Creating Impact at Global Citizen NOW and Beyond

P&G and its brands join Global Citizen and Young Leaders to act for Gender Equality.

Impact is created when many people unite to take action on issues that matter. In the second year of the Global Citizen NOW summit, held in April 2023, Global Citizen once again brought together activists, artists and world leaders, along with organizations like Procter & Gamble to act NOW for many of today’s most urgent issues.

This marked another important opportunity for P&G to connect, collaborate and spotlight its long-valued partners — including WeConnect International, Girl Up and WASH United — as well as young leaders on the frontlines who are finding solutions to some of the biggest barriers to gender equality. Here are a few ways we came together to act NOW.

NOW is the Time for #PeriodForChange

Globally, more than 500 million women and girls lack effective menstrual care products and education. As part of our commitment to help #EndPeriodPoverty, we came together with supporters of the Global Menstrual Equity Accelerator (GMEA), our brands Always and Whisper and dedicated Period Heroes, including Chantal Alison-Konteh of Her Village and Elise Joy of Girls Helping Girls. Period.

Kicking off at the Global Citizen Festival in September 2022, the ‘PERIOD FOR CHANGE’ campaign was launched in support of the GMEA, which aims to expand support for organizations pursuing menstrual health equity, channeling more energy and ensuring the flow of new resources to support local and community- based menstrual equity initiatives across the globe. Hear from Aways Period Heroes Brooke and Brianna Bennett and activist Harnaaz Sandhu to learn more:

NOW is the Time to Elevate Young Leaders

The Global Citizen Prize Citizen Award is always a summit highlight, and this year it recognized four trailblazing activists impacting their local communities. At P&G, we share this commitment to elevating courageous young leaders, and the summit was another opportunity to give visibility to several young women change agents. One such young leader is activist, storyteller and filmmaker Zuriel Oduwole who joined us at Global Citizen NOW.

Zuriel Oduwole joining Global Citizen NOW

At 12 years old, Zuriel partnered with our team at Always to direct a film showcasing how girls are Unstoppable and how to stay confident during puberty and beyond. Today, she leads her humanitarian non-profit organization — Dream Up, Speak Up, Stand Up — and serves as a member of the CARE Global Advisory Council, while advocating for equal education and entrepreneurship opportunities for women and girls around the world. Follow us on Instagram to hear from Zuriel and other young female leaders.

NOW it’s the Time For Women’s Economic Empowerment

Economic equality for women can make families, communities and businesses stronger. That’s why we work with great organizations like WeConnect International to provide more women, in women owned and led businesses, with more investment.

To help remove barriers to increasing investment in women entrepreneurs, an inspiring panel of leaders - Marc Pritchard, Chief Brand Officer, P&G; Tiffany "The Budgetnista" Aliche; Tolu Lawrence, Director & Head of Corporate Impact, JUST Capital; and Elizabeth Vazquez, CEO and Co-Founder of WEConnect International came together at Global Citizen NOW to discuss ‘Women's Economic Equality: What's the Bottom Line?’ Hear more about how equality is good for growth and how growth drives economic empowerment here.

Marc Pritchard on Global Citizen panel

Click here to learn more about how we’re taking action for gender equality.

Follow #WeSeeEqual on social media for updates and information.