Read our latest stories

Zevo’s New Lineup Takes a Dual Approach to Tackling BugsCINCINNATI--(BUSINESS WIRE)--As the temperatures drop and you bring your hosting, and plants, inside - bugs can find their way in too, often drawn to the same houseplants you love. Thankfully, Zevo is expanding their line of worry-free pest solutions with the launch of Zevo Plant Flying Insect Trap and Zevo Trap+Kill Foam. Together, they are uniquely designed to protect the things you love from the flying and crawling bugs they can attract. <a href="https://mms.businesswire.com/media/20251009863409/en/726789/5/Zevo_Logo.jpg"><img src="https://mms.businesswire.com/media/20251009863409/en/726789/22/Zevo_Logo.jpg" /></a> <a href="https://mms.businesswire.com/media/20251009863409/en/726789/5/Zevo_Logo.jpg"><img src="https://mms.businesswire.com/media/20251009863409/en/726789/21/Zevo_Logo.jpg" /></a>
When you feel the first chill in the air, you bring your outdoor plants inside, but you may also be bringing in some unwanted houseguests with them – bugs. While a 2024 survey found that the majority of people (60%) react as quickly as they can upon seeing a bug1, the same urgency isn't often applied to smaller flying insects. That indifference leaves your home, and your houseplants, vulnerable.
Zevo has adapted its #1 Flying Insect Trap2 for plants, using UV and blue light to lure fungus gnats and other flying insects away from your houseplants. Its compact size enables it to be discreetly placed by your pots, effectively protecting your plant babies from bugs.
“As a plant lover with hundreds of plants in my home, I've accepted that bugs are just a part of life,” said interior stylist, author and plant expert, Hilton Carter. “But with Zevo's new plant-friendly Trap, we finally have a solution that is easy-to-use and effectively lures fungus gnats away from our plants before they can multiply in the soil. Frankly, it’s the innovation I've been waiting for since I brought my first plant home.”
For those larger crawling bugs, Zevo’s new Trap+Kill Foam uses a powerful blend of essential oils to trap pests from scurrying off, giving you a quick, visible kill. Together, these products are a one-two punch to defend your home from bugs.
“We know that a single bug can pull you out of the moments you want to enjoy in your home, and that the beauty of houseplants is a key part of that enjoyment,” said Rob Reinerman, Vice President of Procter &amp; Gamble Ventures. “With the addition of these two new innovations, Zevo Plant and Trap+Kill Foam, to our suite of people-friendly, bug-deadly products, we can help provide a complete defensive lineup against unwanted pests.”
Zevo Plant Flying Insect Trap will be available for an MSRP of $19.99. The 12 oz. Zevo Trap+Kill Foam has an MSRP of $7.99 and is now available at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.walmart.com%2Fip%2FZevo-Trap-Kill-Foam-Trigger-Spray-12oz%2F14399513457%3FclassType%3DREGULAR%26athbdg%3DL1103%26from%3D%2Fsearch&amp;esheet=54335383&amp;newsitemid=20251009863409&amp;lan=en-US&amp;anchor=Walmart.com&amp;index=1&amp;md5=8d5ba44c70b64edddedf599822248b37" rel="nofollow" shape="rect">Walmart.com</a>. To find a local retailer that carries Zevo products, visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.zevoinsect.com%2Fpages%2Fstore-locator&amp;esheet=54335383&amp;newsitemid=20251009863409&amp;lan=en-US&amp;anchor=Zevo%26%238217%3Bs+store+locator&amp;index=2&amp;md5=07e14ac13e020082ffd1a89b8b16bedf" rel="nofollow" shape="rect">Zevo’s store locator</a>. For more information, visit Zevo <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.zevoinsect.com%2F&amp;esheet=54335383&amp;newsitemid=20251009863409&amp;lan=en-US&amp;anchor=online&amp;index=3&amp;md5=14293f10bc1a2bc1288fa151ac316fc3" rel="nofollow" shape="rect">online</a> or connect on <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.facebook.com%2FZevoinsect&amp;esheet=54335383&amp;newsitemid=20251009863409&amp;lan=en-US&amp;anchor=Facebook&amp;index=4&amp;md5=1dbf150605c2f350b416418456bdaab4" rel="nofollow" shape="rect">Facebook</a> and <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.instagram.com%2Fzevoinsect%2F&amp;esheet=54335383&amp;newsitemid=20251009863409&amp;lan=en-US&amp;anchor=Instagram&amp;index=5&amp;md5=39b1ae405a4de7f3f452994cf9dba03d" rel="nofollow" shape="rect">Instagram</a>.<table cellspacing="0" class="bwtablemarginb bwblockalignl bwwidth100">
