On Tuesday, December 3, 2019 at 8:40 a.m. ET, P&G’s Chief Brand Officer Marc Pritchard spoke to investors and analysts at the Morgan Stanley Global Consumer & Retail Conference in New York.
P&G is leading the constructive disruption of our industry across all areas of the value chain, to win in today’s dynamic world. Marc focused his remarks on one of the ways P&G is leading in this area – by reinventing brand building to drive growth, from wasteful mass marketing, to precision one-to-one brand building on a mass scale.
- We’re reinventing media, moving from “mass blasting” to “mass reach with one-to-one precision” through data, analytics and digital technology.
- We’re reinventing advertising, moving from “mass clutter” to ad experiences that are more superior, more useful and more interesting.
- We’re reinventing agency partnerships - moving from brand people outsourcing too much work, to “brand entrepreneurs” with their hands on the keyboard.
- We’re reinventing brand citizenship with brands that are a “force for good and a force for growth”, because consumers today want to know what brands believe in, their values and views, and they buy based on shared beliefs.
You can listen to the replay of our presentation at www.pginvestor.com