Always/Whisper Encourages Girls to Keep Playing #LikeAGirl

How many times have we all heard comments like “Girls shouldn’t play that sport”?

Or witnessed girls’ teams playing in half-filled arenas?

What impact does this have on girls, and their desire to play sports throughout puberty?

The Always/Whisper brand asked and uncovered an outrageous fact: although sport is one of the best confidence-building activities, half of girls quit sports at puberty.

As the brand championing girls’ confidence, Always/Whisper cannot accept that.

So as the world prepares to cheer on amazing athletes in Rio, Always/Whisper wants to urge, encourage and inspire girls everywhere to Keep Playing #LikeAGirl.

Today marks the unveiling of the biggest #LikeAGirl edition yet. Over 15 Olympic Athletes have joined the movement across the world to inspire girls everywhere to Keep Playing #LikeAGirl.

We're encouraging everyone to pledge that they'll Keep Playing #LikeAGirl by sending a picture, shooting a video, or tweeting using #LikeAGirl—or simply sharing the film.

Together, we can make a real change and rewrite the rules of girls in sports, one girl at a time. We can help all girls, everywhere, feel confident by encouraging them to Keep Playing #LikeAGirl.