, irritation bumps, and difficulty finding the right products**. The pubic area has more convex, curved and concaved areas with tight crevices. The hair tends to be thick with high density and multi-directional growth, while the skin is thinner and more delicate than other areas of the body. Venus Pubic Hair &amp; Skin works as a solution to minimize shave irritation with design features built based on real pubic shaving challenges women regularly face.
Caitlin Orszulak, Senior Product Research Scientist, Gillette Venus, said, “that’s because only 30% of these women use a different razor for their pubic area than the one they use for shaving their body. However, most are experiencing irritation and bumps from using a blade designed for legs and underarms on thin, sensitive skin with coarser hair***. Recent ‘pubic’ sentiment analysis reveals that there is still significant confusion around pubic hair removal, with 70% of individuals in the United States falling under the ‘What am I doing?’ category when it comes to intimate grooming, and much of that confusion stems from not having the right, ergonomic tools to safely and comfortably shave such a delicate, hard-to-reach area.**** This disconnect underscores the necessity for two razors, one specialized and engineered specifically for intimate skin, and another designed for the rest of the body, along with a proper routine.”
"Over the past few years, we've listened to women's questions, concerns, and frustrations about intimate grooming," says Isabel Pimentel, Brand Vice President, Gillette Venus Global &amp; North America Female Grooming. "The upgraded Venus Pubic Hair &amp; Skin Collection directly addresses challenges with a razor that is uniquely engineered for hard-to-see areas and coarse hair on delicate skin. It features a handle redesigned with a superior grip for precision and safety. Combined with our pre, during, and post-shave regimen to take care of her skin.”
The new Venus Pubic Hair &amp; Skin Collection directly addresses the top consumer search inquiries. Unlike a general full-body razor, this razor is designed specifically for the coarse hair and delicate skin of the pubic area and for ease of shaving navigation, the upgraded Venus Pubic Hair &amp; Skin Razor features:<ul class="bwlistdisc">
<li>
CalmCurve Handle designed for ergonomic hold for a better shave in those hard-to-reach areas, with a shorter, lighter design and improved grip that reduces slipping when wet</li>
<li>
Upgraded Lubrastrip with improved formula for more lubrication</li>
<li>
Two Blades with Anti-Irritation Barrier helping protect against ingrown hairs and bumps. The barrier absorbs hand pressure, smooths the skin, and slightly raises the blades to minimize contact with delicate skin and reduce shave irritation</li>
<li>
Flipped Eject Button for extra security, designed to make cartridge removal more deliberate and controlled</li>
</ul>
The complete collection transforms the grooming experience through three essential steps:
PROTECT:<ul class="bwlistdisc">
<li>
Smoothing Cleanser + Shave Gel – For application prior to shaving to help provide a protective layer of glide, hydrating hair to help prevent shaving irritation. The transparent formula lets you see what you are shaving, and is fragrance-free, newly-formulated with a touch of shea butter &amp; aloe. It can also be used daily as a gentle skin cleanser.</li>
</ul>
SHAVE:<ul class="bwlistdisc">
<li>
Upgraded Pubic Hair &amp; Skin Razor – This razor is specifically designed for the coarse hair and delicate skin of the pubic area. Its patented Anti-Irritation Barrier helps protect against ingrown hairs and bumps while smoothing the skin to help protect against shave irritation. Designed with a shorter and lighter handle featuring increased arch for maneuverability and TrustGrip for a secure grip, this upgraded razor reaches hair in any position with improved lubrication for optimal glide while shaving.</li>
</ul>
MAINTAIN:<ul class="bwlistdisc">
<li>
Daily Ingrown Serum – This daily moisturizer, newly formulated with a touch of aloe, helps soothe skin and reduce itch due to dry skin, and contains a gentle exfoliant to help prevent trapped hairs between shaves. Why this vs. a body lotion? Regular body lotions are often scented and don’t exfoliate. Using it daily will help keep the skin smooth and conditioned.</li>
</ul>
More information about the upgraded Venus for Pubic Hair &amp; Skin collection can be found on GilletteVenus.com. The products can be purchased at GilletteVenus.com and most major retailers where you typically find your favorite Venus products.
*CMK Intimate Grooming H&amp;P, 2019. N=291.
 **A&amp;I GEMIC, USA, 2024
 ***Gemic Study, USA, 2024, n=1196 women who intimate groom
 **** Source: Talkwalker; based on data from news, podcasts, blogs, forums, YouTube, X, Pinterest, Facebook, Instagram. Timing: 1-year look-back (November 2023 – November 2024).
About Gillette Venus:
For more than 120 years, Gillette has set the standard for precision and performance, enriching the lives of 800 million consumers worldwide. Pioneering innovations in shaving and skincare, Gillette continually exceeds expectations in personal grooming. Among its esteemed legacy, Gillette Venus shines as one of its most prominent brands, with over 20 years of expertise in women's shaving and grooming. Venus embodies innovation and empowerment, celebrating each woman's unique beauty. With a focus on quality and comfort, Venus elevates shaving, with precise trims and hydrating shave gels. Wherever you choose to shave, shape, trim or style, Venus products are designed with your body and its hair in mind. For the latest updates and information on Gillette Venus, please visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fgillettevenus.com&amp;esheet=54397237&amp;newsitemid=20260115943866&amp;lan=en-US&amp;anchor=gillettevenus.com&amp;index=1&amp;md5=a4ca891d2dcc99f07d4f49c34dbb8099" rel="nofollow" shape="rect">gillettevenus.com</a>.
Category: Gillette-Venus Contacts 
Venus/P&amp;G Beauty Marta Lopez Silva
 Email: <a target="_blank" href="mailto:lopezsilva.m@pg.com" rel="nofollow" shape="rect">lopezsilva.m@pg.com</a>
Marina Maher Communications Shaun Agres
 Email: <a target="_blank" href="mailto:shaun.agres@hellommc.com" rel="nofollow" shape="rect">shaun.agres@omc.com</a>