<tr>
<td class="bwpadl0 bwwidth100" colspan="1" rowspan="1">____________________</td>
</tr>
</table>
1 Talker Research on behalf of Citizen Relations and Zevo, July 2024
 2 Based on Nielsen sales data
About Zevo™
Launched in 2017, Zevo provides pest prevention products that kill bugs in and around your home in a different way. Part of Procter &amp; Gamble, Zevo’s suite of household insect sprays, plug-in trap systems, and On-Body products control crawling and flying insects, and are made to bother bugs, not your family. Zevo products are available for purchase at all major retailers across the U.S. For more information, visit Zevo <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.zevoinsect.com%2F&amp;esheet=54335383&amp;newsitemid=20251009863409&amp;lan=en-US&amp;anchor=online&amp;index=6&amp;md5=7078c0502076fe0d409270786f71653a" rel="nofollow" shape="rect">online</a> or connect on <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.facebook.com%2FZevoinsect&amp;esheet=54335383&amp;newsitemid=20251009863409&amp;lan=en-US&amp;anchor=Facebook&amp;index=7&amp;md5=24dcf0e29e88d2437d7dc7380083b18a" rel="nofollow" shape="rect">Facebook</a> and <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.instagram.com%2Fzevoinsect%2F&amp;esheet=54335383&amp;newsitemid=20251009863409&amp;lan=en-US&amp;anchor=Instagram&amp;index=8&amp;md5=30c39314029208357c0007c4ca0b743b" rel="nofollow" shape="rect">Instagram</a>.
About Procter &amp; Gamble
P&amp;G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &amp; Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&amp;G community includes operations in approximately 70 countries worldwide. Please visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com&amp;esheet=54335383&amp;newsitemid=20251009863409&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com&amp;index=9&amp;md5=d8c1b567e621a3fd72b72c9a87e3b1bd" rel="nofollow" shape="rect">https://www.pg.com</a> for the latest news and information about P&amp;G and its brands. For other P&amp;G news, visit us at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com%2Fnews&amp;esheet=54335383&amp;newsitemid=20251009863409&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com%2Fnews&amp;index=10&amp;md5=890f2d63a8aa4d5995af6c9389e5d357" rel="nofollow" shape="rect">https://www.pg.com/news</a>.
About Hilton Carter
Hilton Carter is a plant + interior stylist, author, and artist. He has a loyal following on Instagram (<a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.instagram.com%2Fhiltoncarter%2F%3Fhl%3Den&amp;esheet=54335383&amp;newsitemid=20251009863409&amp;lan=en-US&amp;anchor=%40hiltoncarter&amp;index=11&amp;md5=13a207b821cef7ba94c74d33f9f3e742" rel="nofollow" shape="rect">@hiltoncarter</a>), where he shares his knowledge of plant care and interior styling with the design and green-loving community. When not getting his hands dirty in a project, Hilton can be found cozying up in his Baltimore home with his wife Fiona, and his daughters Holland and Vada.
Methodology
Talker Research surveyed 2,000 general population Americans; the survey was commissioned by Citizen Relations and Zevo and administered and conducted online by Talker Research between July 23 and July 29, 2024. Contacts 
Lauren McNutt, Citizen Relations
 <a target="_blank" href="mailto:lauren.mcnutt@citzenrelations.com" rel="nofollow" shape="rect">lauren.mcnutt@citzenrelations.com</a> 
 Emma Walker, Procter &amp; Gamble
 <a target="_blank" href="mailto:Emma.Walker@pg.com" rel="nofollow" shape="rect">Emma.Walker@pg.com</a>

