6/20/2020
P&G Partners with Global Citizen in One World: Impact Series
In April, P&G teamed up with Global Citizen to present One World: Together At Home, a global special celebrating and supporting healthcare workers, and uplifting the local and regional charities that are providing food, shelter, and more to those who need it most through COVID-19 relief efforts. The event raised $127.9 million through commitments by corporations and philanthropists for the COVID-19 Solidarity Response Fund.
Global Citizen is now channeling its response into a digital 6-episode series in partnership with P&G to highlight the impact of the financial commitments from the event. One World: Impact will shine a light on those on the front lines of the pandemic working for regional response organizations.
The first episode features our partner International Medical Corps and never-seen-before footage from artists Sheryl Crow and Charlie Puth. The 9-minute video can be viewed here.
One World Impact episode 2 is live and features our disaster relief partner, Matthew 25 Ministries as well as highlights the wonderful work done by Tide Cleaners to help those on the frontlines. Artists Adam Lambert and Delta Goodrem share their talents with songs “Roses” and “Keep Climbing” as inspiration.
The third episode features P&G partner Red Cross in Spain and artists Sebastia Yatra, Picture This and Ellie Goulding. Check out the 13-minute video here.
P&G’s “Lead with Love” message and comments from partner In Kind Direct make up the content in episode four along with music from Sofi Tucker and Kesha. Check it out here.