Gillette Venus Launches NEW Venus Pubic Hair & Skin Collection, Because, Yes, Pubic Hair Deserves Proper Care, Too

CINCINNATI--(BUSINESS WIRE)--The Procter &amp; Gamble Company (NYSE:PG) today announced that it has been notified of an unsolicited “mini-tender” offer by Potemkin Limited (Potemkin) to purchase up to 50,000 shares (or a greater amount as outlined in the offer documentation) of the Company’s common stock at a price of $100.00 per share. The $100.00 per share offer price represents an approximately 31 percent discount to the closing price of $145.52 on December 18, 2025, the last trading day prior to the date of the offer. P&amp;G shareholders who tender their shares in this offer will receive a below-market price. <a href="https://mms.businesswire.com/media/20260114011158/en/1061227/5/PGlogo.jpg"><img src="https://mms.businesswire.com/media/20260114011158/en/1061227/22/PGlogo.jpg" /></a> <a href="https://mms.businesswire.com/media/20260114011158/en/1061227/5/PGlogo.jpg"><img src="https://mms.businesswire.com/media/20260114011158/en/1061227/21/PGlogo.jpg" /></a>
P&amp;G recommends shareholders do not tender their shares in response to this unsolicited mini-tender offer because the offer is at a price below the current market price of P&amp;G’s shares and is subject to numerous conditions. P&amp;G shareholders who have already tendered their shares may withdraw their shares no more than 14 days after the date of delivery of the shareholder’s acceptance form to the depositary for this offer, in accordance with Potemkin’s offer documentation. The offer is currently scheduled to expire at 5:00 p.m., New York City time, on October 13, 2026. Potemkin may extend the offering period at its discretion.
P&amp;G does not endorse Potemkin’s unsolicited mini-tender offer and is not associated in any way with Potemkin, its mini-tender offer, or the offer documentation.
Potemkin has previously made similar mini-tender offers for shares of other companies. Mini-tender offers seek to acquire less than 5 percent of a company’s outstanding shares. As a result, mini-tender offers do not provide investors with the same level of protections as provided for larger tender offers under U.S. securities laws.
The SEC has issued “Tips for Investors” regarding mini-tender offers, noting that some bidders, in making the offers at below-market prices, are “hoping that they will catch investors off guard if the investors do not compare the offer price to the current market price.” The SEC’s advisory may be found on the SEC website at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.sec.gov%2Finvestor%2Fpubs%2Fminitend.htm&amp;esheet=54396622&amp;newsitemid=20260114011158&amp;lan=en-US&amp;anchor=http%3A%2F%2Fwww.sec.gov%2Finvestor%2Fpubs%2Fminitend.htm&amp;index=1&amp;md5=bc3ca168f046aeb2f770ded874f82b90" rel="nofollow" shape="rect">http://www.sec.gov/investor/pubs/minitend.htm</a>.
P&amp;G urges common stockholders to obtain current market quotations for their shares of common stock, to consult their broker or financial advisor, and to exercise caution with respect to Potemkin’s offer.
P&amp;G urges brokers, dealers and other market participants to review the SEC’s recommendations to broker-dealers in these circumstances, which can be found on the SEC website at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.sec.gov%2Fdivisions%2Fmarketreg%2Fminitenders%2Fsia072401.htm&amp;esheet=54396622&amp;newsitemid=20260114011158&amp;lan=en-US&amp;anchor=http%3A%2F%2Fwww.sec.gov%2Fdivisions%2Fmarketreg%2Fminitenders%2Fsia072401.htm&amp;index=2&amp;md5=7886ac449f50215d2114c77b96d36fb6" rel="nofollow" shape="rect">http://www.sec.gov/divisions/marketreg/minitenders/sia072401.htm</a>.
P&amp;G requests that a copy of this news release be included with all distributions of materials relating to Potemkin Limited’s mini-tender offer.
About Procter &amp; Gamble
P&amp;G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &amp; Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&amp;G community includes operations in approximately 70 countries worldwide. Please visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com&amp;esheet=54396622&amp;newsitemid=20260114011158&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com&amp;index=3&amp;md5=1b01f9e77bec14484700286c5c8b1038" rel="nofollow" shape="rect">https://www.pg.com</a> for the latest news and information about P&amp;G and its brands. For other P&amp;G news, visit us at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com%2Fnews&amp;esheet=54396622&amp;newsitemid=20260114011158&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com%2Fnews&amp;index=4&amp;md5=fadb88850f8fc95c5c2986e106d821da" rel="nofollow" shape="rect">https://www.pg.com/news</a>.
Category: PG-IR Contacts 
P&amp;G Media Contact: Henry Molski
 +1-513-505-3587
P&amp;G Investor Relations Contact John Chevalier
 +1-513-983-9974

P&G Recommends Stockholders Reject Mini-Tender Offer by Potemkin Limited

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