Plant Lovers Rejoice! Zevo Launches Two New Innovations to Defend Your Home & Houseplants From Bugs

CINCINNATI--(BUSINESS WIRE)--The Procter &amp; Gamble Company (NYSE: PG) will webcast its 2025 Annual Meeting of Shareholders, held virtually via a live audio webcast on Tuesday, October 14, 2025, at 9:00 a.m. Eastern Time at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.virtualshareholdermeeting.com%2FPG20254&amp;esheet=54333418&amp;newsitemid=20251007558034&amp;lan=en-US&amp;anchor=www.virtualshareholdermeeting.com%2FPG2025&amp;index=1&amp;md5=9f4ebe306dc2d90f320a6463d31c2bee" rel="nofollow" shape="rect">www.virtualshareholdermeeting.com/PG2025</a>. <a href="https://mms.businesswire.com/media/20251007558034/en/1061227/5/PGlogo.jpg"><img src="https://mms.businesswire.com/media/20251007558034/en/1061227/22/PGlogo.jpg" /></a> <a href="https://mms.businesswire.com/media/20251007558034/en/1061227/5/PGlogo.jpg"><img src="https://mms.businesswire.com/media/20251007558034/en/1061227/21/PGlogo.jpg" /></a>
Media and investors may access the live webcast beginning at 8:45 a.m., approximately 15 minutes before the annual meeting’s 9:00 a.m. start time.
The webcast will also be available for replay. For information on meeting business and shareholder voting, P&amp;G’s Notice of Annual Meeting and Proxy Statement is available at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.pginvestor.com&amp;esheet=54333418&amp;newsitemid=20251007558034&amp;lan=en-US&amp;anchor=www.pginvestor.com&amp;index=2&amp;md5=56f8424237f6ccec66607c5f38b71e95" rel="nofollow" shape="rect">www.pginvestor.com</a>.
About Procter &amp; Gamble
P&amp;G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &amp; Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&amp;G community includes operations in approximately 70 countries worldwide. Please visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com&amp;esheet=54333418&amp;newsitemid=20251007558034&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com&amp;index=3&amp;md5=822aa853d65a34ebbecc6f7d2252ccde" rel="nofollow" shape="rect">https://www.pg.com</a> for the latest news and information about P&amp;G and its brands. For other P&amp;G news, visit us at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com%2Fnews&amp;esheet=54333418&amp;newsitemid=20251007558034&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com%2Fnews&amp;index=4&amp;md5=c4133c3692a70f64cc3f4451fb01ddad" rel="nofollow" shape="rect">https://www.pg.com/news</a>.
Category: PG-IR Contacts 
Media Contact:
 Henry Molski
 +1-513-505-3587

P&G to Webcast the Procter & Gamble 2025 Virtual Annual Meeting of Shareholders October 14

