1/29/2020

Exploring P&G at the Super Bowl

This year at the Super Bowl LIV, we were excited to present fresh, new brand content that traveled beyond the Sunday night broadcast. We sparked conversations about important brand-relevant issues in innovative ways. As bonus, we gave our consumers a little something special to celebrate, with a $15 rebate when they purchased $50 of participating P&G brands.

                                Take a peek at some of the brand spots that were fan-favorites!

Super Bowl party

For the first time ever, we featured several of our most iconic and recognizable brands in a cross over spot that gave viewers the opportunity to help P&G create a Super Bowl ad via an interactive video experience. No one – not even us – knew which variation of the story would air until the fourth quarter of the game!

This year, Olay used their Super Bowl ad not only to place more women front and center on one of the world’s biggest stages, but also to celebrate the historic first-ever, all-female spacewalk and inspire people everywhere to get involved and make space for women. With every mention of #MakeSpaceForWomen on Twitter, Olay donated $1 (up to $500,000) to Girls Who Code, an organization that teaches girls how to solve problems, build community and even make robots dance.

Secret continued their focus on igniting conversations around equality – in particular, challenging the status quo of women in sports. This includes airing a new spot just before the Super Bowl began.

Old Spice engaged fans in Miami with a range of experiences, including a VIP experience at the Ultra Smooth Clubhouse where they met the NFL’s biggest stars, among other guests. For fans who couldn't be in Miami, Old Spice brought popular content creators AdamW, King Keraun and Spice Adams to the Super Bowl to give their fans a behind-the-scenes peek at Old Spice’s Miami happenings.

Head & Shoulders continued the Offense vs. Defense debate they started earlier in the season by tapping relevant influencers from the sports and grooming world to create a steady drumbeat of dynamic content that keeps H&S top-of-mind in Miami and beyond.

Tide returned to the Super Bowl this year – featuring a series of innovative ads.

Gillette partnered with Budweiser to bring the Gillette Barbershop to BUDX Miami. The Gillette Barbershop was an exclusive pop-up barbershop for the BUDX culture creators, influencers and VIP guests wanting to look sharp throughout the weekend. It featured a roster of Gillette’s celebrity barbers, including Rich Mendoza, Mark Marrero and Vince Garcia, who offered an elevated grooming experience for BUDX guests using the latest innovations in shaving from Gillette, including the Gillette SkinGuard razor and Heated Razor by GilletteLabs.