P&G’s Widen The Screen Films Hit the Big Screen Once Again

TFF Group Photo

Expanding the creative pipeline for Black creators to the TIDE Film Festival

The power of storytelling by multicultural filmmakers has never been so strong and inspiring.

As part of P&G's continued efforts to Widen the Screen, we joined forces with TIDE Film Festival, a nonprofit organization that celebrates the power of storytelling by filmmakers of color. Our Queen Collective films (Game Changer, Black Birth, A Song of Grace, and Change The Name) and 8:46 films (She Dreams at Sunrise, Pearl and Henry, Cupids and Slow Pulse) screened at the festival in Brooklyn, New York.

Filmmakers at the festival

Following the screening, Eric Austin, our Senior Director of Global Brand Building and Media Innovation, participated in a panel discussion, along with our Queen Collective and 8:46 filmmakers to discuss their creative journey’s, the inspiration behind their powerful stories, and their ambition to continue to tell the powerful stories that need to be told that accurately represent the full and holistic beauty of Black life.

“I’m super grateful to The Queen Collective for allowing us to actually tell the story that we set out to tell,” Haimy Assefa, Director of the Queen Collective Film Black Birth, said. “At no point did I feel that I needed to tell my story in a specific way. That was very important to me.”

Picture of Haimy Assefa

Our participation in this film festival follows screenings at the Martha’s Vineyard African-American Film Festival and the March on Washington Film Festival as part of our commitment to give a platform to our incredible filmmakers and their powerful stories. Stay tuned for more details where these films will be appearing next.

Read about 8:46 Films debuting on BET and CBS.

Read about P&G’s commitment to drive multicultural inclusion in media and advertising.