On June 10, Old Spice’s “School of Swagger” celebrated its first graduating class with a commencement event in Chicago. A week later, Old Spice held another graduation ceremony in its hometown, Cincinnati. Graduates in local mentorship programs, participating mentors and family members attended the ceremony, where they heard from Rich Paul, Klutch Sports Group’s CEO and the program’s inaugural keynote speaker.
The School of Swagger, launched by Old Spice and Walmart, is a program committed to ensuring no student drops out of high school due to a lack of confidence by creating positive personal and academic relationships through mentorship. Studies show young people with a formal mentor relationship are 95% more likely to stay on track to graduate high school, yet only 1 in 3 American students have a mentor today.1 Building on the brand’s 10-year goal of increasing high school graduation rates by 10 percent, Old Spice has focused on pairing adult mentors of all ages with young people across the nation, providing them with resources, materials and support to connect with and inspire their mentee.
“People just want to know that you care about them. It’s good to know that people actually want to see you do better,” said Paul. “Consistency, support and mentorship are the keys to helping young people see a future of unlimited possibilities for themselves beyond high school. The Old Spice ‘School of Swagger’ can help connect students in underserved communities with more people, programs and career paths that will inspire them to dream big.”
At a time when students were feeling more disconnected than ever because of the pandemic,2 Old Spice and Walmart teamed up with America’s Promise Alliance, Big Brothers Big Sisters of America and C.H.A.M.P.S. Male Mentoring Program, to help achieve their 2030 goal.
Old Spice has always championed confidence. And building confidence also involves having access to academic resources and a community of support. In fact, young people with a formal mentor relationship are 130% more likely to hold leadership positions.3
“That’s why Old Spice is on a mission to help motivate high school students and inspire the next class of creatives, entrepreneurs, scientists, technologists, and community leaders with a national call for mentors who can help showcase opportunities across a wide spectrum of professional disciplines,” said Matt Krehbiel, Old Spice Vice President.
Interested in becoming a mentor? Click here.
1,3 Mentor.org (2019) The Mentoring Effect: Young People’s Perspectives on the Outcomes and Availability of Mentoring, 2019.
2 America’s Promise Alliance (2020) What Drives Learning: Young People’s Perspectives on the Importance of Relationships, Belonging, and Agency.