The story is one instance of P&G Shiksha helping millions of children in India
For the last 16 years, P&G Shiksha has helped build 2,300 schools, that will support more than 2 million children.
There are children across India still dreaming of attending school. The film “Munni” is a simple yet heart-warming story of the educational dreams fulfilled by P&G Shiksha through its interventions.
During the pandemic, P&G Shiksha helped 50,000 children get online education. P&G India Vice President for Marketing Operations Girish Kalyanaraman said the film is a “simple yet heart-warming story of the dreams fulfilled by P&G Shiksha through its interventions.”
“During this challenging time, we upgraded P&G Shiksha with online education so that thousands of children could continue learning from home. We hope the film builds an emotional connection with the audience and inspires them to do their bit towards Shiksha.”
P&G Shiksha is enabling education for millions of such children who do not have access to schools. To learn more about P&G Shiksha's initiatives and impact, visit: https://pgshiksha.com/.
P&G INDIA REACHES OVER 50,000 UNDERSERVED CHILDREN WITH EDUCATION DURING PANDEMIC
Shiksha means education in Hindi, and so it’s a fitting that P&G’s flagship community program in India is called P&G Shiksha. The program has been improving access to holistic education for underserved children since 2005.
Through its various interventions, P&G Shiksha has supported over 2,300 schools impacting more than 2 million children.
The outbreak of the pandemic posed unprecedented challenges to the education of children. During this time, P&G Shiksha continued to focus on its mission to provide underprivileged children access to holistic education.
One such example, is P&G Shiksha’s intervention with partner Educational Initiatives wherein they are trying to minimize learning outcomes in children using Mindspark, an adaptive learning software. Pre-COVID, children learned using the Mindspark software in schools.
With the outbreak of the pandemic, the software was upgraded to make it available on mobile so that children could learn using Mindspark at home. In the lockdown, P&G Shiksha reached out to nearly 50,000 children remotely to improve learning outcomes using this software.
P&G Shiksha is an example of how we’re stepping up to Lead with Love.