Superiority & Innovation Result in the P&G Products You Love

At P&G, innovation is a crucial pillar of our superiority strategy. When innovation and superiority mix, you get products that make your life easier. And that is a win-win for us because we love finding solutions to problems. With the heart of a start-up and the resources of a global corporation, we are always looking for ways to reinvent every aspect of our business.

Here are a few of our latest innovations. Tell us about your favorites on Twitter or Instagram using the hashtag #PGinnovation.

GilletteLabs Exfoliating Bar Razor

GilletteLabs Exfoliating Bar Razor comes with built-in exfoliation technology, for a shave as quick and easy as washing your face.

  • The exfoliating bar removes the dirt and debris before the blade.
  • 5-blades included in razor for an incredibly close and comfortable shave.
  • Close contact with every stroke thanks to 2-D Flexdisc.
Tide Hygienic Clean Heavy Duty

Tide Hygienic Clean Heavy Duty uses cleaning technology that gets between the fibers to clean invisible stains that you didn’t even know were there!

  • Includes 10 concentrated cleaning actives.
  • Deep Hygienic Clean.
  • Removes visible and invisible dirt.
Crest Whitening Emulsions

Whiten your teeth with Crest Whitening Emulsions – a leave-on teeth whitening treatment with virtually no sensitivity! Apply & go to reveal your most beautiful smile.

  • Removes over 10 years of stains in 14 treatments.
  • Easy application wand – just apply on your teeth and go!
  • Enamel-safe for daily use. Use up to 4x per day.
  • Absorbs quickly and safely. No rinsing on brushing required.
Pampers Swaddlers

Pampers Swaddlers – the #1 Pediatrician Recommended brand.

  • Our softest diaper EVER with new ultra-soft absorbent layers to help soothe and protect baby’s skin.
  • BreatheFree Liner that wicks wetness away to keep baby’s skin dry and healthy.
  • New prints! Hand-drawn animals illustrate the love and sweetness between baby and parent.
Dawn Powerwash

Dawn Powerwash - the spray-on dish soap that cleans like no other! No tedious soaking or scrubbing required.

  • Suds activate on contact without water.
  • Continuous spray design allows for maximum coverage.
Olay Regenerist Vitamin C

Olay Regenerist Vitamin C – formulated to brighten dull skin, visibly even tone, and correct discoloration. Olay’s innovation is uniquely crafted around the power combination of vitamins and peptide.

  • 24-hour moisture that visibly brightens
  • Took Olay scientists over 100 formulations and 10 rounds of consumer testing to find the right balance.