This week kicks off Hispanic Heritage Month (September 15 to October 15), a celebration of the histories, cultures and contributions of Hispanic Americans whose ancestors came from Spain, Mexico, the Caribbean and Central and South America. It’s a time in which we elevate influential voices and share the stories that are woven into the fabric of our country.
P&G’s commitment to the Hispanic community spans for more than half a century. As the nation’s largest minority group, the U.S. Hispanic population is 60.6 million people (18.5%) and reflects a vast cultural diversity encompassing citizens with roots from 21 countries, including Brazil.
Today, P&G is proud to announce it is a signatory of The Hispanic Promise, a first-of-its-kind national pledge to hire, support, develop and celebrate Hispanics in the workplace. This pledge is part of our alliance with Hispanic Star and our most recent work, Estamos Unidos, that helps illustrate the vital roles that Hispanics play for our Country. We’ve also partnered with the organization to drive impact at a grassroots level through the Hispanic Star local hubs that have enabled us to work together to distribute over 1 million products in six major cities that reached nearly 25,000 Hispanic families. During Hispanic Heritage Month we will be providing additional aid to Hispanic communities around the country including hubs in Miami, Houston, Austin, Dallas, New Jersey, Los Angeles and McAllen (South Texas).
Equality and Inclusion is embedded into our company’s DNA. It is something our company and our brands embrace and champion. In the U.S. our employee resource group of more than 1,500 employees, P&G Hispanic Network, has worked diligently in curating a robust plan and events calendar for Hispanic Heritage Month to unite Hispanic employees, the company at large and the general public. The network’s mission is to promote company diversity, empowering and developing leaders, and fostering relationships through community.
We invite you to join us in honor of Hispanic Heritage Month in various celebrations:
September 15: Hispanic Star Hispanic Heritage Month Kick-off Event (4pm - 6pm EST)
This digital event convenes leaders and members of the Hispanic community and community allies to be proud and loud through a virtual unified gathering to kick-off Hispanic Heritage Month together. P&G’s Chief Brand Officer, Marc Pritchard will be a guest speaker and highlight the company’s efforts to address the issues disproportionately impacting the Hispanic community.
All attendees must register: https://hispanicstar.org/hhm/hhm-register/
September 17 - 19: Cincy Salsa on the Square (4pm - 9pm EST)
P&G, Hispanic Chamber and Su Casa, are hosting a celebration to bring Cincinnati’s Salsa community together--from a safe distance. This event is free and open to the public and will adhere to social distancing guidelines to ensure everyone’s safety. This year Salsa on the Square spotlights Su Casa, a primary provider of social, case management, family reunification, educational, and health promotion services to the Hispanic community in Greater Cincinnati. Our Always and Always Discreet brands our proud to be donating $175,000 to help support Su Casa’s efforts in light of the increased needs of our local Hispanic community.
For more information, visit www.MyFountainSquare.com.
Using our Voices to Celebrate and Promote Hispanic Unification
Throughout the month, P&G will also feature weekly segments on Univision and LATV to support the Hispanic Star Time of Action movement.
October 10 – Hispanic Star Hub Cincinnati
As we continue our efforts to support Hispanic communities impacted by COVID across the country, this also includes our own headquarters community. We’re excited to share that we’re partnering with individuals throughout the city and local organizations including Su Casa, the Hispanic Chamber of Commerce, Santa Maria and the Freestore Foodbank to launch the new Hispanic Star hub in our hometown - Cincinnati! For information on how to get involved, email email@example.com
October 15: Hispanicize #UnidosTogether Virtual Summit (12pm – 5 pm EST)
The largest virtual gathering of Latinx influencers, content creators, entrepreneurs and media and entertainment innovators grounded by the #UnidosTogether initiative aimed at being a force for good in the Latinx community. The FREE half-day virtual summit will take place in honor of HISPANIC HERITAGE MONTH and will feature influencers, tastemakers, content creators, celebrities, executives and entrepreneurs alike who are doing amazing things in the Latinx community. Join us by registering here!
To learn more about how we’re celebrating Hispanic Heritage Month and ways to get involved, make sure to check out P&G on Instagram and Twitter @proctergamble.
To learn more, please visit PG Good Everyday.