9/3/2022
Innovation Series: August Brand Roundup
Our Innovation Series showcases the amazing brand and product developments powered by P&G employees. We bring you stories about the Innovators Behind the Innovation, as well as roundups of the latest in brand innovations, that help make peoples’ lives better in small but meaningful ways, every day.
With more than 60 brands, P&G has you covered for all your home, family and personal care needs. But how do you keep up with all the latest in our product innovations? That’s where we have you covered. Each month, we’ll be updating this Innovation Series with a roundup of the latest brand and production innovations, how they were created and how they work to make your lives better.
Olay Vitamin C
Are you ready for brighter skin? Say hello to the Olay Regenerist Vitamin C + Peptide 24 collection. Formulated with Vitamin C, niacinamide (Vitamin B3) peptide and AHA lactic acid, this innovation comes in the form of a Brightening Cleanser, Brightening Serum, Brightening Eye Cream and Hydrating moisturizer.
Vitamin C is the #1 searched beauty ingredient, and in the last three years, over 3,000 skincare products with vitamin C launched in North America alone. 62% of women look for “vitamin C” when buying skincare products, yet many are dissatisfied because of lack of results, high cost, skin feel or irritation after using.
Created with you in mind, Olay’s scientists experimented with over 100 formulations and conducted 10 rounds of consumer testing to provide just the right balance between potency, formula stability and in-use delight.
Swiffer Wet Jet
Looking for a way to mop without wasting water? The Swiffer WetJet has got you covered, providing the ease and efficiency that cleaning should be in a compact, lightweight and easy-to-store product! This all-in-one mopping system is ready to use right out of the closet and can save you 70 gallons of water per year.
Swiffer WetJet is the complete cleaning system that includes a mop, pad and cleaning solution, formulated to break down the most common floor messes while being safe to use on any sealed, finished floor type, including hardwood, tile, laminate, and luxury vinyl plank floors.
Combine the dual-nozzle sprayer that easily dispenses the right amount of cleaning solution with the absorbent Swiffer WetJet pad to trap and lock away dirt and grime, leaving floors virtually streak free and dry in less time than traditional cleaning methods!
Pantene No Rinse Conditioner
Are you looking for ways to reduce your water use? Now you can cut your showers short with Pantene Perfec+ On No Rinse Conditioner! It’s a new way to help your hair and the planet, with a light and fast absorbing formula that can be applied on damp or dry hair. This small but mighty innovation packs 20x doses of hair vitamin to keep your hair nourished, smoother and more manageable so it can be dried and styled as usual. Make Pantene a part of your sustainable beauty routine!
