3/7/2023
See Equal. Act Equal. Lead Equal.
Uniting with changemakers and spotlighting young female leaders.
The strides taken by female trailblazers, such as Else Schulze, P&G’s first female PhD hired in 1926, are part of our collective history and lead us to today where we see the impact being made by countless organizations that are deeply committed to advancing gender equality. Else’s spirit from nearly 100 years ago is also alive and well in today’s young leaders, who share a bias for action to create meaningful change.
By learning from and coming together with these gamechangers who share our commitment to gender equality, we are working towards a world where everyone sees, acts and leads equal.
That’s why throughout Women’s History Month, on International Women’s Day and every day, we recognize the women who have created a legacy of impact. We’re sharing our platforms with our longstanding gender equality partners, including CARE, Girl Up, Seneca Women, TIME and Vital Voices, throughout March and beyond. And we’re also lifting up the voices of young women and girls around the world.
Showing Women Know How with CARE
CARE — an organization that for over 75 years has been stepping up to save lives, defeat poverty and act for social justice — knows that when the world faces its toughest challenges, women know how to step forward.
To spark more conversations and to help increase investment in female leaders, we’re supporting CARE’s #WomenKnowHow campaign that features fearless leaders and future entrepreneurs. This year’s campaign spotlights how women know how to lead and achieve success, despite the obstacles the world throws in front of them.
In March, we ask you to help CARE spread the word that #WomenKnowHow and to see how they are urging U.S. leaders to act for future female changemakers by investing in gender equality and women’s leadership.
Learn more by tuning into CARE’s two virtual Speaker Series — #WomenKnowProsperity on March 15, 2023, and #WomenKnowCompassion on March 28, 2023. Click here for more details on how to tune in.
Raising Up the Voices of Young Female Leaders
By uniting with and spotlighting courageous young women leaders, P&G aims to inspire more dialogue and catalyze action. We believe that when we do this, we help create a more equal world that makes our business, our communities and our world stronger.
One such young leader is activist, storyteller and filmmaker Zuriel Oduwole. At 12 years old, Zuriel partnered with us to direct a film showcasing how girls can be Unstoppable and how to stay confident during puberty and beyond. Her film was part of our iconic Always campaign aimed to help change norms and culture around the world, and which made “Like A Girl” mean amazing things.
Today, she advocates for equal education, employment and entrepreneurship opportunities for women and girls around the world and is bringing her passion and experience to her humanitarian non-profit organization — Dream Up, Speak Up, Stand Up — as well as serving as a member of the CARE Global Advisory Council.
Follow us on Instagram to hear from Zuriel and to follow along as we spotlight young female leaders throughout the month here.
Recognizing Women of the Year with TIME
The images we see, the voices we hear and the changemakers we follow matter. As one of the world’s largest advertisers we have a responsibility to lift up under-represented voices to deepen their impact today, inspire the future women leaders of tomorrow and achieve a higher standard for gender equality now and for generations to come.
Now in its fourth year, TIME magazine’s Women of the Year project recognizes the pivotal women who are building bridges — across generations, communities and borders — and who are working toward a more equal world. Presented by P&G, TIME’s 2023 Women of the Year will celebrate these remarkable women leaders, innovators, activists, entertainers, athletes and artists on March 8th.
The annual TIME Women of the Year list is an extension of the special project, launched by TIME in 2020 in partnership with P&G, that highlighted 100 influential women from the past century, as a way of correcting the record and addressing the legacy of the Man of the Year franchise, which only became known as Person of the Year in 1999.
Click here to learn more about this year’s honorees.
Raising Voices That Inspire
By partnering with organizations who advance women’s voices in leadership, P&G steps up to grow communities and move nations forward. Vital Voices Global Partnership invests in women who are taking on the world’s greatest challenges, from gender-based violence, to climate crisis, economic inequities and more.
Building on the success of their Voices That Inspire initiative to strengthen the leadership practices of women changemakers, Vital Voices developed a 10-week edition of its Vital Voices Leadership Journey curriculum, designed specifically for the needs of young women in Latin America.The newest program — Rising Voices — includes two cohorts of 18 participants between 18-25 years old from countries including Argentina, Brazil, Costa Rica, Guatemala, Mexico and Panama.
As part of the curriculum, Rising Voices will organize 1-on-1 mentoring sessions for each participant. Young women will also benefit from co-mentoring circles, practice stepping into leadership roles and facilitate the development of their peers. Alumnae of Voices That Inspire cohorts from 2019-2022 will also join in sessions to offer their insights.
The first cohort of Rising Voices begins May 18, 2023. The second cohort will start in July 2023. Applications details about eligibility and selection for the 2023 are coming soon — click here to stay tuned.
Empowering Young Women to Improve Their Financial Wellness
Secret Deodorant is working with partners to drive diverse reach and bring visibility to financial wellness and equality for women. Recently launching its #SecretMoneyMoves TikTok series that shares financial tips with Gen Z and Millennial women to help them sweat their financial stress less.
Secret partnered with TIME for its TIME Women of the Year Issue to create a video highlighting the economic inequalities women experience and highlight its collaboration with Prosperity Now, a nonprofit that promotes women’s economic equality. Secret and Prosperity Now’s partnership, along with Seneca Women, a global leadership platform dedicated to amplifying women’s voices, hosted its launch event at the New York Stock Exchange on March 28th and ahead of National Financial Literacy Month (April 2023), introduced No More Financial Secrets, a new financial empowerment initiative with the aim of providing 1 million young women with educational resources.
Click here to learn more and to join Secret in making money moves.
Click here to learn more about the work we are doing with our partners, through our brands and in the communities we serve to advance gender equality.
