Pampers Bolsters Commitments to Black Maternal Healthcare

Black moms are three times more likely to die from pregnancy-related complications, regardless of race, education, or income levels, according to the Centers for Disease Control and Prevention.

That’s why today, as part of the Biden-Harris Maternal Health Call to Action, Pampers is committing to double the number of maternal healthcare staff we help deliver implicit bias training to in 2022, which we estimate will positively impact over 20,000 birthing parents each year. We are also committing to a national campaign to drive awareness of the issue, amplifying relevant content, programs and resources to support black birthing parents.

The U.S. has the highest maternal mortality rate among developed countries, and according to the Centers for Disease Control and Prevention, more than sixty percent of pregnancy-related deaths are preventable.

Pampers’ mission is to support every baby’s health and happiness, and for over 50 years we’ve partnered with U.S. hospitals to provide resources for parents and the healthcare professionals who support them.

Addressing systemic barriers is critical to improve outcomes for Black birthing parents and their families. We are committed to this by educating and providing resources to healthcare providers, and empowering and equipping Black birthing parents. Over the past 18 months, we have:

• Invested over $1 million dollars in educational resources to enable equitable care for parents before, during and after birth, with a focus on Black moms who are 3x more likely to die from pregnancy-related causes than other races.
• Trained more than 800 maternal healthcare staff in partnership with March of Dimes to address implicit bias through its accredited training “Awareness to Action: Dismantling Bias in Maternal and Infant Healthcare,” helping to improve care for more than 8,000 birthing parents.
• Launched educational resources for both birthing parents and the healthcare professionals that help care for them on Pampers.com, with several resource guides specifically for Black birthing parents.