This year at the Super Bowl LIV, we’re excited to present fresh, new brand content that will travel beyond the Sunday night broadcast. We even hope to spark conversations about important brand-relevant issues in innovative ways. As bonus, we will give our consumers a little something special to celebrate, with a $15 rebate when they purchase $50 of participating P&G brands at www.pgrebate.com/superbowl.
Take a peek at some of the brand spots we hope to be fan-favorites!
For the first time ever, we will be featuring several of our most iconic and recognizable brands in a cross over spot that gives viewers the opportunity to help P&G create a Super Bowl ad via an interactive video experience. No one – not even us – will know which variation of the story will air until the fourth quarter of Sunday night’s game!
This year, Olay is using their Super Bowl ad not only to place more women front and center on one of the world’s biggest stages, but also to celebrate the historic first-ever, all-female spacewalk and inspire people everywhere to get involved and make space for women. With every mention of #MakeSpaceForWomen on Twitter, Olay will donate $1 (up to $500,000) to Girls Who Code, an organization that teaches girls how to solve problems, build community and even make robots dance.
Secret will continue their focus on igniting conversations around equality – in particular, challenging the status quo of women in sports. This includes airing a new spot just before the Super Bowl begins.
Old Spice will engage fans in Miami with a range of experiences, including a VIP experience at the Ultra Smooth Clubhouse where they will meet the NFL’s biggest stars, among other guests. For fans who can’t be in Miami, Old Spice is bringing popular content creators AdamW, King Keraun and Spice Adams to the Super Bowl to give their fans a behind-the-scenes peek at Old Spice’s Miami happenings.
Head & Shoulders will continue the Offense vs. Defense debate they started earlier in the season by tapping relevant influencers from the sports and grooming world to create a steady drumbeat of dynamic content that keeps H&S top-of-mind in Miami and beyond.
Tide will return to the Super Bowl this year – featuring a series of innovative ads. Tune in on to see how they have unlocked unique customer insights in an exciting campaign!
Gillette is partnering with Budweiser to bring the Gillette Barbershop to BUDX Miami. The Gillette Barbershop will be an exclusive pop-up barbershop for the BUDX culture creators, influencers and VIP guests wanting to look sharp throughout the weekend. It will feature a roster of Gillette’s celebrity barbers, including Rich Mendoza, Mark Marrero and Vince Garcia, who will offer an elevated grooming experience for BUDX guests using the latest innovations in shaving from Gillette, including the Gillette SkinGuard razor and Heated Razor by GilletteLabs.
Don't forget to take advantage of our game day bonus offer, $15 rebate with purchase of $50 of participating P&G brands. And we'll see you in the fourth quarter of Sunday night's game to see how many of your choices appear in the 60-second cross over brand spot!