P&G Spain inspires consumers to donate masks and robes

During these past few weeks of lockdown, P&G Spain, through its consumer activation platform Próxima a ti, has created content to help and entertain consumers at home – from homemade recipes provided by Fairy to exercise drills with Swiffer and cleaning and safety tips with Ariel.

As part of this engaging content, one of the features was a tutorial with step-by-step instructions on creating masks and robes at home. Consumers also had the opportunity to donate the items they produced to hospitals and nursing homes. With the help of this tutorial, our consumers produced and donated 3,000 masks and 1,500 robes to families of COVID-19 patients, as well as doctors and nurses fighting the virus at the front lines.