While the extraordinary events of the last two years have brought many challenges, we’ve also gained perspective on what really matters. We’ve seen the power of human kindness. And we’ve learned that brands and companies have a responsibility to do more and do better for the people and communities that we serve, and the planet we call home.
At P&G, doing good has been in our DNA since we were founded more than 180 years ago. For generations, we’ve supported consumers and communities through unexpected challenges, and last year has been no different. In 2021, we committed to create positive change for people, communities and the planet. Working with our brands and valued partners such as Feeding America, GLAAD, Global Citizen, InKind Direct, International Federation of Red Cross and Red Crescent Societies (IFRC), March of Dimes, Matthew 25: Ministries, China Youth Development Foundation, Save the Children, UNICEF, United Way, and World Vision and many more, we enabled more than 2,021 acts of good around the world.
- In times of crisis, sometimes the smallest acts, such as fresh, clean clothes, can make a world of difference. After Hurricane Ida hit the southern U.S., Tide Loads of Hope deployed laundry trucks, powered by Matthew 25: Ministries, to provide free, full-service laundry to Louisiana residents. They also distributed free personal care kits to make sure those impacted by the disaster could still meet their basic hygiene and home care needs. Tide Loads of Hope’s mission is to clean clothes for families and give them a sense of normalcy during times of need, with more than 68,000 loads of clean laundry done and more than 90,000 people served.
- Many still face the devastating health and economic effects of COVID-19. While the pandemic remains, so does our commitment to step up and help. In Europe, we joined forces with the International Federation of Red Cross and Red Crescent Societies (IFRC) to scale up health and hygiene interventions, vaccinations and economic support. This included donating products and financial support to COVID-19 relief efforts, $1 million of which went specifically to improve the lives of vulnerable people across Europe. In Brazil, we donated half a million masks with our partners United Way Brazil and Fundação Amazonas Sustentável to residents in remote communities in the Amazon and urban communities close to our Louveira manufacturing site.
- To make every baby’s world better, Pampers and UNICEF¹ joined forces for 15 years to eliminate Maternal and Neonatal Tetanus (MNT), a needlessly fatal disease affecting mothers and babies around the world that can be prevented through immunization and hygienic birth practices. The partnership was launched with a promise that every time a pack of Pampers featuring the UNICEF logo was purchased, one vaccine would be donated to UNICEF. Over the last 15 years, this partnership helped save an estimated one million newborn lives around the world and eliminated MNT in 26 countries.
- Water is one of the world’s most precious resources. That’s why P&G and Cascade committed funding to help close a multi-million-dollar funding gap to protect the Colorado River. Led by the Bonneville Environmental Foundation’s Business for Water Stewardship program and the U.S. Environmental Defense Fund, this funding supports the Colorado River Indian Tribes (CRIT) system conservation project, which will conserve this essential water source for millions of people and hundreds of species while helping prevent future water shortages that would impact communities in Arizona, Nevada, California, and Mexico.
Take a look at our newly launched 2021 Citizenship Report to learn more about these and other acts of good. Our latest report shares our ongoing efforts to not only serve consumers with the products they rely on to take care of their personal health and hygiene and create healthy homes, but also to step up as a force for good.
Continuing to address challenges in 2022
Our consumers, employees, customers, and investors expect the brands they engage with to both perform well and operate responsibly. Over the last 184 years, we’ve shown that our ability to grow as a business is directly connected to our commitment to doing good. Our mission remains to serve our consumers with brands they trust – and be a force for growth so we can be a force for good. We do this by integrating Citizenship into our business every day.
2021 may be coming to end, but our commitment to stepping up to make a positive impact has not wavered. As we turn the page to 2022, we’re focused on accelerating progress as we come together with our brands and partners to do more for communities, equality and inclusion, and our planet. These acts will include continuing to:
- Champion young people’s confidence during puberty by tackling the societal barriers that can hold them back, providing puberty and confidence education, and enabling access to period products, through programs such as Always #EndPeriodPoverty and Keeping Girls in School and partnerships with local, national and international organizations, including Women In Training in the U.S., UNESCO in India and WASH United globally.
- Provide immediate hygiene, health, and cleaning products and services for those displaced by emergencies and disasters. Tide Loads of Hope will be there to offer free laundry services and clean clothes when they’re needed most as part of our commitment to expand the impact of the program tenfold by 2030.
- Raise visibility for the LGBTQ+ community, including by providing funds for the organizations providing life-affirming resources to those who need it most, such as GLAAD, SAGE, The Trevor Project, the National Black Justice Coalition, CenterLink and OutRight Action International as part of Can’t Cancel Pride, our U.S. Pride Month celebration with iHeartRadio, as well as through the launch of a P&G Social Accelerator project called Transpor in Brazil, which aims to increase access to professional opportunities for the transgender community, encouraging broader diversity in the corporate world.
- Support Black students pursuing STEM careers. Through brand partnerships with Pantene and Olay and in collaboration with the United Negro College Fund (UNCF), we'll award our second annual Rooted in Science Scholarship to Black women pursuing a degree in STEM fields at historically Black colleges and universities (HBCUs) and UNCF-member schools.
- Support projects in our U.S. priority basins that will conserve and restore water for people and nature as part of our ongoing partnership with the Bonneville Environmental Foundation (BEF).
- Use our innovation to make a positive impact on people in need. Through P&G's Children's Safe Drinking Water Program, we've provided more than 19 billion liters of clean water to communities in need around the world since 2004. And we’re aiming to provide 25 billion liters with our partners by 2025.
We hope you’ll join us, and we can do even more acts of good.
1. UNICEF does not endorse any company, brand, product or service.