Three Ways that Olay is Working to Bring Visibility to Women and Girls in STEM
This is a top priority for Olay: Close the gender gap in STEM. Olay’s mission is to close the gender gap in STEM by doubling the number of women in STEM careers and tripling the number of women of color in STEM by 2030. In honor of International Day of Women and Girls in Science, we’re shining a light on the various ways this P&G skincare brand is stepping up to show young women, “if you can see it, you can be it.” One way you can support? Tune into JEOPARDY!
Olay Ambassadors Present Categories on America’s Favorite Quiz Show™ All Week
The age-old stereotypical image of a scientist is an older white man in a lab coat. It’s time to change that. STEM fields have evolved to be more inclusive in recent years, and Olay wants to ensure that it continues to include more women, so they are encouraging women to pursue studies in the STEM areas: Science, Technology, Engineering, Math.
All of these subjects are also great topics to know if you are a JEOPARDY! contestant.
Check out the show preview here:
Several Olay brand reps and ambassadors will read JEOPARDY! categories of STEM-related clues in episodes airing this week, February 8-12. These guests include CEO & Founder of Girls Who Code Reshma Saujani, Engineer Erica Joy Baker, Joy Buolamwini, Founder of the Algorithmic Justice League, P&G Principal Scientist Dr. Frauke Neuser, and P&G Molecular Biologist Dr. Markaisa Black.
Additionally, Olay is also partnering with JEOPARDY! to encourage more women to appear on the show. More than half of JEOPARDY! viewers are women. Olay is confident that those viewers have what it takes to be on the show and want all viewers to feel that same confidence. Olay has sponsored the JEOPARDY! Anytime Test, the first step for contestants to apply to appear on the show.
Try your game with The Anytime Test today!
Since Olay announced its 10-year ambition to close the gender gap in STEM careers (only 24% of which are held by women), Olay has put its advertising to work. The brand’s content, such as the JEOPARDY! categories, features real women who have made careers out of STEM, illuminating the path for future generations. From the Super Bowl to the Macy’s Thanksgiving Day Parade, Olay has been sharing the message that girls can and should see STEM heroes as role models. With JEOPARDY!’s 24 million weekly viewers, Olay hopes to continue to spread the message that women can face anything, and that Olay is there to support them in doing so.
“Whether it’s competing on a television quiz show, teaching STEM subjects in the classroom or preparing to take a trip to Mars, Olay wants girls and women to see people who look like them in roles they aspire to one day hold,” said Lindsey Morahan, Olay North America Communications Director. “There are STEM role models all around us, and over the course of the next 10 years, Olay is making it its mission to ensure that more of those STEM role models are women.”
In addition to a week-long celebration of STEM on America’s favorite quiz show, Olay will also commemorate International Day of Women and Girls in STEM (February 11) with several additional programs.
Olay Supports Teachers and Homeschooling Parents with Free Science-Lesson-in-a-Box Giveaway
In December 2020, Olay announced that anyone across the country could nominate a teacher or homeschooling parent the opportunity to win a free science-lesson-in-a-box from Olay, complete with lesson plans and scientific tools and materials created for virtual and online learning. Olay hopes to encourage students’ love for STEM studies.
When we don’t see ourselves represented in a certain job or a certain role, we start to doubt our ability to succeed. This limits girls from a young age.
In order to foster young aspirations and arm teachers, both male and female, with lessons and tools to encourage continued love of science study, Olay is sharing inspirational letters and profiles of real women in the STEM industry from CEOs to aspiring astronauts and even Olay colleagues that work in STEM jobs on the brand!
Knowing that teachers play a critical role in mentoring and encouraging a love for STEM in their students, Olay solicited feedback from teachers to understand what hurdles they are currently facing as STEM educators, as about half of the country’s students are learning remotely. Science education has been particularly affected by lack of access to labs and the equipment in them.
The lucky recipients of those kits will find them on their doorsteps the week of Feb. 8.
Olay has launched a limited-edition space jar to honor the youngest astronaut in training
This week, Olay released a special-edition space jar inspired by Olay ambassador Alyssa Carson, the world’s youngest astronaut in training. The jar went on sale at Olay.com/space on Feb. 7, kicking off Olay’s STEM week with a limited edition run of 1,000 out-of-this-world Regenerist jars. Click here for more information.
Olay’s Brand Ambition to #FaceTheSTEMGap
In September 2020, Olay announced a 10-year commitment to double the number of women and triple the number of women of color in Science, Technology, Engineering and Math careers by 2030. STEM is important to Olay because they are a brand founded on science and for over 60 years a lot of STEM has gone into every one of our jars! Read more about the STEM gap and Olay’s ambition here.