Life and laboratory will collide at P&G’s LifeLab, January 8-11 at the Consumer Electronics Show in Las Vegas.
Illuminating six product experiences, our LifeLab exhibit will showcase how we are combining breakthrough science and technologies with deep consumer understanding to deliver connected innovations that transform people’s lives.
Through interactive product demos and panels on our in-exhibit stage, LifeLab will provide a close-up look at some of our premier technologies from our portfolio of household and personal care brands.
“We’re living in a time of mass disruption, where the exponential power of technology combined with shifting societal and environmental forces are transforming consumer experiences every day,” said Chief Brand Officer Marc Pritchard. “P&G is integrating cutting-edge technologies into everyday products and services to transform people’s lives. We’re combining what’s needed with what’s possible. By answering the question, ‘what if,’ we’re delivering irresistibly superior consumer experiences.”
Chief R&D and Innovation Officer Kathy Fish and Chief Information Officer Javier Polit will also join Marc Pritchard to share insights throughout the week.
With 181 years of expertise on how to anticipate and serve consumer needs, CES is the ideal space for P&G to tell our innovation story. LifeLab is inspired by the intersection between breakthrough science and powerful technologies that provides the foundation for the products and services we offer, and the consumers’ lives we touch. On the world’s preeminent stage for global innovation, CES visitors to LifeLab will be immersed in a dynamic, interactive experience with touchpoints to learn about and trial our innovations from brands you may know, like SK-II, Olay, Whisper, Gillette and Oral-B, and many that have not yet reached the market.
The center of the LifeLab exhibit will also feature our P&G theater space where we will invite innovation partners, technology experts and brand leaders to the stage for panel discussions and presentations. Each day will feature a new brand immersion and offer several panels relevant to the industry.
If you’re attending CES, we invite you to stop by the P&G LifeLab in the Smart Homes area of the Sands Expo Convention Center at Booth 42131.
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Schedule of events: