In its 2018 Product of the Year USA study and ranking, Kantar TNS named five P&G products among its line-up of the 31 most industry-advancing, innovative products launched within the previous year. This honor is billed as the largest consumer-voted award for product innovation.
A record number of products were considered this year, with 40,000 consumers voting nationwide on the single best product in each category to receive the distinctive red seal of approval.
Product categories in the study include beauty, personal care, household essentials, car care, food and beverages, pet care—and are evaluated on seven key measures. One product is named the Winner of each category, based on the results of the consumer study.