CES Day Two: P&G Spots Future Entrepreneurs, Advances Diversity in Tech and Drives Creativity to Reinvent Consumer Experiences

We're opening the LifeLab for a second day- and today, we're focused on finding the next big idea. We will continue efforts to recruit and develop innovative entrepreneur partners, advocate for greater diversity and inclusion in technology-led industries and share a roadmap for leveraging creativity that can enhance everyday consumer experiences.

Additionally, the company will invite entertainment visionaries into the LifeLab for a provocative conversation that examines how new methods of media consumption are shaping the future of multichannel entertainment, and what that means for brands and consumers. Read on to join us in the booth or via live stream at www.PGLifeLab.com.

Wednesday On the P&G LifeLab Stage

P&G Ventures Innovation Challenge Finalist Competition – 9:30 a.m. PT

P&G Ventures, the Company’s early-stage startup studio, presents their second annual Innovation Challenge, where four exceptional entrepreneurs will pitch lifechanging products on stage. The winner of the 2020 Innovation Challenge will receive $10,000 to be used toward the development of their product.

Finalists will present on our LifeLab stage their groundbreaking technologies, businesses, or capabilities that contain a fast-moving, consumable product to improve the way people care for their families, clean their homes, and live healthier lives.

Join us for the live pitch competition held in the LifeLab exhibit in the Sands Expo, booth 42131, and streamed live at pglifelab.com/live-stream.

Delighting Consumers Through AI – 1:00 p.m. PT

Join us as a leading panel of experts discuss real-world applications of AI within their business and how they are leveraging AI to transform how their companies are solving business challenges. Guy Peri, P&G, joins Meltem Ballan, General Motors and Diane Chang, Intuit, moderated by Srikanth Velamakanni, Fractal Analytics.

Cutting the Cord and Beyond: The Evolution of Content Consumption – 4:00 p.m. PT

Throughout the day, in the P&G LifeLab exhibit, presentations and panel discussions include a featured session between Marc Pritchard and Jeffrey Katzenberg, CEO, Quibi, on how over-the-top programming is changing the future of entertainment.

All programs are held at CES in the Smart Homes Marketplace in the Sands Expo, booth #42131, or catch the session online at www.PGLifeLab.com to watch the live stream.

P&G On the Move – Events Outside the Booth

C-Space Storytellers Keynote – 10:30 a.m. PT, Aria Hotel, Mariposa Ballroom (L2) or via Consumer Technology Association live stream

P&G’s Chief Brand Officer Marc Pritchard will share how the next decade will bring exponential changes in innovation and a great leap forward in creativity. Marc will share a road map for how P&G is leading constructive disruption through innovation, new creative partnerships and brand building to reinvent the consumer experience.

Perception is Everything: Why Visibility for Women is Key to Closing Tech’s Gender Gap – 6:00 p.m. PT, Encore Hotel, Penthouse Suite

Building on the company’s commitment to gender equality and inclusion, P&G’s VP of Oral and Health Care R&D Lisa Ernst joins a panel discussion with The Female Quotient on closing the gender gap and driving diverse partners in STEM.

The discussion will also include leaders from The Ad Council, Lyft, EY and Women in Autonomy. P&G is an ongoing supporter of The Female Quotient, an organization that focuses on metrics-based approaches to advancing gender equality and visibility for women in the workplace to CES this week in its Equality Lounge.

Thanks for following along with us on social media via @proctergamble and #PGLifeLab. Take a glimpse at our latest sizzle reel on how we're reinventing the consumer experience - through our cutting-edge innovations at CES and around the world.