Three Ways P&G is Choosing Equal at the Generation Equality Forum

As we emerge from the COVID-19 crisis – which has seen women bear a heavy and disproportionate cost – there is an opportunity for all of us to come together and #ChooseEqual. Now more than ever, P&G and our brands remain committed to being a force for good and a force for growth around the world, with gender equality as an ongoing priority.

P&G is participating in the Generation Equality Forum, joining private and public sector leaders to set in motion a series of concrete actions for advancing progress towards gender equality. You can learn more about the Generation Equality Forum here and register to attend here.

Check out the three ways we’re stepping up to accelerate gender equality at work, at home and in sport:

At Work: P&G is committing to spend $10 billion with women-owned and women-led businesses by 2025. Together with partners such as UN Women, WEConnect International, Women's Business Enterprise National Council (WBENC) and the Women’s Forum for Economy & Society, we are supporting capability building of women entrepreneurs; further developing the tools, definitions and infrastructure needed; and driving collaboration across companies and industries to join in and advance these efforts. Our ambition over time is to grow our spending with women-owned and led business to 10 percent of our purchasing dollars – that’s 10 times the industry average.

At Home: For years, we’ve worked to help change deeply held gender biases that often reinforce many of the greatest barriers to women’s progress. We know that advertising shapes how people see the world and has the power to spark conversations that can change minds – not only for women and girls, but also for men and boys.

P&G is proud to announce a new three-year partnership with Promundo, a global leader in advancing gender equality by engaging men and boys in partnership with women, girls and individuals of all gender identities. Together, we’ll help shift the narrative and embrace the role of men and boys as equal partners in the home – sharing the care and helping with domestic work such as changing diapers, washing the dishes and doing the laundry.

Through this partnership, we’ll advocate for and support working families through equality-based policies and programs that enable all genders to play an equal role at home while still enjoying a full and rewarding career. In 2020, P&G established a global minimum standard for paid parental leave so that all parents can share the delight of bringing a new child into their home in the more than 70 countries where we operate. Learn more about Promundo’s 2021 State of the World’s Fathers Report here.

In Sport: Ahead of this year’s Olympic and Paralympic Games in Tokyo, P&G and its brands will continue to step up to promote accurate portrayal and equal access to sports by highlighting the stories, experiences and inspirational accomplishments of a diverse collection of women athletes.

Our new Always campaign is helping rally society to “#KeepHerPlaying” by showcasing the unexpected ways sports can transform girls’ futures. Always has teamed up with girls’ education activist Malala Yousafzai, Mathematician & TV Presenter Rachel Riley, Poet & Human Rights Activist Sara Mora and other trailblazing women to show how playing sports during puberty is a key enabler of future success on and off the field.

P&G, Always, and Secret are committed to the accurate portrayal of women and girls in sports and will support organizations such as Sported UK, Women in Sports Foundation and others that provide access to sports programs for girls around the world.

Choosing equal is a societal imperative. Equality benefits all of us, and it will take all of us – the public sector, private sector and civil society – to make the progress we need. P&G is proud to be part of Generation Equality and help build a better world, one free from gender bias and with equal voice, equal opportunity and equal representation for all.