Accelerating the Scale of Recycling and Sustainable Packaging

Innovation. Collaboration. Acceleration. Our brands and our partners are enabling a range of solutions around the world that make packaging more sustainable, recyclable and reusable, while helping eliminate waste from nature.

Innovating packaging that uses less, refills more or recycles easily

As a company that reaches billions of consumers, we have a unique opportunity to harness the power of innovation and our brands to keep plastic waste out of the environment. As part of our commitment to offer all reusable or recyclable packaging by 2030, our brands are reimagining the way they deliver the products people love in packaging that has been reduced, reused again or recycled.

In May 2020, Old Spice and Secret were the first major brands to introduce an all-paper package for select aluminum-free deodorants in the U.S. Following the success of the limited-edition pilot, both brands expanded this offering nationwide in 2021 and recently launched a new product line of refillable antiperspirant cases with no single-use plastic that includes a refill made with 100% FSC-certified paperboard packaging.

Engaging consumers to reuse and recycle at home and across communities

In addition to making our products easy to reuse or recycle, we’re also partnering with experts to accelerate reuse and recycling in local communities. We’re doing this by eliminating confusion around how, where and what to recycle, improving local recycling systems and championing waste-free e-commerce.

We are helping ensure consumers have access to recycling programs by partnering with The Recycling Partnership, a national nonprofit working to transform recycling in communities across the U.S. Together, we are making it easier for Americans to recycle by providing education on what and what not to recycle, expert technical assistance and free online tools to help improve communities’ recycling programs long-term. The Recycling Partnership recently announced new grants to improve polypropylene curbside recycling — an important step in increasing the recovery and reuse of this common plastic.

Keeping waste out of nature

P&G is using our size, scale and expert partners to help create solutions that keep waste out of nature. We’re collaborating with our partners to find new ways to improve the plastic recycling process, extend the plastic lifecycle and scale innovations that transform the way we reduce, reuse and recycle.

Spearheaded by P&G, HolyGrail is an award-winning technology designed to solve one of the largest obstacles to recycling — ineffective sorting at recycling and sorting facilities. HolyGrail uses digital watermarks to create intelligent packaging that promotes higher-quality recycling and more accurate and efficient sorting of recyclables, which means more high-quality plastics can be reused. This technology is the recipient of numerous awards and recognitions, including the Efficient Solutions Label from the Solar Impulse Foundation and “Best in Show” award at the Packaging Consortium’s Global Leadership Awards.

HolyGrail is now expanding as part of AIM, the European Brands Association, with more than 120 companies across the value chain participating.

For more information about our packaging and waste sustainability program and other efforts to protect the planet, our common Home, please visit https://us.pg.com/environmental-sustainability/.