Introducing Limited-Edition Collections Inspired by the Enchanting Scents of Oz, Immersing Fans Into the Magical World of Wicked: For Good
Universal Pictures’ Wicked: For Good Arrives in Theaters November 21, 2025.CINCINNATI--(BUSINESS WIRE)--Powered by the scent of Gain, Procter &amp; Gamble is bringing the magic of Oz into the homes of fans nationwide this fall through fragrance. To celebrate Universal Pictures’ Wicked: For Good, the epic conclusion to last year’s global cinematic phenomenon, the iconic brands Gain®, Febreze®, and Dawn® are inviting everyone to “Get Scent to Oz” with new, limited-edition Wicked: For Good product collections featuring freshtabulous Gain scents to enchant their everyday fabric and home care routines. The film arrives in theaters November 21, 2025. <a href="https://mms.businesswire.com/media/20251006357401/en/2599748/5/Untitled_design.jpg"><img src="https://mms.businesswire.com/media/20251006357401/en/2599748/22/Untitled_design.jpg" /></a> <a href="https://mms.businesswire.com/media/20251006357401/en/2599748/5/Untitled_design.jpg"><img src="https://mms.businesswire.com/media/20251006357401/en/2599748/21/Untitled_design.jpg" /></a> <a href="https://mms.businesswire.com/media/20251006357401/en/1061227/5/PGlogo.jpg"><img src="https://mms.businesswire.com/media/20251006357401/en/1061227/22/PGlogo.jpg" /></a> <a href="https://mms.businesswire.com/media/20251006357401/en/1061227/5/PGlogo.jpg"><img src="https://mms.businesswire.com/media/20251006357401/en/1061227/21/PGlogo.jpg" /></a>
Fans everywhere know what Oz looks and feels like, and for the first time ever, they’ll now experience what it smells like. The “Get Scent to Oz” collaboration highlights each brand’s reimagination of their signature products with magical new scents made with the freshness of Gain, making every home, laundry day, and cleaning moment a touch more extraordinary.<ul class="bwlistdisc">
<li>
Gain x Wicked: For Good Collection
<ul class="bwlistcircle">
<li>
Detergent Flings: Provides a powerful clean and a vibrant freshness for irresistibly scented laundry. Available in the below scent:
<ul class="bwlistsquare">
<li>
Fantabulous Floral: All the convenience of Gain flings with a swirl of hibiscus, peony, and vanilla.</li>
</ul></li>
<li>
In-Wash Scent Boosters: Deliver long-lasting freshness through dual-scent technology for fragrance that lasts from wash to wear. Available in the below scents:
<ul class="bwlistsquare">
<li>
Wonderfullest Woods + Beautifical Blossom: Delicate florals + warm musk for freshness as if plucked from Oz’s hidden forests.</li>
<li>
Emerald Charm + Yellow Brick Wonder: A sweet, refreshing blend that captures the Yellow Brick Road journey.</li>
</ul></li>
</ul></li>
</ul><ul class="bwlistdisc">
<li>
Febreze x Wicked: For Good Collection:
<ul class="bwlistcircle">
<li>
Air Mist: Delivers spellbinding freshness in every spray to fight unwanted smells and transform the air with high quality scent.</li>
<li>
PLUG Air Freshener Refill: Fills rooms with magical scent that lasts for 50 days (on low setting) without fading
<ul class="bwlistsquare">
<li>
All above products available in Beautifical Blossom and Wonderfullest Woods scents</li>
</ul></li>
</ul></li>
</ul><ul class="bwlistdisc">
<li>
Dawn x Wicked: For Good Collection
<ul class="bwlistcircle">
<li>
Powerwash Spray delivers the power of an overnight soak in minutes and removes up to 99% of grease and grime.
