Today, P&G and our brands are stepping up our ongoing efforts to advance equality for all people, and especially, right now, for Black Americans who face racism, bias and brutality.
For years, we have used our voice as a leading advertiser to shine a light on inequality, highlight bias, and spark dialogue that leads to understanding and action. We’ve brought companies together for collective action. And we’ve made equality a priority within our own walls. But that’s not enough. More is needed. Now.
Together with our brands, we are doubling down on these efforts and establishing a fund with an initial contribution of $5 million to accelerate and expand this work alongside organizations that fight for justice, advance economic opportunity, enable greater access to education and health care and make our communities more equitable.
The P&G “Take On Race” Fund will support larger, established organizations in North America like the NAACP Legal Defense and Education Fund, YWCA Stand Against Racism and the United Negro College Fund. It will also include smaller organizations that mobilize and advocate, such as Courageous Conversation, and groups that hold our elected officials more accountable. More groups will be added in the coming days. These are all new and increased commitments that recognize this moment of urgency in our society.
We look forward to doing more in the weeks, months and years ahead – as part of our longstanding commitment to equality and inclusion for all people here in the U.S. and around the world.
But it’s about much more than money. Our leaders are speaking up and speaking out on what we believe. Our employees are becoming even more involved in their local communities. Our brands are creating programs that advance people of color in science and technology, among many areas. And we’re using our position as a leading corporate citizen to convene others for a bigger, collective impact.
In the coming weeks, this page will grow into a place where people can find resources for education, dialogue and action. We know many people want to do something, and we’re providing a place where they can start.
We will continue to use our voice to shine a light on bias, inequality and racism. We are re-releasing our award-winning films THE TALK and THE LOOK, and airing them more broadly to inspire important conversations to drive understanding, empathy, and change. We will also re-release a newer film, CIRCUMSTANCES, which speaks to the disproportionate impact of COVID-19 on Black communities.
We are bringing forward programs to create further dialogue, understanding and action: TIME 100 Talks on Thursdays in June; The Queen Collective films focused on social issues that inspire positive change on June 13; The BET Awards on BET and CBS/Viacom on June 28.
At P&G, we know that an equal world is a better world – for everyone. We know that our success is grounded in the success of our employees, consumers and communities. All of them.
Today and every day we stand with those fighting for equality and justice. Join us.
"Disrupt and Dismantle"
Inequities and injustices need to be challenged and changed. Procter & Gamble in partnership with BET present Disrupt and Dismantle. A series tackling a number of inequities and injustices plaguing the Black community. Join Soledad O'Brien and Bevy Smith for a conversation to explore the recurring inequity and injustice Black people face in America and how we can rally our community to affect positive change. Visit DisruptDismantle.com to learn more on how you can step up for acts of good.
Debuted in 2017, “The Talk” highlights the painful, but necessary conversations Black parents have with their children to help prepare them for prejudices they may face growing up in a society that judges them based on the color of their skin. Directed by Malik Vitthal and produced together with BBDO and Egami Group, the film received numerous accolades including a Daytime Emmy Award.
Created in 2019, “The Look” uses historical references and contemporary stories to highlight the bias experienced by Black men in America. The film helps to build empathy, change perspectives, prompt personal introspection, and bring people together for conversation. Produced by Saturday Morning with Anthony Mandler and Malik Sayeed, the film is used as an educational tool at institutions across the country.
In spring 2020, we created “Circumstances” to highlight the disproportionate impact of COVID-19 on Black communities in America caused by unequal economic, environmental, and health care systems. The film debuted during a fundraising event sponsored by BET where P&G committed cash and personal protective equipment to communities hardest hit as part of our global relief efforts in more than 30 countries.
"Talk About Bias"
With racial injustices, social unrest occurring around the world, we can no longer avoid engaging uncomfortable conversations. To foster these conversations, P&G launched #TalkAboutBias, a social experiment that pairs 14 everyday people together to have candid conversations about all forms of bias. The award-winning film THE LOOK is used as a catalyst to start a real dialog about bias and race in America. Conversations offer the opportunity to listen, learn, grow and deepen our understanding of the biases that exist in our society. With the help of Jesse Williams and Freddie Ransome, we examine the commonalities at the core of these issues. To watch the experiment click here.