P&G Celebrates Hispanic Heritage Month 2021

Every year, September 15 marks the start of Hispanic Heritage Month. This annual celebration runs through October 15 and serves as an opportunity to commemorate and shed light on the culture, values, impact and advancements of the Hispanic community in America.

Our theme this year is “Comunidad. Together We Progress. Together We Shine,” which celebrates the strength, resilience and warmth of the Hispanic community, and their outstanding contribution to the growth of our company and the U.S. We recognize Latinos as a driving force behind U.S. progress as they continue to rise and move forward, one community at a time, towards their American dream.

Over the years we have taken great pride in supporting Hispanic progress through education, social impact and relief efforts. We have been a longstanding partner of the Hispanic Scholarship Fund for more than 20 years, helping to fund education for Latinx students with more than $5 million in scholarship commitments. We have also leveraged our partnerships with nonprofit organizations like United Way, Matthew 25 Ministries and Feeding America to extend their services and support to Latino communities throughout the country. Most recently, we provided donations of essential products and Personal Protective Equipment (PPE) to Hispanic communities disproportionately impacted by the pandemic. Learn how we’ve partnered to support communities.

Our new campaign, “Powering Progress,” delivers a powerful message about P&G’s commitment to addressing negative and stereotypical portrayal of Hispanics in America and empowering Latino communities to continue progressing. The film was created with the help of Hispanic creative agency ALMA and is also available in Spanish.

As part of our commitment to the Hispanic community, P&G and its brands Always, Tampax, Vicks, Old Spice, Crest and Oral-B continue to broaden its partnership with the non-profit advocacy organization, We Are All Human, and their platform for growth, Hispanic Star. We are joining forces with Hispanic Star and other key partners including Major League Soccer (MLS) and Federación Mexicana de Futbol, Poderistas, Univision, Hispanic Chamber of Cincinnati, and other community based organizations to develop and extend tailored programs that support Latino communities through better education, better jobs, better healthcare and more gender equality. Learn about our partnership with Hispanic Star.

Initiatives include the Always School Program that teaches 5^th and 7^th grade girls’ confidence building skills and provides them with resources to help them understand and cope with the changes they will go through during puberty. Capitanes del Futuro, a youth development program dedicated to improving representation of Latinx youth in soccer, and provide emerging leaders with environments that promote growth and achievement. Nurse Heroes, an initiative that looks to create a future without a shortage of nurses in the workforce, while creating upward mobility opportunities for Latinas.

Join us at Hispanic Star’s second annual Hispanic Heritage Month Opening Ceremony on September 15 to celebrate and recognize the contributions of Hispanic employees, consumers, and community members. You can register at https://hispanicstar.org/hispanic-heritage-month/.

For more information on how we’re celebrating Hispanic Heritage Month 2021 make sure to check out P&G on Instagram @proctergamble and Twitter @ProcterGamble.

This week kicks off Hispanic Heritage Month (September 15 to October 15), a celebration of the histories, cultures and contributions of Hispanic Americans whose ancestors came from Spain, Mexico, the Caribbean and Central and South America. It’s a time in which we elevate influential voices and share the stories that are woven into the fabric of our country.

P&G’s commitment to the Hispanic community spans for more than half a century. As the nation’s largest minority group, the U.S. Hispanic population is 60.6 million people (18.5%) and reflects a vast cultural diversity encompassing citizens with roots from 21 countries, including Brazil.

Today, P&G is proud to announce it is a signatory of The Hispanic Promise, a first-of-its-kind national pledge to hire, support, develop and celebrate Hispanics in the workplace. This pledge is part of our alliance with Hispanic Star and our most recent work, Estamos Unidos, that helps illustrate the vital roles that Hispanics play for our Country. We’ve also partnered with the organization to drive impact at a grassroots level through the Hispanic Star local hubs that have enabled us to work together to distribute over 1 million products in six major cities that reached nearly 25,000 Hispanic families. During Hispanic Heritage Month we will be providing additional aid to Hispanic communities around the country including hubs in Miami, Houston, Austin, Dallas, New Jersey, Los Angeles and McAllen (South Texas).

To learn more about the efforts go to www.hispanicstar.org. You can also see how we can do more together by visiting P&G Good Everyday.

Equality and Inclusion is embedded into our company’s DNA. It is something our company and our brands embrace and champion. In the U.S. our employee resource group of more than 1,500 employees, P&G Hispanic Network, has worked diligently in curating a robust plan and events calendar for Hispanic Heritage Month to unite Hispanic employees, the company at large and the general public. The network’s mission is to promote company diversity, empowering and developing leaders, and fostering relationships through community.

We invite you to join us in honor of Hispanic Heritage Month in various celebrations:

September 15: Hispanic Star Hispanic Heritage Month Kick-off Event (4pm - 6pm EST)

This digital event convenes leaders and members of the Hispanic community and community allies to be proud and loud through a virtual unified gathering to kick-off Hispanic Heritage Month together. P&G’s Chief Brand Officer, Marc Pritchard will be a guest speaker and highlight the company’s efforts to address the issues disproportionately impacting the Hispanic community.

All attendees must register: https://hispanicstar.org/hhm/hhm-register/

September 17 - 19: Cincy Salsa on the Square (4pm - 9pm EST)

P&G, Hispanic Chamber and Su Casa, are hosting a celebration to bring Cincinnati’s Salsa community together--from a safe distance. This event is free and open to the public and will adhere to social distancing guidelines to ensure everyone’s safety. This year Salsa on the Square spotlights Su Casa, a primary provider of social, case management, family reunification, educational, and health promotion services to the Hispanic community in Greater Cincinnati. Our Always and Always Discreet brands our proud to be donating $175,000 to help support Su Casa’s efforts in light of the increased needs of our local Hispanic community.

For more information, visit www.MyFountainSquare.com.

Using our Voices to Celebrate and Promote Hispanic Unification

Throughout the month, P&G will also feature weekly segments on Univision and LATV to support the Hispanic Star Time of Action movement.

October 10 – Hispanic Star Hub Cincinnati

As we continue our efforts to support Hispanic communities impacted by COVID across the country, this also includes our own headquarters community. We’re excited to share that we’re partnering with individuals throughout the city and local organizations including Su Casa, the Hispanic Chamber of Commerce, Santa Maria and the Freestore Foodbank to launch the new Hispanic Star hub in our hometown - Cincinnati! For information on how to get involved, email cincinnati@hispanicstar.org

October 15: Hispanicize #UnidosTogether Virtual Summit (12pm – 5 pm EST)

The largest virtual gathering of Latinx influencers, content creators, entrepreneurs and media and entertainment innovators grounded by the #UnidosTogether initiative aimed at being a force for good in the Latinx community. The FREE half-day virtual summit will take place in honor of HISPANIC HERITAGE MONTH and will feature influencers, tastemakers, content creators, celebrities, executives and entrepreneurs alike who are doing amazing things in the Latinx community. Join us by registering here!

To learn more about how we’re celebrating Hispanic Heritage Month and ways to get involved, make sure to check out P&G on Instagram and Twitter @proctergamble.

To learn more, please visit PG Good Everyday.