<ul class="bwlistsquare">
<li>
Available in Fantabulous Floral scent</li>
</ul></li>
</ul></li>
</ul>
“As a leader in fragrance, we’re thrilled to partner with Universal Pictures’ ‘Wicked: For Good’ to bring these extraordinary scents – powered by the freshness of Gain – to life across P&amp;G’s fan-favorite fabric and home care products,” said Ben Sattler, Gain Senior Brand Director. “Whether fans are doing a laundry load, freshening a room, or even washing a dish, with these collections, they’ll ‘Get Scent to Oz’ before they even hit the theaters.”
For a limited time only, the Gain®, Febreze®, and Dawn® x Wicked: For Good collections are available now at all major participating retailers nationwide and online.
About P&amp;G
P&amp;G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &amp; Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&amp;G community includes operations in approximately 70 countries worldwide. Please visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com%2F&amp;esheet=54333877&amp;newsitemid=20251006357401&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com&amp;index=1&amp;md5=aeddb2d6a59f4af2a3c1f853af67c0ff" rel="nofollow" shape="rect">https://www.pg.com</a> for the latest news and information about P&amp;G and its brands. For other P&amp;G news, visit us at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com%2Fnews&amp;esheet=54333877&amp;newsitemid=20251006357401&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com%2Fnews&amp;index=2&amp;md5=8ad892fe01507f186cbe4c54352ff246" rel="nofollow" shape="rect">https://www.pg.com/news</a>.
About Universal Pictures’ Wicked: For Good
Last year’s global cinematic cultural sensation, which became the most successful Broadway film adaptation of all time, now reaches its epic, electrifying, emotional conclusion. Directed by Jon M. Chu, the final chapter of the untold story of the witches of Oz begins with Elphaba (Oscar® nominee Cynthia Erivo) and Glinda (Oscar® nominee Ariana Grande) estranged and living with the consequences of their choices. When a girl from Kansas comes crashing into their lives, they will need to come together one final time, and truly see each other, if they are to change themselves, and all of Oz, for good.
About Universal Pictures
Universal Pictures is a division of Universal Studios (<a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.universalstudios.com%2F&amp;esheet=54333877&amp;newsitemid=20251006357401&amp;lan=en-US&amp;anchor=www.universalstudios.com&amp;index=3&amp;md5=41e9093bd635a1fc76cee6584d1ed66d" rel="nofollow" shape="rect">www.universalstudios.com</a>). Universal Studios is part of NBCUniversal. NBCUniversal is one of the world’s leading media and entertainment companies in the development, production and marketing of entertainment, news and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group and world-renowned theme parks. NBCUniversal is a subsidiary of Comcast Corporation. Contacts 
Media Contacts: P&amp;G Fabric Care Communications
 Jazmyne Reid
 <a target="_blank" href="mailto:reid.jt@pg.com" rel="nofollow" shape="rect">reid.jt@pg.com</a>
P&amp;G Air Care Communications
 Esra Yeksek
 <a target="_blank" href="mailto:yeksek.e@pg.com" rel="nofollow" shape="rect">yeksek.e@pg.com</a>
P&amp;G Home Care Communications
 Andy Sullivan
 <a target="_blank" href="mailto:sullivan.a.4@pg.com" rel="nofollow" shape="rect">sullivan.a.4@pg.com
 
