As people everywhere battle COVID-19, P&G is stepping up to support communities around the world who have always supported us. In the US, this need is especially poignant in minority communities that are disproportionately impacted by the pandemic because of their crucial role in providing the essential services, we all depend on to help keep America running.
Data from Economic Policy Institute reveals over 83% of working Latinos are not able to work from home as they are major providers of front-line and essential services. This includes agricultural workers - 53% of which are Hispanic, some of America’s most essential workers supporting the nation’s food supply during this pandemic, and yet often overlooked. Farmworkers face numerous challenges to protect themselves and their family members from COVID-19 due to their working and living conditions. Additionally, many aren’t protected by the same benefits that most workers are.
Consistent with our long history in supporting and giving back to the Hispanic community, we’re helping essential workers short-term by providing product donations and financial support to those impacted most to help take care of their families and community.
We're a leading sponsor of the Altisimo Live Music and Pop Culture Festival, a fundraising relief effort that will air on May 5th and provide additional help to essential workers beyond our ongoing national and international relief efforts.
Many P&G brands are also stepping up to help with products, services and monetary donations including Always, Crest, Vicks, Pampers, Safeguard, Gain, and Ariel.
The Hispanic community will continue to be at the forefront of the relief and recovery efforts and will continue to help shape America’s future. P&G remains committed to serving Hispanic Communities by working with Hispanic Star and a variety of organizations to shine a light of hope to those in need and let them know we are here for them and we are ready to act. We will keep helping and empowering the Hispanic Community with our network of partners across the country so that - sooner rather than later - they can be ready to shine, again.
We don’t win this alone; we win this together. ¡Estamos contigo, estamos unidos!
You can read more about our other US and global relief efforts here.