At P&G, we're committed to creating a world where women and girls have equal opportunity and an equal voice. In honor of International Day of the Girl, a day focused on bringing attention, action, and enthusiasm to helping girls reach their full potential, we shared our support of two new programs that drive positive change towards gender equality.
An important part of our commitment to gender equality is removing barriers to education for girls. That’s why P&G and Always are proud to support the launch of the Global Girls Alliance with Michelle Obama.
The Global Girls Alliance seeks to empower adolescent girls around the world through education, and is designed to support grassroots leaders who best understand the unique challenges girls face in the local communities and the strategies that are needed to overcome them.
“Equal access to education creates opportunities for girls, healthier families and stronger communities,” said Carolyn Tastad, P&G North America Group President and Gender Equality Executive Sponsor. “The Global Girls Alliance will help more adolescent girls gain an education, reach their full potential and become future leaders of tomorrow.”
During her takeover of the TODAY morning show, Michelle Obama emphasized the importance of educating the girls of future generations. “The stats show that when you educate a girl, you educate a family, a community and a country,” the former first lady said.
To help support these international girls’ education efforts, the P&G Fund is matching donations to the Global Girls Alliance Fund that is supporting grassroots girls’ education projects around the world for a total contribution of $250,000. You can join us in supporting girls’ education through the Global Girls Alliance here.
In addition to P&G and Always’ support of the launch of the Global Girls Alliance, P&G is also partnering with Galli Galli Sim Sim, the local Sesame Workshop India, to create new content episodes for “Growing up Chamki.” The episodes follow lead character Chamki as she addresses gender stereotypes and social norms through play.
“Sesame’s gender equality programming is entertaining for all family members – it can have a lasting impact on young children’s lives and is driving positive change toward a more equal world,” said Tastad.
We are delighted to support our friends at Sesame Workshop for the amazing work they’re doing to create positive change towards gender equality.
The future of our world is only as bright as our girls – and we are proud on International Day of the Girl to join like-minded organizations who support our continued commitment to removing gender bias that prevent women and girls from reaching their full potential.