2/23/2022
Superiority & Innovation Result in the P&G Products You Love
At P&G, innovation is a crucial pillar of our superiority strategy. When innovation and superiority mix, you get products that make your life easier. And that is a win-win for us because we love finding solutions to problems. With the heart of a start-up and the resources of a global corporation, we are always looking for ways to reinvent every aspect of our business.
Here are a few of our latest innovations. Tell us about your favorites on Twitter or Instagram using the hashtag #PGinnovation.
![GilletteLabs Exfoliating Bar Razor](http://images.ctfassets.net/oggad6svuzkv/6yElnn3F4bjeQypiegIXAv/700e007dfd624c41e1ec5fff8ba40fbc/Blog_Image_1.jpeg?fm=webp)
GilletteLabs Exfoliating Bar Razor comes with built-in exfoliation technology, for a shave as quick and easy as washing your face.
- The exfoliating bar removes the dirt and debris before the blade.
- 5-blades included in razor for an incredibly close and comfortable shave.
- Close contact with every stroke thanks to 2-D Flexdisc.
![Tide Hygienic Clean Heavy Duty](http://images.ctfassets.net/oggad6svuzkv/41CjKwFyoJdCWs0Bj1mAEV/35fd895cab01904e42fe37bd8799a7cd/Blog_Image_2.jpeg?fm=webp)
Tide Hygienic Clean Heavy Duty uses cleaning technology that gets between the fibers to clean invisible stains that you didn’t even know were there!
- Includes 10 concentrated cleaning actives.
- Deep Hygienic Clean.
- Removes visible and invisible dirt.
![Crest Whitening Emulsions](http://images.ctfassets.net/oggad6svuzkv/35jlqX83rg9v6O1MJ0C2rC/b6d9d9104d24512b2707bab6f05a337a/Blog_Image_3.jpeg?fm=webp)
Whiten your teeth with Crest Whitening Emulsions – a leave-on teeth whitening treatment with virtually no sensitivity! Apply & go to reveal your most beautiful smile.
- Removes over 10 years of stains in 14 treatments.
- Easy application wand – just apply on your teeth and go!
- Enamel-safe for daily use. Use up to 4x per day.
- Absorbs quickly and safely. No rinsing on brushing required.
![Pampers Swaddlers](http://images.ctfassets.net/oggad6svuzkv/ceKpTinEkcGrpMD7lqseV/9b1fb28a7c4e9500be5b0a984ae48855/Blog_Image_4.jpeg?fm=webp)
Pampers Swaddlers – the #1 Pediatrician Recommended brand.
- Our softest diaper EVER with new ultra-soft absorbent layers to help soothe and protect baby’s skin.
- BreatheFree Liner that wicks wetness away to keep baby’s skin dry and healthy.
- New prints! Hand-drawn animals illustrate the love and sweetness between baby and parent.
![Dawn Powerwash](http://images.ctfassets.net/oggad6svuzkv/3WcmuhOgHlrK25BOc9ZVBz/2ffb4a56cbbd1e7dac0632d476fadf23/Blog_Image_5.jpeg?fm=webp)
Dawn Powerwash - the spray-on dish soap that cleans like no other! No tedious soaking or scrubbing required.
- Suds activate on contact without water.
- Continuous spray design allows for maximum coverage.
![Olay Regenerist Vitamin C](http://images.ctfassets.net/oggad6svuzkv/4QOJvsdKtucwfminBhjvIm/1d474b3db916f8f5c5b2276a3492dfe9/Blog_Image_6.jpeg?fm=webp)
Olay Regenerist Vitamin C – formulated to brighten dull skin, visibly even tone, and correct discoloration. Olay’s innovation is uniquely crafted around the power combination of vitamins and peptide.
- 24-hour moisture that visibly brightens
- Took Olay scientists over 100 formulations and 10 rounds of consumer testing to find the right balance.