Juneteenth: Expanding the Dialogue


Juneteenth, an annual holiday commemorating the emancipation of enslaved people in the United States, will be recognized and celebrated in 2020 like never before amidst a worldwide conversation on race, justice and equality.

As we have done before, we are using our voice as a leading advertiser to facilitate constructive dialogue that leads to understanding and action. P&G is stepping forward and significantly expanding the reach of The Talk, The Look and The Choice and the resource guide at www.pg.com/takeonrace.

These films, and associated messaging encouraging all people to work together for equality, will appear on a broad range of television and radio networks and social media platforms on June 19 and in the weeks ahead. This expanded reach will help P&G bring to life our vision of being for Force for Good and a Force for Growth.

Many of the airings today in 30+ local markets will happen around 4:00, an acknowledgment of the 400 years since the first enslaved people arrived in America.

Here are a few places you can view the films today and learn more about what Juneteenth represents in US national programming:

  • During ABC’s Juneteenth: A Celebration of Overcoming at 8pm EDT
  • During the CBS Evening News
  • During CBS’ All Rise (special episode focused on racial profiling) at 8 pm EDT
  • During NBC’s Today Morning Programming
  • During a replay of OWN’s Where Do We Go From Here beginning at 9 pm EDT
  • All day via advertising on YouTube and Tik Tok
  • All day on the American Urban Radio Network (multiple radio stations in dozens of US markets) and Cleo TV