In February 2022, Olay launched its Fearless Artist Series, a new collection of body washes that aligns with the brand’s ongoing commitment to increase representation of women of color in STEAM (Science, Technology, Engineering, Arts and Math). The collection not only features bottle artwork by African American artist, Avery Williamson, but also includes formulas specially crafted by a diverse team of women.
Crafted by Olay skin experts and backed by more than 65 years of skin science, the body washes in this new collection feature scents and ingredients that delight multicultural consumers, and the products deliver skin benefits that we know multicultural women seek.
Women, and especially multicultural women, are drastically underrepresented in the arts. To help increase visibility of women of color artists on a national scale, Olay Body partnered with Williamson as not only the brand’s inaugural fearless artist but also the designer of the vibrant artwork adorning the three bottles in this new limited-edition collection. This was the first collection in a series that will spotlight women of color artists who are fearless in pursuing their artistic dreams.
“Overall, I think art is so crucial to our lives and to our wellbeing,” said Williamson. “For me, art is about putting joy into the world. The abstract design of the Olay Fearless Artist Series is meant to represent moments when you’re blooming, growing and expanding. The dots, dashes, lines and circles all capture the emotions of everyday life.”
Most recently, Olay Body announced it is committing $100,000 in scholarship grants to The Fearless Artist (TFA) to provide mission-driven artists with access to coaching, community and art buyers who are committed to social change. TFA will award 100 scholarships to recipients who represent the next generation of artists.
In addition to the scholarships, recipients will also learn firsthand from Kiki Somerville, creator of The Fearless Method, a proprietary curriculum of world-class training that takes emerging creatives through the necessary steps to build a successful career in the arts.
“Olay Body is committed to ensuring women see themselves represented through our brand,” said Freddy Bharucha, P&G’s Vice President of North America Personal Care. “By partnering with TFA and offering these scholarships, we can help make a tangible impact in the lives of the very women our new Fearless Artist Collection of body washes represents.”
The collaboration was announced last week at TFA’s Young Curators Showcase & Art Industry Job Fair in New York City, where Olay also hosted two panels with Maiysha Jones, Director, Scientific Communications, North America Personal Care, and partners Avery Williamson, Kiki Somerville and Dr. Elyse Love.
Since 2014, TFA has been empowering mission-driven artists by providing access to coaching and the art community and its popups serve as a platform for emerging and undiscovered artists and galleries. The Young Curators Program was launched in January 2021 and has since seen more than 60 students across three cohorts enter the program.
“As a young creative person, I didn't have people in my world that had art galleries, or understood the business side of art," said Kiki Somerville, CEO and Founder of The Fearless Artist. “The Young Curators Program was conceived to address the lack of mentorship and gain access to job opportunities in the art industry. It is incredible to have the support of Olay Body to help so many emerging artists as they realize their artistic dreams.”