It’s time to ACTIVATE.
Procter & Gamble and National Geographic launch ACTIVATE today, a compelling six-part documentary series to spotlight global issues like extreme poverty, inequality and sustainability, through powerful imagery and in-depth storytelling to mobilize global citizens to drive meaningful and lasting change.
Over six weeks, ACTIVATE, co-produced by Global Citizen and RadicalMedia, will debut inspiring, new episodes tackling various issues and spotlighting campaigns – all connected to P&G’s Citizenship priorities.
The first episode in the ACTIVATE documentary series premieres today at 10/9 CT in the U.S. and will air globally on National Geographic in 172 countries and in 43 languages.
Hugh Jackman, Priyanka Chopra Jonas and Becky G join Global Citizen in campaigns to push world leaders into enacting policy changes that would end extreme poverty around the globe. As Jackman prepares for the organization’s massive Central Park festival, Becky G travels to Mexico to amplify Global Citizen’s campaign to push companies to support women-owned businesses.
The episode spotlights experts who describe the state of extreme poverty around the world, the enormous progress that’s been made in the past 20 years and innovative solutions being implemented across the globe, including efforts by P&G and its Charmin brand’s supply chain sourcing efforts. Check out these short videos about supplier efforts here.
Each episode will delve into a different issue each week, connected to the root causes of extreme poverty. The episodes follow a specific Global Citizen campaign and the organizers, amplifiers, grassroots activists, and change makers involved, as well as spend time with the people whose lives are being changed by the initiative.
Episode topics include eradicating extreme poverty, ending cash bail, breaking down barriers to girls’ education, funding education for children in disaster or crisis situations, ending plastic pollution and helping solve the water crisis.
Ambassadors and activists featured in the series include Hugh Jackman, Common, Usher, Rachel Brosnahan, Gayle King, Bonang Matheba, Darren Criss, Pharrell Williams, Uzo Aduba, Becky G and Priyanka Chopra Jonas. The episodes will premiere online as well, with digital hubs on NatGeo.com and GlobalCitizen.org for viewers who would like to dive deeper into the six critical issues highlighted in the series.
For more than 130 years, National Geographic has utilized its powerful imagery and impactful storytelling to help audiences around the globe understand and care about the world around them. Over the past 10 years, P&G’s partner, Global Citizen, has been working to defeat extreme poverty through advocacy and citizen engagement, motivating businesses, organizations and governments to make financial commitments and policy changes to achieve the United Nations Sustainable Development Goals and eradicate extreme poverty by 2030. P&G’s priorities align with this mission, as the Company has a rich history of leveraging its brands and its people as a force for good to make the world a better place. Ongoing, P&G is helping solve critical issues related to girls’ education, clean drinking water, disaster relief, sustainability and inequality. This work shows up in a tangible way in the ACTIVATE episodes.