</a> MSL Group (for Gain)
 Aliza Solc
 <a target="_blank" href="mailto:aliza.solc@mslgroup.com" rel="nofollow" shape="rect">aliza.solc@mslgroup.com</a>

Gain®, Febreze® and Dawn® Announce “Get Scent to Oz” Collaboration in Partnership With Universal Pictures’ Wicked: For Good

NEW Bounce Intense infuses clothes with long-lasting freshness, leveraging innovative heat-activated technology that bursts with movement <a href="https://mms.businesswire.com/media/20250929139432/en/2591250/5/Bounce_Intense.jpg"><img src="https://mms.businesswire.com/media/20250929139432/en/2591250/22/Bounce_Intense.jpg" /></a> <a href="https://mms.businesswire.com/media/20250929139432/en/2591250/5/Bounce_Intense.jpg"><img src="https://mms.businesswire.com/media/20250929139432/en/2591250/21/Bounce_Intense.jpg" /></a> <a href="https://mms.businesswire.com/media/20250929139432/en/2591243/5/Screenshot_2025-07-22_at_11.56.50%E2%80%AFAM.jpg"><img src="https://mms.businesswire.com/media/20250929139432/en/2591243/22/Screenshot_2025-07-22_at_11.56.50%E2%80%AFAM.jpg" /></a> <a href="https://mms.businesswire.com/media/20250929139432/en/2591243/5/Screenshot_2025-07-22_at_11.56.50%E2%80%AFAM.jpg"><img src="https://mms.businesswire.com/media/20250929139432/en/2591243/21/Screenshot_2025-07-22_at_11.56.50%E2%80%AFAM.jpg" /></a>CINCINNATI--(BUSINESS WIRE)--Bounce, the leading dryer sheet brand from Procter &amp; Gamble, is resetting laundry expectations with the introduction of Bounce Intense, a multi-benefit dryer sheet engineered to deliver 10x the freshness of a leading base dryer sheet*. Launched in September 2025, Bounce Intense not only offers the static and wrinkle control that is a hallmark of the brand, but also provides the ultimate fresh experience that bursts from the dryer and lasts through wear for up to four weeks.
Bounce conducted research into the consumer laundry experience and uncovered a key challenge: clothes lose their fresh scent during the drying process. The heat, many reported, seems to make the freshness evaporate, leaving fabrics smelling “stale.” In response, Bounce created a dryer sheet that outlasts the heat of the dryer and ensures every piece of laundry emerges with a vibrant, clean aroma. Bounce Intense uses a higher concentration of long-lasting perfume technology in addition to dryer heat-activated static cling agents which help soften and reduce wrinkles. Together, with just one sheet, these technologies deliver 10x the freshness of other dryer sheets*.
“Bounce Intense turns your dryer into the unsung hero of clothing freshness, even surviving dryer heat better than regular Bounce sheets,” said Redge Abueva, Vice President, North America, Fabric Enhancers and Downy/Lenor Brand Franchise Leader at Procter &amp; Gamble. “We formulated the product to give you Bounce’s best experience out of your dryer through a one-step hack that transforms a simple action into long-lasting scent. We recognize the frustration of just-washed fabrics smelling dull. That’s why we created a breakthrough solution that provides all the softening, static, and wrinkle control you expect from Bounce, but now with an exceptional scent that you’ll actually notice.”
Bounce Intense comes in two captivating scents:<ul class="bwlistdisc">
<li>
Vibrant Fresh: Evokes the smell of fresh, clean laundry with notes of white florals brightened by sparkling citrus and sandalwood.</li>
<li>
Vibrant Bloom: A sophisticated fruity-floral scent described as creamy and woody, with brightness brought in by fruity berry notes. ​</li>
</ul>
Bounce Intense is now available online at Amazon, and <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwalmart.com&amp;esheet=54329862&amp;newsitemid=20250929139432&amp;lan=en-US&amp;anchor=Walmart.com&amp;index=1&amp;md5=cf5d829ac4891caf0956f2cec43e1a62" rel="nofollow" shape="rect">Walmart.com</a> as well as Kroger. Try a 30-count for $5.49, and a 60-count for $9.99. Visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fbouncefresh.com&amp;esheet=54329862&amp;newsitemid=20250929139432&amp;lan=en-US&amp;anchor=BounceFresh.com&amp;index=2&amp;md5=c2b20ad06d91625923a4307306d504b7" rel="nofollow" shape="rect">BounceFresh.com</a> for more information.
* ingredients verses Gain Moonlight Breeze base dryer sheets
About Procter &amp; Gamble
P&amp;G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &amp; Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&amp;G community includes operations in approximately 70 countries worldwide. Please visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com&amp;esheet=54329862&amp;newsitemid=20250929139432&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com&amp;index=3&amp;md5=b93bf60651414b7cef5496b5b6f82bcc" rel="nofollow" shape="rect">https://www.pg.com</a> for the latest news and information about P&amp;G and its brands. For other P&amp;G news, visit us at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com%2Fnews&amp;esheet=54329862&amp;newsitemid=20250929139432&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com%2Fnews&amp;index=4&amp;md5=fb18bf9c033eff5613f41b2cee9c8093" rel="nofollow" shape="rect">https://www.pg.com/news</a>. Contacts 
Media Contact:
 Rachel Koggan
 973-464-6469
 <a target="_blank" href="mailto:rachelk@mbooth.com" rel="nofollow" shape="rect">rachelk@mbooth.com</a>

Iconic Laundry Care Brand, Bounce, Unveils New Bounce Intense Dryer Sheets With Freshness That Lasts For Up To Four Weeks

News releases

Time: Best Companies for Future Leaders 2024 badge

Barron’s 100 Most Sustainable Companies badge

Forbes America’s Best Employers for Diversity badge

Wall Street Journal Best Managed Companies badge

Awards & Recognitions

Media center

See all media

<h2 style="color: #000;font-weight:600;" class="font-22">Media contacts</h2>

If you’re a journalist looking to reach a Company representative on our latest news, please email us with your contact information and deadline.

<a href="mailto:MediaRelations@shared.pg.com">MediaRelations@shared.pg.com</a>

<h2 style="color: #000;font-weight:600;" class="font-22">Receive P&G News</h2>

Sign up to have P&G news releases delivered to your email inbox!

Family of four in the kitchen talking and storing groceries

Newsroom.

Read our latest stories

Mentorship Reversed: P&G's Strategy for a More Agile, Digitally Fluent Future

P&G Ventures: Where Brands Are Born

Zevo

Spruce

News releases

Awards & Recognitions

Media center

Media contacts

Receive P&G News